{"id":684948,"date":"2026-02-05T00:00:00","date_gmt":"2026-02-05T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/05\/piaggio-taps-abou-ghaly-motors-to-distribute-and-one-day-manufacture-the-iconic-italian-brands-two-wheelers\/"},"modified":"2026-02-05T00:00:00","modified_gmt":"2026-02-05T00:00:00","slug":"piaggio-taps-abou-ghaly-motors-to-distribute-and-one-day-manufacture-the-iconic-italian-brands-two-wheelers","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/05\/piaggio-taps-abou-ghaly-motors-to-distribute-and-one-day-manufacture-the-iconic-italian-brands-two-wheelers\/","title":{"rendered":"Piaggio taps Abou Ghaly Motors to distribute \u2014 and one day manufacture \u2014 the iconic Italian brand\u2019s two-wheelers"},"content":{"rendered":"

Abou Ghaly Motors is now the official importer and distributor of Piaggio <\/strong>Group\u2019s iconic Vespa, Piaggio, Aprilia, and Moto Guzzi brands in Egypt<\/strong> under an agreement inked between the two, according to a statement (pdf)<\/a>.<\/p>\n

But more importantly, the two companies confirmed future plans to localize the assembly <\/strong>of several models of the Italian brand in Egypt<\/strong>, which will serve as a manufacturing and export hub for the MENA and Africa regions.<\/p>\n

The move targets a gap in the market for efficient, low-cost transport for students and <\/strong>young professionals<\/strong> as urban areas expand and traditional commuting costs rise.<\/p>\n

What\u2019s next?<\/strong> Abou Ghaly will roll out a network of showrooms and service centers. Financing for the bikes will be handled in-house via Abou Ghaly Finance to further lower the barrier to entry for the mass market.<\/p>\n

(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n","protected":false},"excerpt":{"rendered":"

The two companies plan to localize the assembly of several models of the Italian brand in Egypt<\/p>\n","protected":false},"author":1,"featured_media":684949,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7339],"tags":[2729,144,72,12200],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-684948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","tag-abou-ghaly-motors","tag-automotive","tag-enterpriseam","tag-localization","wpautop","entry"],"acf":{"mongo_id":"50272a9e-dee8-4fa5-ba3b-847cf8375110","order":"7","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/2\/381.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Abou Ghaly plans to assemble Piaggio bikes in Egypt for regional export","related_issue":[684936],"teaser":"The two companies plan to localize the assembly of several models of the Italian brand in Egypt"},"yoast_head":"\nPiaggio taps Abou Ghaly Motors to distribute \u2014 and one day manufacture \u2014 the iconic Italian brand\u2019s two-wheelers - 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The two\u2026","rel":"","context":"In "Automotive"","block_context":{"text":"Automotive","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/automotive\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/8\/174.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":677041,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/12\/10\/chinas-fountain-set-eyes-usd-100-mn-textile-project\/","url_meta":{"origin":684948,"position":1},"title":"China\u2019s Fountain Set eyes USD 100 mn textile project","author":"enterpriseam admin","date":"10 December 2025","format":false,"excerpt":"PLUS- Abou Ghaly Motors wants to localize the manufacture of motorcycles","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/12\/597.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":557398,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/16\/geely-and-abou-ghaly-make-it-official\/","url_meta":{"origin":684948,"position":2},"title":"Geely and Abou Ghaly make it official","author":"enterpriseam admin","date":"16 September 2021","format":false,"excerpt":"Geely and Abou Ghaly make it official: Chinese carmaker Geely Auto has inked a strategic partnership agreement with local agent Abou Ghaly Motors to sell its vehicles in Egypt. The partnership was first announced in August, soon after GB Auto parted ways with Geely, having introduced it to the market.","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":590094,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/07\/13\/abou-ghaly-ties-up-with-nbe-metito-eyes-desalination-plants\/","url_meta":{"origin":684948,"position":3},"title":"Abou Ghaly ties up with NBE + Metito eyes desalination plants","author":"enterpriseam admin","date":"13 July 2023","format":false,"excerpt":"The desalination plants would have a combined capacity of 200k cubic meters","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/7\/520.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":557120,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/07\/contact-abou-ghaly-to-launch-abou-ghaly-finance\/","url_meta":{"origin":684948,"position":4},"title":"Contact, Abou Ghaly to launch Abou Ghaly Finance","author":"enterpriseam admin","date":"7 September 2021","format":false,"excerpt":"Consumer finance provider Contact Financial and Abou Ghaly Motors will join forces to launch Abou Ghaly Finance within the coming months, a company that will offer financing solutions to those wishing to purchase an Abou Ghaly vehicle, Contact Financial CEO Saeed Zater told us. The company has applied for a\u2026","rel":"","context":"In "CONSUMER FINANCE"","block_context":{"text":"CONSUMER FINANCE","link":"https:\/\/enterpriseam.com\/egypt\/category\/consumer-finance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/9\/90.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":667210,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/06\/22\/abou-ghaly-motors-to-locally-assemble-the-uaes-sandstorm-autos\/","url_meta":{"origin":684948,"position":5},"title":"Abou Ghaly Motors to locally assemble the UAE\u2019s Sandstorm autos","author":"enterpriseam admin","date":"22 June 2025","format":false,"excerpt":"Abou Ghaly Motors in investing USD 26 mn to set up a factory for the project","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/6\/1193.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/684948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=684948"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/684948\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/684936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/684949"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=684948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=684948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=684948"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=684948"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=684948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}