{"id":679840,"date":"2026-01-04T00:00:00","date_gmt":"2026-01-04T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=679840"},"modified":"2026-01-07T06:57:40","modified_gmt":"2026-01-07T06:57:40","slug":"multi-segment-marketing-how-to-reach-your-customer-base","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/","title":{"rendered":"Multi-segment marketing: How to reach your customer base"},"content":{"rendered":"

? Smartphones are everywhere, whether it\u2019s in your four-year-old relative\u2019s hand or your elderly grandmother\u2019s, which means that marketers are spoiled for choice. <\/strong>The total number of social media users in Egypt reached 51.6 mn in 2025, roughly 43% of the population, according to a recent study<\/a>. Egypt is also one of the largest countries in the Middle East and North Africa in terms of digital presence, with approximately 98.2 mn active internet users as of 2026. This makes selecting the right target audience for promotional advertising one of the most important considerations.<\/p>\n

Marketing 101: <\/strong>Targeted marketing tailors promotional messages or content to specific audiences classified by gender, geographic location, or age group, and each of these categories \u2014 particularly age groups \u2014 differs in certain characteristics. This includes their ability to engage with technology, their interests, their preferred communication styles, and the social media platforms they use most frequently. Identifying the right audience for your product and targeting them correctly is critically important.<\/p>\n

Understanding the consumer helps brands develop an interactive relationship with their customer base <\/strong>by communicating in a language that they understand and find engaging. Diversifying campaigns to market to different segments can also reach more people more effectively. The trick is to choose your fighter and locate their corner of the interwebs. Who\u2019s online?<\/p>\n

Gen Alpha (2013\u20132024)<\/p>\n

This generation has never known a world without the internet or social media. <\/strong>While they may not be fully responsible for purchasing decisions, they influence market trends and purchasing behavior toward certain products or services thanks to their early exposure to technology, Marketing and Business Development Consultant & Expert Khaled Farouk (LinkedIn<\/a>) told EnterpriseAM.<\/p>\n

Where to find them: <\/strong>Gen Alpha is drawn to apps with quick, engaging visual content like YouTube and TikTok. In 2019, US users aged 14+ represented about half<\/a> of the popular short-form video platform\u2019s daily users. This generation is also interested in engaging gaming platforms like Fortnite and Roblox, the latter of which had approximately 61 mn active users<\/a> aged 13 and older by the end of 1Q 2025.<\/p>\n

Gen Alpha\u2019s value proposition:<\/strong> This segment is ideal for brand owners wanting to build relationships, says Farouk, who advises targeting them early on to capitalize on their significant purchasing power in the future.<\/p>\n

Gen Z (1997\u20132012)<\/p>\n

Gen Z\u2019s interest in social media is no secret<\/strong> \u2014 81% of them use social platforms for at least one hour daily, while 61% reported rates exceeding three hours, according to research by Opeepl<\/a> involving young people aged 15\u201327.<\/p>\n

Where to find them: <\/strong>Gen Z internet users are typically concentrated on quick visual content platforms, with 78% using YouTube, 76% Instagram, and 69% TikTok. Of TikTok\u2019s 2 bn<\/a> users, approximately half are between 10 and 29 years old.<\/p>\n

Gen Z\u2019s value proposition:<\/strong> This segment is characterized by a constant desire to learn, making entertaining and useful content marketing a gateway to reaching them. Some 67% of Gen Z prefer ads that are interactive and creative rather than repetitive and traditional, according to Amazon<\/a>. Interactive marketing techniques such as live streaming, video, short clips or Reels, as well as audio marketing and social communication, are recommended.<\/p>\n

Millennials (1981\u20131996)<\/p>\n

Millennials don\u2019t differ much from Gen Z in terms of app usage<\/strong>, but are jacks of all trades when it comes to platforms. Social media users from this generation spend two to three hours<\/a> daily browsing various apps.<\/p>\n

Where to find them:<\/strong> Meta\u2019s flagship apps, Facebook and now Instagram, are the most popular among Millennials. 87% of Millennials use Facebook, followed by Instagram at 71%, Snapchat at 52%, and X (formerly Twitter) in fourth place at 42%, according to Target Internet<\/a>.<\/p>\n

Gen X (1965\u20131980)<\/p>\n

This segment represents a significant portion of the online consumer base.<\/strong> Between 2015 and 2019, total social media shoppers from Gen X increased by approximately 32%, according to Target Internet, making this demographic essential for digital marketing.<\/p>\n

Where to find them:<\/strong> In a Statista<\/a> survey conducted in the US, 76% of Gen X respondents reported using Facebook as their primary platform, followed by Instagram at 47%, Pinterest at 40%, LinkedIn at 40%, and X at just 39%.<\/p>\n

Baby Boomers (1946\u20131964)<\/p>\n

Unlike Gen Z, who suffer from <\/strong>declining attention spans<\/a><\/strong>, older generations \u2014 particularly Baby Boomers \u2014 tend to be more capable of focusing <\/strong>and paying attention to small details. They also show greater interest in traditional marketing tools like television ads. This difference should guide marketers in presenting content that suits not only their target generation\u2019s interests but also their characteristics and the type of content that captures their attention, as the Amazon report indicates.<\/p>\n

Where to find them:<\/strong> Baby Boomers use Facebook heavily, with approximately 85% of UK residents over 65 using the platform, according to Statista. WhatsApp is also popular among this age group at 28%, according to Target Internet.<\/p>\n

\n

The digital reality:<\/strong> While older consumers notably gravitate toward platforms like Facebook and LinkedIn, and Gen Z and younger generations prefer visual content on Instagram and TikTok, the vast majority of people across all age groups are attracted to social media platforms \u2014 albeit with varying degrees of engagement, as Farouk confirms.<\/p>\n

A look inside<\/p>\n

Major challenges: <\/strong>Market analysis and understanding different contexts are among the most important tools for implementing marketing strategies \u2014 particularly targeted marketing for specific generations, according to Farouk. He added that analyzing data to identify the customer base interested in the brand before expanding to target other segments is a crucial step that helps companies avoid fragmentation. It\u2019s also important to understand that marketing strategies don\u2019t offer a one-size-fits-all template \u2014 each segment has its own unique characteristics.<\/p>\n

Patience pays off:<\/strong> When targeting a new segment, brands must understand their market proposition and whether they have sufficient capabilities and resources to market to a new demographic, according to Farouk. A company can work on multiple fronts, provided it develops a strong strategy and allocates its resources effectively without waste or scattering efforts.<\/p>\n

Content matters: <\/strong>Content represents the biggest challenge for Roulla Soussou, chief marketing officer at Baky Hospitality, who told EnterpriseAM that good content is the most important element a brand needs to clearly reach its target audience. Farouk agrees, emphasizing the importance of a \u201cgood hook\u201d \u2014 the attractive first three seconds, which he describes as a \u201cvisual shock\u201d that draws consumers to continue watching the video or Reel. Regardless of whether content is visual or written, the attraction factor must be considered to capture consumer attention.<\/p>\n

The role of AI:<\/strong> Artificial intelligence tools may facilitate market research or data analysis needed for marketing to specific segments, but the local market is still moving toward this stage, according to Farouk, who affirms that the human element in marketing remains extremely important for attracting customers and creating brand awareness.<\/p>\n","protected":false},"excerpt":{"rendered":"

Selecting the right target audience for promotional advertising one of the most important considerations for marketers<\/p>\n","protected":false},"author":1,"featured_media":679841,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8375],"tags":[633,638,3877],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-679840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-enterprisepm","tag-for-your-commute","tag-marketing","wpautop","entry"],"acf":{"mongo_id":"6f4eff27-6c7f-49cd-af62-1acde24653a8","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/1\/34.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Multi-segment marketing: How to reach your customer base","related_issue":[679835],"teaser":"Selecting the right target audience for promotional advertising one of the most important considerations for marketers","photo_link":"","related_sponsor":"","voice_url":"","en_translation_ref_id":"","section_story_id":""},"yoast_head":"\nMulti-segment marketing: How to reach your customer base - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multi-segment marketing: How to reach your customer base\" \/>\n<meta property=\"og:description\" content=\"Selecting the right target audience for promotional advertising one of the most important considerations for marketers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-04T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-07T06:57:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/34.jpg?fit=%2C&ssl=1\" \/><meta property=\"og:image\" content=\"https:\/\/ent.news\/2026\/1\/34.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Multi-segment marketing: How to reach your customer base\",\"datePublished\":\"2026-01-04T00:00:00+00:00\",\"dateModified\":\"2026-01-07T06:57:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/\"},\"wordCount\":1098,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/34.jpg?fit=%2C&ssl=1\",\"keywords\":[\"EnterprisePM\",\"FOR YOUR COMMUTE\",\"MARKETING\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/\",\"name\":\"Multi-segment marketing: How to reach your customer base - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/34.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2026-01-04T00:00:00+00:00\",\"dateModified\":\"2026-01-07T06:57:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/34.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2026\/1\/34.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Multi-segment marketing: How to reach your customer base\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Multi-segment marketing: How to reach your customer base - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/","og_locale":"en_US","og_type":"article","og_title":"Multi-segment marketing: How to reach your customer base","og_description":"Selecting the right target audience for promotional advertising one of the most important considerations for marketers","og_url":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2026-01-04T00:00:00+00:00","article_modified_time":"2026-01-07T06:57:40+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/34.jpg?fit=%2C&ssl=1","type":"","width":"","height":""},{"url":"https:\/\/ent.news\/2026\/1\/34.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Multi-segment marketing: How to reach your customer base","datePublished":"2026-01-04T00:00:00+00:00","dateModified":"2026-01-07T06:57:40+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/"},"wordCount":1098,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/34.jpg?fit=%2C&ssl=1","keywords":["EnterprisePM","FOR YOUR COMMUTE","MARKETING"],"articleSection":["MARKETING"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/","url":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/","name":"Multi-segment marketing: How to reach your customer base - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/34.jpg?fit=%2C&ssl=1","datePublished":"2026-01-04T00:00:00+00:00","dateModified":"2026-01-07T06:57:40+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/34.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/34.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/multi-segment-marketing-how-to-reach-your-customer-base\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"Multi-segment marketing: How to reach your customer base"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/34.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/34.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/34.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":650962,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/02\/01\/tda-not-paying-marketing-companies-abroad-may-hinder-its-promotional-campaigns\/","url_meta":{"origin":679840,"position":0},"title":"TDA not paying marketing companies abroad may hinder its promotional campaigns","author":"enterpriseam admin","date":"1 February 2017","format":false,"excerpt":"Is Egypt in trouble with global ad agencies? The Tourism Development Authority (TDA) is allegedly 15 months behind on paying global advertising agencies some USD 16 mn for overseas promotional campaigns, Al Borsa reports, quoting JWT Chief Hany Shoukry. JWT, which signed a USD 68 mn, three-year contract with the\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":598272,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/05\/20\/e-marketing-platform-arabclicks-expands-into-egypt\/","url_meta":{"origin":679840,"position":1},"title":"E-marketing platform ArabClicks expands into Egypt","author":"enterpriseam admin","date":"20 May 2019","format":false,"excerpt":"Dubai-based e-marketing platform ArabClicks has expanded into Egypt, according to a company press release published by Zawya. The Dubai-based company works with e-commerce companies, online content publishers, and social media personalities to bring in \u201crevenue through online links without disturbing the website users,\u201d said CEO Mauro Romano. Egypt is home\u2026","rel":"","context":"In "Telecoms + ICT"","block_context":{"text":"Telecoms + ICT","link":"https:\/\/enterpriseam.com\/egypt\/category\/telecoms-ict\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":639352,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/10\/26\/tpa-talks-marketing-with-italian-tour-operators\/","url_meta":{"origin":679840,"position":2},"title":"TPA talks marketing with Italian tour operators","author":"enterpriseam admin","date":"26 October 2017","format":false,"excerpt":"Tourism Promotion Authority head Hisham El Demery met with Italian tour operators in Milan yesterday to discuss ways to push collaborative marketing efforts, Youm7 reports. The TPA recently launched a promotional campaign in Italy in collaboration with football club AS Roma and Egyptian-Italian player Stephan El Shaarawy.","rel":"","context":"In "Tourism"","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":555259,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/08\/swvl-to-invest-usd-25-mn-in-engineering-marketing\/","url_meta":{"origin":679840,"position":3},"title":"Swvl to invest USD 25 mn in engineering, marketing","author":"enterpriseam admin","date":"8 November 2021","format":false,"excerpt":"Homegrown mass transport startup Swvl plans to invest USD 25 mn over the next year, part of which will go towards its engineering team in Egypt, CFO Youssef Salem told Hapi Journal. A portion of the investment will also go towards its marketing plan, according to the report, which appeared\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/11\/362.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":642968,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/08\/27\/acumen-bpe-to-begin-marketing-new-egp-1-bn-real-estate-fund-in-september\/","url_meta":{"origin":679840,"position":4},"title":"Acumen-BPE to begin marketing new EGP 1 bn real estate fund in September","author":"enterpriseam admin","date":"27 August 2017","format":false,"excerpt":"Acumen-BPE will begin marketing the Housing and Development Bank\u2019s EGP 1 bn real estate fund in September once it receives the green light from the Egyptian Financial Supervisory Authority, Chairman Hany Tawfik said, Al Masry Al Youm reports. The first EGP 500 mn phase of the fund is set to\u2026","rel":"","context":"In "Banking + Finance"","block_context":{"text":"Banking + Finance","link":"https:\/\/enterpriseam.com\/egypt\/category\/banking-finance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":594141,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/10\/21\/private-investors-to-take-the-reins-in-new-govt-backed-africa-focused-brokerage-and-marketing-company\/","url_meta":{"origin":679840,"position":5},"title":"Private investors to take the reins in new govt-backed Africa-focused brokerage and marketing company","author":"enterpriseam admin","date":"21 October 2019","format":false,"excerpt":"Private investors to take the reins in new govt-backed Africa-focused brokerage and marketing company: A new government-backed brokerage and marketing company will be majority-owned by private investors, Public Enterprises Minister Hisham Tawfik said. Private investors will own a 56% stake in the company, and public sector companies will be allocated\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/679840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=679840"}],"version-history":[{"count":2,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/679840\/revisions"}],"predecessor-version":[{"id":680256,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/679840\/revisions\/680256"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/679835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/679841"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=679840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=679840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=679840"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=679840"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=679840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}