{"id":702854,"date":"2026-05-17T00:00:00","date_gmt":"2026-05-17T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=702854"},"modified":"2026-05-17T12:19:19","modified_gmt":"2026-05-17T12:19:19","slug":"swatchs-ap-collab-causes-store-shutdowns-while-who-declares-ebola-a-public-health-emergency","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/17\/swatchs-ap-collab-causes-store-shutdowns-while-who-declares-ebola-a-public-health-emergency\/","title":{"rendered":"Swatch\u2019s AP collab causes store shutdowns while WHO declares Ebola a public health emergency"},"content":{"rendered":"

Good afternoon, friends, and welcome to the start of a brand new workweek. <\/strong>We hope you enjoyed your weekend. It\u2019s a quiet day at home, and we\u2019re kicking off the week with a relatively brisk issue. Today, we\u2019re taking a look at a homegrown accessories brand whose founding sisters went against the grain<\/strong> \u2014 and it paid off. Need a few tips on how you can do the same? We tune into a business podcast that tells it like it is.<\/strong> That and more.<\/p>\n

But first, the news\u2026<\/strong><\/p>\n

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THE BIG STORY ABROAD-<\/p>\n

\ud83c\udf10 Things are relatively calm on the breaking news front this <\/strong>afternoon, though a few stories are still making the rounds.<\/strong> Swatch has temporarily closed stores worldwide, including across the UK, after huge crowds gathered for the Audemars Piguet x Swatch Royal Pop collection launch.<\/p>\n

The closures were prompted by safety concerns due to huge, chaotic crowds and queues<\/strong> forming in front of multiple stores around the world amid extremely high demand for the new AP collaboration launch. So far, Swatch has shut down stores in Dubai, Singapore, and France, as well as a multitude of stores across the US and UK.<\/p>\n

^^Read more on: BBC<\/a>, The New York Times<\/a>, and The Guardian<\/a>. <\/p>\n

MEANWHILE-<\/strong> The World Health Organization (WHO) declared the current Ebola outbreak in Congo and Uganda a public health emergency of international concern. The WHO stated that while the outbreak doesn\u2019t meet pandemic criteria, it does pose a high risk of spread to countries sharing land borders with Congo. The current strain of Ebola is caused by the Bundibugyo virus, for which there are no approved drugs or vaccines.<\/p>\n

^^Read more on: CNN<\/a>, BBC<\/a>, The Guardian<\/a>, and Reuters<\/a>.<\/p>\n

ALSO- <\/strong>At least four people were killed in Moscow following the largest Ukrainian drone attack on Russia in over a year. This attack \u2014 which saw more than 1k Ukrainian drones downed over the country in the past 24 hours \u2014 comes as retaliation for a deadly three-day Russian attack on Ukraine a few days ago. Ukrainian President Volodymyr Zelenskyy called the drone attack \u201centirely justified.\u201d<\/p>\n

^^Read more on: The Guardian<\/a>, BBC<\/a>, Reuters<\/a>, and CNN<\/a>.<\/p>\n

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<\/p>\n

In a market defined by geopolitical risk, inflation, currency volatility, and declining interest rates, knowing how to manage your money has never been more important, and yet few people are really good at it.<\/p>\n

The default in Egypt has traditionally been to dollarize, buy real estate, or stash your extra cash in a high-yield certificate of deposit, but that playbook is dying.<\/p>\n

With an illiquid real estate market, the era of ultra-high-yield deposits coming to an end, and a rapidly expanding ecosystem of digital investment options, investors are looking for new, smarter opportunities.<\/p>\n

In this four-part series, EnterpriseAM Money Matters<\/strong> will walk you through smart personal finance decisions regardless of your age, income, or starting point.<\/p>\n

Coming straight to your inbox. Stay tuned.<\/p>\n

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