{"id":681839,"date":"2026-01-19T00:00:00","date_gmt":"2026-01-19T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=681839"},"modified":"2026-01-22T06:35:20","modified_gmt":"2026-01-22T06:35:20","slug":"edita-now-owns-hohos-twinkies-tiger-tail-across-all-of-africa","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/19\/edita-now-owns-hohos-twinkies-tiger-tail-across-all-of-africa\/","title":{"rendered":"Edita now owns HoHos, Twinkies, Tiger Tail across all of Africa"},"content":{"rendered":"<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Edita now owns HTT<\/strong><strong> brands across the continent.<\/strong> EGX-listed Snackmaker Edita Food Industries has acquired the exclusive rights to the HoHos, Twinkies, and Tiger Tail (HHT) brands across an additional 45 African countries under an agreement inked with US-based Hostess Brands, according to a <a href=\"https:\/\/ent.news\/2026\/1\/599.pdf\" target=\"_blank\" rel=\"noopener\">press release (pdf)<\/a>. The move makes Edita the owner of the three brands across the entire African continent, building on its existing ownership of the brands in the MENA region.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>We don\u2019t know the price tag<\/strong>, but we do know that the cost of the acquisition is separate from Edita\u2019s EGP 4 bn capex for the year, which will go towards expanding its footprint in Egypt, Morocco, and Iraq, IR and Investment Manager Omar El Abhar tells EnterpriseAM.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Edita is taking a d<\/strong><strong>emand-led approach: <\/strong>\u201cWe are moving with big ambition, but with financial and operational caution that links spending to real demand growth,\u201d El Abhar tells us. Initial expansion into the new African markets will be served via exports from existing manufacturing hubs in Egypt and Morocco, according to El Abhar, who didn\u2019t rule out establishing new manufacturing units deeper in Africa once demand justifies the investment.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>The big picture:<\/strong> The move is a key pillar in Edita's bid to hit a record EGP 26 bn sales this year, El Abhar tells us. It also serves as a natural FX hedge, increasing the company's hard-currency revenue stream as it scales its regional footprint.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It's the latest of Edita's sharp moves to expand its footprint well beyond Egypt<\/p>\n","protected":false},"author":1,"featured_media":681840,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"small","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7363],"tags":[191,72,8860,552,7128],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-681839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ma-watch","tag-edita","tag-enterpriseam","tag-expansion","tag-iraq","tag-ma-watch","wpautop","entry"],"acf":{"mongo_id":"1688cc84-f5ba-4786-a5c8-0d69f30cd880","order":"8","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/1\/638.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Edita now owns HoHos, Twinkies, Tiger Tail across all of Africa","related_issue":[681825],"teaser":"It's the latest of Edita's sharp moves to expand its footprint well beyond Egypt","photo_link":"","related_sponsor":"","voice_url":"","en_translation_ref_id":"","section_story_id":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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The company\u2019s cakes segment, which includes Twinkies, HoHos, Tiger Tail, and Todo products, \u201ccontinues to\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":572621,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/07\/01\/edita-launches-upsized-strawberry-chocolate-hohos\/","url_meta":{"origin":681839,"position":1},"title":"Edita launches upsized strawberry, chocolate HoHos","author":"enterpriseam admin","date":"1 July 2020","format":false,"excerpt":"Edita Industries has expanded its cake segment with the launch of upsized strawberry- and chocolate-flavored HoHos, according to a press release (pdf) from the company. The new products will retail at EGP 2 per pack. The company\u2019s cakes segment, which includes Twinkies, HoHos, Tiger Tail, and Todo products, account for\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":555107,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/02\/edita-to-kickoff-production-in-morocco-within-days-egypt-operation-looks-to-expand-bakery-capacity-in-early-2022\/","url_meta":{"origin":681839,"position":2},"title":"Edita to kickoff production in Morocco within days, Egypt operation looks to expand bakery capacity in early 2022","author":"enterpriseam admin","date":"2 November 2021","format":false,"excerpt":"Edita\u2019s first production line in Morocco will be up and running within days, IR director Menna Shams El Din confirmed to Enterprise yesterday. The line will produce 2.7k tons of HoHos cakes each year, she said. The first of four production lines: The Moroccan factory, which has seen EGP 200\u2026","rel":"","context":"In &quot;Investment Watch&quot;","block_context":{"text":"Investment Watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/11\/287.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":569547,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/02\/27\/earnings-watch-sodic-edita-gb-auto-tmg\/","url_meta":{"origin":681839,"position":3},"title":"Earnings watch: Sodic, Edita, GB Auto, TMG","author":"enterpriseam admin","date":"27 February 2020","format":false,"excerpt":"EARNINGS WATCH- Sodic reports strong growth in contracted sales, guides for 15% sales growth this year: Sodic\u2019s net profit rose 60% in 2019 to EGP 719 mn from EGP 449 mn the year before, the company said in its full-year earnings release (pdf). Revenue growth was driven by deliveries in\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":560401,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/02\/25\/earnings-watch-edita-reports-2020-results\/","url_meta":{"origin":681839,"position":4},"title":"Earnings watch: Edita reports 2020 results","author":"enterpriseam admin","date":"25 February 2021","format":false,"excerpt":"Edita bottom line recovers from post-covid lockdown in the back half of 2020: Edita recorded EGP 302.2 mn in net income during 2020, down 16.6% y-o-y, according to the company\u2019s earnings release (pdf). The EGX- and LSE-listed snackfood manufacturer saw its net income in 4Q2020 grow 16% y-o-y, \u201csupported by\u2026","rel":"","context":"In &quot;EARNINGS WATCH&quot;","block_context":{"text":"EARNINGS WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/earnings-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":620435,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/05\/21\/snackmaker-edita-saw-its-bottom-line-rise-16-in-1q-2024\/","url_meta":{"origin":681839,"position":5},"title":"Snackmaker Edita saw its bottom line rise 16% in 1Q 2024","author":"enterpriseam admin","date":"21 May 2024","format":false,"excerpt":"Growth was recorded across all segments, with cake sales making up half of the quarter\u2019s revenues","rel":"","context":"In &quot;EARNINGS WATCH&quot;","block_context":{"text":"EARNINGS WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/earnings-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/5\/1602.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/681839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=681839"}],"version-history":[{"count":4,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/681839\/revisions"}],"predecessor-version":[{"id":682646,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/681839\/revisions\/682646"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/681825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/681840"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=681839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=681839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=681839"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=681839"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=681839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}