{"id":708630,"date":"2026-06-08T00:00:00","date_gmt":"2026-06-08T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=708630"},"modified":"2026-06-08T12:12:10","modified_gmt":"2026-06-08T12:12:10","slug":"how-la7-founder-omar-el-ghazaly-is-scaling-luxury-wellness-real-estate-in-egypt","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/08\/how-la7-founder-omar-el-ghazaly-is-scaling-luxury-wellness-real-estate-in-egypt\/","title":{"rendered":"How LA7 founder Omar El Ghazaly is scaling luxury wellness real estate in Egypt"},"content":{"rendered":"

\ud83d\udcaa\ud83d\udc77 One of the most interesting real estate plays in Egypt right <\/strong>now belongs to someone who has no interest in becoming a developer.<\/strong> Omar El Ghazaly\u2019s (LinkedIn<\/a>) entire model is to be the branded operating partner with the vision and the expertise, while someone else supplies the capital. Proof of concept started more than 10 years ago with LA7<\/a>, a gym unlike any other fitness facility in the market. It looked different, felt different, and it was clear from the start that the low-profile entrepreneur behind the venture knew a thing or two about branding and positioning. <\/p>\n

Today, he runs 10 LA7 gyms in the country\u2019s most prominent developments, the way Four Seasons runs a hotel. <\/strong>He has his own line of LA7wear<\/a> that he would like to see on fashion runways someday, and he\u2019s rolling out the same model in luxury housing and hotels. It\u2019s asset-light, contrarian, and, so far, the rare thing selling in a frozen market. Edited excerpts from our conversation:<\/p>\n

\n

From Olympic athlete to entrepreneur<\/p>\n

EnterpriseAM: You\u2019re a three-time Olympics discus champ. At the age of 19, you set a junior world record, becoming the first Egyptian to hold a world athletics record of any kind. How did you go from elite sports to business, almost overnight?<\/strong><\/p>\n

Omar El Ghazaly (OEG):<\/strong> I injured my hip and found it impossible to sit still. It was as simple as that. I came up with the idea for a televised bodybuilding talent show (The Show<\/a>), sold it to Alhayah, Almehwar, and Alrai in Kuwait, and eventually licensed it in seven countries including the US and Australia in 2015. Five of the seven countries failed. <\/p>\n

Business lesson number one: Don\u2019t scale something before you understand it.<\/strong> That's why, nine years in, LA7 still hasn't franchised locally or internationally, despite interested parties on both sides. When The Show lost momentum, I started a protein supplement brand called Sportaholics out of South Africa, where I had contacts from my days as an athlete. We were in 15 countries within six months. <\/p>\n

Business lesson number two: Don\u2019t dilute yourself below 50% too early. <\/strong>The temptation to grow too quickly resulted in a loss of control in two vital areas: marketing and maintaining the quality of the product. <\/p>\n

\n

Third time\u2019s the charm<\/p>\n

E: So what did you see in gyms that everyone else missed?<\/strong><\/p>\n

OEG: For most owners in Egypt, the gym is a side hustle, and no one is focused on operations.<\/strong> I wanted to put all my time and effort into creating a premium fitness facility. I had the know-how and the contacts to make it happen, but zero capital. To give my pitch a bit of momentum, I approached celebrity fitness trainer Lazar Angelov<\/a>, who agreed to endorse the project \u2014 that\u2019s where LA originally came from, not Los Angeles. <\/p>\n

For two years, I shopped the idea around to all the big developers \u2014 nobody bought it. <\/strong>Until Mahmoud El Gammal, who wanted a gym for his New Giza clubhouse, decided to take a chance on me. He agreed to build and fit out the gym and to leave the concept and the operation to me. Suddenly I was a hotelier running someone else\u2019s asset, and that became the whole model. <\/p>\n

E: When did you open your first branch, and how rapidly did you expand?<\/strong><\/p>\n

OEG: We opened LA7 New Giza in 2017 with 860 sqm of built-up space and 450 sqm of <\/strong>outdoor<\/strong> space. <\/strong>Today, it\u2019s our smallest facility in Cairo. In the summer of 2018, we went with El Gammal to Playa on the North Coast before the project was built. He was the first developer in Egypt to understand the power an anchor has to drive traffic to an empty beach so he could sell. <\/p>\n

In 2020, we went to Uptown with Emaar, followed by a 3k sqm branch at Arkan Plaza with Badreldin.<\/strong> Our first New Cairo branch was Garden 8 with Misr Italia. We also have a branch at Marakez\u2019s Aeon Tower in 6th of October. We now have our largest Cairo branch with them at District 5, two additional seasonal branches on the North Coast at Seashell and Salt & Sand, and a branch in El Gouna. <\/p>\n

\n

A premium experience<\/p>\n

E: LA7 is the priciest gym in Egypt \u2014 roughly double <\/strong>the cost of<\/strong> everyone else (EGP 35-45k annually vs. EGP 20k). What does that buy?<\/strong><\/p>\n

OEG: It gets you a premium experience that you won\u2019t find anywhere else. <\/strong>We were probably the first in the region to create a Chief Experience Officer role, responsible for the playlist, the smell of the place, the hygiene, the cold towels, and upkeep. At our District 5 branch, we have a barber, a hairdresser, and a nail salon built into the membership price. We even have a cooking school and \u2014 in the future \u2014 plan to have a medical and longevity hub, because the game now is health, not muscles.<\/p>\n

I also eliminated all the things that annoy people about gyms. <\/strong>Most importantly, I got rid of the trainer sales-commission ladder that turned every coach into a salesman. I replaced that with a flat 50% fee for the trainer, without sales targets. The brand, not the trainer, does the selling. This meant I retained the best trainers and the clients got the best experience. Today, the rest of the market is shifting to the same model. <\/p>\n

E: What\u2019s next for LA7? How do you plan to scale? <\/strong><\/p>\n

OEG: We want to move forward with the medical hubs as a sub-brand of LA7 in both East and West Cairo by 2027. <\/strong>These will be standalone facilities with a whole new revenue stream. Members will receive a markdown, but the hubs will also be open to non-members. The flagship version of all the new services will be a 7k sqm site off the ring road in New Cairo, which we are creating with Madinet Masr. <\/p>\n

We\u2019re also developing a new brand called Vibe. <\/strong>It\u2019s one big studio, eight stations alternating cardio and functional training, 40 seats a class, and a trainer on a mic. Everything runs off a strict playbook with sub-classes we designed ourselves. You come, you train 45 minutes, you leave. The first Vibe location will open in 4Q this year in New Cairo. This is the scalable business that I plan to franchise locally and internationally. The future globally is 200-500 sqm boutique fitness facilities like Orangetheory, Barry\u2019s, and F45.<\/p>\n

\n

The pivot to real estate<\/p>\n

E: You launched <\/strong>LA7 Homes with People & Places<\/a><\/strong> in Ras El Hekma in 2024, and now you\u2019re entering into new real estate ventures. What\u2019s your property pipeline?<\/strong><\/p>\n

OEG: Real estate has always been my hobby and my passion.<\/strong> It\u2019s now where I focus most of my time and energy. With the rest, I delegate and I\u2019m fortunate enough to still have the majority of my core team that has been with me from day one. <\/p>\n

In El Gouna, we\u2019re acquiring two hotels \u2014 Fanadir and Mosaique \u2014 and converting them into a single LA7 wellness hotel.<\/strong> With LMD, we have a 150-feddan project in New Zayed called Mindset Business Valley \u2014 an Egyptian Silicon Valley with garden-fronted offices and on-site services for startups \u2014 residential will follow. With Mountain View, we\u2019ve just launched Wellth<\/a>, a new luxury wellness brand with Lebanese influencer Karen Wazen and Egyptian actor Khaled El Nabawy fronting the campaign.<\/p>\n

\n

The inflation wager<\/p>\n

E: In a post-devaluation, high-inflation environment, is there enough purchasing power to absorb all of this?<\/strong><\/p>\n

OEG: I believe that wellness is now the last discretionary line a high-earner cuts, and that luxury sells more, not less, in an inflationary spiral. <\/strong>My most expensive membership is EGP 4.5k a month, the price of one dinner for my target demographic. I think fine dining gets cut first and then maybe travel; the gym is the last thing to go. And I think the real estate projects that really distinguish themselves by offering something new are the ones that will survive. At least we hope so. <\/p>\n","protected":false},"excerpt":{"rendered":"

Omar El Ghazaly built LA7 as an operating partner, now he\u2019s pointing the same playbook at ultra-luxury real estate and inventing a new category of developments as he goes along<\/p>\n","protected":false},"author":1,"featured_media":708631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12422],"tags":[12499,633,203,12707,1546],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-708630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-after-hours","tag-after-hours","tag-enterprisepm","tag-entrepreneurship","tag-la7-gyms","tag-lifestyle","wpautop","entry"],"acf":{"mongo_id":"9977b77a-fad1-4557-9104-ecf6698393db","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/6\/472.jpg","photo_position":"above","homepage_title":"","full_issue_title":"How Omar El Ghazaly built a gym empire \u2014 and is now rewriting Egypt\u2019s real estate playbook","related_issue":[708625],"teaser":"Omar El Ghazaly built LA7 as an operating partner, now he\u2019s pointing the same playbook at ultra-luxury real estate and inventing a new category of developments as he goes along"},"yoast_head":"\nHow LA7 founder Omar El Ghazaly is scaling luxury wellness real estate in Egypt - 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