{"id":685385,"date":"2026-02-19T00:00:00","date_gmt":"2026-02-19T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/19\/my-ramadan-routine-hesham-sewilam-general-manager-of-red-bull-egypt\/"},"modified":"2026-02-19T00:00:00","modified_gmt":"2026-02-19T00:00:00","slug":"my-ramadan-routine-hesham-sewilam-general-manager-of-red-bull-egypt","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/19\/my-ramadan-routine-hesham-sewilam-general-manager-of-red-bull-egypt\/","title":{"rendered":"My Ramadan Routine: Hesham Sewilam, general manager of Red Bull Egypt"},"content":{"rendered":"

Hesham Sewilam, general manager of Red Bull Egypt:<\/strong> For a special Ramadan edition of our weekly My Morning Routine column, which we are running through the holy month, we spoke to Red Bull Egypt General Manager Hesham Sewilam (LinkedIn<\/a>). We asked Sewilam the usual questions to find out how a successful member of the community starts their day and threw in a few more to find out how he adjusts to Ramadan and what he looks forward to in the holy month. Edited excerpts from our conversation:<\/strong><\/p>\n

My name is Hesham, and I\u2019m currently the general manager of Red Bull Egypt.<\/strong> My career has been largely in consumer goods across Egypt, the Middle East, and in global roles, and I\u2019ve worked exclusively with multinationals. About half of my career has been in general management and CEO roles, and the other half has been mostly sales, with some marketing as well. I\u2019ve also held board positions, including with Azza Fahmy. And outside of work, I\u2019m a father of three \u2014 Malak, who is 20, Amina, who is 12, and Hassan, who is 10.<\/p>\n

Exercise is a constant in my routine<\/strong>, even if it\u2019s just a one-hour walk. Supplements also play an important role in helping me maintain my energy and stamina. But the key thing I do is channel my energy based on how my mind performs throughout the day. I\u2019m a morning person, so I reserve the morning \u2014 typically between 8am and 11am \u2014 for high-focus tasks like presentations, answering important emails, and strategic work. This is when I have the most stamina and mental clarity.<\/p>\n

After that, I schedule meetings and interactions with people while my energy is still high.<\/strong> Later in the day, when my energy starts to decline, I shift to lower-intensity tasks like networking calls and stakeholder management. I\u2019m very disciplined about this. I don\u2019t schedule high-intensity meetings late in the day, and Sundays are sacred no-meeting days, so I can focus on strategic work.<\/p>\n

During Ramadan, I maintain the same working hours, but I adjust my routine.<\/strong> Instead of exercising in the morning, I exercise before iftar. I also minimize meetings, especially later in the day, and focus more on individual work and stakeholder communication. Ramadan is a time when I focus much more on my spiritual, physical, and emotional well-being. I pray after iftar, sleep early, and prioritize family connection. My sleeping patterns actually improve during Ramadan because I maintain a consistent schedule and avoid late nights.<\/p>\n

Staying focused and organized comes down to self-awareness. <\/strong>You need to understand when your energy and stamina are at their peak and plan your day accordingly. Exercise plays a big role in helping me stay focused, and protecting my time and energy is essential.<\/p>\n

Family connection and spiritual well-being are constants in my life<\/strong>, especially during Ramadan. It\u2019s also one of the few times I\u2019m able to slow down and watch TV series, which I find meditative, along with prayer and spending time with family.<\/p>\n

Work-life balance is something I\u2019ve taken seriously for about 10 years now.<\/strong> Earlier in my career, I was operating at an unsustainable sprint. I realized that productivity \u2014 not working longer hours \u2014 is the key. I focus on being highly productive during my eight-hour workday, so I can dedicate time and energy afterward to my family, my physical well-being, and my spiritual and emotional well-being. Becoming a parent and reaching my 40s were important moments of realization that reinforced the importance of balance. Maintaining strong relationships, networking, and personal well-being has actually made me better at my job, not worse.<\/p>\n

My job is really about people development.<\/strong> Developing my team \u2014 and developing people who can become stronger than me \u2014 occupies a lot of my time and energy. I also support them by bringing the external world into their world, so they\u2019re not just focused on their day-to-day jobs internally. I make sure strategic priorities are aligned with market needs and with the global company, and I focus heavily on stakeholder management, both internally and externally. I try as much as possible not to get into the day-to-day, so I can dedicate my energy to the higher-level strategic part of my job.<\/p>\n

At Red Bull, our mission is about giving wings to people.<\/strong> Giving wings internally to employees, and externally to artists, athletes, partners, and distributors. Giving wings could mean helping people focus when they\u2019re studying, working, exercising, or driving \u2014 but it also means developing their talents and capabilities, so they can become the best version of themselves. The company started with a physical drink, but it evolved into something broader \u2014 including corporate projects like owning two Formula 1 teams, five football teams globally, and multiple partnerships that support talent and performance.<\/p>\n

In consumer goods, the biggest trends right now are around healthier lifestyles and<\/strong> healthier consumption. <\/strong>Marketing is increasingly centered around content, and on the commercial side, e-commerce continues to grow in importance. Consumer goods is a very visible industry \u2014 you can walk into a supermarket and immediately see how companies position themselves, what their strategies are, and how they execute it.<\/p>\n

Personally, I want to continue maintaining this balance and improving how I dedicate time<\/strong> to family, well-being, and personal growth.<\/strong> Professionally, I want to continue learning and developing within my role, while also expanding my investments across different asset classes on the side.<\/p>\n

The best piece of advice I\u2019ve been given came from my manager in my current role. <\/strong>He told me that to do my best in my job, I shouldn\u2019t treat it as a job \u2014 I should treat it as a passion. That\u2019s something I live by every day.<\/p>\n

(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n","protected":false},"excerpt":{"rendered":"

Healthy trends and content-driven marketing are shaping the future of consumer goods<\/p>\n","protected":false},"author":1,"featured_media":685386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[72,387,12554],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-685385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-enterpriseam","tag-my-morning-routine","tag-red-bull","wpautop","entry"],"acf":{"mongo_id":"7ade8651-b76e-4c3e-8cd8-86d2710d91c4","order":"12","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/2\/1232.jpg","photo_position":"above","homepage_title":"","full_issue_title":"My Ramadan Routine: Hesham Sewilam, general manager of Red Bull Egypt","related_issue":[685365],"teaser":"Healthy trends and content-driven marketing are shaping the future of consumer goods"},"yoast_head":"\nMy Ramadan Routine: Hesham Sewilam, general manager of Red Bull Egypt - 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Speaking to us this week is Hesham Sallam, founder of\u2026","rel":"","context":"In "My Morning Routine"","block_context":{"text":"My Morning Routine","link":"https:\/\/enterpriseam.com\/egypt\/my-morning-routine\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/10\/162.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":571691,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/05\/20\/karim-alaa-succeeds-hesham-mekawi-as-bps-senior-vp-for-north-africa\/","url_meta":{"origin":685385,"position":2},"title":"Karim Alaa succeeds Hesham Mekawi as BP\u2019s senior VP for North Africa","author":"enterpriseam admin","date":"20 May 2020","format":false,"excerpt":"MOVES- BP Egypt general manager Karim Alaa will succeed Hesham Mekawi as the company\u2019s senior VP for North Africa, BP announced in a statement (pdf). Mekawi announced his resignation last month having spent 30 years at the company. 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Speaking to us this week is Marwa Abbas (LinkedIn), the\u2026","rel":"","context":"In "My Morning Routine"","block_context":{"text":"My Morning Routine","link":"https:\/\/enterpriseam.com\/egypt\/my-morning-routine\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/3\/717.jpeg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":578332,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/22\/my-morning-routine-youssef-abouseif-general-manager-uber-egypt\/","url_meta":{"origin":685385,"position":4},"title":"My Morning Routine: Youssef Abouseif, general manager, Uber Egypt","author":"enterpriseam admin","date":"22 December 2022","format":false,"excerpt":"Youssef Abouseif, general manager, Uber Egypt: Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Youssef Abouseif (LinkedIn), general manager at Uber\u2026","rel":"","context":"In "My Morning Routine"","block_context":{"text":"My Morning Routine","link":"https:\/\/enterpriseam.com\/egypt\/my-morning-routine\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/12\/493.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":544179,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/15\/meet-our-analyst-of-the-week-beltones-ahmed-hesham\/","url_meta":{"origin":685385,"position":5},"title":"Meet our analyst of the week: Beltone\u2019s Ahmed Hesham","author":"enterpriseam admin","date":"15 February 2022","format":false,"excerpt":"OUR ANALYST OF THE WEEK- Ahmed Hesham, associate director of equity & quantitative strategy at Beltone Financial (Linkedin).My name is Ahmed Hesham and I\u2019m the associate director of equity & quantitative strategy at Beltone. 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