{"id":685410,"date":"2026-03-05T00:00:00","date_gmt":"2026-03-05T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=685410"},"modified":"2026-03-05T12:47:42","modified_gmt":"2026-03-05T12:47:42","slug":"how-ai-is-rewriting-the-rules-of-production-in-egypt","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/03\/05\/how-ai-is-rewriting-the-rules-of-production-in-egypt\/","title":{"rendered":"How AI is rewriting the rules of production in Egypt"},"content":{"rendered":"

\ud83c\udf19\ud83e\udd16 The annual Ramadan marathon is no longer limited <\/strong>to a battle for viewership or colossal advertising budgets;<\/strong> this year showed us it\u2019s about flexing technological prowess, too, driven by AI \u2014 a trend that has been taking over the global media scene in recent years in the form of AI-generated shots<\/a>, enhanced visual effects<\/a>, and even the digital resurrection of late stars\u2019 likenesses<\/a>. <\/p>\n

This Ramadan, Egypt got <\/strong>a <\/strong>piece<\/strong> of the AI pie<\/strong>, with shows such as Awlad El Raey, Fan El Harb, and El Sitt Monalisa, alongside others, utilizing the tech<\/a>. The industry is now navigating a new paradigm: slashing logistical overhead without sacrificing the quality audiences expect. <\/p>\n

This local shift mirrors a global cooling of AI anxiety.<\/strong> Following the 2023 Hollywood strikes<\/a>, where creatives fought for job security against automation, a new narrative has emerged. AI is no longer seen as a replacement for human talent, but as a structural tool for efficiency. <\/p>\n

\n

From Hollywood to Cairo<\/p>\n

AI is proving to be a game-changer for production management. <\/strong>By automating pre-production and shortening grueling prep cycles, studios are seeing massive ROI. A recent McKinsey study<\/a>, based on interviews with top-tier Hollywood producers, highlights that AI dramatically reduces the costs associated with location scouting and physical set construction. This new financial pivot allows studios to bake hundreds of AI-enhanced shots into a single series, maximizing output while keeping budgets tight. <\/p>\n

But is Egypt ready?<\/strong> The Egyptian market\u2019s maturity is still being tested. Helmy Arman (LinkedIn)<\/a>, a Gen-AI specialist at Dubai-based strategy agency GCC5, argues that the skyrocketing demand for AI in commercials and documentaries is a canary in the coal mine for a wider industry takeover. <\/p>\n

For decades, blockbuster VFX was a USD <\/strong>mn club<\/strong> exclusive to Hollywood.<\/strong> Today, AI has democratized these tools. According to Arman, AI isn\u2019t an aesthetic upgrade; it\u2019s restructuring the balance of power in the local market. <\/p>\n

\n

The good, the bad, and the ugly<\/p>\n

The numbers make a compelling case.<\/strong> For example, a complex battle sequence that used to require up to an EGP 40 mn liquidity injection can now be rendered for under EGP 600k with human oversight. This has effectively killed the entry barrier for independent cinema. A filmmaker with a USD 20k grant can now achieve a visual scale that once cost USD 1 mn, sparing screenwriters the budget guillotine, Arman tells us.<\/p>\n

\u2026 <\/strong>however<\/strong>, this efficiency comes at the expense of intermediary roles.<\/strong> Creatives such as storyboard artists are facing an existential threat as algorithms now translate a director\u2019s vision into instant, high-fidelity mockups. While this provides peace of mind for investors and studios before a single camera rolls, it effectively automates traditional roles in the production pipeline. <\/p>\n

\u201cAI is brilliant at simulation,\u201d <\/strong>Arman tells EnterpriseAM, \u201cbut it still hits a wall when it comes to the soul of a story \u2014 the nuance only a human creator can provide.\u201d<\/p>\n

\n

A draft, not a final product<\/p>\n

The current season\u2019s hit or miss quality with AI attempts proves that the tool isn\u2019t the problem; implementation is.<\/strong> Amall Askar, CEO of Arise Media, maintains that AI won\u2019t steal a creative\u2019s job \u2014 but a creative who knows how to use it will. Askar views AI as an exceptional problem solver, much like the digital camera revolution of the early Y2Ks.<\/p>\n

Arise Media recently leveraged \u201csmart storyboarding\u201d for major Ramadan campaigns for <\/strong>Banque Misr<\/a><\/strong> and <\/strong>Orange<\/a><\/strong>. <\/strong>\u201cIt\u2019s a revolution in pre-production,\u201d Askar explains. \u201cDirectors and clients can see the final color grade, the blocking, and the camera movements before spending anything. It kills any unpleasant surprises and ensures the whole team is aligned.\u201d <\/p>\n

Yet, Askar insists the process remains human-intensive. <\/strong>\u201cWe treat AI output as raw material. It\u2019s a draft, not a final product. It still requires manual editing and human direction to meet quality control standards,\u201d she tells us. <\/p>\n

\n

Ramadan 2026 as testing grounds<\/p>\n

The current Ramadan season places the advertising and drama industry in Egypt at a turning point.<\/strong> While some<\/a> may be content with using AI as a seasonal visual gimmick<\/a>, the real leaders are treating it as a creative engine that rewrites the economics of storytelling. The celebrity-plus-catchy-jingle formula just isn\u2019t cutting it anymore, and it seems both narrative strength and technical execution are the way forward. <\/p>\n

The real conflict isn\u2019t man vs. machine, it\u2019s a clash between two eras:<\/strong> the legacy model of high spending and recycled tropes, versus a future-facing model built on agility, ideation, and constant innovation. <\/p>\n

(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n","protected":false},"excerpt":{"rendered":"

The real conflict isn\u2019t man vs. machine, it\u2019s a clash between two eras<\/p>\n","protected":false},"author":1,"featured_media":685411,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7965],"tags":[7094,633,12270,283,1032,639],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-685410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-ai","tag-enterprisepm","tag-film-tv","tag-media","tag-ramadan","tag-technology","wpautop","entry"],"acf":{"mongo_id":"ce234cce-59ac-4d61-92ea-cbb8c42feb95","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/3\/347.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Is AI heralding the end of traditional production in Egypt?","related_issue":[685405],"teaser":"The real conflict isn\u2019t man vs. machine, it\u2019s a clash between two eras"},"yoast_head":"\nHow AI is rewriting the rules of production in Egypt - 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People in the MENA region sleep later during Ramadan and for\u2026","rel":"","context":"In "ON YOUR WAY OUT"","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":565166,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/03\/23\/a-fifth-of-egyptians-shopped-online-more-last-ramadan-because-of-covid-19-facebook-says\/","url_meta":{"origin":685410,"position":1},"title":"A fifth of Egyptians shopped online more last Ramadan because of covid-19, Facebook says","author":"enterpriseam admin","date":"23 March 2021","format":false,"excerpt":"Covid-19 is pushing more people to do their Ramadan shopping online, with 22% of adults surveyed in Egypt saying they spent more time shopping online last Ramadan because of the pandemic, and 41% saying they use their phone more during the Holy Month, according to insights from Facebook\u2019s Ramadan Consumer\u2026","rel":"","context":"In "ON YOUR WAY OUT"","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/3\/530.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":597923,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/05\/08\/streaming-app-for-ramadan-tv-shows-launched-in-egypt\/","url_meta":{"origin":685410,"position":2},"title":"Streaming app for Ramadan TV shows launched in Egypt","author":"enterpriseam admin","date":"8 May 2019","format":false,"excerpt":"Egyptian Media Company has entered the TV streaming space with the launch of its new app, Watch iT, according to Arab News. The app will feature 15 Ramadan television series or mosalsalat, which will not be posted to YouTube as was previously customary. Monthly subscription fees have been set at\u2026","rel":"","context":"In "ON YOUR WAY OUT"","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":561992,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/28\/egypt-in-the-news-on-28-april-2021\/","url_meta":{"origin":685410,"position":3},"title":"Egypt in the News on 28 April 2021","author":"enterpriseam admin","date":"28 April 2021","format":false,"excerpt":"It\u2019s a mixed bag in the foreign press this morning: Egyptians\u2019 fondness for long, casual phone calls was an inspiration for Yang Tao, founder of the voice-based social media app Yalla, which launched in the Middle East in 2016, the Financial Times wites. Reuters has a video on Twitter about\u2026","rel":"","context":"In "EGYPT IN THE NEWS"","block_context":{"text":"EGYPT IN THE NEWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/egypt-in-the-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":585047,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/04\/10\/last-nights-talk-shows-el-sisis-surprise-iftar-with-nasr-city-police-officers\/","url_meta":{"origin":685410,"position":4},"title":"Last Night\u2019s Talk Shows: El Sisi\u2019s surprise iftar with Nasr City police officers","author":"enterpriseam admin","date":"10 April 2023","format":false,"excerpt":"And Amr Adib gets upset about AI","rel":"","context":"In "LAST NIGHT\u2019S TALK SHOWS"","block_context":{"text":"LAST NIGHT\u2019S TALK SHOWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/last-nights-talk-shows\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/4\/404.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":545536,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/03\/last-nights-talk-shows-the-ramadan-slowdown-begins\/","url_meta":{"origin":685410,"position":5},"title":"Last Night\u2019s Talk Shows: The Ramadan slowdown begins","author":"enterpriseam admin","date":"3 April 2022","format":false,"excerpt":"It was an extremely slow night on the airwaves yesterday as the country\u2019s talking heads shifted their attention from the Egyptian economy to the first day of Ramadan and its many, many TV dramas (catch our roundup here). Ala Mas\u2019ouleety\u2019s Ahmed Moussa had a lot to say about the first\u2026","rel":"","context":"In "LAST NIGHT\u2019S TALK SHOWS"","block_context":{"text":"LAST NIGHT\u2019S TALK SHOWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/last-nights-talk-shows\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/685410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=685410"}],"version-history":[{"count":1,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/685410\/revisions"}],"predecessor-version":[{"id":685483,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/685410\/revisions\/685483"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/685405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/685411"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=685410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=685410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=685410"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=685410"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=685410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}