{"id":686707,"date":"2026-02-26T00:00:00","date_gmt":"2026-02-26T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/"},"modified":"2026-02-26T00:00:00","modified_gmt":"2026-02-26T00:00:00","slug":"ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/","title":{"rendered":"AI, recycled showtunes, and the return of Abla Kamel: A Ramadan ads round-up"},"content":{"rendered":"

\ud83c\udf19\ud83d\udcfa The Ramadan advertising season has long proven its <\/strong>power and <\/strong>impact on businesses<\/strong> \u2014 the presence of major players in this advertising space has become a matter of prestige, reflecting power, scale, and influence on the collective consciousness, transforming campaigns from marketing tools into high-stakes missions that must be effectively executed. The result? Many brands have fallen victim to a Sisyphean trap. <\/p>\n

\n

Family, friends, and a whole lot of love\u2026 again<\/p>\n

As the first Ramadan 2026 ad began playing, we knew we were in for more of the same.<\/strong> <\/p>\n

Network providers offered nothing new:<\/strong> In the Orange ad<\/a>, Amr Diab reunites with his four children \u2014 Nour, Kenzi, Jana, and Abdullah \u2014 to emphasize the importance of family gatherings during the holy month. Meanwhile, Abla Kamel makes a surprise appearance in Vodafone\u2019s ad<\/a>, and while the ad succeeds in stirring our emotions, its concept is virtually identical to the network provider\u2019s Awel Mara<\/a> ad from nine years ago. Etisalat by e&<\/a> features Tamer Hosny and Palestinian artist Saint Levant with a similar message: family and reunion. Telecom Egypt once again tapped Elissa for their ad, which also underscored how important family gatherings are. <\/p>\n

\u2026 Neither did the banks:<\/strong> Banque Misr and the National Bank of Egypt offered nothing of note. The former returned to its favorite singer, Mahmoud El Esseily \u2014 whose name has become so synonymous with the bank that he\u2019s become somewhat of a meme \u2014 singing alongside Bahaa Sultan<\/a>. The latter employed Tamer Hosny in a song that doesn\u2019t stray far<\/a> from the recycled concept of family reunions.<\/p>\n

The real problem with these ads is that they eventually lose their meaning<\/strong>, leaving viewers confused when trying to link the ad to the brand that produced it. Singing about friendship and family ties might make sense for real estate companies like Al Ahly Sabbour<\/a> \u2014 as they ultimately promote both literal and metaphorical homes \u2014 but these messages lose their impact when played on repeat.<\/p>\n

\n

Less is more<\/p>\n

While most fell victim to repetition, the advertising campaigns for three companies stood out.<\/strong> The reason is clear: they didn\u2019t overthink it.<\/p>\n

Wadi Degla hit a home run with Essam Omar <\/strong>\u2014 a rising star who represents the brand\u2019s target audience \u2014 giving us one of the best ads of the season<\/a>. The lyrics are simple, capturing the crisis of an entire generation as it transitions from its twenties into more serious life stages. The melody is catchy, and the message is crystal clear: we will be your choice when you grow up and want to buy a new home.<\/p>\n

Meanwhile, the campaigns for Remas Land and Obour Land \u2014 both directed by Omar Areba \u2014 relied on over-the-top drama for satire.<\/strong> The first Remas ad<\/a> targeted shop owners, with Haitham Shaker singing in grief as the supermarket\u2019s cheese stock ran out, ending with the tagline: \u201cDon't put the supermarket in that position.\u201d The second ad<\/a> targeted consumers, featuring Jannat, who is shocked when her husband forgot to buy her favorite cheese. She decides to leave the house in a comedic, dramatic escalation that is perfectly justified within its own world. Similarly, Amir Karara adopted an exaggerated persona to defend the idea that \u201cearning a living isn\u2019t bitter\u201d as long as Obour Land<\/a> is there.<\/p>\n

Additionally, the Health Ministry\u2019s healthy eating <\/strong>awareness campaign<\/a><\/strong> is a lesson in marketing: <\/strong>With a blend of wit and realism, the ads caught viewers\u2019 attention and went viral despite tackling a difficult topic, disease and food culture in Egypt, particularly during Ramadan.<\/p>\n

These ads focused on promoting a product or service <\/strong>with a clear message that consumers can understand and relate to. It is understood that campaigns vary in purpose \u2014 from direct promotion to creating a long-term brand persona \u2014 but too much of the same thing can feel like taking the easy way out.<\/p>\n

While many tire of the familiar, others fall in love with it. <\/strong>This may explain why repetitive anthems eventually become earworms one can\u2019t shake and why prank shows continue to garner high public attention every year. Case in point: to date, Ramez Level El Wash has achieved an 86% viewership rate, according to a survey (pdf)<\/a> by Ejabat.<\/p>\n

(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n","protected":false},"excerpt":{"rendered":"

Many brands have fallen victim to the Sisyphus trap, but some still managed to stand out<\/p>\n","protected":false},"author":1,"featured_media":686708,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12445],"tags":[633,3877,12444,1032],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-686707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plug-in","tag-enterprisepm","tag-marketing","tag-plug-in","tag-ramadan","wpautop","entry"],"acf":{"mongo_id":"31c0c383-b383-44ff-91b6-74ac26345f53","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/2\/1457.jpg","photo_position":"above","homepage_title":"","full_issue_title":"The Ramadan 2026 ad round-up","related_issue":[686702],"teaser":"Many brands have fallen victim to the Sisyphus trap, but some still managed to stand out"},"yoast_head":"\nAI, recycled showtunes, and the return of Abla Kamel: A Ramadan ads round-up - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI, recycled showtunes, and the return of Abla Kamel: A Ramadan ads round-up\" \/>\n<meta property=\"og:description\" content=\"Many brands have fallen victim to the Sisyphus trap, but some still managed to stand out\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-26T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1457.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"AI, recycled showtunes, and the return of Abla Kamel: A Ramadan ads round-up\",\"datePublished\":\"2026-02-26T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/\"},\"wordCount\":730,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1457.jpg?fit=%2C&ssl=1\",\"keywords\":[\"EnterprisePM\",\"MARKETING\",\"PLUG IN\",\"Ramadan\"],\"articleSection\":[\"PLUG IN\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/\",\"name\":\"AI, recycled showtunes, and the return of Abla Kamel: A Ramadan ads round-up - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1457.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2026-02-26T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1457.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1457.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI, recycled showtunes, and the return of Abla Kamel: A Ramadan ads round-up\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AI, recycled showtunes, and the return of Abla Kamel: A Ramadan ads round-up - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/","og_locale":"en_US","og_type":"article","og_title":"AI, recycled showtunes, and the return of Abla Kamel: A Ramadan ads round-up","og_description":"Many brands have fallen victim to the Sisyphus trap, but some still managed to stand out","og_url":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2026-02-26T00:00:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1457.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"AI, recycled showtunes, and the return of Abla Kamel: A Ramadan ads round-up","datePublished":"2026-02-26T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/"},"wordCount":730,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1457.jpg?fit=%2C&ssl=1","keywords":["EnterprisePM","MARKETING","PLUG IN","Ramadan"],"articleSection":["PLUG IN"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/","url":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/","name":"AI, recycled showtunes, and the return of Abla Kamel: A Ramadan ads round-up - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1457.jpg?fit=%2C&ssl=1","datePublished":"2026-02-26T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1457.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1457.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/26\/ai-recycled-showtunes-and-the-return-of-abla-kamel-a-ramadan-ads-round-up\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"AI, recycled showtunes, and the return of Abla Kamel: A Ramadan ads round-up"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1457.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1457.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1457.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":565166,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/03\/23\/a-fifth-of-egyptians-shopped-online-more-last-ramadan-because-of-covid-19-facebook-says\/","url_meta":{"origin":686707,"position":0},"title":"A fifth of Egyptians shopped online more last Ramadan because of covid-19, Facebook says","author":"enterpriseam admin","date":"23 March 2021","format":false,"excerpt":"Covid-19 is pushing more people to do their Ramadan shopping online, with 22% of adults surveyed in Egypt saying they spent more time shopping online last Ramadan because of the pandemic, and 41% saying they use their phone more during the Holy Month, according to insights from Facebook\u2019s Ramadan Consumer\u2026","rel":"","context":"In "ON YOUR WAY OUT"","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/3\/530.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":650613,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/28\/egyptians-expected-to-spend-55-of-their-monthly-budget-on-food-during-ramadan-ipsos\/","url_meta":{"origin":686707,"position":1},"title":"Egyptians expected to spend 55% of their monthly budget on food during Ramadan -Ipsos","author":"enterpriseam admin","date":"28 March 2017","format":false,"excerpt":"Survey on Ramadan spending habits: Food is expected to account for the lion\u2019s share of Egyptians\u2019 expenditures during the month of Ramadan at 55% of total spending for the month, followed by clothing at 15%, according to the results of an Ipsos poll announced at a press conference on Monday,\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":629120,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/05\/22\/facebook-touts-mena-e-commerce-opportunities-as-usage-increases-in-ramadan\/","url_meta":{"origin":686707,"position":2},"title":"Facebook touts MENA e-commerce opportunities as usage increases in Ramadan","author":"enterpriseam admin","date":"22 May 2018","format":false,"excerpt":"Facebook sees the Middle East\u2019s increased internet usage during Ramadan as a growth opportunity for brands and marketers, Forbes Middle East reports. The social media network found that users in the MENA region are spending 14.8% more time online during Ramadan (figure climbs to 39.6% at night). Regional brands using\u2026","rel":"","context":"In "ON YOUR WAY OUT"","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":553717,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/05\/07\/our-second-pandemic-ramadan\/","url_meta":{"origin":686707,"position":3},"title":"Our second pandemic Ramadan","author":"enterpriseam admin","date":"7 May 2021","format":false,"excerpt":"This year marks the second Ramadan to fall during the covid-19 pandemic, but (relatively) laxer restrictions this time around mean many are able to engage in some of the traditional gatherings and activities associated with the Ramadan. People took to the streets and markets to mark the start of the\u2026","rel":"","context":"In "ANOTHER COVID RAMADAN"","block_context":{"text":"ANOTHER COVID RAMADAN","link":"https:\/\/enterpriseam.com\/egypt\/category\/another-covid-ramadan\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/5\/4.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":584317,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/29\/ramadan-talk-show-fatigue-is-setting-in\/","url_meta":{"origin":686707,"position":4},"title":"Ramadan talk show fatigue is setting in","author":"enterpriseam admin","date":"29 March 2023","format":false,"excerpt":"We miss you, Lamees","rel":"","context":"In "LAST NIGHT\u2019S TALK SHOWS"","block_context":{"text":"LAST NIGHT\u2019S TALK SHOWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/last-nights-talk-shows\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/3\/614.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":618265,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/04\/04\/beyond-iftar-unveiling-ramadans-cultural-tapestry\/","url_meta":{"origin":686707,"position":5},"title":"Beyond Iftar: Unveiling Ramadan\u2019s cultural tapestry","author":"enterpriseam admin","date":"4 April 2024","format":false,"excerpt":"Controversy and shorter 15-episode series are some of the new trends that picked up this year","rel":"","context":"In "Media"","block_context":{"text":"Media","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/media\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/4\/388.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/686707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=686707"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/686707\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/686702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/686708"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=686707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=686707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=686707"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=686707"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=686707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}