{"id":705133,"date":"2026-05-24T00:00:00","date_gmt":"2026-05-24T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=705133"},"modified":"2026-05-24T02:46:57","modified_gmt":"2026-05-24T02:46:57","slug":"tmg-and-pif-owned-sela-form-an-entertainment-joint-venture-in-egypt","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/24\/tmg-and-pif-owned-sela-form-an-entertainment-joint-venture-in-egypt\/","title":{"rendered":"TMG and PIF-owned Sela form an entertainment joint venture in Egypt"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Talaat Moustafa Group (TMG) is setting up an entertainment and event <\/strong><strong>organizing venture with Saudi PIF-owned entertainment firm <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.silah.com.sa\/\" style=\"\">Sela<\/a><\/strong>, under a partnership agreement inked last week, according to a company <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share\/v\/1GcD4L4nH1\/\" style=\"\">statement<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>How it works: <\/strong>Under the agreement, Sela will manage, develop, and operate live experiences, festivals, and concerts across TMG\u2019s properties in Egypt. The venture\u2019s first project is The Corridor \u2014 a synchronized series of cultural and sporting events across Egypt and Saudi Arabia, including major global events planned for Egypt\u2019s North Coast next year.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Bridging the Red Sea<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egypt and Eritrea signed a maritime transport cooperation agreement last week<\/strong>, during an official visit to Asmara by Foreign Minister Badr Abdelatty and Transport Minister Kamel El Wazir, according to a <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/MinistryTransportation\/posts\/%D8%A7%D9%84%D8%AA%D9%88%D9%82%D9%8A%D8%B9-%D8%B9%D9%84%D9%89-%D8%A7%D8%AA%D9%81%D8%A7%D9%82%D9%8A%D8%A9-%D8%A7%D9%84%D8%AA%D8%B9%D8%A7%D9%88%D9%86-%D9%81%D9%8A-%D8%A7%D9%84%D9%86%D9%82%D9%84-%D8%A7%D9%84%D8%A8%D8%AD%D8%B1%D9%8A-%D8%A8%D9%8A%D9%86-%D9%85%D8%B5%D8%B1-%D9%88%D8%A5%D8%B1%D9%8A%D8%AA%D8%B1%D9%8A%D8%A7-%D9%84%D8%AA%D8%B9%D8%B2%D9%8A%D8%B2-%D8%A7%D9%84%D8%B1%D8%A8%D8%B7-%D8%A7%D9%84%D9%84%D9%88%D8%AC%D8%B3\/1289095336720853\/\" style=\"\">statement<\/a> from the Transport Ministry. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Why it matters:<\/strong> The pact gives Egyptian shipping and logistics firms the legal and operational framework to integrate directly into Eritrea\u2019s maritime networks, securing a forward position near the southern approaches to the Suez Canal. It follows the country\u2019s foothold in Djibouti\u2019s maritime infrastructure secured <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/12\/29\/we-established-foothold-in-ethiopias-trade-lifeline-through-djibouti-port-pacts\/\" style=\"\">in December<\/a>, where state-owned and private firms signed agreements to develop a multi-purpose terminal and logistics hub near Doraleh Port \u2014 a regional rollout that may also include Eritrea\u2019s Assab port.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>More on our radar:<\/strong><\/p>\n<ul>\n<li><strong>EgyptAir<\/strong><strong> officially launched its first direct route between Cairo and Los <\/strong><strong>Angeles<\/strong>, an expansion designed to meet West Coast transit demand, bolster trade, and boost tourism. (<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share\/p\/1aySXEayAX\/\" style=\"\">Statement<\/a>)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Plus: Egypt and Eritrea signed a maritime transport cooperation agreement<\/p>\n","protected":false},"author":1,"featured_media":705134,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7209],"tags":[111,72,7347,12273,1517,208],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-705133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-also-on-our-radar","tag-also-on-our-radar","tag-enterpriseam","tag-entertainment","tag-logisticics","tag-talaat-moustafa-group","tag-transport-ministry","wpautop","entry"],"acf":{"mongo_id":"03b45985-8c6c-401e-8f27-9c302a96f826","order":"12","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/5\/1406.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Cross-border entertainment","related_issue":[705112],"teaser":"Plus: Egypt and Eritrea signed a maritime transport cooperation agreement"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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CIB will own 37% of the new entity, with TMG holding the rest. The new venture will acquire, sell and lease commercial properties, and CIB\u2026","rel":"","context":"In &quot;Real estate&quot;","block_context":{"text":"Real estate","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/real-estate\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/5\/249.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":599855,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/01\/13\/tmg-signs-digital-partnership-agreement-with-huawei-technologies\/","url_meta":{"origin":705133,"position":2},"title":"TMG signs digital partnership agreement with Huawei Technologies","author":"enterpriseam admin","date":"13 January 2019","format":false,"excerpt":"Talaat Moustafa Group (TMG) has inked a partnership agreement with Huawei Technologies to provide the technology to develop TMG projects into smart cities, according to Al Mal. The agreement entails implementing AI systems and North Africa\u2019s first facial recognition system for increased security.","rel":"","context":"In &quot;Telecoms + ICT&quot;","block_context":{"text":"Telecoms + ICT","link":"https:\/\/enterpriseam.com\/egypt\/category\/telecoms-ict\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":602443,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/03\/27\/talaat-moustafa-group-holding-in-talks-with-saudi-arabia-over-residential-project\/","url_meta":{"origin":705133,"position":3},"title":"Talaat Moustafa Group Holding in talks with Saudi Arabia over residential project","author":"enterpriseam admin","date":"27 March 2019","format":false,"excerpt":"Talaat Moustafa Group (TMG) is in talks with the Saudi Housing Ministry over developing a residential project in the kingdom, CEO Hisham Talaat Mostafa said on Monday, according to Mubasher. No further details about the project were revealed. TMG had signed a number of cooperation agreements with the kingdom back\u2026","rel":"","context":"In &quot;Real Estate + Housing&quot;","block_context":{"text":"Real Estate + Housing","link":"https:\/\/enterpriseam.com\/egypt\/category\/real-estate-housing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":562830,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/06\/08\/tmg-does-another-jv-with-state-owned-banks\/","url_meta":{"origin":705133,"position":4},"title":"TMG does another JV with state-owned banks","author":"enterpriseam admin","date":"8 June 2021","format":false,"excerpt":"The National Bank of Egypt (NBE), Banque Misr and Talaat Moustafa Group (TMG) have established a new real estate joint venture, dubbed Rawasi, with paid-in capital of EGP 200 mn, NBE Deputy Chairman Yehia Abou El Fettouh told Masrawy.What\u2019s in the pipeline? The new company obtained a EGP 9 bn\u2026","rel":"","context":"In &quot;Real estate&quot;","block_context":{"text":"Real estate","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/real-estate\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/6\/106.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":640759,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/09\/01\/talaat-moustafa-group-readies-for-iraq-expansion\/","url_meta":{"origin":705133,"position":5},"title":"Talaat Moustafa Group readies for Iraq expansion","author":"enterpriseam admin","date":"1 September 2024","format":false,"excerpt":"The company said that it would announce further details once \u201cexecutive procedures commence.\u201d","rel":"","context":"In &quot;Construction&quot;","block_context":{"text":"Construction","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/construction\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/2143.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/705133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=705133"}],"version-history":[{"count":1,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/705133\/revisions"}],"predecessor-version":[{"id":705171,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/705133\/revisions\/705171"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/705112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/705134"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=705133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=705133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=705133"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=705133"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=705133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}