{"id":682243,"date":"2026-01-06T00:00:00","date_gmt":"2026-01-06T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=682243"},"modified":"2026-01-20T13:35:47","modified_gmt":"2026-01-20T13:35:47","slug":"valu-gets-regulatory-green-light-to-start-operations-in-jordan","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/valu-gets-regulatory-green-light-to-start-operations-in-jordan\/","title":{"rendered":"Valu gets regulatory green light to start operations in Jordan"},"content":{"rendered":"

EGX-listed fintech player <\/strong>Va<\/strong>lu plans to kick off operations in Jordan this <\/strong>quarter <\/strong>after lining up final approval from the Central Bank of Jordan (CBJ), according to a statement (pdf)<\/a> from the company. It will launch operations in Jordan under a specialized finance license that allows it to deliver a range of financing solutions. <\/p>\n

Valu first got the <\/strong>green light<\/a><\/strong> from the CBJ last July <\/strong>to roll out BNPL services. <\/p>\n

Who will lead Valu Jordan? <\/strong>Mohammad Al Yousef has been appointed as CEO to \u201cdrive Valu\u2019s local strategy, operations, and expansion,\u201d bringing over 18 years of experience in fintech, e-commerce, tech, and telecom to the role. Former Jordanian investment minister Mothanna Gharaibeh will serve as chairman. <\/p>\n

A broader regional growth strategy: <\/strong>\u201cJordan is a key pillar in Valu\u2019s regional expansion strategy,\u201d Chief Market Expansion and Strategy Officer Habiba Naguib said. And while we don\u2019t know which markets Valu is looking to step into, we know which ones it isn\u2019t interested in \u2014 \u201ccompeting in markets like Saudi Arabia or the UAE, where giants like Tabby and Tamara dominate, doesn\u2019t align with our vision,\u201d CEO Walid Hassouna told us<\/a> last year. Look instead for Valu\u2019s next move to be in Africa or North Africa, he told us in an extended interview<\/a> after the company released its 9M 2025 results.<\/p>\n

What they said: <\/strong>\u201cJordan represents a strategic growth market for Valu, underpinned by strong consumer demand for flexible, accessible financial solutions and a rapidly evolving digital payments ecosystem with ongoing support from the Central Bank of Jordan.\u201d<\/p>\n

(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n","protected":false},"excerpt":{"rendered":"

Former Jordanian Investment Minister Mothanna Gharaibeh will serve as chairman of Valu Jordan<\/p>\n","protected":false},"author":1,"featured_media":682244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12451],"tags":[72,183,9125,12408,515],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-682243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbfi","tag-enterpriseam","tag-fintech","tag-nbfi","tag-nbfis","tag-valu","wpautop","entry"],"acf":{"mongo_id":"023460c2-45dd-468f-9307-49da21eb5c91","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/3\/1646.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Valu gets regulatory green light to start operations in Jordan in 1Q 2025","related_issue":[682236],"teaser":"Former Jordanian Investment Minister Mothanna Gharaibeh will serve as chairman of Valu Jordan"},"yoast_head":"\nValu gets regulatory green light to start operations in Jordan - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/valu-gets-regulatory-green-light-to-start-operations-in-jordan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valu gets regulatory green light to start operations in Jordan\" \/>\n<meta property=\"og:description\" content=\"Former Jordanian Investment Minister Mothanna Gharaibeh will serve as chairman of Valu Jordan\" \/>\n<meta property=\"og:url\" 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