{"id":686059,"date":"2026-01-26T00:00:00","date_gmt":"2026-01-26T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/26\/how-trink-global-is-redefining-group-travel-in-egypt\/"},"modified":"2026-01-26T00:00:00","modified_gmt":"2026-01-26T00:00:00","slug":"how-trink-global-is-redefining-group-travel-in-egypt","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/26\/how-trink-global-is-redefining-group-travel-in-egypt\/","title":{"rendered":"How Trink Global is redefining group travel in Egypt"},"content":{"rendered":"

\ud83c\udf92 Slower, intentional journeying: <\/strong>In an era where traditional travel agencies are competing with online agents and AI, Trink Global<\/a> has carved out a niche and tapped into a growing global trend; personalized trips, wellness retreats, and slower, more intentional travel. Founded by long-time friends Sara Abou Youssef and Amira Khalil, the company is built on a philosophy that travel should be an immersive, transformative experience \u2014 or, as they prefer to call it, a \u201cjourney.\u201d<\/p>\n

\n

Building a global vision<\/p>\n

The seeds for Trink were sown in early 2019 during a 40th birthday trip to Sri Lanka. <\/strong>\u201cAmira and I were both passionate about traveling to \u201coff-the-beaten-track\u201d destinations but we realized that this wasn\u2019t the case for many of the women in our group. Some were traveling alone for the first time and really pushing themselves outside their comfort zones. We could also see how that experience was having a positive impact on them,\u201d Abou Youssef told EnterpriseAM. <\/p>\n

The duo bonded over an extended stay in Sri Lanka <\/strong>and decided to turn their passion for planning and exploring into a travel business dedicated to slow experience-led travel and the empowerment of women. While established players like Gazef<\/a> and Omar Samra\u2019s Wild Guanabana<\/a> already existed, they catered to a younger type of adventure traveler.<\/p>\n

By November 2019, Trink was officially in business with their first group trip to Bali.<\/strong> The business had barely found its footing when the world shut down in March 2020. A planned group trip to Brazil was canceled, and their original international outbound model became obsolete overnight. But Abou Youssef still views the pandemic as a \u201cblessing in disguise.\u201d Forced to look inward, Trink pivoted to the domestic market, finding huge demand for local retreats. They organized yoga and art retreats in places like Sidi Heneish on the North Coast, Siwa, Nubia, and Fayoum.<\/p>\n

\n

First-hand and personalized<\/p>\n

The business operates on two main tracks: customized itineraries, and scheduled group trips and retreats.<\/strong> The customization side of the business provides detailed, personalized planning for small groups, families, or honeymooners, where every detail \u2014 from the architectural style of the accommodation to the daily lunch spot \u2014 is matched to the traveler's personality. \u201cWe don\u2019t curate trips for other travel companies, but if you are a yoga instructor or life coach and you would like us to design a retreat for you, that is definitely a service we offer,\u201d says Abou Youssef. <\/p>\n

Trink distinguishes itself by focusing on first-hand experiences.<\/strong> They never send clients to destinations they have not personally vetted and at least one of the two founders is always present on each group trip and retreat. \u201cWhen I\u2019m creating an experience for clients, I\u2019m sharing my own experience, as a traveler,\u201d Abou Youssef says. This commitment to authenticity involves deep research, personal trials of local suppliers, and staying updated on the newest venues and restaurants.<\/p>\n

\n

You travel, we think<\/p>\n

In its early years, Trink was a two-woman operation.<\/strong> Leveraging Khalil\u2019s master\u2019s degree in information systems and a \u201cdo-it-yourself\u201d ethos, they built their own website on WordPress and grew their first 8k social media followers entirely in-house. The only element they outsourced was their branding \u2014 the name \u201cTrink\u201d being a portmanteau of \u201cTravel\u201d and \u201cThink.\u201d<\/p>\n

\u201cYou travel, we think,\u201d became their slogan, reflecting their goal of taking people on carefree journeys where all logistics are handled.<\/strong> They were ahead of their time in that regard. According to the BBC\u2019s travel trends in 2026, \u201ctrust over choice,\u201d meaning travel experiences where the guest doesn't have to make any decisions, are clearly on the rise. Also trending is \u201cultra personalized over one-size-fits-all.\u201d <\/p>\n

This means every trip and every retreat has a theme that is appropriate and culturally relevant for their specific target market:<\/strong> predominantly women in their 40\u2019s and 50\u2019s. While 90-95% of Trink travelers are women, the company does not strictly exclude men, though they are always informed if they will be the sole male in a group of ladies. <\/p>\n

A core challenge of the Trink model is maintaining group chemistry.<\/strong> Every group journey begins with a detailed registration process, and a written concept note to ensure travelers understand the nature of the trip \u2014 whether that involves an eco-lodge or a physical activity. Abou Youssef emphasizes that communication is key to managing expectations. Judging by their 30% repeat customer rate, the formula appears to be working.<\/p>\n

\n

Economic headwinds and AI<\/p>\n

The EGP\u2019s devaluation in 2022 hit the company hard. <\/strong>Rising costs \u2014 such as plane tickets jumping to EGP 30K from EGP 10K \u2014 and credit card restrictions on foreign currency made international bookings a logistical nightmare. Paradoxically, these restrictions also worked in Trink\u2019s favor. When individuals found it impossible to book their own flights or hotels online, they once again turned to travel companies to handle the logistics.<\/p>\n

Looking toward the future, Abou Youssef is unbothered by the rise of AI in travel. <\/strong>While she acknowledges that \u201cagentic AI\u201d will eventually replace the transactional side of travel agencies (bookings, visas, and transfers), she believes it can never replace the human element of group experiences. \u201cThe more AI is doing stuff for us, the more people crave connection,\u201d she notes.<\/p>\n

\n

What does growth look like?<\/p>\n

Trink Global currently manages 12-18 trips per year to places like Bali, Vietnam, and Salalah in Oman, three popular destinations they have on repeat.<\/strong> Group trips and wellness retreats are also offered to destinations like South Africa, Tanzania, Zanzibar, Vietnam, Cambodia, Mexico and India to name a few.<\/p>\n

The business plans to expand to include first-time destinations like Kenya and Peru in 2026. <\/strong>\u201cWe typically try to introduce a couple of new destinations each year. In 2025 we added Uzbekistan and Japan, which is trending so we\u2019re going there again this year,\u201d Abou Youssef says.<\/p>\n

The long-term goal for Trink remains true to their name: Global.<\/strong> The founders hope to move beyond the Egyptian market to create a cosmopolitan community of travelers from diverse nationalities. They have already started tapping into the Saudi market by planning retreats with Saudi instructors who bring along their clientele. <\/p>\n","protected":false},"excerpt":{"rendered":"

Trink is built on a philosophy that travel should be an immersive, transformative experience<\/p>\n","protected":false},"author":1,"featured_media":686060,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12560],"tags":[12559,633,203,1546,234],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-686059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-after-hours-the-business-of-travel","tag-after-hours-the-business-of-travel","tag-enterprisepm","tag-entrepreneurship","tag-lifestyle","tag-travel","wpautop","entry"],"acf":{"mongo_id":"2ef08945-3a2c-43be-9931-e1b53446576e","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/1\/1026.jpg","photo_position":"above","homepage_title":"","full_issue_title":"How Trink Global is redefining group travel in Egypt","related_issue":[686054],"teaser":"Trink is built on a philosophy that travel should be an immersive, transformative experience"},"yoast_head":"\nHow Trink Global is redefining group travel in Egypt - 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As worldwide lockdowns grounded business and leisure travellers alike, the sector may be undergoing permanent changes as people rethink flight safety, business travel, and their holiday destinations of choice.We might need an immunity passport to travel: The\u2026","rel":"","context":"In "TRAVEL"","block_context":{"text":"TRAVEL","link":"https:\/\/enterpriseam.com\/egypt\/category\/travel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/12\/530.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":563659,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/07\/12\/regional-travel-to-egypt-could-see-a-boost-in-the-near-future-mastercard\/","url_meta":{"origin":686059,"position":2},"title":"Regional travel to Egypt could see a boost in the near future - Mastercard","author":"enterpriseam admin","date":"12 July 2021","format":false,"excerpt":"Travel between MEA countries and Egypt is set to grow in the coming period, with the route identified as one of the top 10 travel corridors to watch as travel restrictions ease, according to a recently released Mastercard Economics Institute report on global travel, which can be accessed here. Intra-regional\u2026","rel":"","context":"In "TRAVEL"","block_context":{"text":"TRAVEL","link":"https:\/\/enterpriseam.com\/egypt\/category\/travel\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/7\/173.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":704267,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/20\/your-points-are-currency-treat-them-like-one\/","url_meta":{"origin":686059,"position":3},"title":"Your points are currency, treat them like one","author":"enterpriseam admin","date":"20 May 2026","format":false,"excerpt":"Most people treat credit card points like a pleasant surprise: useful, but often used without much planning. They should be treated more like a second currency: earned through spending that was already planned, redeemed only when the value makes sense, and never chased for the sake of it.That distinction matters\u2026","rel":"","context":"In "A MESSAGE FROM CIB EGYPT"","block_context":{"text":"A MESSAGE FROM CIB EGYPT","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-cib-egypt\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/442.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":552182,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/08\/17\/forget-nyc-bangalore-is-a-new-expat-hotspot-business-travel-wont-fully-recover-before-2026\/","url_meta":{"origin":686059,"position":4},"title":"Forget NYC \u2014 Bangalore is a new expat hotspot + Business travel won\u2019t fully recover before 2026","author":"enterpriseam admin","date":"17 August 2022","format":false,"excerpt":"New expat havens: With soaring housing prices amid rising global inflation and a pandemic-fueled work from home culture, new cities around the world are emerging as more popular expat hotspots by digital nomad visas, affordable housing, spectacular beaches, and flourishing cryptocurrency markets, Bloomberg writes. Some of the new contenders that\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/553.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":571742,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/05\/21\/desalination-tenders-pushed-to-4q2020-due-to-covid-19-travel-restrictions\/","url_meta":{"origin":686059,"position":5},"title":"Desalination tenders pushed to 4Q2020 due to covid-19 travel restrictions","author":"enterpriseam admin","date":"21 May 2020","format":false,"excerpt":"Global travel restrictions are delaying international firms from conducting assessments for the four proposed coastal desalination plants ahead of their scheduled tenders later this year, Ater Hanoura, head of the Finance Ministry\u2019s PPP division, told Al Mal. The tenders for the plants were initially slated to go ahead in 2Q2020\u2026","rel":"","context":"In "Infrastructure"","block_context":{"text":"Infrastructure","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/infrastructure\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/686059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=686059"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/686059\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/686054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/686060"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=686059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=686059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=686059"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=686059"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=686059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}