{"id":681069,"date":"2026-01-13T00:00:00","date_gmt":"2026-01-13T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=681069"},"modified":"2026-01-13T13:39:04","modified_gmt":"2026-01-13T13:39:04","slug":"how-pop-ups-became-a-fixture-of-cairos-food-scene","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/","title":{"rendered":"How pop-ups became a fixture of Cairo\u2019s food scene"},"content":{"rendered":"

?Pop-up restaurants and culinary experiences have surged in popularity <\/strong>worldwide<\/strong>, seeing 105% growth<\/a> within a single year in the US following the pandemic, with Om El Donia matching pace. Even as Covid\u2019s \u201cnew normal\u201d levelled out, the pop-up industry endured \u2014 across Cairo, an increasing number of ephemeral dining concepts have drawn attention from food lovers and industry insiders alike.<\/p>\n

Nature<\/a><\/strong>works<\/a><\/strong>, an Egyptian farm promoting sustainable farming practices, has made a <\/strong>habit of hosting pop-up dinners<\/strong> in collaboration with some of Egypt\u2019s \u2014 and occasionally the world\u2019s \u2014 most celebrated culinary talent. These names include Chef Mostafa Seif<\/a> of Khufu\u2019s, award-winning international Chef Irfan Malek<\/a>, and culinary entrepreneur Chef Wesam Masoud<\/a> \u2014 seasoned professionals with established careers, not newcomers chasing quick recognition or revenue.<\/p>\n

Why would successful industry players carve a slice out of their already-grueling <\/strong>schedules for a pop-up dinner? <\/strong>The answer is quite simple, and quite human: passion. \u201cI really wanted an outlet for creativity,\u201d Masoud tells EnterpriseAM, recalling his pop-up days alongside 3al7atab\u2019s Ayman Samir and Zooba\u2019s Moustafa El Rafaey. \u201cMy pitch to them was \u2018Let\u2019s do it as [creative fulfillment], and if it pays for our staff and ingredients, we\u2019re happy.\u201d<\/p>\n

For Masoud, pop-ups offered a way to experiment freely \u2014 serving dishes like beef <\/strong>tongue tacos \u2014 while connecting directly with diners.<\/strong> Though the days of Chef\u2019s Table<\/a> are behind him, Masoud continues to participate in pop-ups despite now having a well-established career.<\/p>\n

That said, passion doesn\u2019t mean neglecting <\/strong>the bottom line<\/strong>.<\/strong> In Masoud\u2019s experience, if pop-up dinners aren\u2019t profitable, \u201cyou\u2019re doing something very wrong.\u201d By serving a set number of guests over a defined period, operators face less uncertainty \u2014 supply, attendance, and fixed costs become manageable variables. \u201cIt\u2019s still an investment,\u201d adds Omnia Adel, founder of pop-up dinner series Culture on a Plate<\/a>. \u201cBut once you know your ins and outs and have realistic expectations, you can break even or [find yourself in the black] from your first dinner.\u201d<\/p>\n

In 2023, Cairo Food Week (CFW) marked a turning point.<\/strong> Introduced by the multidisciplinary collective Flavor Republic<\/a>, CFW set out to showcase Egypt\u2019s culinary scene through collaborations with globally renowned chefs, resulting in pop-up dinners hosted across Cairo at established venues that paused their own operations to participate. It\u2019s about showcasing what Egyptian culture has to offer, and how much passion its chefs possess, says CFW co-founder Hoda El Sherif.<\/p>\n

The 2024 edition expanded significantly<\/strong> \u2014 dinners appeared across the city, including at<\/a>the Grand Egyptian Museum<\/a> \u2014 and introduced the When We Eat market, bringing together Egypt\u2019s leading producers and culinary innovators. In 2025, Flavor Republic launched The Corner Shop, a Downtown Cairo caf\u00e9 operating for less than a month per edition, each day featuring a different chef\u2019s specialty alongside a menu of reimagined Egyptian classics.<\/p>\n

The logistics of impermanence: <\/strong>Brick-and-mortar restaurants benefit from operational consistency \u2014 the kitchen remains the same, as do workflows and equipment. Pop-ups rarely occupy the same venue twice, requiring adaptation to different spaces and regulations with each iteration.<\/p>\n

In this context, inconsistency is a feature rather than a flaw<\/strong>, according to Adel. \u201cHow many restaurants change their menus every two weeks? None.\u201d Pop-ups are designed to offer something different, exclusive, and fleeting. Perihan Saleh<\/a>, founder of Latin-American kitchen Gracias<\/a> and host of Peri\u2019s Popup Dinners, never repeats a menu, instead curating dishes with ingredients sourced during her international travels.<\/p>\n

Location, location, location:<\/strong> For Reem Khamis<\/a> and Akram Lotfy<\/a> \u2014 content director at Flavor Republic and feature kitchen manager at CFW respectively \u2014 their joint venture The Early Bird Club presents a different challenge. The Saturday morning breakfast experience rotates across locations with a new menu each week, making venue selection an ongoing consideration. \u201cSome venues are beautifully equipped and would be the easiest to cook in, but they don\u2019t have the right aura we\u2019re looking for,\u201d the pair tells us.<\/p>\n

For Khamis and Lotfy, aesthetic and atmospheric vision takes precedence over <\/strong>operational convenience<\/strong> \u2014 they would rather navigate a more challenging space than compromise The Early Bird Club\u2019s identity as an innovation-driven breakfast in a calm, sociable setting.<\/p>\n

What\u2019s in it for diners?<\/strong> \u201cEveryone wants something to talk about; a unique experience to share in a conversation,\u201d Adel notes. Masoud points to the fear of missing out (FOMO) as a significant driver. But the deeper appeal lies in exclusivity \u2014 and not necessarily of the expensive variety. \u201cIn a pop-up, you\u2019re sitting for [hours] sharing an experience with a limited number of people. You\u2019re part of the action and that inner circle,\u201d Adel explains.<\/p>\n

Are pop-ups trial runs for more permanent ventures? The evidence suggests <\/strong>otherwise. <\/strong>Saleh runs Gracias while continuing her pop-up series; Masoud has built a portfolio of ventures yet remains committed to temporary dining experiences; Adel\u2019s Culture on a Plate exists to foster human connection, not to seed a future restaurant; Khamis and Lotfy maintain thriving culinary careers alongside The Early Bird Club.<\/p>\n

Pop-ups are independent ventures in their own right \u2014 not stepping stones toward <\/strong>brick-and-mortar ambitions.<\/strong> At their core, they exist to satisfy a craving that transcends commerce: the desire for human connection and culinary artistry, distilled into a single, unrepeatable evening.<\/p>\n","protected":false},"excerpt":{"rendered":"

Across Cairo, an increasing number of pop-up dining concepts have drawn attention from food lovers and industry insiders alike<\/p>\n","protected":false},"author":1,"featured_media":681070,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12457],"tags":[633,203,564,900,638],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-681069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-beverage","tag-enterprisepm","tag-entrepreneurship","tag-food","tag-food-and-beverage","tag-for-your-commute","wpautop","entry"],"acf":{"mongo_id":"5f3dce8f-2b1f-483d-8770-4e512e647e77","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/1\/397.jpg","photo_position":"above","homepage_title":"","full_issue_title":"How pop-ups became a fixture of Cairo\u2019s food scene","related_issue":[681064],"teaser":"Across Cairo, an increasing number of pop-up dining concepts have drawn attention from food lovers and industry insiders alike"},"yoast_head":"\nHow pop-ups became a fixture of Cairo\u2019s food scene - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How pop-ups became a fixture of Cairo\u2019s food scene\" \/>\n<meta property=\"og:description\" content=\"Across Cairo, an increasing number of pop-up dining concepts have drawn attention from food lovers and industry insiders alike\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-13T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-13T13:39:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/397.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"How pop-ups became a fixture of Cairo\u2019s food scene\",\"datePublished\":\"2026-01-13T00:00:00+00:00\",\"dateModified\":\"2026-01-13T13:39:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/\"},\"wordCount\":879,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/397.jpg?fit=%2C&ssl=1\",\"keywords\":[\"EnterprisePM\",\"entrepreneurship\",\"food\",\"food and beverage\",\"FOR YOUR COMMUTE\"],\"articleSection\":[\"FOOD AND BEVERAGE\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/\",\"name\":\"How pop-ups became a fixture of Cairo\u2019s food scene - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/397.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2026-01-13T00:00:00+00:00\",\"dateModified\":\"2026-01-13T13:39:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/397.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/397.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How pop-ups became a fixture of Cairo\u2019s food scene\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How pop-ups became a fixture of Cairo\u2019s food scene - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/","og_locale":"en_US","og_type":"article","og_title":"How pop-ups became a fixture of Cairo\u2019s food scene","og_description":"Across Cairo, an increasing number of pop-up dining concepts have drawn attention from food lovers and industry insiders alike","og_url":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2026-01-13T00:00:00+00:00","article_modified_time":"2026-01-13T13:39:04+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/397.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"How pop-ups became a fixture of Cairo\u2019s food scene","datePublished":"2026-01-13T00:00:00+00:00","dateModified":"2026-01-13T13:39:04+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/"},"wordCount":879,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/397.jpg?fit=%2C&ssl=1","keywords":["EnterprisePM","entrepreneurship","food","food and beverage","FOR YOUR COMMUTE"],"articleSection":["FOOD AND BEVERAGE"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/","url":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/","name":"How pop-ups became a fixture of Cairo\u2019s food scene - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/397.jpg?fit=%2C&ssl=1","datePublished":"2026-01-13T00:00:00+00:00","dateModified":"2026-01-13T13:39:04+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/397.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/397.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/13\/how-pop-ups-became-a-fixture-of-cairos-food-scene\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"How pop-ups became a fixture of Cairo\u2019s food scene"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/397.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/397.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/397.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":703719,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/19\/world-food-program-and-maison-choc-center-food-security-in-arkan-plaza-pop-up-tonight\/","url_meta":{"origin":681069,"position":0},"title":"World Food Program and Maison Choc center food security in Arkan Plaza pop-up tonight","author":"enterpriseam admin","date":"19 May 2026","format":false,"excerpt":"\ud83c\udf6a Baladi bread chocolate crisps? Sign us up. The United Nations World Food Program (WFP) and Egyptian chocolate maker Maison Choc are joining forces to spotlight food security at a pop-up event tonight, hosted in Maison Choc at Sheikh Zayed\u2019s Arkan Plaza. The collaboration comes with an unexpected creation \u2014\u2026","rel":"","context":"In "HAPPENING TONIGHT"","block_context":{"text":"HAPPENING TONIGHT","link":"https:\/\/enterpriseam.com\/egypt\/category\/happening-tonight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/5\/1161.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":545910,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/17\/cairo-cloud-kitchen-startup-raises-usd-4-5-mn-funding-round\/","url_meta":{"origin":681069,"position":1},"title":"Cairo cloud kitchen startup raises USD 4.5 mn funding round","author":"enterpriseam admin","date":"17 April 2022","format":false,"excerpt":"Cloud kitchen operator The Food Lab raised USD 4.5 mn in a pre-seed round co-led by Nuwa Capital, Shorooq Partners and 4DX Ventures and with participation from Saudi\u2019s Al Faisaliah Group, Japan\u2019s Samurai Incubate, KSA investor Abdul Majeed Al Hokair, and a number of other angel investors, the company said\u2026","rel":"","context":"In "START UP WATCH"","block_context":{"text":"START UP WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/start-up-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/4\/292.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":642792,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/08\/22\/a-vloggers-experience-of-being-korean-in-egypt\/","url_meta":{"origin":681069,"position":2},"title":"A vlogger\u2019s experience of being Korean in Egypt","author":"enterpriseam admin","date":"22 August 2017","format":false,"excerpt":"What\u2019s it like being Korean in Egypt? It involves lots of food, fun, and some racist comments \u2014 or at least this was the experience of the K-pop figure and vlogger behind The Daily Oppa. The Korean vlogger managed to survive the number of people shouting \u201ckonnichiwa\u201d (Japanese) and \u201cNi\u2026","rel":"","context":"In "Worth watching"","block_context":{"text":"Worth watching","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-watching\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2017\/8\/442.png?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":645976,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/01\/cairo-airport-launches-tender-for-food-and-beverage-spaces-at-terminal-2\/","url_meta":{"origin":681069,"position":3},"title":"Cairo Airport launches tender for food and beverage spaces at Terminal 2","author":"enterpriseam admin","date":"1 June 2017","format":false,"excerpt":"Cairo Airport Company opened bidding to food and beverage companies for four restaurant spaces at Terminal 2, according to The Moodie Davitt Report. The deadline for bidding is 2 July. The terminal was upgraded following USD 400 mn renovations.","rel":"","context":"In "Other Business News of Note"","block_context":{"text":"Other Business News of Note","link":"https:\/\/enterpriseam.com\/egypt\/category\/other-business-news-of-note\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":552185,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/08\/17\/woodstock-99-the-original-fyre-festival-how-commodity-traders-shape-the-availability-of-basically-everything\/","url_meta":{"origin":681069,"position":4},"title":"Woodstock \u201899: The original Fyre Festival + How commodity traders shape the availability of \u2026 basically everything","author":"enterpriseam admin","date":"17 August 2022","format":false,"excerpt":"? ON THE TUBE TONIGHT- (all times CLT) Trainwreck: Woodstock \u201899: The disaster that ensued when four 20-somethings attempted to recreate the original 1969 Woodstock. Each episode covers a day of the festival from a cheerful start on Friday, to the horrific events that transpired on Monday morning. Much like\u2026","rel":"","context":"In "ENTERPRISE RECOMMENDS"","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/554.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":591978,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/12\/23\/mansour-group-to-set-up-food-and-beverage-jv-with-egypts-tbs\/","url_meta":{"origin":681069,"position":5},"title":"Mansour Group to set up food and beverage JV with Egypt\u2019s TBS","author":"enterpriseam admin","date":"23 December 2019","format":false,"excerpt":"INVESTMENT WATCH- Mansour Group to set up food and beverage JV with TBS: Mansour Group is in talks with TBS to form a EGP 150 mn JV that will set up a baked goods factory to supply TBS\u2019 25 retail outlets, sources close to the matter told Al Mal. The\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/681069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=681069"}],"version-history":[{"count":1,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/681069\/revisions"}],"predecessor-version":[{"id":681093,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/681069\/revisions\/681093"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/681064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/681070"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=681069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=681069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=681069"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=681069"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=681069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}