{"id":686737,"date":"2026-03-08T00:00:00","date_gmt":"2026-03-08T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=686737"},"modified":"2026-03-08T12:54:42","modified_gmt":"2026-03-08T12:54:42","slug":"apple-drops-new-budget-friendly-tech-line-up-that-might-just-overtake-the-market","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/03\/08\/apple-drops-new-budget-friendly-tech-line-up-that-might-just-overtake-the-market\/","title":{"rendered":"Apple drops new budget-friendly tech line-up that might just overtake the market"},"content":{"rendered":"

\ud83c\udf4e Apple has announced a series of new gadgets, <\/strong>including two new entrants into its budget-friendly line-up, and it\u2019s all the tech industry can talk about.<\/strong> Alongside the introduction of an M4-powered iPad Air<\/a>, new Studio Displays<\/a>, and M5-powered MacBook Pros<\/a>, the California-based tech giant dropped the brand new iPhone 17e<\/a> \u2026 and a USD 599 MacBook Neo<\/a>. Needless to say, it seems the market is in for a shake-up. Let\u2019s take a look.<\/p>\n

\n

First up, the 17e<\/p>\n

An upgrade to Apple\u2019s 2025 budget-friendly model<\/strong>, the iPhone 16e<\/a>, the 17e one-ups its predecessor and offers most of what the flagship 17 boasts. Right off the bat, you\u2019re getting more bang for your buck, with double the storage at the same starting price. The 17e also houses the new Apple A19 chip with neural accelerators, which translates to a significant boost in graphical performance and AI capabilities.<\/p>\n

The 17e supports MagSafe charging, alongside Apple\u2019s C1X cellular chip, which is said to be twice as fast as the one in the 16e. <\/strong>In terms of body and design, the new budget-friendly flagship is supposedly more durable than ever, reportedly offering 3x better scratch resistance. The display, however, is still locked at a 60Hz refresh rate, and eschews the dynamic island in favor of a notch. And while the camera remains a solo-lens operation, Apple says the A19 chip allows for \u201cnext-generation\u201d images with enhanced focus and depth control. In terms of battery life, it\u2019s more of the same, with claims of up to 26 hours of streaming. <\/p>\n

So, who\u2019s the iPhone 17e truly for?<\/strong> In its launch video<\/a> for the phone, Apple seems to have taken a different approach, one that Apple loyalists didn\u2019t feel was necessarily targeting them, but rather \u201c switchers<\/a>,\u201d as 9to5Mac notes. From the creative direction to the overall tone of voice, the video was starkly different from what we\u2019ve come to expect from the tech giant, which begs the question: Has Apple realized its loyalists aren\u2019t interested in its cheaper models? Or does it want a bigger share of the pie? <\/p>\n

It checks out.<\/strong> The global smartphone market is projected to decline some 6.8% in 1Q 2026 on the back of the ongoing memory shortage driven by AI, CNN<\/a> reports, citing data<\/a> by the International Data Corporation. The 17\u2019s success was enough to quell investor concerns for the time being, but it seems Apple is craving another piece of the pie to ensure it stays afloat. 2025 saw record growth in users making the move from Android to Apple for the first time, and the 17e might drive that growth even further.<\/p>\n

And, speaking of switchers<\/strong>, it seems Windows-based tech brands are being given a run for their money\u2026<\/p>\n

\n

The MacBook Neo<\/p>\n

Taking the internet by storm, Apple dropped a budget MacBook \u2014 a feat practically unheard of from the luxury tech brand.<\/strong> Designed to make the \u201cMac experience\u201d accessible to a wider audience, the MacBook Neo sports a 13-inch Liquid Retina display, is powered by the A18 Pro chip \u2014 the same chip the iPhone 16 Pro series boasts \u2014 and comes with a standard 8gbs of ram, promising 16 hours of battery life on a single charge. It\u2019s no Pro by any means, nor does it match what the Air has to offer. But at that price point (and USD 100 less for students), it\u2019s most definitely a force to be reckoned with, especially as it is set to run any app the average user might need. <\/p>\n

In what is <\/strong>being called<\/strong> Apple\u2019s smartest hardware move in years<\/strong>, the once-exclusive Mac experience is being democratized, and the tech giant is widely projected to see a slew of first-timers at its stores, according to CNET<\/a>. \u201cWe want to get the Mac into as many people's hands as possible,\u201d Apple VP of Hardware John Ternus said. While current Mac users are unlikely to make the switch to the Neo \u2014 as it would be a downgrade for the most part \u2014 the target audience seems to be Apple customers who own an iPhone but not a Mac and first-timers looking for a viable alternative to Windows-based budget devices.<\/p>\n

Goodbye Chromebooks?<\/strong> This new addition to its line-up essentially establishes Apple as a major contender in the affordable tech market, Fast Company<\/a> reports. Not only does its launch signify a new era for the brand \u2014 and potentially the end of an era for others \u2014 it\u2019s a \u201cgateway drug\u201d to its ecosystem, as FC puts it. By getting first-timers (switchers) to put one foot in the door, Apple knows it\u2019ll be making it difficult for them to walk back out. <\/p>\n

\u2026And it\u2019s not just the MacBook Neo they\u2019d be buying.<\/strong> Windows- and Android-based laptop users often spend a pretty penny on monthly subscriptions from the aforementioned providers, be it for storage or office suits or otherwise, and were they to switch to Mac, they\u2019d be opting for Apple\u2019s own subscription services. <\/p>\n

Everyone\u2019s playing checkers, Apple is playing chess.<\/strong> According to MacRumors, the Neo could help up Apple\u2019s laptop shipments by some 8%<\/a> in 2026, bringing the macOS market share to 13.2%, even as the broader market is estimated to fall 9.2%<\/a> y-o-y this year. Last year, Apple\u2019s Mac revenue came below expectations at USD 8.4 bn, down from a projected USD 9 bn, as revealed in the company\u2019s 1Q earnings report<\/a>. <\/p>\n

On paper, the Neo is set to throw a curveball at the budget laptop market <\/strong>\u2014 whether or not it actually will is a question the answer to which will be revealed when it\u2019s released on 11 March. <\/p>\n

(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n","protected":false},"excerpt":{"rendered":"

Everyone\u2019s playing checkers, Apple is playing chess<\/p>\n","protected":false},"author":1,"featured_media":686738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7337],"tags":[184,633,639],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-686737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apple","tag-enterprisepm","tag-technology","wpautop","entry"],"acf":{"mongo_id":"bd20e12f-1842-42d4-a4a2-5ab8cdd39dd1","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/3\/419.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Is Apple about to bite a massive chunk off the market?","related_issue":[686732],"teaser":"Everyone\u2019s playing checkers, Apple is playing chess"},"yoast_head":"\nApple drops new budget-friendly tech line-up that might just overtake the market - 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