{"id":709390,"date":"2026-06-11T00:00:00","date_gmt":"2026-06-11T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=709390"},"modified":"2026-06-11T02:54:06","modified_gmt":"2026-06-11T02:54:06","slug":"my-morning-routine-karim-el-rawas-ceo-of-rawas-motors","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/11\/my-morning-routine-karim-el-rawas-ceo-of-rawas-motors\/","title":{"rendered":"My Morning Routine: Karim El Rawas, CEO of Rawas Motors"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Karim El Rawas, CEO of Rawas Motors:<\/strong> Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Rawas Motors CEO Karim El Rawas. Edited excerpts from our conversation: <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My name is Karim El Rawas.<\/strong> I am the CEO of Rawas Motors, a family-run automotive distribution and retail business, carrying on the legacy of my late father Mohamed El Rawas. Headed by my father, Motor Trend dominated the automotive scene for over 40 years, primarily serving local dealers as a B2B business and acting as a second distributor for the Mitsubishi brand before the Diamond Motors acquisition. During my undergraduate years, I had to step in and take on part-time managerial roles after my father suddenly passed away. In 2018, I took full control of the business, and the following year, Rawas Motors was born as an entirely separate entity following a top-down restructuring of Motor Trend.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We transitioned from B2B to a customer-facing, B2C retail dealer. <\/strong>We expanded our offering from just one brand to include six standalone dealerships, including Opel, Peugeot, Nissan, Hyundai, MG, and Southeast. Currently, we are heavily increasing our multi-brand showrooms, like our locations in Fifth Settlement and Madinaty. These showrooms allow customers to walk in and compare completely different brands, like an MG, a Chery, a Hyundai, or a Nissan, all in one place.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>China\u2019s dominance is undeniable. <\/strong>The supply and massive leap in the quality of Chinese vehicles is the biggest thing we are paying attention to. However, I\u2019m closely observing how legacy European manufacturers \u2014 some of whom have been in business for over a century \u2014 will react and navigate this new environment. Locally in Egypt, the market is incredibly dynamic. We\u2019ve seen a massive influx of new Chinese brands over the last year, and our job now is anticipating which ones will actually capture permanent market share and which won\u2019t.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I wake up around 8am and immediately make coffee.<\/strong> Then I read Enterprise right away. It\u2019s great for getting in tune before the start of a work day. I head out and arrive at the office around 9:30-10am. The very first thing I do at my desk is check the Egyptian stock market, which is a big hobby of mine. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We kick off the morning with a daily sales and finance meeting to review everything that happened last night and address pressing issues for the morning. <\/strong>Work doesn\u2019t really stop in automotive retail because most car purchases are actually made at night when everyone is free to visit showrooms. In the afternoons, I pay our showrooms visits, talk to the store managers, and see what the pain points or issues are. High seasons \u2014 like Christmas, the Eids, and right before summer \u2014 are the most rewarding times in the business. We stay in the showrooms until 1-2am, and even at midnight, they are packed with families checking out cars.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Right now, crisis management has practically replaced a \u201cfixed\u201d schedule. <\/strong>Because of that, nothing is technically constant. If there is one constant, it\u2019s that we are always hunting for potential issues and trying to stay one step ahead of them.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Because our family is involved in several businesses outside of automotive, staying organized requires compartmentalization. <\/strong>I used to try to answer unrelated questions all at once, which was a disaster. Now, I strictly block out specific hours of the day for different businesses. Otherwise, you bring your automotive frustrations into a real estate meeting and walk in looking angry without the team knowing why.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I love building and growing things. <\/strong>On a personal and professional level, I\u2019m still young, so work takes total precedence. I want to scale this business rapidly over the next few years. But I am not built for the discipline required to maintain a mature business on a fixed trajectory. Once Rawas Motors reaches full maturity, I think someone else will be more fitting for the CEO role, and I\u2019ll move on to building something new.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I don\u2019t really believe in the standard \u201cwork-life balance\u201d for young people. <\/strong>If you\u2019re on holiday, nobody should bother you \u2014 otherwise, you\u2019re expected to pick up the phone and have answers ready at any time.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>When I do switch off, I love to read. <\/strong>I\u2019m currently reading Ray Dalio\u2019s The Changing World Order, and I highly recommend The World for Sale by Javier Blas and Jack Farchy. I also unwind by heading to the gym or watching a movie with my wife.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The best piece of advice I have ever received is a compilation from both of my parents.<\/strong> My mother always told me to keep on going and keep on trying until it is done. \u201cTry, try, and try again until you get it,\u201d she said. My father emphasized, \u201cIf you pursue anything in life, you either give it your absolute best, or just don\u2019t do it at all.\u201d Ironically, right after high school, I wanted to pursue finance, but my dad wanted me to study engineering. However, he said, \u201cIf you enroll in engineering just to please me, don\u2019t, because you won\u2019t do it well.\u201d This actually pushed me to study mechanical engineering to prove that I can do it well, and it turned out to be one of the most important decisions of my life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cMy dream is to scale and grow this business further rapidly, but I also know when it\u2019s time to pass the torch.\u201d<\/p>\n","protected":false},"author":1,"featured_media":709391,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[144,72,387],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-709390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-automotive","tag-enterpriseam","tag-my-morning-routine","wpautop","entry"],"acf":{"mongo_id":"43de1906-6179-4fbe-897c-37b4aa129f06","order":"10","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/6\/720.jpg","photo_position":"above","homepage_title":"","full_issue_title":"My Morning Routine: Karim El Rawas, CEO of Rawas Motors","related_issue":[709373],"teaser":"\u201cMy dream is to scale and grow this business further rapidly, but I also know when it\u2019s time to pass the torch.\u201d"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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