{"id":684813,"date":"2026-02-15T00:00:00","date_gmt":"2026-02-15T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/15\/media-republic-move-signals-the-end-of-the-remote-saudi-strategy-with-new-regional-hub-in-riyadh\/"},"modified":"2026-02-15T00:00:00","modified_gmt":"2026-02-15T00:00:00","slug":"media-republic-move-signals-the-end-of-the-remote-saudi-strategy-with-new-regional-hub-in-riyadh","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/15\/media-republic-move-signals-the-end-of-the-remote-saudi-strategy-with-new-regional-hub-in-riyadh\/","title":{"rendered":"Media Republic move signals the end of the remote Saudi strategy with new regional hub in Riyadh"},"content":{"rendered":"

Cairo-born creative agency <\/strong>Media Republic<\/a><\/strong> is establishing an on-the-ground <\/strong>presence in Saudi Arabia <\/strong>under a strategic partnership with Saudi investment firm Arsan Global<\/a>, the two said in a joint statement (pdf)<\/a>. Media Republic will establish a regional hub in Riyadh under the agreement, which Media Republic Chairman Waseem El Tanahi told EnterpriseAM was a necessity given the growth in the market.<\/p>\n

But Media Republic is no stranger to the Kingdom<\/strong>, having been active in the country \u2014 albeit at a distance \u2014 for around 10 years, we were told. Simply managing the company\u2019s business from outside the country is no longer a viable model, especially as having boots on the ground to understand local culture and consumer behavior is the most valuable currency in the advertising sector today, El Tanahi said.<\/p>\n

Why it matters: <\/strong>While others are working to keep operations in Cairo to reduce costs, Media Republic decided to build a full-service team in Riyadh from the start, El Tanahi told EnterpriseAM, noting that competition in the Saudi market is no longer just about price, but the ability to execute quickly and locally.<\/p>\n

What\u2019s next? <\/strong>Saudi Arabia is just the start, according to El Tanahi, who told us that the company aims to establish itself as the leading agency in the Kingdom, while using its Riyadh base as a hub to export its services to the rest of the GCC.<\/p>\n

(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n","protected":false},"excerpt":{"rendered":"

Media Republic is no stranger to the Kingdom, having been active in the country \u2014 albeit at a distance \u2014 for around 10 years<\/p>\n","protected":false},"author":1,"featured_media":684814,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8375],"tags":[8374,72,3877,12537],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-684813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-enterpriseam","tag-marketing","tag-media-republic","wpautop","entry"],"acf":{"mongo_id":"e8b0f701-171e-4766-817e-ac21ae8d5421","order":"9","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/2\/930.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Media Republic move signals the end of the remote Saudi strategy","related_issue":[684797],"teaser":"Media Republic is no stranger to the Kingdom, having been active in the country \u2014 albeit at a distance \u2014 for around 10 years"},"yoast_head":"\nMedia Republic move signals the end of the remote Saudi strategy with new regional hub in Riyadh - 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The kingdom deposited the new funds at the Central Bank of Egypt and has extended the maturity of USD 2.3 bn worth of existing deposits, the\u2026","rel":"","context":"In "Economy"","block_context":{"text":"Economy","link":"https:\/\/enterpriseam.com\/egypt\/category\/economy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/11\/268.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":548788,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/08\/22\/the-uae-iran-are-warming-diplomatic-ties\/","url_meta":{"origin":684813,"position":2},"title":"The UAE + Iran are warming diplomatic ties","author":"enterpriseam admin","date":"22 August 2022","format":false,"excerpt":"Are the UAE and Iran about to bury the hatchet? The UAE\u2019s ambassador to Iran will return to Tehran \u201cin the coming days,\u201d upgrading ties with the Islamic Republic six-and-a-half years after it pulled its most senior diplomat from the country, the Foreign Ministry said yesterday. Ambassador Mohamed Al Zaabi\u2019s\u2026","rel":"","context":"In "AROUND THE WORLD"","block_context":{"text":"AROUND THE WORLD","link":"https:\/\/enterpriseam.com\/egypt\/category\/around-the-world\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":547717,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/07\/04\/no-arab-nato-for-now-says-shoukry\/","url_meta":{"origin":684813,"position":3},"title":"No Arab Nato (for now), says Shoukry","author":"enterpriseam admin","date":"4 July 2022","format":false,"excerpt":"Shoukry plays down speculation of \u201cMENA Nato\u201d military alliance: Foreign Minister Sameh Shoukry has ruled out the formation of a regional military alliance similar to Nato, saying that it is unlikely to happen in the immediate future during a press conference in Bahrain last week. Speaking following talks with Bahraini\u2026","rel":"","context":"In "Diplomacy"","block_context":{"text":"Diplomacy","link":"https:\/\/enterpriseam.com\/egypt\/category\/regulation\/diplomacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":558810,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/26\/egypts-cotton-production-to-go-up-30-y-o-y-in-my2021-2022\/","url_meta":{"origin":684813,"position":4},"title":"Egypt\u2019s cotton production to go up 30% y-o-y in MY2021-2022","author":"enterpriseam admin","date":"26 August 2021","format":false,"excerpt":"Cotton production in Egypt is expected to increase by more than 30% y-o-y to reach 280k bales in the 2021-2022 marketing year \u2014 which runs from July to June \u2014 according to a report by the US agriculture department\u2019s Foreign Agricultural Service (FAS). The targets have been revised up from\u2026","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":554709,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/07\/elon-needs-a-twitter-poll-to-dictate-his-morals-ksa-looks-to-cinema-for-its-latest-attempt-at-economic-diversification\/","url_meta":{"origin":684813,"position":5},"title":"Elon needs a Twitter poll to dictate his morals + KSA looks to cinema for its latest attempt at economic diversification","author":"enterpriseam admin","date":"7 November 2021","format":false,"excerpt":"Should Elon sell USD 21 bn worth of Tesla stock? Ask Twitter: Tesla founder, world\u2019s richest person and Twitter-storm instigator Elon Musk has set up a Twitter poll asking his followers whether or not he should sell 10% of his shares, worth USD 21 bn, in the company and promising\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/11\/65.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/684813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=684813"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/684813\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/684797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/684814"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=684813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=684813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=684813"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=684813"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=684813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}