{"id":687303,"date":"2026-03-10T00:00:00","date_gmt":"2026-03-10T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=687303"},"modified":"2026-03-10T04:51:45","modified_gmt":"2026-03-10T04:51:45","slug":"car-market-flips-from-deep-discounts-to-empty-showrooms-and-overpricing-in-wake-of-iran-war","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/03\/10\/car-market-flips-from-deep-discounts-to-empty-showrooms-and-overpricing-in-wake-of-iran-war\/","title":{"rendered":"Car market flips from deep discounts to empty showrooms and overpricing in wake of Iran war"},"content":{"rendered":"<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>T<\/strong><strong>he wave of price cuts in the automotive market that <\/strong><strong>started in<\/strong><strong> early 2025 has completely dried up, making way for a fresh cycle of price hikes. <\/strong>Cars are currently being sold at their official list prices in the wake of the war on Iran, without any reductions in sight, according to market players speaking to EnterpriseAM.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>For some models in short supply, EGP 100k markdowns have been replaced with an EGP<\/strong><strong> 100k overprice<\/strong> \u2014 an EGP 200k swing for buyers, member of the Federation of Egyptian Chambers of Commerce\u2019s automotive division Montasser Zeitoun tells us. We are already seeing price bumps across 14-24 different car models, the division\u2019s Vice Chairman Alaa El Saba notes. Companies like GB Auto raised prices by EGP 15k-40k, and more than six Asian car brands have hit pause on sales until they can figure out how to reprice their vehicles.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>The war on Iran has ratcheted up price pressure on many fronts, with the exchange rate <\/strong><strong>as the most influential factor<\/strong>, El Saba tells us. With EGP falling from around 46 to now nearly 53 against the greenback, this roughly 10% depreciation adds a further EGP 100k cost on an EGP 1 mn vehicle.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Maritime ins. costs have also filtered down into the market<\/strong>, with some vessels seeing their ins. costs jumping 12-fold, Zeitoun said. A very volatile global energy market is also increasing the costs of shipping over new models.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>The rise in prices pushed buyers into the market in anticipation of further price <\/strong><strong>rises<\/strong>, further ramping up pricing as demand outstripped supply, we\u2019re told. Those looking to purchase a car had been delaying purchases in the hope of further reductions, leading to a significant amount of pent-up demand waiting for a sign that prices wouldn\u2019t drop any further.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>But isn\u2019t this the golden moment for locally assembled cars to shine?<\/strong> Unfortunately, local factories are hitting a wall of their own. They are battling severe supply chain issues for local parts, making it hard to scale up, Zeitoun explains. Even before the war, local production couldn\u2019t keep up with demand, and nearly 90% of locally built cars were already selling at a premium.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>The entire market has barely enough cars to last two months<\/strong>, we\u2019re told. Things are so tight that some showrooms have stopped selling certain models altogether, keeping them strictly for display so the floors don\u2019t look empty, El Saba tells us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For some models in short supply, EGP 100k markdowns have been replaced with an EGP 100k overprice<\/p>\n","protected":false},"author":1,"featured_media":687304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7339],"tags":[144,1419,72,2234],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-687303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","tag-automotive","tag-egp","tag-enterpriseam","tag-foreign-exchange","wpautop","entry"],"acf":{"mongo_id":"bcc49ebf-de9f-4a39-9629-85787d6d53e0","order":"7","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/3\/534.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Iran war causes the return of the overprice at car showrooms","related_issue":[687292],"teaser":"For some models in short supply, EGP 100k markdowns have been replaced with an EGP 100k overprice","photo_link":"","related_sponsor":"","voice_url":"","en_translation_ref_id":"","section_story_id":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Car market flips from deep discounts to empty showrooms and overpricing in wake of Iran war - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/10\/car-market-flips-from-deep-discounts-to-empty-showrooms-and-overpricing-in-wake-of-iran-war\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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CEO Karim El Naggar says the zone will be used to hold imported cars and also export car part and vehicles to markets including Libya and Sudan. El Naggar expects the zone to\u2026","rel":"","context":"In &quot;Automotive + Transportation&quot;","block_context":{"text":"Automotive + Transportation","link":"https:\/\/enterpriseam.com\/egypt\/category\/automotive-transportation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":652215,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/01\/03\/gb-auto-could-be-raising-passenger-car-prices-by-up-to-egp-20000-sources\/","url_meta":{"origin":687303,"position":3},"title":"GB Auto could be raising passenger car prices by up to EGP 20,000 -sources","author":"enterpriseam admin","date":"3 January 2017","format":false,"excerpt":"Top Egyptian automotive player GB Auto is reportedly planning to raise sticker prices on its Hyundai and Geely brands (but not Mazda), according to Al Mal, citing unnamed sources as saying prices will rise between EGP 7,500 and EGP 20,000. The newspaper says it requested a clarification from GB Auto\u2026","rel":"","context":"In &quot;Automotive + Transportation&quot;","block_context":{"text":"Automotive + Transportation","link":"https:\/\/enterpriseam.com\/egypt\/category\/automotive-transportation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":546158,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/05\/05\/fallout-from-war-in-ukraine-officially-hit-the-auto-industry-in-march-as-expected\/","url_meta":{"origin":687303,"position":4},"title":"Fallout from war in Ukraine officially hit the auto industry in March \u2014 as expected","author":"enterpriseam admin","date":"5 May 2022","format":false,"excerpt":"Passenger car sales fell 3% y-o-y in March, according to figures from the Automotive Information Council (AMIC), an industry association to which most distributors report sales. AMIC data shows that around 18.9k cars were sold in March, down from 19.5k in the same period last year. That ends a run\u2026","rel":"","context":"In &quot;Automotive&quot;","block_context":{"text":"Automotive","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/automotive\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/5\/80.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":545528,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/03\/car-sales-up-more-than-20-in-february\/","url_meta":{"origin":687303,"position":5},"title":"Car sales up more than 20% in February","author":"enterpriseam admin","date":"3 April 2022","format":false,"excerpt":"Passenger car sales rose more than 20 % y-o-y in February, according to industry figures from the Automotive Information Council (AMIC), which showed that around 19.7k cars were sold during the month, up from 16.3k in February last year.The breakdown: Total auto sales rose: Overall, the auto industry sold 25.6k\u2026","rel":"","context":"In &quot;Automotive&quot;","block_context":{"text":"Automotive","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/automotive\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/4\/88.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/687303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=687303"}],"version-history":[{"count":2,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/687303\/revisions"}],"predecessor-version":[{"id":687378,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/687303\/revisions\/687378"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/687292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/687304"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=687303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=687303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=687303"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=687303"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=687303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}