{"id":676528,"date":"2025-12-01T00:00:00","date_gmt":"2025-12-01T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/12\/01\/the-iphone-air-73-days-later\/"},"modified":"2025-12-01T00:00:00","modified_gmt":"2025-12-01T00:00:00","slug":"the-iphone-air-73-days-later","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/12\/01\/the-iphone-air-73-days-later\/","title":{"rendered":"The iPhone Air, 73 days later"},"content":{"rendered":"

? Light as air:<\/strong> In the months leading up to the official<\/a>announcement<\/a> of the 2025 iPhone line-up, the iPhone Air<\/a> \u2014 then presumably the iPhone 17 Air \u2014 was hailed by many a review site, tech zines, and Apple fanatics as the multi-tn USD tech company\u2019s next big flagship product<\/a>. After all, it would be Apple\u2019s thinnest device to date, and one that allegedly packed pro-level power. But the iPhone Air\u2019s release, while initially received with excitement, was soon met with indifference, skepticism, and now\u2026 disregard?<\/p>\n

Boasting a shockingly slim 5.6mm figure, the iPhone Air is undeniably one of Apple\u2019s <\/strong>most brilliant engineering feats. <\/strong>The slimmest iPhone to date \u2014 beating the iPhone 6\u2019s long-standing record of 6.9mm \u2014 the Air has nailed the aesthetics, but what of performance?<\/p>\n

The key trade-offs:<\/strong> To achieve its slim figure, Apple notably forwent a series of key features<\/a> that have become synonymous with its pro-level phones (which the Air claimed to be). The Air misses out on the ultra wide and telephoto lenses, its counterparts\u2019 increased battery size, a sim tray, and the newly-introduced vapor chamber you can find in the rest of the pro line-up, which dissipates heat and prevents the phones from overheating.<\/p>\n

Minor trade-offs for the average Apple consumer, yes, but ones not to be ignored considering <\/strong>its USD 999 price tag.<\/strong> For USD 1k, should you truly risk diminished battery life and the loss of photo quality when the baseline 17 \u2014 at USD 799 \u2014 offers both? The logical answer would be no, but walk with us.<\/p>\n

The Air still packs quite the punch<\/strong>, with a 120-hz 6.5-inch OLED display, the brand new A19 Pro Chip, a 48MP fusion camera with 2x optical zoom, and the all-new 24MP center stage front camera. Its titanium frame and ceramic shield front also make it surprisingly durable<\/a>, shutting down concerns of a flimsy build.<\/p>\n

Markets, however, remained unconvinced<\/strong> \u2014 so much so that the next generation of Air might not see the light of day<\/a>. Only one in 10 buyers in the US went for the Air within the first week of the line-up\u2019s release, according to a consumer survey cited by the Wall Street Journal. Within weeks following launch, Apple slashed production plans in half, The Financial Times<\/a> reports. \u201cA marketing W, a sales flop,\u201d The Wall Street Journa<\/a> l reported, and the numbers add up: the Air boosted Apple website views to 7.4 mn, up 28% y-o-y, but sales stagnated. In a nutshell, there\u2019s \u201cvirtually no demand\u201d<\/a> for the Air, PC Mag reports.<\/p>\n

That sentiment has reached home as well.<\/strong> \u201cApple had big plans, but the Air lacked the value for money,\u201d Senior Director of Merchandising at BTECH Hisham El Hennawy told EnterpriseAM. In some markets, the Air represented only 7-8% of all 2025 iPhone sales, El Hennawy added. Many returns were also made, with initial Air buyers deciding to upgrade to the Pro models. \u201cIf you compare it to the rest of the line-up, it offers the least value for money. I think people were able to read that very quickly,\u201d El Hennawy added. Production plans were amended, with more focus going to Apple\u2019s \u201cbread and butter\u201d \u2014 the usual line-up \u2014 and less on the Air, El Hennawy explained.<\/p>\n

Yet is the Air misjudged? We\u2019d say yes.<\/strong> Throughout one week of continuous use as our main device, we\u2019ve had virtually zero qualms. The Air proved capable of every single task we threw its way \u2014 heavy gaming, hour-long doomscrolling sessions, and the usual day-to-day tasks. The battery life \u2014 initially left blank on Apple\u2019s website but now reading 27 hours of video playback \u2014 was surprisingly solid. The phone lasts a full day on a single charge with light usage (i.e. texting, social media, and basic professional tasks), and would need to be charged mid-day in case of heavy usage (i.e. streaming, gaming, or other heavy-processing tasks). In terms of performance and battery life, the Air passed the tests with flying colors, not once freezing or lagging, despite there being scores of apps and tasks running in the background.<\/p>\n

Let\u2019s talk cameras \u2014 or lack thereof.<\/strong> The Air\u2019s single 48MP fusion lens is, for lack of a better word, a marvel. Images are high-resolution, and night mode works wonders. The absence of a telephoto lens \u2014 which offers up to 8x optical zoom on the Pros \u2014 is made up for with a built-in 2x optical zoom feature, which for most (including us) proved just enough. And we didn\u2019t notice the absence of the ultrawide 0.5x lens. However, if you\u2019ve grown accustomed to the macro-photography feature, you might find the camera system lacking. <\/p>\n

The Air also comes packed with the shiny new center stage selfie setting<\/strong>, which allows you to take wide, horizontal selfies without holding the phone horizontally \u2014 a feature that we gladly made use of, with grateful wrists.<\/p>\n

Contrary to popular belief, the Air\u2019s slim figure doesn\u2019t solely carry aesthetic appeal <\/strong>\u2014 but a functional one as well.<\/strong> The phone\u2019s light weight lends it an ability to feel non-existent in every way that matters. Unlike handling a Pro (or a Pro Max) phone, which come at respective weights of 204 and 231 grams, the Air\u2019s 165 gram weight eases handheld fatigue, making scrolling for those among us inclined towards pre-sleep phone sessions a literally lighter experience. Which is to say, you won\u2019t need to worry about the Air falling smack on your face.<\/p>\n

All said and done, a question remains unanswered: Who\u2019s the iPhone Air actually for? <\/strong>\u201cThe buyers are business people and executives who appreciate the sleek design and the light weight of the device, without the need of the extended camera capabilities,\u201d Tradeline co-founder and managing partner Mohamed Medhat told us. In fact, Medhat offers an interesting take, noting that while the Air indeed has failed to reach the sales performance level of its counterparts, \u201cits run rates are still as good as expected.\u201d<\/p>\n

But it\u2019s not just a phone for the aesthetically-inclined.<\/strong> The iPhone Air proves a worthy upgrade for users who\u2019ve long held on to their since-discontinued devices; namely iPhones 11, 12, 13, and 14 and their respective variants. It\u2019s a powerful phone with an impressive display, a camera more than well-suited for day-to-day needs, and a durable device. If we\u2019re talking numbers, the baseline 17 is the more reasonable choice, but if you\u2019re on the hunt for a bigger screen, a one-of-a-kind design, and a phone you can depend on \u2014 and don\u2019t mind spending an extra USD 100 on \u2014 we\u2019d argue the Air is a worthy contender.<\/p>\n","protected":false},"excerpt":{"rendered":"

iPhone Air \u2014 buy or bye? We\u2019d argue the former. Here\u2019s why.<\/p>\n","protected":false},"author":1,"featured_media":676529,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[184,633,638,639],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-676528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-apple","tag-enterprisepm","tag-for-your-commute","tag-technology","wpautop","entry"],"acf":{"mongo_id":"37fbbc58-5e5f-4a79-8ccd-4020b801ebf0","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/11\/2191.jpg","photo_position":"above","homepage_title":"","full_issue_title":"The iPhone Air, 73 days later","related_issue":[676523],"teaser":"iPhone Air \u2014 buy or bye? 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