{"id":698497,"date":"2026-05-03T00:00:00","date_gmt":"2026-05-03T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=698497"},"modified":"2026-05-03T02:48:19","modified_gmt":"2026-05-03T02:48:19","slug":"consumers-went-mobile-infrastructure-hasnt-fully-kept-pace","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/","title":{"rendered":"Consumers went mobile. Infrastructure hasn\u2019t fully kept pace."},"content":{"rendered":"

Somethin<\/strong>g<\/strong> significant happened in global co<\/strong>mmerce \u2014 quietly, on people\u2019s phones. <\/strong>It unfolded while consumers were commuting, waiting for coffee, or standing in stores they had already decided to leave.<\/p>\n

According to <\/strong>Visa\u2019s 2025 Global Digital Shopping Index<\/a><\/strong>, nearly half of all shoppers <\/strong>worldwide used a mobile phone for their most recent retail purchase.<\/strong> One in three consumers browses merchant sites on their phone daily. When they browse, they buy \u2014 roughly half the time.<\/p>\n

This shift is no longer confined to younger consumers.<\/strong> While Gen Z remains an early adopter, parents are among the most active digital shoppers globally, averaging more than two digital shopping activities per day, according to the index. High-income consumers follow close behind. The customers businesses most want to reach have already moved.<\/p>\n

Commerce infrastructure is lagging behind this behavioral shift. <\/strong>Nearly 60% of merchants globally say their payment technology cannot support mobile-first demand. Three quarters believe a unified shopping experience will be critical for customer satisfaction, yet most admit they are not ready to deliver one.<\/p>\n

This gap reflects a structural constraint, not a lack of awareness.<\/strong> Mobile\u2011first commerce exposes the limits of fragmented systems \u2014 where acceptance, data, security, and experience are treated as separate functions rather than parts of a single journey.<\/p>\n

Closing this gap requires a redesign of how commerce infrastructure operates. <\/strong>That means modernizing acceptance, simplifying cross-channel complexity, and embedding trust at every interaction point.<\/p>\n

Visa\u2019s role is evolving alongside this shift. <\/strong>Beyond enabling transactions, Visa is working with banks and merchants to modernize the infrastructure that underpins their operations \u2013 enabling commerce to operate at the speed consumers expect, without compromising reliability or trust.<\/p>\n

When infrastructure catches up with behavior, growth follows. <\/strong>When it does not, friction becomes a structural cost of doing business.<\/p>\n

Walter Lironi, Seni<\/strong>or Vice President and Head of Value-Added Services at Visa, Central<\/strong> Europe, Middle East, and Africa (CEMEA)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Something significant happened in global commerce \u2014 quietly, on people\u2019s phones. It unfolded while consumers were commuting, waiting for coffee, or standing in stores they had already decided to leave. According to Visa\u2019s 2025 Global Digital Shopping Index, nearly half of all shoppers worldwide used a mobile phone for their most recent retail purchase. One […]<\/p>\n","protected":false},"author":1,"featured_media":698498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7374],"tags":[7373,72,666],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-698497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-message-from-visa","tag-a-message-from-visa","tag-enterpriseam","tag-visa","wpautop","entry"],"acf":{"mongo_id":"d93c28f6-b463-49a2-9b85-28d37bcc7659","order":"7","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/5\/37.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Consumers went mobile. Infrastructure hasn\u2019t fully kept pace.","related_issue":[698485],"teaser":""},"yoast_head":"\nConsumers went mobile. Infrastructure hasn\u2019t fully kept pace. - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumers went mobile. Infrastructure hasn\u2019t fully kept pace.\" \/>\n<meta property=\"og:description\" content=\"Something significant happened in global commerce \u2014 quietly, on people\u2019s phones. It unfolded while consumers were commuting, waiting for coffee, or standing in stores they had already decided to leave. According to Visa\u2019s 2025 Global Digital Shopping Index, nearly half of all shoppers worldwide used a mobile phone for their most recent retail purchase. One […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-03T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-03T02:48:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/37.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Consumers went mobile. Infrastructure hasn\u2019t fully kept pace.\",\"datePublished\":\"2026-05-03T00:00:00+00:00\",\"dateModified\":\"2026-05-03T02:48:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/\"},\"wordCount\":324,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/37.jpg?fit=%2C&ssl=1\",\"keywords\":[\"A MESSAGE FROM VISA\",\"EnterpriseAM\",\"Visa\"],\"articleSection\":[\"A MESSAGE FROM VISA\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/\",\"name\":\"Consumers went mobile. Infrastructure hasn\u2019t fully kept pace. - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/37.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2026-05-03T00:00:00+00:00\",\"dateModified\":\"2026-05-03T02:48:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/37.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/37.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Consumers went mobile. Infrastructure hasn\u2019t fully kept pace.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Consumers went mobile. Infrastructure hasn\u2019t fully kept pace. - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/","og_locale":"en_US","og_type":"article","og_title":"Consumers went mobile. Infrastructure hasn\u2019t fully kept pace.","og_description":"Something significant happened in global commerce \u2014 quietly, on people\u2019s phones. It unfolded while consumers were commuting, waiting for coffee, or standing in stores they had already decided to leave. According to Visa\u2019s 2025 Global Digital Shopping Index, nearly half of all shoppers worldwide used a mobile phone for their most recent retail purchase. One […]","og_url":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2026-05-03T00:00:00+00:00","article_modified_time":"2026-05-03T02:48:19+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2026\/5\/37.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Consumers went mobile. Infrastructure hasn\u2019t fully kept pace.","datePublished":"2026-05-03T00:00:00+00:00","dateModified":"2026-05-03T02:48:19+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/"},"wordCount":324,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/5\/37.jpg?fit=%2C&ssl=1","keywords":["A MESSAGE FROM VISA","EnterpriseAM","Visa"],"articleSection":["A MESSAGE FROM VISA"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/","url":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/","name":"Consumers went mobile. Infrastructure hasn\u2019t fully kept pace. - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/5\/37.jpg?fit=%2C&ssl=1","datePublished":"2026-05-03T00:00:00+00:00","dateModified":"2026-05-03T02:48:19+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2026\/5\/37.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/5\/37.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/03\/consumers-went-mobile-infrastructure-hasnt-fully-kept-pace\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"Consumers went mobile. Infrastructure hasn\u2019t fully kept pace."}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2026\/5\/37.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2026\/5\/37.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2026\/5\/37.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/698497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=698497"}],"version-history":[{"count":1,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/698497\/revisions"}],"predecessor-version":[{"id":698531,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/698497\/revisions\/698531"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/698485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/698498"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=698497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=698497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=698497"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=698497"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=698497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}