{"id":682610,"date":"2026-01-22T00:00:00","date_gmt":"2026-01-22T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/22\/nowpay-lands-in-ksa-with-usd-20-mn-jv-with-tasheel\/"},"modified":"2026-01-22T00:00:00","modified_gmt":"2026-01-22T00:00:00","slug":"nowpay-lands-in-ksa-with-usd-20-mn-jv-with-tasheel","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/22\/nowpay-lands-in-ksa-with-usd-20-mn-jv-with-tasheel\/","title":{"rendered":"NowPay lands in KSA with USD 20 mn JV with Tas\u2019heel"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Cairo-based payroll-focused fintech NowPay is launching in Saudi Arabia through <\/strong><strong>NowAccess<\/strong>, a joint venture with our friends at United International Holding Company \u2014 better known as Tas\u2019heel \u2014 according to a <a target=\"_blank\" href=\"https:\/\/ent.news\/2026\/1\/591.pdf\" style=\"\" rel=\"noopener\">joint statement (pdf)<\/a>. The move has been in the works since at least January of last year, when the two <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/ksa\/2025\/01\/06\/uihc-to-set-up-new-fintech-company\/\" style=\"\" rel=\"noopener\">first signed an MoU<\/a> for the venture.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Saudi has \u201caccelerating demand for modern payroll, HR, and fintech infrastructure,\u201d and <\/strong><strong>NowAccess is in a prime position to take advantage<\/strong>, NowPay CEO Mostafa Ashour tells EnterpriseAM. NowAccess has an edge that sets it apart from traditional HR and payroll vendors because of its \u201coperating experience building employee wellness products at scale across MENA\u201d and its partnership with local Tas\u2019heel which provides \u201coperational depth and local expertise,\u201d he said.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The move is backed by a USD 20 mn investment from Tas\u2019heel<\/strong>, which will hold a 75% stake in the new entity, while NowPay holds 25%. They\u2019ll use the cash to build a Saudi engineering and operations team as well as for product localization, and to support their launch in the kingdom. The injection brings NowPay\u2019s total fundraising to USD 31 mn to date.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Why this matters:<\/strong> While we\u2019re always keen to hear of Egyptian companies expanding abroad, the move stands out as clever play to bypass the typical hurdles faced by foreign fintechs entering the Kingdom. By partnering with Tas\u2019heel \u2014 the second-largest consumer finance provider in Saudi Arabia with over 310 service locations \u2014 NowPay gains immediate access to a shariah-compliant balance sheet and deep regulatory expertise.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What\u2019s next? <\/strong>NowAccess is currently in its market-entry phase, focusing on Saudi-specific market requirements and integrations. Employer partnerships for the Saudi market will be announced as part of the formal rollout.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KSA is witnessing \u201caccelerating demand for modern payroll, HR, and fintech infrastructure,\u201d NowPay CEO Mostafa Ashour tells us<\/p>\n","protected":false},"author":1,"featured_media":682611,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7258],"tags":[72,183,219,95,123],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-682610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-watch","tag-enterpriseam","tag-fintech","tag-saudi-arabia","tag-startup-watch","tag-startups","wpautop","entry"],"acf":{"mongo_id":"eea16c4e-804f-4bf9-8b98-31d8bd9e84a0","order":"9","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/11\/1212.jpg","photo_position":"above","homepage_title":"","full_issue_title":"NowPay lands in Saudi with USD 20 mn JV with Tas\u2019heel","related_issue":[682596],"teaser":"KSA is witnessing \u201caccelerating demand for modern payroll, HR, and fintech infrastructure,\u201d NowPay CEO Mostafa Ashour tells us"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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BECOCapital, 500 Startups, Plug and Play, 4dx Ventures, MSA Capital, EFG-EV Fintech, and\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":596491,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/08\/29\/fintech-startup-nowpay-raises-usd-600k-in-seed-funding\/","url_meta":{"origin":682610,"position":1},"title":"Fintech startup NowPay raises USD 600k in seed funding","author":"enterpriseam admin","date":"29 August 2019","format":false,"excerpt":"STARTUP WATCH- Egyptian fintech startup NowPay has raised USD 600k in seed funding from Silicon Valley\u2019s Endure Capital and 500 Startups, Digital Boom reports. 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PLUS: Real estate funds, Nowpay + United International Holding Company","author":"enterpriseam admin","date":"17 June 2025","format":false,"excerpt":"The company will kick off operations with a three-month trial period in Alexandria and the North Coast","rel":"","context":"In &quot;Also on our Radar&quot;","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/6\/873.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":594544,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/09\/01\/ta-telecom-spins-off-fintech-startup-nowpay-after-it-secures-usd-600k-seed-funding\/","url_meta":{"origin":682610,"position":4},"title":"TA Telecom spins off fintech startup NowPay after it secures USD 600k seed funding","author":"enterpriseam admin","date":"1 September 2019","format":false,"excerpt":"STARTUP WATCH- TA Telecom has spun off Egyptian fintech startup NowPay after it raised USD 600k in seed funding from Silicon Valley\u2019s Endure Capital and 500 Startups, TA Telecom said in a press release (pdf). 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PLUS: Nawy + ROA, Banque Misr + National Bank of Egypt, NowPay + United International Holding Company, Target HR + ManpowerGroup","author":"enterpriseam admin","date":"6 January 2025","format":false,"excerpt":"The project is set to be the first factory of its kind in the country to locally produce circuit breakers with local components","rel":"","context":"In &quot;Also on our Radar&quot;","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/1\/128.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/682610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=682610"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/682610\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/682596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/682611"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=682610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=682610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=682610"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=682610"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=682610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}