{"id":685969,"date":"2026-02-25T00:00:00","date_gmt":"2026-02-25T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/retail-investors-now-have-direct-access-to-five-efg-hermes-mutual-funds\/"},"modified":"2026-02-25T00:00:00","modified_gmt":"2026-02-25T00:00:00","slug":"retail-investors-now-have-direct-access-to-five-efg-hermes-mutual-funds","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/25\/retail-investors-now-have-direct-access-to-five-efg-hermes-mutual-funds\/","title":{"rendered":"Retail investors now have direct access to five EFG Hermes mutual funds"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>EFG Hermes is putting five of its mutual funds on its EFG Hermes One app<\/strong>, giving retail investors direct access to products that were until now the exclusive purview of sophisticated institutional clients. The funds span the risk spectrum: a money market fund for liquidity management, a USD-denominated fixed income fund with exposure to Egyptian Eurobonds, a gold fund, an actively managed Egyptian equity fund, and a shariah-compliant equity fund benchmarked to the EGX 33 Shariah Index.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Retail to the front of the line: <\/strong>\u201cBy extending institutional-grade products to retail investors through EFG Hermes One, we are reinforcing a simple promise: the same standards of quality, governance, and execution our institutional clients expect are now available to everyone,\u201d said our friend Ahmed Waly, global head of brokerage at EFG Hermes.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What they said: <\/strong>\u201cWe\u2019re thrilled to open up EFG Hermes\u2019 renowned funds to retail investors for the first time through the firm\u2019s own digital platform,\u201d said Karim Zaafan, managing director at EFG Hermes Asset Management. \u201cOur goal is to empower investors with options that cater to a broad spectrum of risk appetites without requiring a large starting amount.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Part of a bigger push: <\/strong>The move is the latest step in EFG Hermes\u2019 push to build One into a broader investment platform beyond its core brokerage offering. The app already offers real-time watchlists and portfolio tools. Adding managed funds positions it as more of a one-stop shop for Egyptian retail investors \u2014 and a funnel for EFG Hermes\u2019 acclaimed asset management business. The <a target=\"_blank\" href=\"https:\/\/app.efghermesone.com\/\" style=\"\" rel=\"noopener\">EFG Hermes One app<\/a> is available on both the Apple and Google app stores.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The move is the latest step in EFG Hermes\u2019 push to build One into a broader investment platform beyond its core brokerage offering<\/p>\n","protected":false},"author":1,"featured_media":685970,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7691],"tags":[84,72,7087],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-685969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-efg-hermes","tag-enterpriseam","tag-finance","wpautop","entry"],"acf":{"mongo_id":"576abdba-52e0-49b6-a923-18c787b75c9d","order":"8","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/6\/132.jpeg","photo_position":"above","homepage_title":"","full_issue_title":"Retail investors now have direct access to five EFG Hermes mutual funds","related_issue":[685956],"teaser":"The move is the latest step in EFG Hermes\u2019 push to build One into a broader investment platform beyond its core brokerage offering"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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The move brings the number of conventional\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":562453,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/05\/25\/efg-hermes-awad-on-the-aib-acquisition-taking-his-franchise-outside-egypt-and-what-will-bring-foreign-investors-back-to-the-market-part-1-of-2\/","url_meta":{"origin":685969,"position":2},"title":"EFG Hermes\u2019 Awad on the AIB acquisition, taking his franchise outside Egypt, and what will bring foreign investors back to the market \u2014 part 1 of 2","author":"enterpriseam admin","date":"25 May 2021","format":false,"excerpt":"Few transactions have been as closely followed in Egypt\u2019s banking and finance industries as has EFG Hermes\u2019 acquisition of a controlling stake in the commercial bank AIB in a partnership with the Sovereign Fund of Egypt (SFE). Was the SFE serious about public-private partnership? Did EFG Hermes\u2019 management have a\u2026","rel":"","context":"In &quot;Spotlight&quot;","block_context":{"text":"Spotlight","link":"https:\/\/enterpriseam.com\/egypt\/category\/explainers\/spotlight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/5\/214.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":566684,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/07\/07\/big-esg-private-equity-funding-coming-courtesy-of-efg\/","url_meta":{"origin":685969,"position":3},"title":"Big ESG private equity funding coming, courtesy of EFG","author":"enterpriseam admin","date":"7 July 2021","format":false,"excerpt":"EFG Hermes makes first USD 200 mn close for Vortex Energy IV fund: EFG Hermes announced its first close of USD 200 mn for the fourth fund of its flagship renewable energy platform Vortex Energy, including a USD 25 mn of conditional commitment, the company said in a press release\u2026","rel":"","context":"In &quot;SPEED ROUND: GREEN ECONOMY&quot;","block_context":{"text":"SPEED ROUND: GREEN ECONOMY","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round-green-economy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/7\/347.png?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":667025,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/06\/18\/efg-hermes-to-double-down-on-saudi-with-new-services\/","url_meta":{"origin":685969,"position":4},"title":"EFG Hermes to double down on Saudi with new services","author":"enterpriseam admin","date":"18 June 2025","format":false,"excerpt":"The firm will launch securities lending and borrowing services in 3Q 2025","rel":"","context":"In &quot;Capital markets&quot;","block_context":{"text":"Capital markets","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/capital-markets\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1736.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":645398,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/19\/efg-hermes-buys-50-stake-in-fim-for-usd-21-5-mn\/","url_meta":{"origin":685969,"position":5},"title":"EFG Hermes buys 50% stake in FIM for USD 21.5 mn","author":"enterpriseam admin","date":"19 July 2017","format":false,"excerpt":"M&A WATCH- EFG Hermes announced it has entered \u201cinto definitive agreements to invest\u201d USD 21.5 mn in Frontier Investment Management (FIM). 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