{"id":681397,"date":"2026-01-14T00:00:00","date_gmt":"2026-01-14T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=681397"},"modified":"2026-01-15T09:44:06","modified_gmt":"2026-01-15T09:44:06","slug":"breathing-new-life-into-villa-atouta-2","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/14\/breathing-new-life-into-villa-atouta-2\/","title":{"rendered":"Breathing new life into Villa Atouta"},"content":{"rendered":"

Villa Atouta<\/a><\/strong> is the latest addition to the rising trend of branded boutique residences in <\/strong>Cairo. <\/strong>Located in Maadi, where many historic homes have been replaced with nondescript buildings, the 22-unit red-brick residence operated by Lemon Spaces<\/a> is a defiant reminder of the charms of a foregone era.<\/p>\n

EnterpriseAM sat down with architect, property developer, and founder of Villa <\/strong>Atouta Ahmed El Masry to discuss Cairo's heritage hospitality.<\/strong> <\/p>\n

EnterpriseAM:<\/strong> Can you give us a brief history of the property?<\/strong><\/p>\n

Ahmed El Masry: The original building was constructed in 1945 and acquired by <\/strong>Syrian-French developer Youssef Takla,<\/strong> who owned multiple properties across Cairo, including Le Riad Hotel. In 1999, he built an annex to the original building, which sat on 2.1k sqm of land. The majority of the spaces were larger apartments that he rented out to expats.<\/p>\n

My grandfather bought the property in 2005 as a USD-yielding asset. <\/strong>Two decades later, the building had started to depreciate. I wanted to find a way to repurpose the space that would maximize the value of the property.<\/p>\n

EnterpriseAM: Why did you go for a boutique residence concept, and <\/strong>specifically the short-term rental (STR) model?<\/strong><\/p>\n

AEM: I knew that I wanted to bring Villa Atouta back its original glory.<\/strong> My challenge was maximizing the number of keys. I could see clearly that four-bedroom apartments were not in demand. Simultaneously, tourism was starting to boom, and Egypt had set a national goal of reaching 30 mn keys.<\/p>\n

Short-term rentals are the easiest and fastest way to turn apartments or villas into a <\/strong>yielding hospitality asset.<\/strong> I set out to try and find the sweet spot between a boutique hotel and a serviced stay. A few months into the project, the government announced new regulations for the STR, or \u201choliday home\u201d market, moving it away from an informal \u201cgray market\u201d into a regulated industry. This was great for us, because it solved the problem of having to classify ourselves as either a hotel or apartments. I like to call Villa Atouta a boutique serviced stay.<\/p>\n

<\/p>\n

EnterpriseAM: When did you start renovating and how did the original property <\/strong>change?<\/strong><\/p>\n

AEM: I started in late 2023 with a fantastic team of local architects and designers.<\/strong> Pinnacle did the architectural design, Nina June worked on the furniture design, and we manufactured all the furniture with INCA. By January 2025, we were done. The original 1945 building was turned into eight apartments and the annex into 14 units. We also created public areas \u2014 a reception\/lounge, a gym, terraces, and a pool. The official launch was in September 2025, but we were already up and running six months prior to that.<\/p>\n

EnterpriseAM: Why did you decide to go with Lemon Spaces as the operator?<\/strong><\/p>\n

AEM: Lemon Spaces have an excellent track record and a strong network with multinationals and embassies. <\/strong>Within the first couple of months we were sold out through their direct bookings. I think what they have done to develop the prop tech sector in Egypt is very impressive, so they were definitely the right fit for us. <\/p>\n

EnterpriseAM: Who are your guests, what is their average length of stay, and what <\/strong>have your occupancy rates been like thus far?<\/strong><\/p>\n

AEM: The majority of my guests are tourists looking for authentic experiences, but we <\/strong>also see a huge market for business travellers.<\/strong> The Riads of Marrakech were one of my biggest inspirations when I was building the space. They take hospitality to a different level. The appeal is all based on culture and great hospitality, which is what I tried to recreate at Atouta. <\/p>\n

The average length of stay is three nights, but we can also accommodate a six-month lease or longer.<\/strong> November and December 2025 have been really good months for us, and for Egyptian tourism in general. We broke 80% occupancy during those months, but on average, I\u2019d say we're around 75%. I think being in Maadi is also a huge plus \u2014 it\u2019s central, they can walk, take the metro, and there are lots of good food outlets nearby.<\/p>\n

EnterpriseAM: What\u2019s next for you personally, and for Villa Atouta?<\/strong><\/p>\n

AEM: We\u2019ve been hosting some very successful pop-up dinners in collaboration with <\/strong>local chefs and heritage brands we love, and I\u2019d like to develop our own F&B model<\/strong> to ensure that we deliver a full experience for our guests.<\/p>\n

I'm also looking into flipping another villa that we own in Maadi into a serviced stay<\/strong>, and I'm consulting as a development manager on a property that is owned by another family in Zamalek. <\/p>\n

These projects preserve our cultural heritage and grow our tourism sector.<\/strong> Our neighbors in Morocco and Lebanon have been doing this very successfully for a very long time, and in Egypt, where we have even more to offer travellers, there is real demand. <\/p>\n","protected":false},"excerpt":{"rendered":"

EnterpriseAM sat down with architect, property developer, and founder of Villa Atouta Ahmed El Masry to discuss Cairo's heritage hospitality<\/p>\n","protected":false},"author":1,"featured_media":681398,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12460],"tags":[12459,8651,633,955,8962,639],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-681397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-after-hours-the-business-of-hospitality","tag-after-hours-the-business-of-hospitality","tag-business","tag-enterprisepm","tag-hospitality","tag-proptech","tag-technology","wpautop","entry"],"acf":{"mongo_id":"1633a208-c6bb-42c4-8c71-59b9a4e818d8","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/1\/471.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Breathing new life into Villa Atouta","related_issue":[681392],"teaser":"EnterpriseAM sat down with architect, property developer, and founder of Villa Atouta Ahmed El Masry to discuss Cairo's heritage hospitality"},"yoast_head":"\nBreathing new life into Villa Atouta - 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We have a brisk issue for you today, with news of Egypt eyeing a return to global debt markets as early as this month. Elsewhere, safe-haven assets keep climbing, and we sit down with the man behind Villa Atouta to talk heritage\u2026","rel":"","context":"In "WHAT WE\u2019RE TRACKING TONIGHT"","block_context":{"text":"WHAT WE\u2019RE TRACKING TONIGHT","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-tonight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/11\/1565.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":589647,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/07\/06\/two-new-hilton-hotels-in-cairo\/","url_meta":{"origin":681397,"position":1},"title":"Two new Hilton hotels in Cairo","author":"enterpriseam admin","date":"6 July 2023","format":false,"excerpt":"Hilton hotels incoming in Maspero and Magra El Oyoun","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/7\/200.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":629785,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/04\/01\/kpis-in-cairos-hospitality-market-improve-across-the-board-in-2017-says-ey\/","url_meta":{"origin":681397,"position":2},"title":"KPIs in Cairo\u2019s hospitality market improve across the board in 2017, says EY","author":"enterpriseam admin","date":"1 April 2018","format":false,"excerpt":"Cairo\u2019s hospitality market saw all key performance indicators improving in 2017, including a 77.7% y-o-y jump in revenue per available hotel room (RevPAR), Ernst & Young said in its Middle East Hotel Benchmark Survey Report, according to a release. Egypt and Kuwait were the only countries in the region to\u2026","rel":"","context":"In "Tourism"","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":549662,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/26\/al-masry-sc-eyes-egp-4-bn-port-said-sports-complex\/","url_meta":{"origin":681397,"position":3},"title":"Al Masry SC eyes EGP 4 bn Port Said sports complex","author":"enterpriseam admin","date":"26 September 2022","format":false,"excerpt":"Al Masry Sporting Club has hired Zilla Capital as financial adviser on a planned EGP 4 bn sports complex in Port Said, the investment services firm said in a statement (pdf) yesterday.About the project: The complex is set to include a 20k-capacity stadium, a 400-room hotel, and 800 residential and\u2026","rel":"","context":"In "Investment Watch"","block_context":{"text":"Investment Watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/9\/376.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":578148,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/18\/hospitality-logistics-startup-suplyd-bags-usd-1-6-mn-pre-seed-for-expansion\/","url_meta":{"origin":681397,"position":4},"title":"Hospitality logistics startup Suplyd bags USD 1.6 mn pre-seed for expansion","author":"enterpriseam admin","date":"18 December 2022","format":false,"excerpt":"Local hospitality supply-chain startup Suplyd has raised USD 1.6 mn in pre-seed funding, it said in a statement (pdf) Thursday. Participants in the round included Endure Capital, Seedstars, Camel Ventures, the International Cooperation Ministry\u2019s Falak Startups, Outlierz, Plus Ventures, Fort, Alex Angels, and other unnamed angel investors. Suplyd will use\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/12\/357.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":694884,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/04\/20\/egypts-first-regulated-diversified-reit-is-deploying-capital\/","url_meta":{"origin":681397,"position":5},"title":"Egypt\u2019s first regulated diversified REIT is deploying capital","author":"enterpriseam admin","date":"20 April 2026","format":false,"excerpt":"Plus: Ebdaa and Saudi Arabia\u2019s Bravo launch new real estate JV","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/4\/922.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/681397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=681397"}],"version-history":[{"count":1,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/681397\/revisions"}],"predecessor-version":[{"id":681421,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/681397\/revisions\/681421"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/681392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/681398"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=681397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=681397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=681397"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=681397"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=681397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}