{"id":709251,"date":"2026-06-10T00:00:00","date_gmt":"2026-06-10T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=709251"},"modified":"2026-06-10T07:59:58","modified_gmt":"2026-06-10T07:59:58","slug":"is-art-now-an-asset-class","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/10\/is-art-now-an-asset-class\/","title":{"rendered":"Is art now an asset class?"},"content":{"rendered":"

Suez Canal Bank (SCB) and Art D'\u00c9gypte<\/a><\/strong> recently signed a strategic partnership to treat art as an investable economic asset<\/strong>, with plans to integrate a new art advisory platform into SCB\u2019s wealth-management arm. The bank\u2019s Priv\u00e9 clients can have access to curated acquisition opportunities, retail financing to buy art, and portfolios shaped by Art D'\u00c9gypte's curators. To launch the new partnership, Anthea Peers, President of Christie\u2019s Europe and Middle East, made her first visit to Egypt last week to discuss the growing importance of art in the investment landscape.<\/p>\n

\u201cThe aggregate art market across all global auction houses goes up and down across a precise 5-year cycle and is valued at around USD 68 bn,\u201d<\/strong> Peers told an audience of Cairo collectors and investors at the launch event for SCB\u2019s art advisory and art investment program. \u201cWe are currently at the start of a global up cycle,\u201d<\/strong> which she attributes to the fact that \u201cthere are a lot of people, making a lot of money.\u201d According to Peers, nearly half of the art market is in the US, with art going from 1% of a HNW collector\u2019s portfolio to nearly 10%. <\/p>\n

The wealth management industry has spent more than a decade absorbing art into its offering. <\/strong>Deloitte\u2019s 2025 Art & Finance Report<\/a>, which tracks the integration of art into wealth management, finds that globally 51% of wealth managers now provide art-related services \u2014 up from just a quarter in 2011 \u2014 and that 65% report clients actively seeking help with art, compared to 44% a year earlier. Behind the shift is an estimated USD 992 bn in art and collectibles that\u2019s expected to change hands over the next decade. Deloitte calls it institutionalization with financing, art-secured lending, advisory desks, and fractional ownership turning a private passion into a managed asset.<\/p>\n

The financial rationale rests on diversification. <\/strong>Because art has a low correlation to both bonds and equities, advocates of owning art as an investment make the argument that art can hold its value when financial markets are uncertain. Advisors typically recommend a small satellite position \u2014 conservatively around 5%, concentrated in blue-chip names with genuine markets. <\/p>\n

Where does Egypt and the region fit into all this?<\/p>\n

The local art scene has been gaining momentum over the last 4-5 years. <\/strong>Christie\u2019s reports<\/a> that sales of modern Middle Eastern art rose 298% from 2020-2024. Gulf capital is flooding into museums and fairs; and contemporary Egyptian names \u2014 like Wael Shawky, who represented Egypt at the 2024 Venice Biennale and served as the artistic director of the 2026 Art Basel Qatar, and Ghada Amer, whose work hangs at the Guggenheim and the Centre Pompidou \u2014 are becoming more prominent. <\/p>\n

\u201cThe UAE is probably the fastest-growing network of collectors, investors, and family offices in the world right now,\u201d<\/strong> Adam Baldwin<\/a>, founder and CEO of Baldwin Contemporary and Baldwin Fine Art Acquisitions told EnterpriseAM UAE last December. Baldwin, who started his business in London and has a secondary presence in Miami, has decided to make Dubai his third location.<\/p>\n

\n

Thinking of investing in art? <\/p>\n

Proceed with caution. <\/strong>Investment advisor Sagui Hamed, the founder of Square Capital Group presents a contrarian view. \u201cThere\u2019s a trend now among the posh elite in Egypt to invest in art, watches and other expensive collectibles. To justify their spending patterns, they classify the purchases as part of an investment portfolio; they are not.\u201d <\/p>\n

A portfolio is built by rank:<\/strong> \u201cLeast risky and most liquid first, then bonds, real estate, and blue-chip equities \u2014 art should sit at the very bottom, bought only once everything else is exhausted and only as a fraction of net worth.\u201d <\/p>\n

Hamed\u2019s explanation for the global surge in art investment is the rise of the b\u2019naire class. <\/strong>\u201cThe tech boom has created a class of cash-rich buyers with little to buy, and that excess liquidity is chasing scarce trophies \u2014 art, watches, luxury real estate. If you don\u2019t have that kind of net worth, art is much too risky. Having said that, if you want to buy a piece of art because you like it and want to hang it on your wall, that\u2019s fine. It may appreciate, it may not. In either case, I think the art market in Egypt is not mature enough for us to talk about art as an asset class.\u201d <\/p>\n

Egypt\u2019s own market-builders are candid about the market gaps. <\/strong>Lina Mowafy, co-founder and gallery director of TAM, admits that art can be a relatively illiquid asset and slow to sell. \u201cBut that doesn\u2019t mean that a secondary market doesn\u2019t exist. The secondary market runs through galleries that hold each artist's collector list,\u201d she says. But she also names what is missing: no centralised resale infrastructure, opaque pricing, and untrained operators marking work up arbitrarily with no accreditation regime to check them. <\/p>\n

\n

The bottom line<\/p>\n

Buying art is still more of a personal consumption decision than an investment choice.<\/strong> But initiatives like the SCB\u2013Art D'\u00c9gypte partnership are, on balance, a net positive: They bring advisory rigour, financing and a trust signal to a market that has thus far lacked all three. Mowafy\u2019s advice for would-be art collectors is simple: Art is a very nice journey of discovery. Trust your instincts, buy what you like through people whose reputations you can verify, and choose work you would be glad to own even if it never appreciates.<\/p>\n","protected":false},"excerpt":{"rendered":"

A new bank-backed platform is bringing art into Egyptian wealth management just as the global industry is becoming more institutional<\/p>\n","protected":false},"author":1,"featured_media":709252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10551],"tags":[8279,12694],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-709251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","tag-art","tag-money-matters","wpautop","entry"],"acf":{"mongo_id":"3c88c5e4-9ac6-4656-b123-2cbf6536aa26","order":"6","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/6\/564.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Collectible capital","related_issue":[709241],"teaser":"A new bank-backed platform is bringing art into Egyptian wealth management just as the global industry is becoming more institutional"},"yoast_head":"\nIs art now an asset class? 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Art was also in their sights as it became cheaper to purchase contemporary Egyptian art. TAM Gallery was one of the platforms that allowed foreign\u2026","rel":"","context":"In "Worth Listening"","block_context":{"text":"Worth Listening","link":"https:\/\/enterpriseam.com\/egypt\/category\/worth-listening\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/1\/720.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":576837,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/10\/02\/where-to-indulge-your-artistic-side-in-cairo\/","url_meta":{"origin":709251,"position":1},"title":"Where to indulge your artistic side in Cairo","author":"enterpriseam admin","date":"2 October 2020","format":false,"excerpt":"Where to indulge your artistic side: Cairo is filled with galleries and museums dedicated to the local art scene. Unsurprisingly, many of these are scattered around the central neighborhoods of downtown and Zamalek, which makes for a convenient setup if you\u2019re looking to take a stroll to enjoy art on\u2026","rel":"","context":"In "WHERE TO ENJOY ART IN CAIRO"","block_context":{"text":"WHERE TO ENJOY ART IN CAIRO","link":"https:\/\/enterpriseam.com\/egypt\/category\/where-to-enjoy-art-in-cairo\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":549606,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/22\/my-morning-routine-malak-shenouda-head-of-arts-and-events-at-aldau-development\/","url_meta":{"origin":709251,"position":2},"title":"My Morning Routine: Malak Shenouda, head of arts and events at AlDau Development","author":"enterpriseam admin","date":"22 September 2022","format":false,"excerpt":"Malak Shenouda, head of art and events at AlDau Development\u2019s ADD Art: Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. 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Eastern Company CEO Hany Aman (LinkedIn) was recognized with a\u2026","rel":"","context":"In "Kudos"","block_context":{"text":"Kudos","link":"https:\/\/enterpriseam.com\/egypt\/category\/newsmakers\/kudos\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":576830,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/10\/02\/welcome-to-enterprise-the-art-edition\/","url_meta":{"origin":709251,"position":4},"title":"Welcome to Enterprise, the art edition","author":"enterpriseam admin","date":"2 October 2020","format":false,"excerpt":"Welcome to Enterprise, the art edition, wherein we express our appreciation for and boundless interest in the natural human affinity for art and artistic expression. What can we say? We love to look at pretty (and visually stimulating) things. A few months ago, we dove into what visual imagery means\u2026","rel":"","context":"In "ART: A BRIEF HISTORY"","block_context":{"text":"ART: A BRIEF HISTORY","link":"https:\/\/enterpriseam.com\/egypt\/category\/art-a-brief-history\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":597846,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/05\/06\/christies-to-host-discussion-on-egyptian-art-in-london-tomorrow\/","url_meta":{"origin":709251,"position":5},"title":"Christie\u2019s to host discussion on Egyptian art in London tomorrow","author":"enterpriseam admin","date":"6 May 2019","format":false,"excerpt":"British auction house Christie\u2019s will be hosting a panel discussion on Egyptian art entitled \u201cEgypt\u2019s Creative Journey: Ancient, Modern & Contemporary\u201d in London tomorrow, Egypt Today reports. The event is supported by the British Council and will feature Nadine Abdel Ghaffar, founder of Art D\u2019Egypte, Omniya el Barr, researcher at\u2026","rel":"","context":"In "ON YOUR WAY OUT"","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/5\/2708.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/709251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=709251"}],"version-history":[{"count":1,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/709251\/revisions"}],"predecessor-version":[{"id":709277,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/709251\/revisions\/709277"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/money-matters\/709241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/709252"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=709251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=709251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=709251"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=709251"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=709251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}