{"id":686360,"date":"2026-02-12T00:00:00","date_gmt":"2026-02-12T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/12\/how-bad-bunny-reclaimed-america-at-the-super-bowl\/"},"modified":"2026-02-12T00:00:00","modified_gmt":"2026-02-12T00:00:00","slug":"how-bad-bunny-reclaimed-america-at-the-super-bowl","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/12\/how-bad-bunny-reclaimed-america-at-the-super-bowl\/","title":{"rendered":"How Bad Bunny reclaimed \u201cAmerica\u201d at the Super Bowl"},"content":{"rendered":"

\ud83c\udfa4\ud83d\udc30 Social media <\/strong>has been on fire this week dissecting, lauding, and meme-ing the life out of <\/strong>Bad Bunny\u2019s Super Bowl halftime show<\/strong> (watch, runtime: 13:41<\/a>). The annual US football event is the anchor of American sports and culture, featuring performances from the biggest musical stars and watched live by mns, but under US President Donald Trump\u2019s current administration, the show took on new meaning.<\/p>\n

Since being tapped to headline the show last <\/strong>September<\/strong>, Puerto Rican Benito Antonio Mart\u00ednez Ocasio has sparked widespread outrage among conservatives <\/strong>and diehard Trumpers. They considered a dissenting artist singing in a language other than English an insult to their country<\/a>, while others described him as a major \u201cTrump-hater\u201d and \u201cAmerica-hater.\u201d<\/p>\n

\n

Music as a form of resistance<\/p>\n

The halftime show \u2014 watched by <\/strong>over 128.2 mn people<\/a><\/strong>, the fourth most-watched show in Super Bowl history \u2014 was brimming with symbolism. <\/strong>From the sugarcane field symbolizing his country\u2019s agricultural heritage and its farmers, to a couple said to have actually wed during the show, to the appearance of prominent Latin stars like Pedro Pascal, Cardi B, and Jessica Alba \u2014 Benito turned the show into a love letter to his heritage and homeland<\/a>.<\/p>\n

The performance featured a scene with a series of utility poles, followed by his song <\/strong>El Apag\u00f3n<\/a><\/strong>, which quite literally translates to \u201cthe blackout.\u201d<\/strong> This served as a critique of the US government\u2019s neglect of the island, which suffers from crumbling infrastructure that leaves it more vulnerable to natural disasters. Right before the performance ended, Bad Bunny paid tribute to all the nations of South, Central, and North America by waving the Puerto Rican flag, sending a message that America isn\u2019t a monolith.<\/p>\n

Ring<\/strong> a bell?<\/strong> The current debate online brings to mind the various eras in which our region used music as a tool of resistance. From Sayed Darwish\u2019s anti-British anthems and Fairuz\u2019s powerful ballads \u2014 which both resisted and chronicled the Lebanese Civil War \u2014 to the Algerian National Liberation Front\u2019s anti-French colonialism songs and the birth of Ra\u00ef music throughout the Maghreb, it seems history is constantly repeating itself. <\/p>\n

\n

Republicans didn\u2019t like the show<\/p>\n

At a time of rising racism and <\/strong>erratic federal campaigns<\/a><\/strong> against immigrants led by US Immigration and Customs Enforcement<\/strong>, Bad Bunny has emerged as a symbol of resistance<\/a>. He avoids speaking English, always sings in Spanish, and takes pride in his Puerto Rican roots. He actively promotes tourism and supports the local economy, even holding a 31-concert tour exclusively in his homeland under the slogan \u201c I Don't Want to Leave Here<\/a>.\u201d Benito uses his songs to express issues of identity and belonging in a way that resonates with the Latino community across the globe.<\/p>\n

Trump \u2014 <\/strong>who speaks of Puerto Rico as if it were a foreign state<\/a><\/strong> rather than part of the US \u2014 penned a <\/strong>lengthy post<\/a><\/strong> on Truth Social expressing his dissatisfaction. <\/strong>The US president described the halftime show as \u201cone of the worst, ever,\u201d calling it a \u201cslap in the face\u201d to the US.<\/p>\n

\n

The real America<\/p>\n

Just days before the sporting event, Bad Bunny\u2019s latest album <\/strong>Deb\u00ed Tirar M\u00e1s Fotos<\/a><\/strong> earned him <\/strong>several Grammys<\/a><\/strong>, making him the first artist to earn the award for an entirely Spanish-language album. He used his acceptance speech to emphasize that immigrants are not \u201csavages,\u201d \u201canimals,\u201d or \u201caliens,\u201d but human beings and Americans, like it or not. It was widely expected that Benito\u2019s halftime show would also reflect his political views \u2014 and it did.<\/p>\n

Bad Bunny\u2019s openness to the concept of being American \u2014 belonging to the Americas rather than the US \u2014 reflects a broader political stance.<\/strong> It extends to all countries of the Global South that suffer the consequences of imperialism and a legacy that has brought nothing but ruin to these nations, scattering their populations across the globe. It\u2019s not surprising that his music resonates with various displaced peoples in the US and around the world \u2014 from immigrants and activists to displaced Palestinians<\/a>. <\/p>\n

As superpower governments increasingly veer toward more extremist and authoritarian rhetoric, pressure intensifies on minorities and vulnerable groups.<\/strong> Here, music arrives with the promise of being a window that grants its creators and fans a wider space to express their true identities and to belong. <\/p>\n

Love him or hate him, Bad Bunny\u2019s songs at their core carry something larger than themselves. <\/strong>This music may not change reality or spark radical shifts in state policies, but it remains a pulpit for those who fear losing their voice, heritage, and homeland.<\/p>\n

(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n","protected":false},"excerpt":{"rendered":"

Bad Bunny\u2019s Super Bowl performance has been taking over the internet \u2014 here\u2019s what happened, and what it represents<\/p>\n","protected":false},"author":1,"featured_media":686361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12445],"tags":[633,638,1546,148,12444,127],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-686360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plug-in","tag-enterprisepm","tag-for-your-commute","tag-lifestyle","tag-music","tag-plug-in","tag-politics","wpautop","entry"],"acf":{"mongo_id":"55e5eb08-7e66-478f-a2eb-3cbcdb3197a7","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/2\/847.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Is Bad Bunny the new face of an American social revolution?","related_issue":[686355],"teaser":"Bad Bunny\u2019s Super Bowl performance has been taking over the internet \u2014 here\u2019s what happened, and what it represents"},"yoast_head":"\nHow Bad Bunny reclaimed \u201cAmerica\u201d at the Super Bowl - 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Bunny\u2019s story starts as an angsty American teenager living with her Foreign Service family in Azerbaijan, and takes us through to her adulthood, when she decides to pursue\u2026","rel":"","context":"In "ENTERPRISE RECOMMENDS"","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":651165,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/02\/06\/pats-beat-falcons-in-first-us-super-bowl-overtime\/","url_meta":{"origin":686360,"position":2},"title":"Pats beat Falcons in first US Super Bowl overtime","author":"enterpriseam admin","date":"6 February 2017","format":false,"excerpt":"New England Patriots come from behind to win (American) football Super Bowl once again: It looked like the Falcons would be the ones clipping the Pats\u2019 wings as the Atlanta team opened a 28-3 lead \u2014 until the Patriots came back to win the game 34-28 in the first overtime\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":580046,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/04\/what-egyptians-listened-to-in-2022-according-to-spotify-fast-fashion-is-buckling-under-inflation\/","url_meta":{"origin":686360,"position":3},"title":"What Egyptians listened to in 2022, according to Spotify + Fast fashion is buckling under inflation","author":"enterpriseam admin","date":"4 December 2022","format":false,"excerpt":"Wegz\u2019s El Bakht really spoke to us this year: Egyptian rapper Wegz was the top-streamed Arab artist in the region in 2022, with his song El Bakht (Fortune) also ending the year as the most-streamed song on Spotify, according to astatement(pdf). 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