{"id":676794,"date":"2025-12-05T00:00:00","date_gmt":"2025-12-05T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/12\/05\/a-franchise-that-lost-its-magic\/"},"modified":"2025-12-05T00:00:00","modified_gmt":"2025-12-05T00:00:00","slug":"a-franchise-that-lost-its-magic","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/12\/05\/a-franchise-that-lost-its-magic\/","title":{"rendered":"A franchise that lost its magic"},"content":{"rendered":"

? <\/strong>Want<\/strong> to see a magic trick?<\/strong> Nine years following its second installment, the Now You See Me franchise is back on the big screen with its highly-anticipated third film: Now You See Me: Now You Don\u2019t<\/a>. Directed by Ruben Fleischer, we\u2019re once more introduced to The Four Horsemen of the magical apocalypse. This time though, they\u2019re welcoming three new young magicians into their ranks.<\/p>\n

So, what\u2019s the trick?<\/strong> Charlie (Justice Smith), June (Ariana Greenblatt), and Bosco (Dominic Sessa), are three average teenagers with not-so-average aspirations. To them, The Four Horsemen are heroes, idols, and muses. Taking a page out of their book, the three teenagers stage magic shows, rob rich people, and redistribute their riches in a Robin Hood-esque manner. After the curtain falls on one of their shows, the trio returns home to find J. Daniel Atlas (Jesse Eisenberg) waiting for them. <\/p>\n

The Eye \u2014 the ancient society of skilled magicians \u2014 has a task for them.<\/strong> Atlas, Jack (Dave Franco), Merritt (Woody Harrelson), and Henley (Isla Fisher) \u2014 whose absence was notable in the second installment \u2014 join forces with the newcomers to confront Veronica Vanderburg (Rosamund Pike), one of the richest and most powerful women in the diamond trade.<\/p>\n

We saw through this particular magic trick. <\/strong>Despite an entertaining premise and a somewhat cohesive plot, we felt as though the franchise had lost its spark. The cast looked exhausted, and performances \u2014 Harrelson\u2019s and Eisenberg's in particular \u2014 were underwhelming. While we did enjoy the appearance of nearly every single star in the franchise, including Morgan Freeman and Mark Ruffalo, we still couldn\u2019t help but feel that the film had lost its mojo. <\/p>\n

Out with the old, in with the new?<\/strong> Perhaps the inclusion of the three young magicians sets forth a new era for the franchise, which gives us hope for its future. Despite its shortcomings \u2014 and our reservations \u2014 we wouldn\u2019t say that the film was bad. Now You See Me: Now You Don\u2019t remains an entertaining watch for those among us with a penchant for magical heists (and financial equity). <\/p>\n

WHERE TO WATCH-<\/strong> You can catch the film at Vox Cinemas<\/a> at City Center Almaza, Mall of Egypt, and Mall of Alexandria. The film is also screening at City Stars Cinema<\/a>, D5 and CFCM\u2019s Scene Cinema<\/a>, Cima Arkan<\/a>, and P90 Cinema<\/a>. Watch the trailer on <\/strong>YouTube<\/a><\/strong> (runtime: 2:24).<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

? Want to see a magic trick? Nine years following its second installment, the Now You See Me franchise is back on the big screen with its highly-anticipated third film: Now You See Me: Now You Don\u2019t. Directed by Ruben Fleischer, we\u2019re once more introduced to The Four Horsemen of the magical apocalypse. This time […]<\/p>\n","protected":false},"author":1,"featured_media":676795,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7370],"tags":[7415,641,6653,12270,2388],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-676794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-at-the-movies","tag-at-the-movies","tag-enterprise-recommends","tag-enterprise-weekend","tag-film-tv","tag-worth-watching","wpautop","entry"],"acf":{"mongo_id":"22085a3d-f040-4d43-9645-a150553d5dc7","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/12\/89.jpg","photo_position":"above","homepage_title":"","full_issue_title":"A franchise that lost its magic","related_issue":[676786],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/12\/.00ee7b37-e0e1-483f-aeee-ad463d458bdf.mp3"},"yoast_head":"\nA franchise that lost its magic - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/12\/05\/a-franchise-that-lost-its-magic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A franchise that lost its magic\" \/>\n<meta property=\"og:description\" content=\"? Want to see a magic trick? Nine years following its second installment, the Now You See Me franchise is back on the big screen with its highly-anticipated third film: Now You See Me: Now You Don\u2019t. Directed by Ruben Fleischer, we\u2019re once more introduced to The Four Horsemen of the magical apocalypse. 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The Warrens\u2019 last hurrah: Directed by US filmmaker Michael Chaves and co-written with Australia\u2019s James Wan, we go on one last adventure with Ed and Lorraine Warren in The Conjuring: Last Rites, the fourth installment in the most popular and highest-grossing horror franchise of all time. 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From an unreleased 1994 original to a classic \u201800s duology \u2014 and a not-so-well-received 2015 reiteration \u2014 it\u2019s been a bumpy road for Marvel\u2019s first family, but Matt Shakman\u2019s The Fantastic Four: First Steps sets the franchise back on\u2026","rel":"","context":"In "At the Movies"","block_context":{"text":"At the Movies","link":"https:\/\/enterpriseam.com\/egypt\/category\/at-the-movies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/7\/1765.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":635158,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/24\/back-to-beverly-hills-we-go\/","url_meta":{"origin":676794,"position":4},"title":"Back to Beverly Hills we go","author":"enterpriseam admin","date":"24 July 2024","format":false,"excerpt":"Beverly Hills Cop: Axel F marks a nostalgic revisit of the franchise after its lackluster last installment three decades ago","rel":"","context":"In "ENTERPRISE RECOMMENDS"","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/7\/1609.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":665793,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/23\/mind-your-step-it-might-be-your-last\/","url_meta":{"origin":676794,"position":5},"title":"Mind your step \u2014 it might be your last","author":"enterpriseam admin","date":"23 May 2025","format":false,"excerpt":"? Final Destination Bloodlines is not here to play, but it\u2019s definitely here to make sport of a certain family\u2019s deaths. 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