{"id":698497,"date":"2026-05-03T00:00:00","date_gmt":"2026-05-03T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=698497"},"modified":"2026-05-03T02:48:19","modified_gmt":"2026-05-03T02:48:19","slug":"consumers-went-mobile-infrastructure-hasnt-fully-kept-pace","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/","title":{"rendered":"Consumers went mobile. Infrastructure hasn\u2019t fully kept pace."},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Somethin<\/strong><strong>g<\/strong><strong> significant happened in global co<\/strong><strong>mmerce \u2014 quietly, on people\u2019s phones. <\/strong>It unfolded while consumers were commuting, waiting for coffee, or standing in stores they had already decided to leave.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>According to <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.visaacceptance.com\/content\/dam\/documents\/campaign\/shopping-index\/2025-global-digital-shopping-index-us-edition.pdf\" style=\"\">Visa\u2019s 2025 Global Digital Shopping Index<\/a><\/strong><strong>, nearly half of all shoppers <\/strong><strong>worldwide used a mobile phone for their most recent retail purchase.<\/strong> One in three consumers browses merchant sites on their phone daily. When they browse, they buy \u2014 roughly half the time.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This shift is no longer confined to younger consumers.<\/strong> While Gen Z remains an early adopter, parents are among the most active digital shoppers globally, averaging more than two digital shopping activities per day, according to the index. High-income consumers follow close behind. The customers businesses most want to reach have already moved.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Commerce infrastructure is lagging behind this behavioral shift. <\/strong>Nearly 60% of merchants globally say their payment technology cannot support mobile-first demand. Three quarters believe a unified shopping experience will be critical for customer satisfaction, yet most admit they are not ready to deliver one.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This gap reflects a structural constraint, not a lack of awareness.<\/strong> Mobile\u2011first commerce exposes the limits of fragmented systems \u2014 where acceptance, data, security, and experience are treated as separate functions rather than parts of a single journey.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Closing this gap requires a redesign of how commerce infrastructure operates. <\/strong>That means modernizing acceptance, simplifying cross-channel complexity, and embedding trust at every interaction point.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Visa\u2019s role is evolving alongside this shift. <\/strong>Beyond enabling transactions, Visa is working with banks and merchants to modernize the infrastructure that underpins their operations \u2013 enabling commerce to operate at the speed consumers expect, without compromising reliability or trust.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>When infrastructure catches up with behavior, growth follows. <\/strong>When it does not, friction becomes a structural cost of doing business.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Walter Lironi, Seni<\/strong><strong>or Vice President and Head of Value-Added Services at Visa, Central<\/strong><strong> Europe, Middle East, and Africa (CEMEA)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Something significant happened in global commerce \u2014 quietly, on people\u2019s phones. It unfolded while consumers were commuting, waiting for coffee, or standing in stores they had already decided to leave. According to Visa\u2019s 2025 Global Digital Shopping Index, nearly half of all shoppers worldwide used a mobile phone for their most recent retail purchase. One [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":698498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7374],"tags":[7373,72,666],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-698497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-message-from-visa","tag-a-message-from-visa","tag-enterpriseam","tag-visa","wpautop","entry"],"acf":{"mongo_id":"d93c28f6-b463-49a2-9b85-28d37bcc7659","order":"7","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/5\/37.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Consumers went mobile. Infrastructure hasn\u2019t fully kept pace.","related_issue":[698485],"teaser":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Consumers went mobile. Infrastructure hasn\u2019t fully kept pace. - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumers went mobile. Infrastructure hasn\u2019t fully kept pace.\" \/>\n<meta property=\"og:description\" content=\"Something significant happened in global commerce \u2014 quietly, on people\u2019s phones. 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Typing 16-digit card numbers is increasingly replaced by fingerprint or facial verification. Guest checkout now represents 16% of Visa online transactions, down from nearly 50% in 2019.Cash usage continues to narrow as digital payments gain share.\u2026","rel":"","context":"In &quot;A MESSAGE FROM VISA&quot;","block_context":{"text":"A MESSAGE FROM VISA","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-visa\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/3\/88.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":683470,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/03\/02\/from-stablecoins-to-ai-shopping-top-2026-payments-trends-part-1\/","url_meta":{"origin":698497,"position":3},"title":"From stablecoins to AI shopping: Top 2026 payments trends, part 1","author":"enterpriseam admin","date":"2 March 2026","format":false,"excerpt":"Global commerce is entering a new phase defined by autonomous and intelligent payment systems. As we move into 2026, global commerce is shifting from manual transactions to autonomous, intelligent systems. Stablecoins have expanded beyond early-stage adoption, with blockchain increasingly used as infrastructure for cross-border payments, including more than USD 225\u2026","rel":"","context":"In &quot;A MESSAGE FROM VISA&quot;","block_context":{"text":"A MESSAGE FROM VISA","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-visa\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/3\/18.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":667421,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/06\/25\/reinforcing-online-payment-security-with-visas-tap-to-confirm\/","url_meta":{"origin":698497,"position":4},"title":"Reinforcing online payment security with Visa\u2019s Tap to Confirm","author":"enterpriseam admin","date":"25 June 2025","format":false,"excerpt":"Visa is continuing to expand its tap use-cases for both merchants and issuers. In addition to Tap to Add Card, we launched Tap to Confirm, a simple, safe and secure way to authenticate payments.How does it work?Merchants can instantly prevent and reduce fraud if they see suspicious activity. Instead of\u2026","rel":"","context":"In &quot;A MESSAGE FROM VISA&quot;","block_context":{"text":"A MESSAGE FROM VISA","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-visa\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/6\/1329.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":676317,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/11\/27\/trust-the-digital-currency\/","url_meta":{"origin":698497,"position":5},"title":"Trust: the digital currency","author":"enterpriseam admin","date":"27 November 2025","format":false,"excerpt":"In Egypt, trust in payments is a cornerstone of commerce growth. While cash-on-delivery (COD) remains common, digital payments are steadily gaining traction. Visa\u2019s recent Stay Secure study underscores the importance of security: 76% of surveyed consumers in Egypt say they trust digital payments. Yet this trust is not absolute; 66%\u2026","rel":"","context":"In &quot;A MESSAGE FROM VISA&quot;","block_context":{"text":"A MESSAGE FROM VISA","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-visa\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/11\/2014.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/698497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=698497"}],"version-history":[{"count":1,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/698497\/revisions"}],"predecessor-version":[{"id":698531,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/698497\/revisions\/698531"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/698485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/698498"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=698497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=698497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=698497"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=698497"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=698497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}