{"id":685329,"date":"2026-02-12T00:00:00","date_gmt":"2026-02-12T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/12\/how-egypts-first-burial-sector-focused-developer-serenity-plans-to-live-up-to-its-name\/"},"modified":"2026-02-12T00:00:00","modified_gmt":"2026-02-12T00:00:00","slug":"how-egypts-first-burial-sector-focused-developer-serenity-plans-to-live-up-to-its-name","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/12\/how-egypts-first-burial-sector-focused-developer-serenity-plans-to-live-up-to-its-name\/","title":{"rendered":"How Egypt\u2019s first burial sector-focused developer Serenity plans to live up to its name"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>The<\/strong><strong> country\u2019s first specialized <\/strong><strong>burial-sector developer <\/strong><strong>announced its intention last week to redefine \u201cthe concept of cemeteries in Egypt<\/strong> through a well-organized, dignified, and contemporary framework.\u201d Serenity for Investment and Real Estate Management\u2019s EGP 5 bn <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/04\/serenity-commits-egp-5-bn-to-professionalizing-the-egyptian-afterlife\/\" style=\"\" rel=\"noopener\">plan to build a 58-feddan memorial garden<\/a> caught our interest, so we decided to sit down with Serenity\u2019s co-founder Laithy Mekawy to find out more about the project and how they\u2019re designing it to make sure it lives up to its name.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The name Serenity was born out of the contrast between the chaos of local <\/strong><strong>cemeteries and the \u201cpeaceful, clean, and organized\u201d shariah burial experiences <\/strong>the partners encountered abroad. \u201cWe sat and we spoke and we realized how [abroad] things are organized [\u2026] and here\u2019s where the name came from,\u201d Mekawy tells us. The goal was to replicate that \u201cinner serenity\u201d in an Egyptian context, where the experience can often be daunting and chaotic for those wishing to visit their loved ones.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>While typical cemeteries reach up to 70% density, Serenity\u2019s is capped at 40%<\/strong>, a move intended to replace claustrophobic walls with openness. \u201cThe density is much less than everywhere else [...] which gives us much more space for green areas, wider roads,\u201d Mekawy explains.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Away from brick-and-mortar plans, landscaping is set to play an important role in helping <\/strong><strong>the site<\/strong> \u2014 which Mekawy very deliberately described as a memorial garden \u2014 live up to its name. \u201cWe want people to be able to park their cars and enjoy the quietness of the lush landscape \u2014 the bougainvilleas, the palms, and the natural shading,\u201d he said.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>To prevent the 58-feddan site from feeling like a monolithic development, Mekawy said <\/strong><strong>they avoided a traditional repetitive grid in favor of distinct \u201cclusters.\u201d<\/strong> By breaking the land into smaller groups of buildings separated by greenery and focal points, the layout creates a sense of openness. \u201cWe didn't make it all continuous in one line. We made it clusters [...] so people have more openness when they're walking around. They look left and right. It\u2019s more open, not walking in between walls,\u201d he says, ensuring the scale remains human and intimate.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>And to maintain this peace even during growth, the site is phased by 15-meter-wide <\/strong><strong>roads.<\/strong> \u201cEach cluster is a phase [\u2026] people won't feel the construction in other zones. It will be completely separated,\u201d he explained.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>To tackle the heat of the open desert, the architecture itself acts as a climate control <\/strong><strong>system. <\/strong>Inside each unit, there are openings in the ceilings and through the walls to create ventilation wind traps, along with local natural marble to reflect heat and steel meshes with Islamic geometric designs to provide shade. \u201cWhen people sit there, they have beautiful natural light coming from everywhere, yet they also have a place where it\u2019s shaded from the sun.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>With a phase-one launch slated for this quarter, the firm is already mulling scaling the<\/strong><strong> model across Egypt and into the wider Middle East.<\/strong> \u201cThis is a complete transition point for something better,\u201d Mekawy said, noting that the firm is also exploring dedicated developments for the Christian community. \u201cHopefully this will be a turning point for a lot of people to [remodel this sector] to adapt to one's needs today.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cHopefully this will be a turning point for a lot of people to ... remodel [this sector] to adapt with one's needs today,\u201d Serenity Co-founder Laithy Mekawy tells us<\/p>\n","protected":false},"author":1,"featured_media":685330,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7279],"tags":[130,72,2073],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-685329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotlight","tag-construction","tag-enterpriseam","tag-spotlight","wpautop","entry"],"acf":{"mongo_id":"b21ce4a3-4989-4487-9ae9-cb78e6896be3","order":"6","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/2\/813.jpg","photo_position":"above","homepage_title":"","full_issue_title":"How the country\u2019s first burial sector-focused developer Serenity plans to live up to its name","related_issue":[685319],"teaser":"\u201cHopefully this will be a turning point for a lot of people to ... remodel [this sector] to adapt with one's needs today,\u201d Serenity Co-founder Laithy Mekawy tells us"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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Human and animal remains were found in the cemeteries. Initial examinations show several complete bodies as well as evidence\u2026","rel":"","context":"In &quot;Image of the Day&quot;","block_context":{"text":"Image of the Day","link":"https:\/\/enterpriseam.com\/egypt\/category\/image-of-the-day\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2017\/1\/561.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":568614,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/01\/28\/us-embassy-to-fund-restoration-of-bassatine-jewish-cemetery\/","url_meta":{"origin":685329,"position":2},"title":"US embassy to fund restoration of Bassatine Jewish Cemetery","author":"enterpriseam admin","date":"28 January 2020","format":false,"excerpt":"Cairo\u2019s Bassatine Jewish Cemetery is getting a make-over thanks to the US Embassy: The US Embassy in Cairo will fund the restoration of the Bassatine Jewish Cemetery in Cairo, one of the oldest Jewish cemeteries in the world, it announced in a statement. The American Research Center in Egypt and\u2026","rel":"","context":"In &quot;ON YOUR WAY OUT&quot;","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":635913,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/12\/17\/child-burial-sites-found-near-aswan\/","url_meta":{"origin":685329,"position":3},"title":"Child burial sites found near Aswan","author":"enterpriseam admin","date":"17 December 2017","format":false,"excerpt":"Child burial sites found near Aswan: An Egyptian-Swedish archaeological team uncovered Ancient Egyptian burial sites in Gebel Silsila near Aswan containing the remains of four children, according to the BBC. The burials date back to the 18th dynasty and the find included mummification linen and wood remains from coffins.","rel":"","context":"In &quot;EGYPT IN THE NEWS&quot;","block_context":{"text":"EGYPT IN THE NEWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/egypt-in-the-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2017\/12\/660.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":647498,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/05\/11\/archaeology-team-uncovers-burial-chamber-at-dahshur\/","url_meta":{"origin":685329,"position":4},"title":"Archaeology team uncovers burial chamber at Dahshur","author":"enterpriseam admin","date":"11 May 2017","format":false,"excerpt":"An Egyptian archaeological team discovered a burial chamber inside a pyramid at the Dahshur necropolis believed to belong to 13th Dynasty king Emnikamaw, the Antiquities Ministry announced yesterday. The wooden box features three lines of hieroglyphics, and contained the conserved liver, intestine, stomach, and lungs of the deceased.","rel":"","context":"In &quot;Tourism&quot;","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2017\/5\/76.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":600567,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/02\/03\/unveiling-of-ancient-burial-site-in-egypts-minya-tops-foreign-press-coverage\/","url_meta":{"origin":685329,"position":5},"title":"Unveiling of ancient burial site in Egypt\u2019s Minya tops foreign press coverage","author":"enterpriseam admin","date":"3 February 2019","format":false,"excerpt":"Topping coverage of Egypt this morning is the unveiling of an ancient Ptolemaic era burial site in Minya housing 50 mummies, as reported by Reuters and The Telegraph, among others. The story is picking up steam in the foreign press as the BBC looks at the role women explorers played\u2026","rel":"","context":"In &quot;EGYPT IN THE NEWS&quot;","block_context":{"text":"EGYPT IN THE NEWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/egypt-in-the-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/685329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=685329"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/685329\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/685319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/685330"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=685329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=685329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=685329"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=685329"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=685329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}