{"id":686487,"date":"2026-02-16T00:00:00","date_gmt":"2026-02-16T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/"},"modified":"2026-02-16T00:00:00","modified_gmt":"2026-02-16T00:00:00","slug":"on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/","title":{"rendered":"On Ramadan and the art of gatherings with food entrepreneur Yasmine El Gharably"},"content":{"rendered":"

\ud83c\udf19 As Ramadan approaches, we prepare to enter our most communal <\/strong>season.<\/strong> The streets become more crowded, the supermarkets are filled with shoppers, and plans for iftar and sohour begin to take shape. There\u2019s no doubt that \u201cgathering around food\u201d is an important part of fostering our cultural and social connection, particularly in Ramadan.<\/p>\n

EnterpriseAM sat down with food consultant, cookbook author, and podcast host <\/strong>Yasmine El Gharably<\/a><\/strong> (<\/a>LinkedIn<\/a><\/a>) to talk about her ever-evolving journey as a food entrepreneur, what makes a gathering special, and her favorite Ramadan food traditions.<\/p>\n

Under the umbrella of \u201c<\/strong>Tastes and Tales,<\/strong>\u201d El Gharably has created a unique universe of ventures in the culinary and cultural experience sectors.<\/strong> The platform is the formal entity for her consulting work, cookbooks, digital platforms, and the immersive event curation business that she has pioneered.<\/p>\n

\u201cIf you look at my CV, you\u2019ll think this is someone who can\u2019t decide what to do<\/strong>,\u201d jokes El Gharably, who has set herself up for an afternoon of meetings and calls at a communal table inside Cake Cafe in Zamalek. The setting, filled with an eclectic array of desserts and delicacies, is very fitting of the LSE-educated entrepreneur, who has done everything from FMCG brand management at Unilever in Alexandria to strategy consulting at Bain in Dubai and heritage preservation and cultural brand launches in Cairo and London. The throughline of all these endeavors is food. <\/p>\n

A self-described home cook (not chef), El Gharably explains that she first became interested in food early in her career at Unilever.<\/strong> Managing the Unilever brands Knorr and Fine Foods, involved going out in the field and conducting market research, which meant visiting Egyptian women in their homes. \u201cThe women inspired me. With a very limited budget they were creating amazing feasts. I learned so many tricks and tips from them,\u201d she says.<\/p>\n

Cairo Cooking<\/a><\/strong>, a digital recipe platform, was born in 2015 out of a desire to simplify and preserve Egyptian culinary heritage.<\/strong> \u201cMy partner Shahdan Niazi and I wanted to bring back dishes like bessara, khobeiza, and molokhia. Simple, clean recipes that our grandmothers made,\u201d El Gharably says. The website, which remains a trusted go-to source of easy-to-follow Egyptian recipes in Arabic and English, expanded through social media and was later turned into F&B consulting, including services like menu development and costing.<\/p>\n

In 2021, El Gharably co-authored the best-selling cookbook <\/strong>Bilhana<\/a><\/strong> with her sister, interior designer and fellow food enthusiast Shewekar El Gharably. <\/strong>\u201cMy sister and I joined forces to come up with regional recipes that rely on fresh seasonal produce and local spices. We worked with food photographer Yehia El-Alaily and an amazing food editor from London for two years to put together something that we are really proud of,\u201d she says. Now on its fourth print run, the AUC press cookbook is sold worldwide. \u201cIt still brings me to tears when I see Bilhana at Waterstones in London or Barnes & Noble in the US.\u201d<\/p>\n

The cookbook inspired a podcast by the same name, <\/strong>Bilhana Foodspaces<\/a><\/strong>, a show that includes interviews with chefs and food entrepreneurs such as Khufu\u2019s Mostafa Seif and Karim Abdel Rahman (Avec Karim). For season 3, El Gharably is casting her net a bit wider and focusing on celebrity chefs from around the world now based in Dubai. <\/p>\n

\n

What makes gatherings special?<\/p>\n

Tastes and Tales is known for creating immersive cultural \u201cexperiences\u201d that go beyond traditional event planning. <\/strong>El Gharably has curated several high-profile experiences for heritage brands like El Kahhal Looms at the GEM and Azza Fahmy on the North Coast, Cairo, and London. She has also been involved with historical preservation projects like the 500-year-old Beit Al Razzaz, where she created a charity event to help raise funds for restoring the Mamluk home\u2019s roof.<\/p>\n

When asked what makes events memorable, El Gharably says it\u2019s a combination of storytelling and connecting people through shared cultural narratives<\/strong>. \u201cEvery touchpoint of an event is designed with a clear, specific purpose. What makes an event memorable boils down to details, authenticity, and creating a sense of effortlessness,\u201d she explains.<\/p>\n

El Gharably\u2019s events are anything but cookie cutter. <\/strong>For the launch of the Azza Fahmy store in London\u2019s Burlington Arcade in the spring of 2025 she put together an \u201cEgyptian Sham El Nessim\u201d themed bash with lotus flowers, papyrus plants, and a menu of renga (smoked herring) and Roumi cheese, not the typical fare that you would expect to find between Bond Street and Picadilly.<\/p>\n

\n

The art of gathering in Ramadan<\/p>\n

Ramadan events are festive but shouldn\u2019t be overly complicated. <\/strong>\u201cI like to bring out my nicest tableware and decorations and have everything cleaned, polished, and ready to go,\u201d El Gharably says. Personally she enjoys hosting, but prefers smaller gatherings to large parties, particularly in Ramadan, so guests can be seated comfortably. \u201cThe best iftars are the ones that linger with everyone relaxed and sitting around the table talking, eating dessert and sipping tea.\u201d<\/p>\n

We may eat simple food all year, but Ramadan is the time to bring out the family recipes and traditions.<\/strong> Some of El Gharably\u2019s favorites are dates soaked in milk to break the fast, bourek (a savory filo pastry stuffed with minced meat and eggs), her mother\u2019s yogurt soup, and garri (a Moroccan soup with freekeh and vegetables, similar to harira). <\/p>\n

And let's not forget dessert.<\/strong> Homemade is best, and again it doesn\u2019t need to be complicated. \u201cThings like aish saraya shami, which is toast soaked in syrup with a bit of red food coloring and topped with mahalabia bel mastika, is an easy crowd pleaser. Chewy and crispy at the bottom and creamy on top. Another quick dessert pleaser is mastika ice cream topped with halawa sha3r and caramelized pistachios. It looks extravagant but can be prepared in minutes,\u201d El Gharably explains. <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cThe best iftars are the ones that linger, with everyone relaxed and sitting around the table talking, eating dessert and sipping tea\u201d<\/p>\n","protected":false},"author":1,"featured_media":686488,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12422],"tags":[12499,633,203,564],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-686487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-after-hours","tag-after-hours","tag-enterprisepm","tag-entrepreneurship","tag-food","wpautop","entry"],"acf":{"mongo_id":"bed692e1-7911-4c2f-bb90-e0830d9c01e3","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/2\/1021.jpeg","photo_position":"above","homepage_title":"","full_issue_title":"Food entrepreneur Yasmine El Gharably on the art of gatherings","related_issue":[686482],"teaser":"\u201cThe best iftars are the ones that linger, with everyone relaxed and sitting around the table talking, eating dessert and sipping tea\u201d"},"yoast_head":"\nOn Ramadan and the art of gatherings with food entrepreneur Yasmine El Gharably - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Ramadan and the art of gatherings with food entrepreneur Yasmine El Gharably\" \/>\n<meta property=\"og:description\" content=\"\u201cThe best iftars are the ones that linger, with everyone relaxed and sitting around the table talking, eating dessert and sipping tea\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-16T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1021.jpeg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"On Ramadan and the art of gatherings with food entrepreneur Yasmine El Gharably\",\"datePublished\":\"2026-02-16T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/\"},\"wordCount\":987,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1021.jpeg?fit=%2C&ssl=1\",\"keywords\":[\"AFTER HOURS\",\"EnterprisePM\",\"entrepreneurship\",\"food\"],\"articleSection\":[\"AFTER HOURS\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/\",\"name\":\"On Ramadan and the art of gatherings with food entrepreneur Yasmine El Gharably - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1021.jpeg?fit=%2C&ssl=1\",\"datePublished\":\"2026-02-16T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1021.jpeg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1021.jpeg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"On Ramadan and the art of gatherings with food entrepreneur Yasmine El Gharably\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"On Ramadan and the art of gatherings with food entrepreneur Yasmine El Gharably - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/","og_locale":"en_US","og_type":"article","og_title":"On Ramadan and the art of gatherings with food entrepreneur Yasmine El Gharably","og_description":"\u201cThe best iftars are the ones that linger, with everyone relaxed and sitting around the table talking, eating dessert and sipping tea\u201d","og_url":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2026-02-16T00:00:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1021.jpeg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"On Ramadan and the art of gatherings with food entrepreneur Yasmine El Gharably","datePublished":"2026-02-16T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/"},"wordCount":987,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1021.jpeg?fit=%2C&ssl=1","keywords":["AFTER HOURS","EnterprisePM","entrepreneurship","food"],"articleSection":["AFTER HOURS"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/","url":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/","name":"On Ramadan and the art of gatherings with food entrepreneur Yasmine El Gharably - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1021.jpeg?fit=%2C&ssl=1","datePublished":"2026-02-16T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1021.jpeg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1021.jpeg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/on-ramadan-and-the-art-of-gatherings-with-food-entrepreneur-yasmine-el-gharably\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"On Ramadan and the art of gatherings with food entrepreneur Yasmine El Gharably"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1021.jpeg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1021.jpeg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1021.jpeg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":686484,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/govt-targets-gas-and-renewables-to-secure-the-grid\/","url_meta":{"origin":686487,"position":0},"title":"Gov\u2019t targets gas and renewables to secure the grid","author":"enterpriseam admin","date":"16 February 2026","format":false,"excerpt":"Good afternoon, friends. We\u2019ve got a rather brisk issue in store for you today as we inch closer and closer to Ramadan \u2014 speaking of which, we caught up with Egyptian food entrepreneur Yasmine El Gharably to talk all things Ramadan, gatherings, and food. THE BIG STORY TODAY- \ud83d\udccd More\u2026","rel":"","context":"In "WHAT WE\u2019RE TRACKING TONIGHT"","block_context":{"text":"WHAT WE\u2019RE TRACKING TONIGHT","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-tonight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/6\/1276.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":592318,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/08\/03\/washington-post-asks-where-did-all-the-green-go\/","url_meta":{"origin":686487,"position":1},"title":"Washington Post asks: Where did all the green go?","author":"enterpriseam admin","date":"3 August 2023","format":false,"excerpt":"Plus: AP talks to Cairenes about food concerns following Russia\u2019s suspension of the Black sea grain pact","rel":"","context":"In "EGYPT IN THE NEWS"","block_context":{"text":"EGYPT IN THE NEWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/egypt-in-the-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/8\/138.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":544457,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/my-morning-routine-yasmine-el-hini-country-officer-and-acting-country-manager-ifc-egypt\/","url_meta":{"origin":686487,"position":2},"title":"My Morning Routine: Yasmine El Hini, Country Officer and Acting Country Manager, IFC Egypt","author":"enterpriseam admin","date":"3 March 2022","format":false,"excerpt":"Yasmine El Hini, country officer and acting country manager, IFC Egypt: Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun.Speaking to us this week is Yasmine El Hini\u2026","rel":"","context":"In "My Morning Routine"","block_context":{"text":"My Morning Routine","link":"https:\/\/enterpriseam.com\/egypt\/my-morning-routine\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/3\/42.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":553275,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/01\/keeping-your-wealth-in-check-during-the-busy-season\/","url_meta":{"origin":686487,"position":3},"title":"Keeping your wealth in check during the busy season","author":"enterpriseam admin","date":"1 April 2022","format":false,"excerpt":"How to keep your money in check during the busy season: This year, Ramadan \u2014 and Sham El Nessim, and Eid al-Fitr \u2014 arrive in the midst of a global squeeze on prices. The Russia-Ukraine war has exacerbated inflationary pressures, sending food and commodity markets sky high \u2014 and we\u2019ve\u2026","rel":"","context":"In "YOUR MONEY"","block_context":{"text":"YOUR MONEY","link":"https:\/\/enterpriseam.com\/egypt\/category\/your-money\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/4\/411.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":583935,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/22\/last-nights-talk-shows-happy-mothers-day-ramadan-kareem\/","url_meta":{"origin":686487,"position":4},"title":"Last Night\u2019s Talk Shows: Happy Mother\u2019s Day + Ramadan Kareem","author":"enterpriseam admin","date":"22 March 2023","format":false,"excerpt":"Checking in on food prices and our Arab banks.","rel":"","context":"In "LAST NIGHT\u2019S TALK SHOWS"","block_context":{"text":"LAST NIGHT\u2019S TALK SHOWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/last-nights-talk-shows\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/3\/Yahduth-fi-masr-22-3-23-1600.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":545832,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/13\/another-quiet-night-on-the-airwaves\/","url_meta":{"origin":686487,"position":5},"title":"Another quiet night on the airwaves","author":"enterpriseam admin","date":"13 April 2022","format":false,"excerpt":"The Ramadan lull continues: Next to nothing was happening on the airwaves last night, except for Agriculture Minister El Sayed El Quseir reassuring Ala Mas\u2019ouleety\u2019s Ahmed Moussa that the state can fulfill citizens\u2019 food supply needs and at low prices (watch, runtime: 6:07).Where have our talking heads gone? Ramadan has\u2026","rel":"","context":"In "LAST NIGHT\u2019S TALK SHOWS"","block_context":{"text":"LAST NIGHT\u2019S TALK SHOWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/last-nights-talk-shows\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/686487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=686487"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/686487\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/686482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/686488"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=686487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=686487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=686487"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=686487"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=686487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}