{"id":696384,"date":"2026-04-27T00:00:00","date_gmt":"2026-04-27T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=696384"},"modified":"2026-04-27T12:23:23","modified_gmt":"2026-04-27T12:23:23","slug":"kiwe-gets-central-bank-green-light-to-launch-nationwide","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/04\/27\/kiwe-gets-central-bank-green-light-to-launch-nationwide\/","title":{"rendered":"Kiwe gets Central Bank green light to launch nationwide"},"content":{"rendered":"<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Homegrown fintech <\/strong><strong><a href=\"https:\/\/kiweapp.com\/\" target=\"_blank\" rel=\"noopener\">Kiwe<\/a><\/strong> <strong> officially secured final approval from the <\/strong><strong>Central Bank of Egypt for a nationwide launch of its app and card<\/strong>, co-founder Mohamed Khalifa tells EnterpriseAM. The startup is backed by our friends at EFG Hermes, Valu, Marakez, and EFG EV as well as Cairo Capital and Dfin Holding.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>\u201cThe approval or licensing process took us around 9 to 12 months and went through different verticals and sectors<\/strong>,\u201d Khalifa tells us. \u201cEach party and each vendor has its own requirements; it is not just the Central Bank. Even the bank you work with has its own requirements, so does Visa or Meeza.\u201d<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>The infrastructure build:<\/strong> Developed in partnership with Banque Misr, Visa, Meeza, and ModuPay, Kiwe offers practical money management tools allowing users to send instant, no-cost transfers and track their spending habits in real time for clearer insights on financial habits, according to a <a href=\"https:\/\/ent.news\/2026\/4\/1315.pdf\" target=\"_blank\" rel=\"noopener\">press release (pdf)<\/a>.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>The startup is focusing on moving money talk from utility to lifestyle. <\/strong>Kiwe is positioning itself as a \u201cnew wave\u201d fintech that focuses on how people actually experience money. \u201cIn Egypt, people usually don't like to talk about money, especially money you owe or are owed [\u2026] money should be a social effect and a lifestyle app, not just a financial app where you transact a few times a day to check your balance and then close it. We want Kiwe to be an everyday app, similar to Venmo or CashApp,\u201d Khalifa tells us.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Looking ahead: <\/strong>Kiwe will launch \u201cvery soon,\u201d Khalifa says, and has plans to introduce additional financial products within their suite to continue simplifying money management. The startup also plans to launch another funding round within \u201csix to nine months,\u201d he adds.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Why it matters:<\/strong> Opening the door for more specialized niche players like Kiwe suggests the CBE is opening space alongside state-driven utilities like InstaPay to share end-users. By targeting the social friction points of everyday finance like splitting the bill, saving as a group, and sharing investments, Kiwe is attempting to make \u201cmoney something habitual, not something embarrassing. Look at what Thndr did for investment [\u2026] that is what we want to do for the payments ecosystem,\u201d Khalifa says.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The startup is backed by our friends at EFG Hermes, Valu, Cairo Capital, Dfin Holding, Marakez Group, and EFG EV<\/p>\n","protected":false},"author":1,"featured_media":696385,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7258],"tags":[72,183,95,123],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-696384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-watch","tag-enterpriseam","tag-fintech","tag-startup-watch","tag-startups","wpautop","entry"],"acf":{"mongo_id":"1d3440d6-dab4-4cd1-a0ce-f6736357ae4e","order":"9","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/4\/1321.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Egypt\u2019s Venmo is here","related_issue":[696370],"teaser":"The startup is backed by our friends at EFG Hermes, Valu, Cairo Capital, Dfin Holding, Marakez Group, and EFG EV","photo_link":"","related_sponsor":"","voice_url":"","en_translation_ref_id":"","section_story_id":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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