{"id":710445,"date":"2026-06-15T00:00:00","date_gmt":"2026-06-15T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=710445"},"modified":"2026-06-15T02:46:14","modified_gmt":"2026-06-15T02:46:14","slug":"rox-esi-to-manufacture-egypts-first-luxury-passenger-ev","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/","title":{"rendered":"Rox ESI to manufacture Egypt\u2019s first luxury passenger EV"},"content":{"rendered":"

Chinese luxury EV maker Rox Global is expanding in the <\/strong>local market<\/strong> through an equity shareholder with Ezz El Arab Elsewedy Investments (ESI), named Rox ESI Egypt. The news was unveiled at a launch event attended by EnterpriseAM last night. <\/p>\n

The new company will produce what its backers say is the first <\/strong>luxury electric vehicle manufactured in the country. <\/strong>The new alliance aims to leverage the significant investment and manufacturing capabilities of Elsewedy and Ezz El Arab, and positions Egypt as the primary strategic platform and the leading production and logistics hub for Rox in the Middle East and Africa.<\/p>\n

What we know:<\/strong> Production is scheduled to kick off in mid-2027 at ESI's 100k sqm complex in Sixth of October \u2014 its capacity is being doubled to 80k through a second car plant. \u201cWe\u2019ll start at roughly 3k cars and reach 5k within three years. In June 2027, the first Egyptian made Rox will roll off the production line,\u201d ESI Chairman Hisham Ezz El Arab tells us. The local component ratio will sit within the Industrial Development Authority's 45% requirement. <\/p>\n

Why it matters:<\/strong> Parent carmakers rarely take equity in Egypt \u2014 the market runs on importers and badge-assembly deals. Ezz El Arab framed the JV as exactly the type of foreign direct investment the country has been chasing. \u201cIt's very rare for parent companies to come here themselves,\u201d he tells EnterpriseAM. He is also betting on supply stability as a selling point: locally-built cars don't seize up when \u201cthe USD stops\u201d and imports stall. \u201cAnd we\u2019ll give the market the same Chinese quality vehicle at a better price,\u201d he adds. <\/p>\n

For Rox, Egypt is the gateway to Africa. <\/strong>Founder and CEO Jarvis Yan told us that the venture will serve Nigeria, Angola, and Ghana as a start, and a plant focused on right-hand-drive variants is planned to open East and Southern Africa. <\/p>\n

Rox entered the Egyptian market in 2025 with its luxury SUV the <\/strong>Rox 01 (a range extended electric vehicle). <\/strong>It quickly became a favorite among Egyptian CEO\u2019s<\/a>. The vehicle, which resembles the Land Rover Defender, sells for roughly EGP 3.5 mn which sits in comparison to the Defender\u2019s EGP 10 mn price tag. Through distributor Nour El Din El Sherif Rox has three showrooms in both Cairo and Alexandria, and counts the UAE as its single biggest market globally.<\/p>\n

\u201cThe MENA region in general has been a huge growth market for <\/strong>us<\/strong>,\u201d said Yan. The company currently serves over 20k Rox owners across MENA. \u201cI think the interesting thing about Rox is that it is made for a global market rather than the domestic Chinese market. It is made to appeal to international tastes,\u201d said Ezz El Arab. \u201cIt\u2019s already selling well and we think the Rox ESI Egypt will sell even better.\u201d<\/p>\n

What is ESI? <\/strong> It\u2019s a 50-50 partnership between Elsewedy Industries and the Ezz El Arab Automotive Group established in 2023<\/a>. \u201cWe created an automotive manufacturing entity that takes the industrial know-how and the network of Elsewedy Group and combines it with the automotive expertise and brand equity of Ezz El Arab. Within this holding company structure we have a manufacturing company that owns two factories in Sixth of October and a commercial entity that sells and distributes,\u201d Ezz El Arab tells us. <\/p>\n

ESI <\/strong>started manufacturing<\/a><\/strong> the Proton, a Malaysian economy <\/strong>vehicle in 2025.<\/strong> At an EGP 650k price tag it doesn\u2019t exactly fit the Ezz El Arab portfolio which in addition to Mercedes, Jeep, and Volvo includes Ferrari, Maybach, and Aston Martin but it gives the company scale. ESI also manufactures for third parties like the Chinese Jinbei trucks<\/a>.<\/p>\n

What's next:<\/strong> The first made-in-Egypt Rox will include localized tweaks \u2014 heavier-duty air-conditioning, chassis tuning for local roads, and Arabic voice control adapted to the Egyptian dialect. Distribution will stay with Nour El Din El Sherif. The venture will be chasing a small but growing segment of new-energy vehicles on the Egyptian market, which Ezz El Arab calls a tsunami. <\/p>\n

\n

The bigger picture<\/p>\n

IN CONTEXT-<\/strong> The move aligns with the government\u2019s Automotive Industry Development Program<\/a>, which targets 100k vehicles annually with 60% local content. <\/p>\n","protected":false},"excerpt":{"rendered":"

Production is scheduled to kick off in mid-2027<\/p>\n","protected":false},"author":1,"featured_media":710446,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7335],"tags":[144,72,356,12389],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-710445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-big-story-today","tag-automotive","tag-enterpriseam","tag-evs","tag-the-big-story-today","wpautop","entry"],"acf":{"mongo_id":"fbbd3a35-e688-44e2-95d2-a45668d77379","order":"4","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/6\/851.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Our first luxury passenger EV is officially in the works","related_issue":[710440],"teaser":"Production is scheduled to kick off in mid-2027"},"yoast_head":"\nRox ESI to manufacture Egypt\u2019s first luxury passenger EV - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rox ESI to manufacture Egypt\u2019s first luxury passenger EV\" \/>\n<meta property=\"og:description\" content=\"Production is scheduled to kick off in mid-2027\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-15T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T02:46:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/851.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Rox ESI to manufacture Egypt\u2019s first luxury passenger EV\",\"datePublished\":\"2026-06-15T00:00:00+00:00\",\"dateModified\":\"2026-06-15T02:46:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/\"},\"wordCount\":699,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/851.jpg?fit=%2C&ssl=1\",\"keywords\":[\"automotive\",\"EnterpriseAM\",\"EVs\",\"THE BIG STORY TODAY\"],\"articleSection\":[\"The Big Story Today\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/\",\"name\":\"Rox ESI to manufacture Egypt\u2019s first luxury passenger EV - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/851.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2026-06-15T00:00:00+00:00\",\"dateModified\":\"2026-06-15T02:46:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/851.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/851.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rox ESI to manufacture Egypt\u2019s first luxury passenger EV\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Rox ESI to manufacture Egypt\u2019s first luxury passenger EV - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/","og_locale":"en_US","og_type":"article","og_title":"Rox ESI to manufacture Egypt\u2019s first luxury passenger EV","og_description":"Production is scheduled to kick off in mid-2027","og_url":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2026-06-15T00:00:00+00:00","article_modified_time":"2026-06-15T02:46:14+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/851.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Rox ESI to manufacture Egypt\u2019s first luxury passenger EV","datePublished":"2026-06-15T00:00:00+00:00","dateModified":"2026-06-15T02:46:14+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/"},"wordCount":699,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/851.jpg?fit=%2C&ssl=1","keywords":["automotive","EnterpriseAM","EVs","THE BIG STORY TODAY"],"articleSection":["The Big Story Today"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/","url":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/","name":"Rox ESI to manufacture Egypt\u2019s first luxury passenger EV - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/851.jpg?fit=%2C&ssl=1","datePublished":"2026-06-15T00:00:00+00:00","dateModified":"2026-06-15T02:46:14+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/851.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/851.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/15\/rox-esi-to-manufacture-egypts-first-luxury-passenger-ev\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"Rox ESI to manufacture Egypt\u2019s first luxury passenger EV"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/851.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/851.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/851.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":661433,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/02\/27\/ezz-elsewedy-to-pump-usd-100-mn-into-auto-manufacturing\/","url_meta":{"origin":710445,"position":0},"title":"Ezz Elsewedy to pump USD 100 mn into auto manufacturing","author":"enterpriseam admin","date":"27 February 2025","format":false,"excerpt":"Ezz Elsewedy wants to set up two additional factories in the 6th of October Industrial Zone","rel":"","context":"In "Automotive"","block_context":{"text":"Automotive","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/automotive\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/2\/2658.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":658541,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/01\/13\/ezz-elsewedy-auto-jv-kicks-off-pilot-runs-of-locally-assembled-proton-model-ahead-of-mass-production-launch\/","url_meta":{"origin":710445,"position":1},"title":"Ezz Elsewedy Auto JV kicks off pilot runs of locally assembled Proton model ahead of mass production launch","author":"enterpriseam admin","date":"13 January 2025","format":false,"excerpt":"The company plans to kick the tires on mass production and launch within weeks.","rel":"","context":"In "Automotive"","block_context":{"text":"Automotive","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/automotive\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/8\/2087.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":655102,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/11\/13\/malaysian-automaker-proton-cuts-the-ribbon-on-egp-3-bn-assembly-plant\/","url_meta":{"origin":710445,"position":2},"title":"Malaysian automaker Proton cuts the ribbon on EGP 3 bn assembly plant","author":"enterpriseam admin","date":"13 November 2024","format":false,"excerpt":"The factory will start assembly of Proton\u2019s Saga model next month","rel":"","context":"In "Automotive"","block_context":{"text":"Automotive","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/automotive\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1194.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":609858,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/11\/12\/elsewedy-capital-and-ezz-el-arab-automotive-team-up-to-locally-assemble-cars\/","url_meta":{"origin":710445,"position":3},"title":"Elsewedy Capital and Ezz El Arab Automotive team up to locally assemble cars","author":"enterpriseam admin","date":"12 November 2023","format":false,"excerpt":"The newly found company aims to annually produce 50k units in the \u201ccoming years\u201d","rel":"","context":"In "Automotive"","block_context":{"text":"Automotive","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/automotive\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/5\/187.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":686333,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/11\/why-egypts-ceos-are-opting-for-chinese-luxury-cars-over-range-rovers\/","url_meta":{"origin":710445,"position":4},"title":"Why Egypt\u2019s CEOs are opting for Chinese luxury cars over Range Rovers","author":"enterpriseam admin","date":"11 February 2026","format":false,"excerpt":"From mass market to luxury \u2014 are we at a turning point when it comes to buying Chinese cars?","rel":"","context":"In "AFTER HOURS"","block_context":{"text":"AFTER HOURS","link":"https:\/\/enterpriseam.com\/egypt\/category\/after-hours\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/776.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":618986,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/04\/23\/germanys-smart-automobile-teams-up-with-ezz-el-arab-group-for-egypt-ev-venture-plus-bpe-partners-gears-up-for-acquisitions-an-oil-freezone-with-the-uae-in-the-works-ekhalas-team-up-with-b\/","url_meta":{"origin":710445,"position":5},"title":"Germany\u2019s Smart Automobile teams up with Ezz El Arab Group for Egypt EV venture. PLUS: BPE Partners gears up for acquisitions, an oil freezone with the UAE in the works, eKhalas team up with Balad","author":"enterpriseam admin","date":"23 April 2024","format":false,"excerpt":"The German EV maker wants to bring its electric vehicles to the local market in 3Q 2024","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1636.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/710445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=710445"}],"version-history":[{"count":1,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/710445\/revisions"}],"predecessor-version":[{"id":710482,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/710445\/revisions\/710482"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/710440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/710446"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=710445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=710445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=710445"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=710445"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=710445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}