{"id":677331,"date":"2025-06-24T00:00:00","date_gmt":"2025-06-24T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/06\/24\/what-are-we-talking-about-when-we-talk-about-sahel-2\/"},"modified":"2025-06-24T00:00:00","modified_gmt":"2025-06-24T00:00:00","slug":"what-are-we-talking-about-when-we-talk-about-sahel-2","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/06\/24\/what-are-we-talking-about-when-we-talk-about-sahel-2\/","title":{"rendered":"What are we talking about when we talk about Sahel?"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Good morning, wonderful people, and welcome to a very special <\/strong><strong>issue <\/strong><strong>of <\/strong><strong>EnterpriseAM <\/strong>\u2014 it\u2019s the first issue of a four-part series we\u2019re running this summer about the North Coast \u2014 or as we love to call it: our very own Sahel. The subject is exactly what it says on the tin: Sahel as a holiday destination. As an investment destination. And as a business destination.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Sahel is the opportunity we squandered \u2014 until now: <\/strong>More than 40 years ago, policymakers thought they had the formula to unlock the North Coast: hand out long stretches of beachfront to the public sector and to professional syndicates at reduced prices \u2014 and hope that development would follow. The outcome? A string of closed-off compounds, used only a handful of weekends a year, sitting on one of the country\u2019s most valuable assets.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Sahel of today bears little resemblance to its humble origins. <\/strong>From New Alamein City with its Dubai-style high rises to the Marassis and Haciendas that have captured the attention of Gulf (and even global audiences) on Instagram and Tiktok, Sahel is one of the most exciting investment opportunities in the nation today. Their potential to generate foreign direct investment is credibly measured in the USD bns.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It took just one project to change the conversation. <\/strong>Last year, the UAE\u2019s <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/b0b97fcf-95b0-4d39-86ae-0a4989221520\/\" style=\"\" rel=\"noopener\">USD 35 bn Ras El<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/b0b97fcf-95b0-4d39-86ae-0a4989221520\/\" style=\"\" rel=\"noopener\">Hekma<\/a> came onto the scene with a USD 150 bn plan to develop a 170 sq km city \u2014 challenging Europe\u2019s top Mediterranean destinations. The project, still on the drawing boards at Modon as policymakers work on the legislative framework that will make it possible, is already pushing developers and the government alike to rethink what the North Coast can and should be.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What we\u2019re really talking about when we talk about Sahel: <\/strong>The government defines the <a target=\"_blank\" href=\"https:\/\/www.presidency.eg\/EN\/%D8%A7%D9%84%D9%85%D8%B4%D8%A7%D8%B1%D9%8A%D8%B9-%D8%A7%D9%84%D9%82%D9%88%D9%85%D9%8A%D8%A9\/%D9%85%D8%B4%D8%B1%D9%88%D8%B9-%D8%AA%D9%86%D9%85%D9%8A%D8%A9-%D8%A7%D9%84%D8%B3%D8%A7%D8%AD%D9%84-%D8%A7%D9%84%D8%B4%D9%85%D8%A7%D9%84%D9%8A-%D8%A7%D9%84%D8%BA%D8%B1%D8%A8%D9%8A\/\" style=\"\" rel=\"noopener\">Western North Coast<\/a> as a 500 km stretch from Alamein to Salloum, backed by a 280 km desert hinterland \u2014 totaling around 160k sq km, with a plan to develop the whole of it by 2052 and create some 11 mn jobs. Add to this what is called the Central North Coast, which starts from the end of Alexandria and runs up to El Alamein. We\u2019re talking about a massive geographical expanse open to urban, tourism, industrial, and logistics development, and more.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Only piece of the gigantic pie: <\/strong>The Ras El Hekma project alone is expected to generate USD 25 bn in annual returns. That\u2019s just a sliver of what the broader Sahel could unlock. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In this four-part series, we\u2019ll look at the North Coast through the lens of business, <\/strong><strong>investment, and summer vacations <\/strong>\u2014 whether you\u2019re Egyptian, a foreign resident, or a visitor flying in to Egypt for a holiday. We\u2019ll ask how the region is transforming (from old Sahel and Alamien to Ras El Hekma and Matrouh), who the next wave of visitors and investors will be, and what it takes to turn the coastline into a true, year-round economic engine.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Up first: Some of the nation\u2019s top real estate CEOs <\/strong>and analysts talk to us about what Ras El Hekma could mean for the nation.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM Destination Sahel is the first in our new, occasional series of special <\/strong><strong>issues <\/strong>that take deep dives into issues and ideas that matter, shaping opportunity for us all in business and in life. We\u2019ll be back next month with the second issue in this series.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good morning, wonderful people, and welcome to a very special issue of EnterpriseAM \u2014 it\u2019s the first issue of a four-part series we\u2019re running this summer about the North Coast \u2014 or as we love to call it: our very own Sahel. The subject is exactly what it says on the tin: Sahel as a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":677332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12383],"tags":[12278,65,83,12382],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-677331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-what-youre-reading-today","tag-enterprise-specialedition","tag-investment","tag-real-estate","tag-what-youre-reading-today","wpautop","entry"],"acf":{"mongo_id":"de8abf46-947e-4b32-9b9d-2c765c1d0e07","order":"1","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/6\/1201.jpg","photo_position":"above","homepage_title":"","full_issue_title":"What are we talking about when we talk about Sahel?","related_issue":[677329],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/6\/.eef68842-1ec8-4161-b7e9-763fd440ca7e.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What are we talking about when we talk about Sahel? - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/06\/24\/what-are-we-talking-about-when-we-talk-about-sahel-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are we talking about when we talk about Sahel?\" \/>\n<meta property=\"og:description\" content=\"Good morning, wonderful people, and welcome to a very special issue of EnterpriseAM \u2014 it\u2019s the first issue of a four-part series we\u2019re running this summer about the North Coast \u2014 or as we love to call it: our very own Sahel. 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There was a noticeable difference in traffic on the weekend as cars started to line up at the entrances of Hacineda White and Marassi, Gourmet began running out\u2026","rel":"","context":"In &quot;STATE OF THE COAST&quot;","block_context":{"text":"STATE OF THE COAST","link":"https:\/\/enterpriseam.com\/egypt\/category\/state-of-the-coast\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/7\/962.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":624018,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/14\/whats-up-sahel\/","url_meta":{"origin":677331,"position":1},"title":"What\u2019s up, Sahel?","author":"enterpriseam admin","date":"14 June 2024","format":false,"excerpt":"How\u2019s Sahel this year? While the core routine remains more-or-less the same every year, we\u2019re always on the hunt for new locations and the latest things to do in our favorite summer getaway destination. WHERE TO GO-#1-PAO: For all of you boba enthusiasts you\u2019ll be thrilled to hear that PAO\u2026","rel":"","context":"In &quot;THE ENTERPRISE GUIDE&quot;","block_context":{"text":"THE ENTERPRISE GUIDE","link":"https:\/\/enterpriseam.com\/egypt\/category\/the-enterprise-guide\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/1286.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":674223,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/26\/the-new-york-times-takes-a-deep-dive-into-our-divided-sahel\/","url_meta":{"origin":677331,"position":2},"title":"The New York Times takes a deep dive into our divided Sahel","author":"enterpriseam admin","date":"26 October 2025","format":false,"excerpt":"The tale of two Sahels: The New York Times is out with a piece diving into the social and economic divides reflected in our North Coast. The article highlights the contrast between the Good Sahel, or El Sahel El Tayeb \u2014 known for its modest family holidays and simple beach\u2026","rel":"","context":"In &quot;EGYPT IN THE NEWS&quot;","block_context":{"text":"EGYPT IN THE NEWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/egypt-in-the-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/8\/304.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":677439,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/closing-time\/","url_meta":{"origin":677331,"position":3},"title":"Closing time?","author":"enterpriseam admin","date":"3 September 2025","format":false,"excerpt":"Good morning, friends and welcome to the fourth and final issue of our special series EnterpriseAM: Destination Sahel. All the tell-tale signs that the season is nearing its end started popping up as early as the last week of August. Golfcarts and Glides are being loaded up on trucks for\u2026","rel":"","context":"In &quot;STATE OF THE COAST&quot;","block_context":{"text":"STATE OF THE COAST","link":"https:\/\/enterpriseam.com\/egypt\/category\/state-of-the-coast\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/9\/197.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":677366,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/your-sahel-childhood-bottled-dasha-badrawi-on-what-hes-building-on-the-coast-and-his-entrepreneurial-journey-from-law-to-real-estate\/","url_meta":{"origin":677331,"position":4},"title":"Your Sahel childhood, bottled: Dasha Badrawi on what he\u2019s building on the coast \u2014 and his entrepreneurial journey from law to real estate","author":"enterpriseam admin","date":"15 July 2025","format":false,"excerpt":"Marakez is \u201chaving a moment\u201d with District 5 \u2014 and it\u2019s positioning itself as a uniquely Egyptian \u201cbarefoot luxury\u201d developer in Sahel as it builds alongside Ras El Hekma","rel":"","context":"In &quot;Making It&quot;","block_context":{"text":"Making It","link":"https:\/\/enterpriseam.com\/egypt\/making-it\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/7\/735.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":677375,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/07\/15\/how-the-north-coasts-fb-businesses-keep-it-hot-and-fresh\/","url_meta":{"origin":677331,"position":5},"title":"How the North Coast\u2019s F&#038;B businesses keep it hot and fresh","author":"enterpriseam admin","date":"15 July 2025","format":false,"excerpt":"How do Sahel\u2019s F&B players keep up, what is standing in their way, and what\u2019s missing?","rel":"","context":"In &quot;Food&quot;","block_context":{"text":"Food","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/food\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/7\/737.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/677331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=677331"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/677331\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/destination-sahel\/677329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/677332"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=677331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=677331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=677331"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=677331"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=677331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}