{"id":676852,"date":"2025-12-07T00:00:00","date_gmt":"2025-12-07T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/12\/07\/the-netflix-takeover-pt-1\/"},"modified":"2025-12-07T00:00:00","modified_gmt":"2025-12-07T00:00:00","slug":"the-netflix-takeover-pt-1","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/12\/07\/the-netflix-takeover-pt-1\/","title":{"rendered":"The Netflix takeover, Pt. 1"},"content":{"rendered":"

?\ufe0f That\u2019s all, folks<\/strong>. <\/strong>Over the weekend, Netflix announced<\/a> it would acquire Warner Bros. Discovery\u2019s film and television studios, along with HBO Max, for a staggering USD 82.7 bn in enterprise value. The deal, which positions the streaming giant as the new owner of one of Hollywood\u2019s most storied studios, brings together Netflix\u2019s global streaming dominance with a century-long legacy that includes Game of Thrones, Harry Potter, the DC Universe, as well as timeless classics like Casablanca, Citizen Kane, and The Wizard of Oz. Yes, Netflix now owns Casablanca and Citizen Kane. We bet that wasn\u2019t on your 2025 bingo card.<\/p>\n

Warner Bros.\u2019 acquisition is the latest chapter in what The Guardian describes as a <\/strong>\u201cpoorly performing franchise\u201d of corporate matchmaking. <\/strong>The legendary studio, founded over a century ago, has been subjected to a relentless parade of failed mergers \u2014 including with Time Inc<\/a>.<\/a>, AOL<\/a>, and AT&T<\/a> \u2014 that have consistently failed to deliver on their promises. <\/p>\n

The most recent merger was with Discovery<\/strong>, orchestrated by CEO David Zaslav in 2021. Zaslac, who transformed Discovery Inc. from a prestige nature-focused cable broadcaster into a reality TV hub with shows like 90 Day Fianc\u00e9 and Naked and Afraid, promised that combining Discovery with WarnerMedia\u2019s prestigious assets \u2014 HBO, CNN, and Warner Bros. \u2014 would \u201cunlock so much value\u2026 we believe everyone wins.\u201d Less than four years later, the Guardian<\/a> reports, Hollywood operators endured cost cuts rather than promised resources. Shareholders watched Warner Bros. Discovery\u2019s stock suffer steep declines rather than the promised growth. Fans and viewers grappled with a streaming platform that couldn\u2019t even decide on a name, while the studio\u2019s cinematic output remained decidedly mixed. <\/p>\n

\u201cFew feel as if they have won,\u201d writes the Guardian. The one person who did win? <\/strong>David Zaslav himself<\/strong>, who maintained his status as one of the US\u2019s best-paid executives with a 2024 compensation package worth USD 51.9 mn even as the company he led cratered in value and was eventually forced to sell off its crown jewels. Now Netflix, once dismissed<\/a> by Time Warner CEO Jeff Bewkes in 2010 as \u201cthe Albanian army\u201d that would never \u201ctake over the world\u201d is indeed taking over. And the press release announcing the deal contains hauntingly familiar language: promises of \u201cmore choice, more [openings], and more value.\u201d<\/p>\n

And of course, it wouldn\u2019t be business if it wasn\u2019t also about AI. <\/strong>Netflix\u2019s interest in Warner Bros. isn\u2019t just about the content, it\u2019s about the data. Sources speaking to IGN<\/a> revealed that the \u201csubtext behind Sarandos\u2019 mentions of innovation was the huge boost to Netflix\u2019s AI plans that Warner Bros.\u2019 library of content could bring \u2014 both to train future AI models and allow subscribers access to generate their own creations using licensed assets.\u201d Disney\u2019s Bob Iger made similar comments about user-generated AI content on Disney+. It seems that Warner Bros.\u2019 century of filmmaking is slated to become training data for algorithms. The report ominously teases \u201cendless memes of Harry Potter meeting the K-pop Demon Hunters\u201d \u2014 a dystopian vision of franchises reduced to algorithmic remixing rather than genuine artistic expression.<\/p>\n

The deal faces significant regulatory hurdles, and for good reason.<\/strong> As Reuters<\/a> noted, the deal is \u201clikely to face strong antitrust scrutiny in Europe and the US, as it would give the world\u2019s biggest streaming service ownership of a rival that [\u2026] boasts nearly 130 mn subscribers.\u201d Paramount, which had also bid for Warner Bros., has already fired a warning shot. In a letter to Warner Bros. Discovery, Paramount\u2019s lawyers argued that a Netflix deal would \u201centrench and extend Netflix\u2019s global dominance in a matter not allowed by domestic or foreign competition laws.\u201d The combined company would control nearly half the streaming market, according to multiple analyses \u2014 well above the 30% threshold that the US Justice Department\u2019s antitrust guidelines<\/a> identify as presumptively problematic.<\/p>\n

Political opposition in the US:<\/strong> Opposition from both sides of the US political aisles has emerged \u2014 a rare bipartisan consensus in today\u2019s polarized Washington. Democratic Senator Elizabeth Warren called<\/a> the deal \u201can anti-monopoly nightmare,\u201d and Republican Senator Mike Lee said<\/a> the deal \u201cshould send alarm to antitrust enforcers around the world,\u201d and Republican Senator Roger Marshall warned<\/a> that it \u201craises serious red flags for consumers, creators, movie theatres, and local businesses alike.\u201d With close ties with the Trump administration, Paramount may seek to persuade regulators to block the deal on antitrust grounds.<\/p>\n

Warner Bros. and Discovery were set to <\/strong>split<\/a><\/strong> back up into two separate companies by <\/strong>the end of 3Q 2026, so the acquisition may not go through until after that<\/strong>, meaning that the industry has about 13 to 18 months to respond before this deal \u2014 which represents the triumph of algorithmic content optimization over artistic vision, and shareholder value over cultural value, and convenience over experience \u2014 fully takes effect.<\/p>\n

Market reax:<\/strong> Shares of the streaming giant tanked quickly after the announcement, falling by 3.7%<\/a> on market close on Friday, 5 December. There was some incremental recovery over Saturday, but stocks were still trading at a 2.8%<\/a> deficit at yesterday\u2019s market close. Interestingly, Reuters has reported that the merger may not even expand Netflix\u2019s market share, as there is \u201cheavy overlap\u201d between Netflix and HBO subscribers. You know what that means \u2014 higher subscription costs.<\/p>\n

In tomorrow\u2019s For Your Commute: <\/strong>How this deal threatens to reshape Hollywood\u2019s creative landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"

Over the weekend, Netflix announced it would acquire Warner Bros. Discovery\u2019s film and television studios for a staggering USD 82.7 bn<\/p>\n","protected":false},"author":1,"featured_media":676853,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[8651,633,6655,638,7128,640],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-676852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-business","tag-enterprisepm","tag-film-and-tv","tag-for-your-commute","tag-ma-watch","tag-netflix","wpautop","entry"],"acf":{"mongo_id":"2f7b9b59-6356-4bd1-8d70-283a39c95345","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/12\/438.jpg","photo_position":"above","homepage_title":"","full_issue_title":"The Netflix takeover, Pt. 1","related_issue":[676847],"teaser":"Over the weekend, Netflix announced it would acquire Warner Bros. 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Ratcliffe, the chairman of INEOS and a lifelong Man Utd supporter, made a bid for a majority stake\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/wp-content\/uploads\/2023\/02\/glazersout_1600.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":598506,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/05\/27\/netflix-vs-the-world-the-battle-is-on-for-streaming-supremacy\/","url_meta":{"origin":676852,"position":4},"title":"Netflix vs. the world: The battle is on for streaming supremacy","author":"enterpriseam admin","date":"27 May 2019","format":false,"excerpt":"Netflix versus the world: Netflix may be the go-to source for films and TV shows for 149 mn people worldwide, but competitors are lining up to change that, this video from the Wall Street Journal explains (watch, runtime: 04:48). Along with existing rivals Amazon, Hulu and Apple, new rivals Comcast,\u2026","rel":"","context":"In "Worth watching"","block_context":{"text":"Worth watching","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-watching\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/3\/387.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":583137,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/09\/will-man-utd-soon-have-new-qatari-owners-netflix-is-cracking-down-on-password-sharing\/","url_meta":{"origin":676852,"position":5},"title":"Will Man Utd soon have new Qatari owners? + Netflix is cracking down on password sharing","author":"enterpriseam admin","date":"9 February 2023","format":false,"excerpt":"Qatari investors are expected to make a significant bid for Manchester United: The offer will likely be made in the coming days, before the mid-February deadline set by the club\u2019s current owners, the Glazers, The Daily Mail reports. The group of high-wealth Qataris behind the bid wants to provide manager\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/wp-content\/uploads\/2023\/02\/OldTrafford_1600.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/676852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=676852"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/676852\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/676847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/676853"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=676852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=676852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=676852"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=676852"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=676852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}