{"id":709244,"date":"2026-06-10T00:00:00","date_gmt":"2026-06-10T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=709244"},"modified":"2026-06-10T07:59:54","modified_gmt":"2026-06-10T07:59:54","slug":"a-home-for-your-family-a-property-for-your-portfolio","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/10\/a-home-for-your-family-a-property-for-your-portfolio\/","title":{"rendered":"A home for your family, a property for your portfolio"},"content":{"rendered":"

The best property to live in isn\u2019t necessarily the best property to invest in. <\/strong>While owner-occupiers tend to prioritize lifestyle, convenience, and long-term stability, investors need to think about appreciation, liquidity, financing costs, and future demand. Real estate professionals say confusing the two objectives can lead buyers to make decisions that serve neither purpose particularly well.<\/p>\n

Start by defining why you\u2019re buying.<\/strong> \u201cThe house you live in and the house you buy as an investment are two completely different decisions,\u201d Bonyan CEO Tarek Abdelrahman tells EnterpriseAM. \u201cIf you're buying to live in it, that\u2019s largely a personal choice. If you\u2019re investing, there are completely different considerations.\u201d<\/p>\n

\n

Buying a home<\/p>\n

A primary residence is first and foremost about meeting a need.<\/strong> Buyers typically focus on factors such as proximity to work, family, and the type of community they want to live in. Financial returns matter, but they are often secondary to convenience and quality of life.<\/p>\n

Homebuyers are not usually making a pure investment decision.<\/strong> \u201cYou'll choose what's suitable for you, the location that works for your job, and the alternatives that best fit your needs,\u201d says economic expert Walid Gaballah.<\/p>\n

The property you live in is often one you expect to keep for years.<\/strong> \u201cThe house you live in, you're usually not planning to sell,\u201d Abdelrahman says. \u201cYou're going to finish it the way you want and live in it.\u201d Decisions about whether to buy an apartment, townhouse, twin house, or villa are therefore often driven more by lifestyle preferences than by investment considerations.<\/p>\n

\n

Buying an investment property<\/p>\n

Investment properties should be evaluated through a different lens.<\/strong> Once the objective shifts from housing to wealth creation, investors need to focus on factors that influence future returns. Location, future demand, financing costs, and exit opportunities become more important than whether the buyer personally likes the property.<\/p>\n

\u201cIf you\u2019re investing, the most important thing becomes capital appreciation,\u201d<\/strong> Abdelrahman says. He points to East Cairo as an area that has historically delivered stronger appreciation than some other parts of the market, arguing that investors should focus on where future demand is likely to be strongest.<\/p>\n

Emerging areas may offer more upside than mature neighborhoods.<\/strong> Gaballah argues that investors buying for future appreciation should focus on growth corridors rather than established districts. \u201cWhen you buy in Mohandessin or Zamalek, prices have already reached their ceiling,\u201d he says. \u201cYou're trying to buy outside.\u201d For long-term investors, future urban expansion can matter more than current popularity.<\/p>\n

\n

The liquidity question<\/p>\n

Liquidity can be just as important as appreciation.<\/strong> According to Abdelrahman, one of the biggest mistakes investors make is overlooking how easily a property can be sold. \u201cThe first major risk in real estate is liquidity,\u201d he says. \u201cYou can own an apartment and then find that you can't sell it when you need to.\u201d<\/p>\n

Property type can influence liquidity.<\/strong> Abdelrahman argues that apartments often make better investments than villas because they appeal to a larger pool of buyers. \u201cEven if you have enough money for a villa, it may make more sense to buy two apartments,\u201d he says, noting that smaller-ticket assets are generally easier to sell and can offer greater flexibility if an investor needs cash.<\/p>\n

Not every investor sees liquidity as the primary consideration.<\/strong> Gaballah argues that most people entering the property market already understand that real estate is fundamentally a long-term asset class. \u201cPeople who prioritize liquidity usually go to gold,\u201d he says. \u201cDon't think of buying property as an investment suitable for the short term.\u201d<\/p>\n

\n

An alternative to direct ownership<\/p>\n

Direct ownership is no longer the only way to invest in real estate.<\/strong> Abdelrahman argues that listed real estate investment companies and real estate funds offer an alternative for investors seeking exposure to the asset class without buying a physical property. These structures can provide access to professionally managed real estate portfolios while potentially offering greater liquidity than direct ownership.<\/p>\n

Professional management can help address information gaps.<\/strong> According to Abdelrahman, individual investors often struggle to evaluate every project available in the market. \u201cThe average person doesn\u2019t have the ability to study everything that\u2019s available and identify the best opportunity,\u201d he says. Specialized investment teams, by contrast, focus on identifying assets, managing properties, maximizing rental income, and improving returns.<\/p>\n

These vehicles can also provide access to assets beyond the reach of most retail investors.<\/strong> Abdelrahman notes that investment firms can own office buildings, administrative complexes, retail centers, and other income-generating commercial assets that would typically require EGP tens or hundreds of mns to acquire directly. By pooling capital, investors can gain exposure to a broader range of properties than they could purchase on their own.<\/p>\n

\n

Before signing the contract<\/p>\n

Before buying, investors should consider the time horizon for the property they\u2019re looking to buy:<\/strong> \u201cDo you need it for yourself, do you need it in ten years, or are you buying it for your children?\u201d Gaballah asks. The answer can significantly affect both location and financing choices.<\/p>\n

Financing deserves as much attention as the property itself.<\/strong> Gaballah argues that buyers should carefully compare developer installment plans, mortgage finance, and bank lending options. Depending on their profession and income profile, some buyers may qualify for bank loans that are cheaper than long-term payment plans offered by developers.<\/p>\n

The framework is straightforward.<\/strong> If the goal is homeownership, focus on affordability, stability, and personal needs. If the goal is investment, focus on appreciation potential, liquidity, financing costs, and future demand. The same property can excel at one objective while performing poorly at the other.<\/p>\n","protected":false},"excerpt":{"rendered":"

A primary residence is first and foremost about meeting a need<\/p>\n","protected":false},"author":1,"featured_media":709245,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7371],"tags":[12694,83],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-709244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-money-matters","tag-real-estate","wpautop","entry"],"acf":{"mongo_id":"440448d6-980a-4fba-b939-80e9cba06edf","order":"2","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/2\/2073.jpg","photo_position":"above","homepage_title":"","full_issue_title":"A house vs. a home","related_issue":[709241],"teaser":"A primary residence is first and foremost about meeting a need"},"yoast_head":"\nA home for your family, a property for your portfolio - 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Speaking to us this week is Omar El Ghazaly, Founder and CEO La7 Gyms.The best investment decision I ever made is real estate. Real estate is my hobby and\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/enterpriseam.com\/egypt\/category\/business\/investment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/231.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":707517,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/03\/buy-or-rent-why-first-home-debate-is-becoming-more-complicated\/","url_meta":{"origin":709244,"position":2},"title":"Buy or rent? 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Speaking to us this week are Karim Badr, CEO Private Equity, CI Capital and Hanan Abdel Meguid, CEO of Kamelizer Spaces. Karim Badr, CEO Private Equity, CI CapitalThe best investment\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/enterpriseam.com\/egypt\/category\/business\/investment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/5\/1111.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":647219,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/foreign-buyers-make-use-of-egp-float-and-buying-property\/","url_meta":{"origin":709244,"position":4},"title":"Foreign buyers make use of EGP float and buying property","author":"enterpriseam admin","date":"4 May 2017","format":false,"excerpt":"Egyptian developers are finding the EGP flotation useful as overseas buyers \u201care willing to be enticed\u201d by the devaluation, according to Gulf News. If at all there has been any inactivity, it is largely confined to the smaller developers,\u201d Zeyad Tarek Al Beshry, General Manager at Al-Futtaim Group Real Estate,\u2026","rel":"","context":"In "Real Estate + Housing"","block_context":{"text":"Real Estate + Housing","link":"https:\/\/enterpriseam.com\/egypt\/category\/real-estate-housing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":543642,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/10\/last-nights-talk-shows-how-well-do-you-know-your-property-law\/","url_meta":{"origin":709244,"position":5},"title":"Last Night\u2019s Talk Shows: How well do you know your property law?","author":"enterpriseam admin","date":"10 February 2022","format":false,"excerpt":"Lessons on proposed property laws dominated the airwaves last night: Real Estate Registry Head Gamal Yacout laid out amendments to the Real Estate Registry Act meant to simplify property registration in an interview on Ala Mas\u2019ouleety (watch, runtime: 42:23). The amendments received the greenlight from the House of Representatives yesterday.\u2026","rel":"","context":"In "LAST NIGHT\u2019S TALK SHOWS"","block_context":{"text":"LAST NIGHT\u2019S TALK SHOWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/last-nights-talk-shows\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/709244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=709244"}],"version-history":[{"count":1,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/709244\/revisions"}],"predecessor-version":[{"id":709273,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/709244\/revisions\/709273"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/money-matters\/709241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/709245"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=709244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=709244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=709244"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=709244"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=709244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}