{"id":693972,"date":"2026-04-15T00:00:00","date_gmt":"2026-04-15T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=693972"},"modified":"2026-04-15T13:17:57","modified_gmt":"2026-04-15T13:17:57","slug":"how-irans-viral-lego-themed-ai-videos-are-adding-a-new-dimension-to-the-narrative-on-the-war","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/04\/15\/how-irans-viral-lego-themed-ai-videos-are-adding-a-new-dimension-to-the-narrative-on-the-war\/","title":{"rendered":"How Iran\u2019s viral Lego-themed AI videos are adding a new dimension to the narrative on the war"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83d\udcf1 <strong>Within days of the first strikes on Tehran, Lego-themed AI <\/strong><strong>videos began dominating our social media feeds.<\/strong> Peculiar, funny, and on point, we initially didn\u2019t pay them \u2014 nor their origins \u2014 much attention. As the war <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/30\/how-war-digital-trauma-and-ai-misinformation-are-fueling-a-mental-health-crisis\/\" style=\"\">raged on<\/a>, however, they became difficult to ignore. The videos captured every new development in the conflict with impressive speed and cutting sarcasm. Today, they\u2019ve emerged as a primary propaganda tool in the US-Israeli war on Iran, marking a turning point for political communications in the age of AI.<\/p>\n<p class=\"tag-border-left\">Propaganda in the age of AI<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Satirical depictions of US and Israeli leadership and military operations dominate the videos.<\/strong> Many of the clips feature a Lego-esque Donald Trump being outmaneuvered by Iranian drones or facing upsets at home and on the battlefield \u2014 a depiction that generally frames the US as being in a state of chaos, often with Trump literally on fire. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Pro-Iran digital activists are the architects behind this new flavor of political content. <\/strong>A network of young tech-savvy Iranian creators that primarily post under the account \u201cExplosive News\u201d is using generative AI tools to produce what is often referred to as \u201c <a target=\"_blank\" href=\"https:\/\/newlinesmag.com\/spotlight\/slopaganda-comes-of-age\/\" style=\"\">Slopaganda<\/a>,\u201d a portmanteau of the words slop and propaganda. The videos are being produced at a pace previously inconceivable for digital animators. The sole purpose? Trolling the US administration.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Slop in the shadows<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>So, who is Explosive News?<\/strong> While the exact identity of the animators remains anonymous \u2014 and their affiliation to the government of Iran unclear \u2014 they\u2019re now telling media outlets across the globe that they\u2019re independent, but that the government could be one of their clients. In interviews, Explosive News creators appear as <strong>dark shadowy figures<\/strong> on video speaking in Farsi. When questioned about the factual accuracy of their content, one animator who referred to himself as \u201cMr. Explosive\u201d told the <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/cjd8jrd1vnyo\" style=\"\">BBC<\/a> that \u201conly 13% of what [Trump] says is based on facts.\u201d Their message being: if the current US administration has a questionable relationship with the truth, why shouldn\u2019t they? <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Are they onto a new way of communicating that resonates more with Western audiences in the Trump era? <\/strong>Some of the group\u2019s videos focus on the human cost of the conflict through stylized depictions of urban destruction, which some observers note could garner sympathy and highlight the real consequences of US strikes more effectively than actual footage of the destruction. Whitney Phillips, media ethics professor at the University of Oregon, told <a target=\"_blank\" href=\"https:\/\/www.npr.org\/2026\/03\/26\/nx-s1-5760944\/iran-war-propaganda-memes-trump\" style=\"\">NPR<\/a>, \u201cTrolling has existed in grassroots online spaces for more than 15 years,\u201d but with the rise of Trump, she believes, it has moved to the center of global politics. \u201cThis is the language in which Trump speaks \u2014 and this is the language in which world leaders are now speaking to him.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Head-to-head and meme-to-meme <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Trump administration is well-versed in meme-based communication. <\/strong>AI images and videos interwoven with video-game footage are often posted on Trump\u2019s official social media accounts. According to <a target=\"_blank\" href=\"https:\/\/www.newyorker.com\/culture\/infinite-scroll\/the-team-behind-a-pro-iran-lego-themed-viral-video-campaign\" style=\"\">The New Yorker<\/a>, Trump is allegedly shown a daily two-minute video montage of successful strikes on Iran to keep him up to date on the war. It goes on to say that \u201cthe Lego videos have succeeded, in part, because <strong>they meet the political discourse on the level to which it has already sunk<\/strong>.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u2026 But this is all relatively new for Iran.<\/strong> \u201cThe new generation of IRGC content creators is younger, quicker, and less afraid of the US,\u201d Narges Bajoghli, Iranian cultural anthropologist, said in an article in <a target=\"_blank\" href=\"https:\/\/nymag.com\/intelligencer\/article\/iran-revolutionary-guard-social-media-behind-the-scenes.html\" style=\"\">New York Magazine<\/a>. \u201cThe gravity of the Iran-Iraq War generation didn\u2019t disappear \u2014 you can still find it in official commemorations and on Iranian state television, but it\u2019s no longer the dominant language of how Iran is communicating outward. Something else has taken its place, something that the fathers would probably find frivolous and that is reaching [mns] of people who would never have clicked on anything the Islamic Republic produced before.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>This viral phenomenon is unsettling for some in corporate America.<\/strong> YouTube <a target=\"_blank\" href=\"https:\/\/www.aljazeera.com\/news\/2026\/4\/14\/iran-slams-youtube-ban-on-pro-iranian-groups-lego-style-ai-videos\" style=\"\">recently suspended<\/a> Explosive News for posting \u201cviolent content,\u201d but the videos are still going viral with mns of views on Telegram, Instagram, and X. \u201cI watch Americans with no knowledge of and no interest in Iran forward videos made in Tehran to their followers. In comment sections across platforms, people write, \u2018Iran is fighting for all of us,\u2019\u201d said Bajoghli. \u201cThese videos meet them exactly where they already are, whether that\u2019s someone in Ohio who\u2019s angry about the Epstein files, or someone in Amman who has been watching Gaza for more than two years,\u201d she added.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Slopaganda marks the arrival of a new, decentralized dimension of international diplomacy. <\/strong>The emergence of these AI-generated political videos \u2014 and their success at bypassing traditional diplomatic channels and press releases \u2014 is giving us a glimpse into a future where non-state actors are becoming more capable of influencing public opinion in real time through viral, AI-assisted storytelling instead of official statements and press conferences. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSlopaganda\u201d marks the arrival of a new, decentralized dimension of international diplomacy<\/p>\n","protected":false},"author":1,"featured_media":693973,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12422],"tags":[12499,7419,633,716,7263],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-693972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-after-hours","tag-after-hours","tag-culture","tag-enterprisepm","tag-iran","tag-war","wpautop","entry"],"acf":{"mongo_id":"54a92ebf-fc54-4ae8-8c98-bcc28cd25551","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/4\/713.jpg","photo_position":"above","homepage_title":"","full_issue_title":"The war in Iran and the rise of \u201cslopaganda\u201d","related_issue":[693967],"teaser":"\u201cSlopaganda\u201d marks the arrival of a new, decentralized dimension of international diplomacy"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Iran\u2019s viral Lego-themed AI videos are adding a new dimension to the narrative on the war - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/15\/how-irans-viral-lego-themed-ai-videos-are-adding-a-new-dimension-to-the-narrative-on-the-war\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Iran\u2019s viral Lego-themed AI videos are adding a new 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opinion writers this morning, we offer two pieces from the Israeli press on regional issues of interest to many of our readers:Former US Ambassador to Israel Dan Shapiro believes Saad Hariri\u2019s sudden resignation as prime minister of Lebanon is all about Iran, he writes\u2026","rel":"","context":"In &quot;On Deadline: From Israel&quot;","block_context":{"text":"On Deadline: From Israel","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-deadline-from-israel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":611015,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/11\/30\/gaza-ceasefire-set-to-expire-this-morning-with-hamas-israel-no-closer-to-an-agreement\/","url_meta":{"origin":693972,"position":1},"title":"Gaza ceasefire set to expire this morning, with Hamas, Israel no closer to an agreement","author":"enterpriseam admin","date":"30 November 2023","format":false,"excerpt":"The truce in Gaza will expire in one hour: There remains little sign of an agreement between Hamas and Israel to extend the temporary ceasefire into a second week, despite Egyptian, Qatari and US negotiators pushing hard for a longer truce. The two sides are reportedly unable to agree on\u2026","rel":"","context":"In &quot;WAR WATCH&quot;","block_context":{"text":"WAR WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/war-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/11\/1759.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":646840,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/02\/fears-of-a-regional-war-set-in-as-observers-braces-for-an-israeli-response-to-irans-missile-attack\/","url_meta":{"origin":693972,"position":2},"title":"Fears of a regional war set in as observers braces for an Israeli response to Iran\u2019s missile attack","author":"enterpriseam admin","date":"2 October 2024","format":false,"excerpt":"It was another night all about regional escalations: Iran\u2019s attack on Israeli targets yesterday dominated last night\u2019s talk shows \u2014 Iran launched some 250 missiles at Israel in response to Tel Aviv\u2019s assassination of Hezbollah secretary-general Hassan Nasrallah and Hamas\u2019 political leader Ismail Haniyeh.(Tap or click the headline above to\u2026","rel":"","context":"In &quot;LAST NIGHT\u2019S TALK SHOWS&quot;","block_context":{"text":"LAST NIGHT\u2019S TALK SHOWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/last-nights-talk-shows\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/10\/122.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":690803,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/03\/30\/how-war-digital-trauma-and-ai-misinformation-are-fueling-a-mental-health-crisis\/","url_meta":{"origin":693972,"position":3},"title":"How war, digital trauma, and AI misinformation are fueling a mental health crisis","author":"enterpriseam admin","date":"30 March 2026","format":false,"excerpt":"The sudden specter of violence is dismantling the predictability that defines life in the Gulf","rel":"","context":"In &quot;AFTER HOURS&quot;","block_context":{"text":"AFTER HOURS","link":"https:\/\/enterpriseam.com\/egypt\/category\/after-hours\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/3\/1407.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":544823,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/22\/israeli-pm-mbz-in-sharm-for-diplomatic-talks\/","url_meta":{"origin":693972,"position":4},"title":"Israeli PM, MBZ in Sharm for diplomatic talks","author":"enterpriseam admin","date":"22 March 2022","format":false,"excerpt":"El Sisi holds three-way talks with Israeli PM, MBZ: President Abdel Fattah El Sisi held trilateral talks with Israeli Prime Minister Naftali Bennett and Abu Dhabi Crown Prince Mohamed bin Zayed in Sharm El Sheikh yesterday. No official statements were issued following the talks, though diplomatic sources said discussions were\u2026","rel":"","context":"In &quot;Diplomacy&quot;","block_context":{"text":"Diplomacy","link":"https:\/\/enterpriseam.com\/egypt\/category\/regulation\/diplomacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":687071,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/03\/09\/the-one-dimensional-portrayal-of-iran-and-its-impact-on-the-war\/","url_meta":{"origin":693972,"position":5},"title":"The one-dimensional portrayal of Iran and its impact on the war","author":"enterpriseam admin","date":"9 March 2026","format":false,"excerpt":"\u201cIranian civil society has always found ways of reasserting itself and manifesting its ingenuity, but all of this has been undone\u201d","rel":"","context":"In &quot;AFTER HOURS&quot;","block_context":{"text":"AFTER HOURS","link":"https:\/\/enterpriseam.com\/egypt\/category\/after-hours\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/3\/501.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/693972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=693972"}],"version-history":[{"count":1,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/693972\/revisions"}],"predecessor-version":[{"id":694007,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/693972\/revisions\/694007"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/693967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/693973"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=693972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=693972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=693972"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=693972"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=693972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}