{"id":710720,"date":"2026-06-16T00:00:00","date_gmt":"2026-06-16T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=710720"},"modified":"2026-06-16T12:13:06","modified_gmt":"2026-06-16T12:13:06","slug":"how-do-pet-healthcare-plans-work-and-do-you-need-one","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/","title":{"rendered":"How do pet healthcare plans work \u2014 and do you need one?"},"content":{"rendered":"

\ud83d\udc36\ud83d\udc31 Is your furry friend sending your veterinary bills through <\/strong>the roof?<\/strong> Then you\u2019re probably not the first pet owner to wonder why pets don\u2019t get health ins. the way humans do. That\u2019s the gap Leona Pet Plan<\/a> set out to fill when it launched Egypt\u2019s first pet medical plan. But what does it actually take to make veterinary care more budget-friendly \u2014 and could a pet healthcare subscription be the future of responsible pet ownership? <\/p>\n

A bone to pick<\/p>\n

Leona Pet Plan was born out of a late-night veterinary emergency. <\/strong>After her dog had developed an ear infection and required an unexpected surgery, co-founder and CBO Heba Al Moghazy (LinkedIn<\/a>) found herself facing steep medical bills and wondering why pets couldn\u2019t have health coverage like humans. A search for a fix eventually led her to Leona and its founder and CEO, Dina Zorkany (LinkedIn<\/a>). The pair soon found themselves aligned on a mission to make pet care easier for pet parents, bringing to life the Leona Pet Plan as it is today. <\/p>\n

\u201cDogs and cats need annual vaccinations.<\/strong> They need doses of deworming and anti-flea [treatments] \u2014 things that are considered very regular care, and with the devaluation, these have become a burden, especially for multiple pet households,\u201d Al Moghazy tells EnterpriseAM.<\/p>\n

Costs aside, Al Moghazy highlights a current lack of awareness in Egypt\u2019s pet care scene.<\/strong> She says a pet care boom that took place in Egypt during the pandemic took the number of pets in Egyptian households from 8 mn in 2022 to presently around 12 mn. Many pet parents lack awareness of vaccination schedules, routine check-ups, signs your pet requires medical attention, indicators that they need deworming, food allergies, and other essentials, which Leona addresses through educational content<\/a>.<\/p>\n

More affordable pet healthcare seems increasingly necessary, given the many misconceptions pet owners still hold. <\/strong>Al Moghazy says some of the most common include the belief that indoor cats don\u2019t need vaccinations because they never leave the house, or that dogs and cats can safely eat table scraps when, in reality, their digestive systems are very fragile.<\/p>\n

Between unexpected veterinary bills, widespread healthcare misconceptions, and the absence of pet ins. options<\/strong>, the conditions were ripe for Leona Pet Plan\u2019s launch \u2014 and subsequent growth. So, what exactly does Leona offer?<\/p>\n

\n

Purr-sonalized care <\/p>\n

Not ins., but a holistic pet-care package: <\/strong>Al Moghazy stresses that Leona Pet Plan is not an ins. product that kicks in only during emergencies and unexpected illnesses. Instead, it offers a comprehensive pet-care membership that aims to offset the daily costs of pet parenting, covering everything from grooming, food, clothing, and accessories to pet-care markdowns, vaccinations, deworming and anti-flea treatments, routine checkups, and even surgeries when needed.<\/p>\n

The emphasis is on preventative and proactive care. <\/strong>\u201cIt helps decrease or minimize any emergencies,\u201d Al Moghazy says. \u201cSo instead of the medical bill reaching EGP 20-30k in surgery fees, there are things we can catch very early on.\u201d <\/p>\n

Three care package tiers for different kinds of dog and cat parents:<\/strong> The basic tier, priced at EGP 340 per month, serves as a financial safety net for emergencies, while also offering markdowns on vaccinations and lifestyle pet care products. The second, premium tier, goes for EGP 495 a month and extends that coverage to include proactive care and additional markdowns. The elite tier is the most comprehensive option, priced at EGP 840 per month. It\u2019s designed, as Al Moghazy puts it, \u201cfor people who consider their pets part of their families,\u201d and includes all the benefits from the previous tiers in addition to perks such as physiotherapy, emergency boarding, and everything that falls under holistic care coverage.<\/p>\n

Becoming an everyday partner in pet care:<\/strong> \u201cThe annual subscription gives you privileges inside a network<\/a> of [over 120] clinics,\u201d Al Moghazy explains. \u201cWe [also established] another network of [around 50] service providers like pet shops, groomers, kennels, daycares, dog taxis \u2014 like Uber for pets \u2014 and pet-friendly places. All these services give us special rates and markdowns \u2014 up to 25% and sometimes 50%.\u201d <\/p>\n

On top of that, all membership tiers receive customer support <\/strong>through access to Leona\u2019s Pet Expert Chat and dedicated vets who can answer questions via WhatsApp. Leona\u2019s own app is also in the works, which will feature facial biometric identification for pets. Al Moghazy says the technology offers an alternative to the pet ID microchips widely used abroad, which she argues can be an invasive and more expensive than other forms of biometric identification. <\/p>\n

\n

No walk in the park<\/p>\n

Building a full-fledged pet healthcare system was no easy feat<\/strong>, especially in Egypt, where no blueprint existed and reliable data was scarce. Al Moghazy describes a grueling six-month period in which she and Zorkany collected raw, on-the-ground data from scratch. The pair spent their days frequenting clinics, pet resorts, and pet shops \u201cday in and day out, dealing with dogs and cats and pet parents every day,\u201d asking about ownership patterns, causes of death, breed-specific health issues, age-related illnesses, life expectancy, and more. <\/p>\n

The goal was to collect enough information to build a model tailored to Egypt\u2019s pet care landscape. <\/strong>The challenge was exacerbated by the prevalence of mixed-breed and baladi dogs in Egypt, whose health profiles often differ from those reflected in international data. Baladi dogs are known to be \u201cthe healthiest and least maintenance dogs of all breeds,\u201d whereas other breeds may require heavier care.<\/p>\n

A little trial and error later, Leona Pet Plan has found its footing in Egypt\u2019s pet care space<\/strong>, at least until a clearer regulatory path emerges for a proper, dedicated ins. product. Early on, Al Moghazy says, \u201cwe sat with several ins. companies, and they were bringing copy and paste products from England or France \u2014 pricing was very high compared to our own.\u201d <\/p>\n

Trust posed another challenge. <\/strong>\u201cThe main problem is that a product like a markdown card, care card, or an ins. [plan] is not trustworthy in Egypt. Customers usually perceive them as scams,\u201d Al Moghazy says. Between regulatory obstacles and consumer skepticism, a full-coverage care membership appeared more practical and more appealing to the Egyptian market than a traditional ins. model. <\/p>\n

\n

Paw-sitive outlook<\/p>\n

With Leona Pet Plan in the mix, Egypt\u2019s pet-care landscape is moving in a promising direction, according to Al Moghazy.<\/strong> She points to a shift in pet ownership demographics and patterns, from the once-common practice of keeping dogs tied up in garages or on rooftops to better living conditions for pets, attributed to the rise of open spaces and gated communities. \u201cThe matter shifted from ownership to companionship. They are part of the family.\u201d<\/p>\n

Leona\u2019s mission is also in line with Egypt\u2019s broader policy agenda.<\/strong> One of the country\u2019s stated goals is to eliminate rabies<\/a> by 2030, making vaccination awareness for both owned and stray animals increasingly important. Al Moghazy believes that improving animal welfare will also support Egypt\u2019s ambitions as a global tourist destination. <\/p>\n","protected":false},"excerpt":{"rendered":"

What does it take to make veterinary care more budget-friendly \u2014 and could a pet healthcare subscription be the future of responsible pet ownership?<\/p>\n","protected":false},"author":1,"featured_media":710721,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8794],"tags":[695,633,7138,1546],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-710720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-explains","tag-enterprise-explains","tag-enterprisepm","tag-health","tag-lifestyle","wpautop","entry"],"acf":{"mongo_id":"35a49d8a-2991-4961-8442-f1d04bc2f5e8","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/6\/936.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Should you invest in a healthcare plan for your pet?","related_issue":[710715],"teaser":"What does it take to make veterinary care more budget-friendly \u2014 and could a pet healthcare subscription be the future of responsible pet ownership?"},"yoast_head":"\nHow do pet healthcare plans work \u2014 and do you need one? - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do pet healthcare plans work \u2014 and do you need one?\" \/>\n<meta property=\"og:description\" content=\"What does it take to make veterinary care more budget-friendly \u2014 and could a pet healthcare subscription be the future of responsible pet ownership?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-16T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T12:13:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/936.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"How do pet healthcare plans work \u2014 and do you need one?\",\"datePublished\":\"2026-06-16T00:00:00+00:00\",\"dateModified\":\"2026-06-16T12:13:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/\"},\"wordCount\":1163,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/936.jpg?fit=%2C&ssl=1\",\"keywords\":[\"Enterprise Explains\",\"EnterprisePM\",\"health\",\"lifestyle\"],\"articleSection\":[\"Enterprise explains\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/\",\"name\":\"How do pet healthcare plans work \u2014 and do you need one? - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/936.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2026-06-16T00:00:00+00:00\",\"dateModified\":\"2026-06-16T12:13:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/936.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/936.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How do pet healthcare plans work \u2014 and do you need one?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How do pet healthcare plans work \u2014 and do you need one? - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/","og_locale":"en_US","og_type":"article","og_title":"How do pet healthcare plans work \u2014 and do you need one?","og_description":"What does it take to make veterinary care more budget-friendly \u2014 and could a pet healthcare subscription be the future of responsible pet ownership?","og_url":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2026-06-16T00:00:00+00:00","article_modified_time":"2026-06-16T12:13:06+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/936.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"How do pet healthcare plans work \u2014 and do you need one?","datePublished":"2026-06-16T00:00:00+00:00","dateModified":"2026-06-16T12:13:06+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/"},"wordCount":1163,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/936.jpg?fit=%2C&ssl=1","keywords":["Enterprise Explains","EnterprisePM","health","lifestyle"],"articleSection":["Enterprise explains"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/","url":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/","name":"How do pet healthcare plans work \u2014 and do you need one? - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/936.jpg?fit=%2C&ssl=1","datePublished":"2026-06-16T00:00:00+00:00","dateModified":"2026-06-16T12:13:06+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/936.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/936.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/16\/how-do-pet-healthcare-plans-work-and-do-you-need-one\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"How do pet healthcare plans work \u2014 and do you need one?"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/936.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/936.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/936.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":677417,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/08\/06\/how-to-plan-a-sahel-getaway-with-your-furry-friend\/","url_meta":{"origin":710720,"position":0},"title":"How to plan a Sahel getaway with your furry friend","author":"enterpriseam admin","date":"6 August 2025","format":false,"excerpt":"Road-tripping to the beat of your puppy\u2019s barks. It\u2019s the weekend, you\u2019re packing up to head up north, and you\u2019ve got all your affairs in check \u2014 then you realize you might just be forgetting something important. One look at your furry companion, and it hits. Should you bring Scooby\u2026","rel":"","context":"In "THE ENTERPRISE GUIDE"","block_context":{"text":"THE ENTERPRISE GUIDE","link":"https:\/\/enterpriseam.com\/egypt\/category\/the-enterprise-guide\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/8\/336.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":634928,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/01\/29\/dog-friendly-cafe-in-alexandria-a-hit\/","url_meta":{"origin":710720,"position":1},"title":"Dog-friendly cafe in Alexandria a hit","author":"enterpriseam admin","date":"29 January 2018","format":false,"excerpt":"A dog-friendly cafe has opened in Alexandria at which pet owners can hang out with their best friends, according to BBC. The cafe provides food for the canines as well as some basic veterinary and grooming services and has so far proved a hit with Alexandrians. (watch, runtime 1:13)","rel":"","context":"In "Worth watching"","block_context":{"text":"Worth watching","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-watching\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2018\/1\/101.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":623914,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/12\/ai-is-trailblazing-in-the-pet-care-market\/","url_meta":{"origin":710720,"position":2},"title":"AI is trailblazing in the pet care market","author":"enterpriseam admin","date":"12 June 2024","format":false,"excerpt":"Some have fears that too many AI products will lead pet owners to neglect their pets","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/901.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":593368,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/11\/26\/pet-care-startup-vetwork-in-six-figure-usd-seed-round\/","url_meta":{"origin":710720,"position":3},"title":"Pet care startup Vetwork in six-figure USD seed round","author":"enterpriseam admin","date":"26 November 2019","format":false,"excerpt":"STARTUP WATCH- Pet care startup Vetwork in six-figure USD seed round: Cairo-based pet care startup Vetwork has raised six-figures of USD seed investment from Cairo Angel, Misk 500 Startups and a number of Saudi-based investors, Cairo Angels told MenaBytes. Vetwork is a mobile app that connects customers to providers of\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":564196,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/16\/stop-treating-pets-like-children-if-you-can\/","url_meta":{"origin":710720,"position":4},"title":"Stop treating pets like children (if you can)","author":"enterpriseam admin","date":"16 August 2021","format":false,"excerpt":"There is such a thing as watching too much Disney: A growing number of people are treating their pets as humans and entire industries are springing up to cater to this niche market. From human names and gourmet cuisine to pet hotels and beauticians, the occasionally absurd trend towards pet\u2026","rel":"","context":"In "LIFE"","block_context":{"text":"LIFE","link":"https:\/\/enterpriseam.com\/egypt\/category\/life\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/8\/446.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":643068,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/08\/29\/pets-the-chic-new-way-to-measure-growing-wealth-in-emerging-markets\/","url_meta":{"origin":710720,"position":5},"title":"Pets \u2014 the chic new way to measure growing wealth in emerging markets","author":"enterpriseam admin","date":"29 August 2017","format":false,"excerpt":"Pets \u2014 the chic new proxy for growing wealth in emerging markets: Pet ownership in developing countries is on the rise, which according to the FT\u2019s Steve Johnson is indicative of a growing middle class in emerging markets, as well as changing lifestyles and attitudes towards cats and dogs. Dog\u2026","rel":"","context":"In "THE MACRO PICTURE"","block_context":{"text":"THE MACRO PICTURE","link":"https:\/\/enterpriseam.com\/egypt\/category\/the-macro-picture\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2017\/8\/610.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/710720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=710720"}],"version-history":[{"count":1,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/710720\/revisions"}],"predecessor-version":[{"id":710744,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/710720\/revisions\/710744"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/710715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/710721"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=710720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=710720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=710720"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=710720"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=710720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}