{"id":696824,"date":"2026-04-28T00:00:00","date_gmt":"2026-04-28T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=696824"},"modified":"2026-04-28T02:45:49","modified_gmt":"2026-04-28T02:45:49","slug":"inventel-fully-acquires-adtech-startup-amzolute","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/04\/28\/inventel-fully-acquires-adtech-startup-amzolute\/","title":{"rendered":"InvenTel fully acquires adtech startup Amzolute"},"content":{"rendered":"

Cairo-based <\/strong>adtech<\/strong> startup <\/strong>Amzolute<\/a><\/strong> sold 100% of its business to US<\/strong>-based <\/strong>product <\/strong>commercialization firm <\/strong>InvenTel<\/a><\/strong>, its now-former CEO and co-founder Ahmed El Hefny tells EnterpriseAM. Neither party disclosed the terms of the transaction.<\/p>\n

Amzolute is a verified Amazon ads partner with direct access to Amazon\u2019s ad stack.<\/strong> The company runs campaigns for over 850 brands in over eight countries, including the US, UK, UAE, and Saudi Arabia, generating some USD 92 mn in client sales with a reported 4.3x average return on ad spend.<\/p>\n

SOUND SMART- Think of Amzolute as an intelligence layer for Amazon sellers.<\/strong> It runs their ads, optimizes how their products appear in search, and tweaks pricing and listings to turn traffic into sales. <\/p>\n

What caught InvenTel\u2019s attention? The people and the systems. <\/strong>\u201cThere are not many teams in the region with this level of expertise in marketplace management at scale\u2026 the value was in the combination: strong partnerships, real traction, an incredible team, and systems that made performance more scalable,\u201d Hefny tells us.<\/p>\n

Beyond the acquisition:<\/strong> Hefny will no longer have a role in, or involvement in with, the company. Amzolute\u2019s next phase will be centered around building on what already exists and scaling the business through InvenTel\u2019s wider platform and reach, he says.<\/p>\n

This is about closing the loop: <\/strong>InvenTel\u2019s job is to brand and market consumer products, moving them through sourcing, commercial production, and direct-response marketing. So, bringing Amzolute in-house is likely a vertical integration play, giving InvenTel direct control over how these products rank, compete, and convert once the customer is on-platform.<\/p>\n

The exit follows a string of local plumbing plays snapped up by US buyers. <\/strong>Just last month, US-based AI adtech firm Converted fully acquired<\/a> fashion marketplace Mitcha, folding its platform and merchant base into a broader data-driven commerce stack. This follows Miami-based Aleph\u2019s 2021 acquisition<\/a> of an 86% stake in Connect Ads, which marked a dragon exit for A15 and validated Cairo as a high-margin service hub for global digital media.<\/p>\n","protected":false},"excerpt":{"rendered":"

The company runs campaigns for over 850 brands in over eight countries<\/p>\n","protected":false},"author":1,"featured_media":696825,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7335],"tags":[8374,7094,318,72,7128,12389],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-696824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-big-story-today","tag-advertising","tag-ai","tag-amazon","tag-enterpriseam","tag-ma-watch","tag-the-big-story-today","wpautop","entry"],"acf":{"mongo_id":"233bb28a-e517-445a-9fc1-ae3b01bc8c69","order":"4","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/4\/1409.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Amzolute exit","related_issue":[696819],"teaser":"The company runs campaigns for over 850 brands in over eight countries"},"yoast_head":"\nInvenTel fully acquires adtech startup Amzolute - 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The company will use the funds to develop its tech and increase its head count, according to the statement.About ArabyAds: Founded in 2013 by Mahmoud\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/371.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":581334,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/08\/homegrown-adtech-startup-gameball-bags-usd-3-5-mn-seed-round\/","url_meta":{"origin":696824,"position":1},"title":"Homegrown adtech startup Gameball bags USD 3.5 mn seed round","author":"enterpriseam admin","date":"8 February 2023","format":false,"excerpt":"Gameball plans to launch on-the-ground operations in the KSA, Germany, and the UK","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/2\/GameballFoundersx1600.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":550306,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/10\/23\/arabyads-acquires-influencer-marketing-platform-indahash-egypt-comes-in-3-for-mena-ma\/","url_meta":{"origin":696824,"position":2},"title":"ArabyAds acquires influencer marketing platform indaHash + Egypt comes in #3 for MENA M&A","author":"enterpriseam admin","date":"23 October 2022","format":false,"excerpt":"The day in M&A: Egypt-born startup ArabyAds closed a major international acquisition, while Refinitiv data puts Egypt at #3 in MENA for the value of inbound M&A in 9M 2022.Egypt-born adtech startup ArabyAds has acquired global influencer marketing platform indaHash for an undisclosed sum, according to a statement. 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Egypt accounted for 27% of disclosed transactions by volume and 25% by value. The\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/12\/1210.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":552561,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/13\/hoarding-lng-supplies-at-sea-ahead-of-a-cold-winter-googles-adtech-business-is-getting-served\/","url_meta":{"origin":696824,"position":5},"title":"Hoarding LNG supplies at sea ahead of a cold winter + Google\u2019s adtech business is getting served","author":"enterpriseam admin","date":"13 September 2022","format":false,"excerpt":"As shortages loom, energy traders are stockpiling LNG supplies at sea: Energy utilities and traders are hoarding extra liquefied natural gas (LNG) supplies on ships at sea to replace Russian pipeline gas this winter, according to Bloomberg. 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