{"id":677364,"date":"2025-07-15T00:00:00","date_gmt":"2025-07-15T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/"},"modified":"2025-07-15T00:00:00","modified_gmt":"2025-07-15T00:00:00","slug":"welcome-to-the-second-installment-of-destination-sahel","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/","title":{"rendered":"Welcome to the second installment of Destination Sahel"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> Good morning, friends, and welcome to the second installment of our special series <\/strong><strong>EnterpriseAM: Destination Sahel<\/strong>, where the season has officially kicked-off. There was a noticeable difference in traffic on the weekend as cars started to line up at the entrances of Hacineda White and Marassi, Gourmet began running out of staples, and daytime temperatures leapt upward, although it\u2019s still refreshingly cool in the evenings. (Spain and Greece, please don\u2019t give us the evil eye). <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The chatter last weekend was all about three things: the soaring price of ice <\/strong>(a 3kg bag of cubes is going for EGP 117-130), <strong>our disappearing sand<\/strong> (beach erosion is real and many compounds are panicking about their rapidly shrinking coastlines and looking for ways to combat climate change by building very expensive wave breakers), and<strong> fires<\/strong>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Yes, fires. Not just the Ramses Central fire that knocked out the internet, but one that <\/strong><strong>erupted at an elaborate party venue<\/strong> on the beach at Waterway North Coast on Saturday. The incident happened the day after thousands of people flocked to the venue for a party that featured international DJs (an every weekend occurrence now in Sahel). There were no injuries reported and investigators are still probing the cause. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The fire sent parental worrying (and the rumor mill) into overdrive: <\/strong>What if it had happened the day of the event? Who\u2019s responsible? How can we keep these things from happening?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>And so it is official: The start of Sahel season.<\/strong> We hope that you and your families stay safe, cool, hydrated and healthy. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>IN TODAY\u2019S ISSUE-<\/strong> We sat down with our friend <strong>Dasha Badrawi<\/strong>, the executive vice&nbsp; chairman of Marakez, for a special episode of our Making It podcast. We have a rundown of <strong>healthcare options<\/strong> and <strong>fitness facilities<\/strong> on the Coast, an overview of the <strong>F&amp;B market<\/strong> in Sahel and much more.<\/p>\n<p class=\"tag-border-left\">THE ARABS ARE COMING, THE ARABS ARE COMING\u2026<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The coast is seeing one of its busiest summer seasons on record<\/strong>, with hotel occupancy hitting 100% across popular destinations from Alamein to Sidi Abdel Rahman, Mohamed Fathy, head of the Recreational Tourism Committee at the Restaurant and Establishment Chamber, told us. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Arab tourists now account for 60-70% of <\/strong><strong>hotel guests<\/strong><strong> on the North Coast<\/strong>, with the balance made up mostly of Egyptians. \u201cIt\u2019s hard to find a booking anywhere in Sahel this summer \u2014 entertainment venues, concerts, and big-name performers have driven up demand, especially among Gulf nationals,\u201d Fathy said. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The influx is driving up prices across the board: <\/strong>Service prices are expected to continue rising in the second half of July and peak in August when Gulf tourism peaks. Arab tourists now spend an average of USD 500-600 per day on dining and entertainment, with hotel stays averaging USD 800 per night \u2014 and rising to as much as USD 1.2k on high-demand nights. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Still, the lack of hotel rooms remains a drag<\/strong>, Fathy says, pushing many Gulf visitors to opt for rentals instead, where spending is often lower. <strong>That could soon change: <\/strong>At least seven new hotels are in the pipeline across the coast. (A point that Dasha Badrawi comes back to in our Making It interview.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Meanwhile, a government proposal to allow foreigners in Sahel to pay in USD \u2014 similar <\/strong><strong>to Red Sea resorts \u2014 is under review<\/strong>, a government source confirmed. For now, all prices are listed in EGP, though 90% of Arab visitors pay by card in foreign currencies, creating a natural inflow of FX. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Go West \u2014 this is our destiny (with apologies to the Village People): <\/strong>The boom this season is also pulling global brands and service providers further west, with more activity shifting from Marina to developments beyond Sidi Abdel Rahman. \u201cThis is the first year we\u2019ve seen major events outside of the usual hotspots \u2014 a sign of how both supply and demand are growing in tandem,\u201d Fathy said.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>MEANWHILE- Egypt is still waiting to hear from Modon on the first launch of its Ras El <\/strong><strong>Hekma megaproject<\/strong>. Speculation is mounting on social media about the size and pricing of the first phase, as observers await the Emirati company\u2019s first comments on what it\u2019s planning to do with what many in the industry could become the premier destination in the western Mediterranean. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good morning, friends, and welcome to the second installment of our special series EnterpriseAM: Destination Sahel, where the season has officially kicked-off. There was a noticeable difference in traffic on the weekend as cars started to line up at the entrances of Hacineda White and Marassi, Gourmet began running out of staples, and daytime temperatures [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":677365,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12279],"tags":[12396,12278,7388,12277],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-677364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-state-of-the-coast","tag-destination-sahel","tag-enterprise-specialedition","tag-ras-el-hekma","tag-state-of-the-coast","wpautop","entry"],"acf":{"mongo_id":"8b22f573-031a-41ab-852d-658c67662e7d","order":"1","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/7\/962.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Welcome to the second installment of Destination Sahel","related_issue":[677362],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/7\/.48098016-dfe4-472d-bd8f-77b5eab8768e.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Welcome to the second installment of Destination Sahel - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welcome to the second installment of Destination Sahel\" \/>\n<meta property=\"og:description\" content=\"Good morning, friends, and welcome to the second installment of our special series EnterpriseAM: Destination Sahel, where the season has officially kicked-off. There was a noticeable difference in traffic on the weekend as cars started to line up at the entrances of Hacineda White and Marassi, Gourmet began running out of staples, and daytime temperatures [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-15T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/962.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Welcome to the second installment of Destination Sahel\",\"datePublished\":\"2025-07-15T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/\"},\"wordCount\":717,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/962.jpg?fit=%2C&ssl=1\",\"keywords\":[\"Destination Sahel\",\"Enterprise SpecialEdition\",\"Ras El Hekma\",\"STATE OF THE COAST\"],\"articleSection\":[\"STATE OF THE COAST\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/welcome-to-the-second-installment-of-destination-sahel\/\",\"name\":\"Welcome to the second installment of Destination Sahel - 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The subject is exactly what it says on\u2026","rel":"","context":"In &quot;WHAT YOU\u2019RE READING TODAY&quot;","block_context":{"text":"WHAT YOU\u2019RE READING TODAY","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-youre-reading-today\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/6\/1201.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":624018,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/14\/whats-up-sahel\/","url_meta":{"origin":677364,"position":1},"title":"What\u2019s up, Sahel?","author":"enterpriseam admin","date":"14 June 2024","format":false,"excerpt":"How\u2019s Sahel this year? While the core routine remains more-or-less the same every year, we\u2019re always on the hunt for new locations and the latest things to do in our favorite summer getaway destination. WHERE TO GO-#1-PAO: For all of you boba enthusiasts you\u2019ll be thrilled to hear that PAO\u2026","rel":"","context":"In &quot;THE ENTERPRISE GUIDE&quot;","block_context":{"text":"THE ENTERPRISE GUIDE","link":"https:\/\/enterpriseam.com\/egypt\/category\/the-enterprise-guide\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/1286.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":677366,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/your-sahel-childhood-bottled-dasha-badrawi-on-what-hes-building-on-the-coast-and-his-entrepreneurial-journey-from-law-to-real-estate\/","url_meta":{"origin":677364,"position":2},"title":"Your Sahel childhood, bottled: Dasha Badrawi on what he\u2019s building on the coast \u2014 and his entrepreneurial journey from law to real estate","author":"enterpriseam admin","date":"15 July 2025","format":false,"excerpt":"Marakez is \u201chaving a moment\u201d with District 5 \u2014 and it\u2019s positioning itself as a uniquely Egyptian \u201cbarefoot luxury\u201d developer in Sahel as it builds alongside Ras El Hekma","rel":"","context":"In &quot;Making It&quot;","block_context":{"text":"Making It","link":"https:\/\/enterpriseam.com\/egypt\/making-it\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/7\/735.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":677439,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/closing-time\/","url_meta":{"origin":677364,"position":3},"title":"Closing time?","author":"enterpriseam admin","date":"3 September 2025","format":false,"excerpt":"Good morning, friends and welcome to the fourth and final issue of our special series EnterpriseAM: Destination Sahel. All the tell-tale signs that the season is nearing its end started popping up as early as the last week of August. Golfcarts and Glides are being loaded up on trucks for\u2026","rel":"","context":"In &quot;STATE OF THE COAST&quot;","block_context":{"text":"STATE OF THE COAST","link":"https:\/\/enterpriseam.com\/egypt\/category\/state-of-the-coast\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/9\/197.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":677401,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/08\/06\/from-project-launches-to-friendly-dinners-sahel-at-its-busiest\/","url_meta":{"origin":677364,"position":4},"title":"From project launches to friendly dinners, Sahel at its busiest","author":"enterpriseam admin","date":"6 August 2025","format":false,"excerpt":"Good morning, friends, and welcome to the third installment of our special series EnterpriseAM: Destination Sahel. Sahel is at its busiest in the first week of August \u2014 It's when most of our vacation schedules overlap. When most social gatherings and events take place. When finding one square meter on\u2026","rel":"","context":"In &quot;STATE OF THE COAST&quot;","block_context":{"text":"STATE OF THE COAST","link":"https:\/\/enterpriseam.com\/egypt\/category\/state-of-the-coast\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/8\/338.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":674223,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/26\/the-new-york-times-takes-a-deep-dive-into-our-divided-sahel\/","url_meta":{"origin":677364,"position":5},"title":"The New York Times takes a deep dive into our divided Sahel","author":"enterpriseam admin","date":"26 October 2025","format":false,"excerpt":"The tale of two Sahels: The New York Times is out with a piece diving into the social and economic divides reflected in our North Coast. 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