{"id":678443,"date":"2025-12-25T00:00:00","date_gmt":"2025-12-25T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=678443"},"modified":"2025-12-26T12:42:42","modified_gmt":"2025-12-26T12:42:42","slug":"mti-adm-move-to-corner-ultra-luxury-auto-market-with-new-rolls-royce-lamborghini-dealerships-as-gray-market-fades","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/12\/25\/mti-adm-move-to-corner-ultra-luxury-auto-market-with-new-rolls-royce-lamborghini-dealerships-as-gray-market-fades\/","title":{"rendered":"MTI, ADM move to corner ultra-luxury auto market with new Rolls-Royce, Lamborghini dealerships as gray market fades"},"content":{"rendered":"

MM Group (MTI) and Abu Dhabi Motors (ADM) are placing a strategic bet on <\/strong>Egypt\u2019s <\/strong>ultra-luxury market<\/strong>, securing exclusive dealerships for Lamborghini and Rolls-Royce, industry insiders told EnterpriseAM. The move firms up Egypt\u2019s ultra-luxury automotive segment, with both dealerships expected to start operations early in the new year.<\/p>\n

The details:<\/strong> MM Group, which already holds the local franchises for Jaguar, Land Rover, Bentley, and Maserati, is currently preparing showrooms for Lamborghini, we\u2019re told. We reported in July that ADM Egypt, a subsidiary of the leading Emirati dealer Abu Dhabi Motors, has secured the Rolls-Royce agency and plans to launch operations within the coming year. <\/p>\n

Why now? The gray market squeeze.<\/strong> The arrival of official dealerships follows a year of tightening restrictions on personal vehicle imports, specifically the Investment Ministry's one car every five years decree<\/a> and the strict customs document requirements for letters of credit. While wealthy buyers could previously rely on independent importers and brokers to bring in specific high-end models, official agents have moved in as the only viable channel.<\/p>\n

The real money is in the service bay.<\/strong> The chairman of Rolls-Royce said that there are already 350 Rolls-Royces in Egypt held by some 200 owners, automotive consultant Baher El Khouly told EnterpriseAM. These assets \u2014 often worth tens of mns of EGP \u2014 require manufacturer-authorized servicing to keep their resale value, which means high-margin maintenance revenue from this existing fleet from day one, industry insider Ashraf Kara (LinkedIn<\/a>) told us.<\/p>\n

The ultra-luxury segment has also decoupled from <\/strong>broader economic pressure. <\/strong>Even as the price of a Lamborghini surged in EGP terms to EGP 10-12 mn after the last float of the EGP, demand for both new and used markets remained \u201cferocious,\u201d El Khouly said. While many sectors struggled, the FX crunch of the past few years had for some time turned luxury vehicles into attractive assets that stored or even appreciated in value.<\/p>\n

(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n","protected":false},"excerpt":{"rendered":"

While many sectors struggled, the devaluation of the EGP turned luxury vehicles into attractive assets that store or even appreciate in value<\/p>\n","protected":false},"author":1,"featured_media":678444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7339],"tags":[144,72,1851],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-678443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","tag-automotive","tag-enterpriseam","tag-mm-group","wpautop","entry"],"acf":{"mongo_id":"c00eb137-1cfd-435f-9211-e950743c494c","order":"7","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/12\/1250.jpg","photo_position":"above","homepage_title":"","full_issue_title":"MTI, ADM move to corner ultra-luxury auto market with new Rolls-Royce, Lamborghini dealerships as gray market fades","related_issue":[678433],"teaser":"While many sectors struggled, the devaluation of the EGP turned luxury vehicles into attractive assets that store or even appreciate in value"},"yoast_head":"\nMTI, ADM move to corner ultra-luxury auto market with new Rolls-Royce, Lamborghini dealerships as gray market fades - 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Global is a joint venture between Kuwait\u2019s Ali Alghanim & Sons Automotive, Saudi Arabia\u2019s Mohamed Yousuf Naghi Motors, and local firms Organi\u2026","rel":"","context":"In "M&A WATCH"","block_context":{"text":"M&A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/11\/497.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":678392,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/12\/26\/monetary-policy-committee-cuts-interest-rates-by-100-basis-points-in-final-2025-meeting\/","url_meta":{"origin":678443,"position":1},"title":"Monetary Policy Committee cuts interest rates by 100 basis points in final 2025 meeting","author":"enterpriseam admin","date":"26 December 2025","format":false,"excerpt":"Good morning, friends, and a very Merry Christmas to all who celebrate. And as always, happy weekend \u2014 the last of 2025. Next time we see you will be in the new year. We\u2019re polishing things up to start the year off right, and are excited for many more returns\u2026","rel":"","context":"In "THE WEEK IN REVIEW"","block_context":{"text":"THE WEEK IN REVIEW","link":"https:\/\/enterpriseam.com\/egypt\/category\/the-week-in-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1944.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":645665,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/26\/mti-to-increase-investments-for-luxury-cars-centers\/","url_meta":{"origin":678443,"position":2},"title":"MTI to increase investments for luxury cars centers","author":"enterpriseam admin","date":"26 July 2017","format":false,"excerpt":"MM Group for Industry and International Trade (MTI) is set to invest up to EGP 240 mn \u2014 or some EGP 40 mn more than originally planned \u2014 to build a new Jaguar Land Rover service center in New Cairo as well as a Bentley center, Chairman Khaled Mahmoud tells\u2026","rel":"","context":"In "Automotive + Transportation"","block_context":{"text":"Automotive + Transportation","link":"https:\/\/enterpriseam.com\/egypt\/category\/automotive-transportation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":599606,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/01\/03\/local-car-dealers-call-for-consumer-protection-authority-intervention\/","url_meta":{"origin":678443,"position":3},"title":"Local car dealers call for Consumer Protection Authority intervention","author":"enterpriseam admin","date":"3 January 2019","format":false,"excerpt":"Egypt\u2019s Car Dealers Association (CDA) has called on the Consumer Protection Authority (CPA) to take the necessary action to prevent European auto dealerships from monopolizing the industry, according to Al Mal. 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The CDA said\u2026","rel":"","context":"In "Automotive + Transportation"","block_context":{"text":"Automotive + Transportation","link":"https:\/\/enterpriseam.com\/egypt\/category\/automotive-transportation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":609860,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/11\/12\/mercedes-benz-evs-hit-the-market\/","url_meta":{"origin":678443,"position":4},"title":"Mercedes-Benz EVs hit the market","author":"enterpriseam admin","date":"12 November 2023","format":false,"excerpt":"The EVs will be available at Mercedes dealerships across Egypt","rel":"","context":"In "Automotive"","block_context":{"text":"Automotive","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/automotive\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/11\/529.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":613926,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/01\/23\/govts-pharos-energy-bill-rises-to-usd-37-mn-plus-schneider-solar-projects-tata-motors-team-up-with-mm-group-valu-bosta-paytabs-heliopolis-housing-project-nokia-factory-new\/","url_meta":{"origin":678443,"position":5},"title":"Gov\u2019t\u2019s Pharos Energy bill rises to USD 37 mn. 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