{"id":696384,"date":"2026-04-27T00:00:00","date_gmt":"2026-04-27T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=696384"},"modified":"2026-04-27T02:43:26","modified_gmt":"2026-04-27T02:43:26","slug":"kiwe-gets-central-bank-green-light-to-launch-nationwide","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/04\/27\/kiwe-gets-central-bank-green-light-to-launch-nationwide\/","title":{"rendered":"Kiwe gets Central Bank green light to launch nationwide"},"content":{"rendered":"

Homegrown fintech <\/strong>Kiwe<\/a><\/strong> officially secured final approval from the <\/strong>Central Bank of Egypt for a nationwide launch of its app and card<\/strong>, co-founder Mohamed Khalifa tells EnterpriseAM. The startup is backed by our friends at EFG Hermes, Valu, Marakez, and EFG EV as well as Cairo Capital and Dfin Holding. <\/p>\n

\u201cThe approval or licensing process took us around 9 to 12 months and went through different verticals and sectors<\/strong>,\u201d Khalifa tells us. \u201cEach party and each vendor has its own requirements; it is not just the Central Bank. Even the bank you work with has its own requirements, so does Visa or Meeza.\u201d<\/p>\n

The infrastructure build:<\/strong> Developed in partnership with Banque Misr, Visa, Meeza, and ModuPay, Kiwe offers practical money management tools allowing users to send instant, no-cost transfers and track their spending habits in real time for clearer insights on financial habits, according to a press release (pdf)<\/a>.<\/p>\n

The startup is focusing on moving money talk from utility to lifestyle. <\/strong>Kiwe is positioning itself as a \u201cnew wave\u201d fintech that focuses on how people actually experience money. \u201cIn Egypt, people usually don't like to talk about money, especially money you owe or are owed [\u2026] money should be a social effect and a lifestyle app, not just a financial app where you transact a few times a day to check your balance and then close it. We want Kiwi to be an everyday app, similar to Venmo or CashApp,\u201d Khalifa tells us.<\/p>\n

Looking ahead: <\/strong>Kiwe will launch \u201cvery soon,\u201d Khalifa says, and has plans to introduce additional financial products within their suite to continue simplifying money management. The startup also plans to launch another funding round within \u201csix to nine months,\u201d he adds.<\/p>\n

Why it matters:<\/strong> Opening the door for more specialized niche players like Kiwe suggests the CBE is opening space alongside state-driven utilities like InstaPay to share end-users. By targeting the social friction points of everyday finance like splitting the bill, saving as a group, and sharing investments, Kiwe is attempting to make \u201cmoney something habitual, not something embarrassing. Look at what Thndr did for investment [\u2026] that is what we want to do for the payments ecosystem,\u201d Khalifa says.<\/p>\n","protected":false},"excerpt":{"rendered":"

The startup is backed by our friends at EFG Hermes, Valu, Cairo Capital, Dfin Holding, Marakez Group, and EFG EV<\/p>\n","protected":false},"author":1,"featured_media":696385,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7258],"tags":[72,183,95,123],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-696384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-watch","tag-enterpriseam","tag-fintech","tag-startup-watch","tag-startups","wpautop","entry"],"acf":{"mongo_id":"1d3440d6-dab4-4cd1-a0ce-f6736357ae4e","order":"9","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/4\/1321.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Egypt\u2019s Venmo is here","related_issue":[696370],"teaser":"The startup is backed by our friends at EFG Hermes, Valu, Cairo Capital, Dfin Holding, Marakez Group, and EFG EV"},"yoast_head":"\nKiwe gets Central Bank green light to launch nationwide - 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The e-payments startup counts our friends at EFG Hermes Finance, EFG EV Fintech, dFin Holding, and Marakez among its existing shareholders.What they said: \u201cThrough the\u2026","rel":"","context":"In "M&A WATCH"","block_context":{"text":"M&A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/10\/284.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":555491,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/16\/startup-investment-up-33-on-2020-kiwe-closes-first-round-mnt-halan-launches-core-banking-system\/","url_meta":{"origin":696384,"position":1},"title":"Startup investment up >33% on 2020 + Kiwe closes first round, MNT-Halan launches core banking system","author":"enterpriseam admin","date":"16 November 2021","format":false,"excerpt":"Investors have put almost USD 2 bn into startups in MENA, Pakistan and Turkey so far this year, with USD 150 mn being deployed in October alone, according to Magnitt.Putting this in perspective: Less than USD 1.5 bn was invested in MENAPT startups through the whole of 2020.Fintech + e-commerce\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/11\/472.png?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":578146,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/18\/efg-hermes-valu-sets-aside-usd-25-mn-to-expand-through-ma-new-products\/","url_meta":{"origin":696384,"position":2},"title":"EFG Hermes\u2019 valU sets aside USD 25 mn to expand through M&A + new products","author":"enterpriseam admin","date":"18 December 2022","format":false,"excerpt":"valU to spend USD 25 mn on regional + product expansion: EFG Hermes\u2019 buy-now-pay-later platform valU expects to invest some USD 25 mn to complete its expansion to Saudi Arabia and roll out new products in early 2023, valU CEO Walid Hassouna told Zawya.REFRESHER- valU signed a sale and purchase\u2026","rel":"","context":"In "NON-BANKING FINANCIAL SERVICES"","block_context":{"text":"NON-BANKING FINANCIAL SERVICES","link":"https:\/\/enterpriseam.com\/egypt\/category\/non-banking-financial-services\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/12\/355.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":560935,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/03\/18\/efg-hermes-universal-group-to-launch-new-ecommerce-site\/","url_meta":{"origin":696384,"position":3},"title":"EFG Hermes, Universal Group to launch new ecommerce site","author":"enterpriseam admin","date":"18 March 2021","format":false,"excerpt":"EFG Hermes and Universal Group are collaborating on a new ecommerce website that will allow the home appliance company to sell directly to its customers, the investment bank said in a statement (pdf) yesterday after signing the agreement. EFG subsidiary PayTabs Egypt will handle payments on the platform while its\u2026","rel":"","context":"In "ECOMMERCE"","block_context":{"text":"ECOMMERCE","link":"https:\/\/enterpriseam.com\/egypt\/category\/ecommerce\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":661641,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/03\/03\/valu-raises-egp-463-3-mn-in-its-first-securitized-bond-issuance-of-the-year\/","url_meta":{"origin":696384,"position":4},"title":"Valu raises EGP 463.3 mn in its first securitized bond issuance of the year","author":"enterpriseam admin","date":"3 March 2025","format":false,"excerpt":"The issuance is the fourth in a wider EGP 16.0 bn program","rel":"","context":"In "DEBT WATCH"","block_context":{"text":"DEBT WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/debt-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1612.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":548808,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/08\/23\/valu-acquires-paynas\/","url_meta":{"origin":696384,"position":5},"title":"valU acquires PayNas","author":"enterpriseam admin","date":"23 August 2022","format":false,"excerpt":"EFG Hermes\u2019 consumer finance arm valU has acquired 100% of digital HR and payroll platform Paynas, valU said in a statement (pdf) yesterday, without disclosing the value of the transaction. The acquisition will see valU tap into Paynas's roster of micro and small-business clients, while Paynas will add valU\u2019s buy-now-pay-later\u2026","rel":"","context":"In "M&A WATCH"","block_context":{"text":"M&A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/356.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/696384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=696384"}],"version-history":[{"count":1,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/696384\/revisions"}],"predecessor-version":[{"id":696425,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/696384\/revisions\/696425"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/696370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/696385"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=696384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=696384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=696384"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=696384"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=696384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}