{"id":676317,"date":"2025-11-27T00:00:00","date_gmt":"2025-11-27T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/11\/27\/trust-the-digital-currency\/"},"modified":"2025-11-27T00:00:00","modified_gmt":"2025-11-27T00:00:00","slug":"trust-the-digital-currency","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/11\/27\/trust-the-digital-currency\/","title":{"rendered":"Trust: the digital currency"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In Egypt, trust in<\/strong><strong> payment<\/strong><strong>s is a cornerstone of commerce growth.<\/strong> While cash-on-delivery (COD) remains common, digital payments are steadily gaining traction. Visa\u2019s recent Stay Secure study underscores the importance of security: 76% of surveyed consumers in Egypt say they trust digital payments. Yet this trust is not absolute; 66% admit that a single incident of fraud or unauthorized transactions would erode their confidence.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Today\u2019s consumers demand a secure and frictionless experience<\/strong>, where confidence and convenience go hand in hand. Visa\u2019s Stay Secure campaign positions security as a shared responsibility, with Visa and local partners working together to strengthen the national security baseline. Embedding resilience and trust into every transaction will help unlock the full potential of a secure, inclusive digital economy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Read more about Stay Secure <a target=\"_blank\" href=\"https:\/\/eg.visamiddleeast.com\/en_EG\/about-visa\/newsroom\/press-releases\/prl-18112025.html\" style=\"\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Egypt, trust in payments is a cornerstone of commerce growth. While cash-on-delivery (COD) remains common, digital payments are steadily gaining traction. Visa\u2019s recent Stay Secure study underscores the importance of security: 76% of surveyed consumers in Egypt say they trust digital payments. Yet this trust is not absolute; 66% admit that a single incident [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":676318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7374],"tags":[7373,72,666],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-676317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-message-from-visa","tag-a-message-from-visa","tag-enterpriseam","tag-visa","wpautop","entry"],"acf":{"mongo_id":"74287030-22a0-42e0-a4b7-defddbaaeee3","order":"7","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/11\/2014.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Trust: the digital currency","related_issue":[676307],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/11\/.da232b9a-2b2d-4c33-8982-82696a69566b.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trust: the digital currency - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/27\/trust-the-digital-currency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trust: the digital currency\" \/>\n<meta property=\"og:description\" content=\"In Egypt, trust in payments is a cornerstone of commerce growth. While cash-on-delivery (COD) remains common, digital payments are steadily gaining traction. Visa\u2019s recent Stay Secure study underscores the importance of security: 76% of surveyed consumers in Egypt say they trust digital payments. Yet this trust is not absolute; 66% admit that a single incident [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/27\/trust-the-digital-currency\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-27T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/2014.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/27\/trust-the-digital-currency\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/27\/trust-the-digital-currency\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Trust: the digital currency\",\"datePublished\":\"2025-11-27T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/27\/trust-the-digital-currency\/\"},\"wordCount\":134,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/27\/trust-the-digital-currency\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/11\/2014.jpg?fit=%2C&ssl=1\",\"keywords\":[\"A MESSAGE FROM VISA\",\"EnterpriseAM\",\"Visa\"],\"articleSection\":[\"A MESSAGE FROM VISA\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/27\/trust-the-digital-currency\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/27\/trust-the-digital-currency\/\",\"name\":\"Trust: the digital currency - 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With the launch of Apple Pay and Google Pay in North Africa, the Levant, and Pakistan, Visa is rolling out technology like Tap-to-Add Card so that you can instantly add your Visa contactless cards to your digital wallets\u2026","rel":"","context":"In &quot;A MESSAGE FROM VISA&quot;","block_context":{"text":"A MESSAGE FROM VISA","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-visa\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/6\/1313.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":684902,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/16\/the-unified-shield-a-leadership-vision-for-a-resilient-national-payments-ecosystem\/","url_meta":{"origin":676317,"position":1},"title":"The unified shield: a leadership vision for a resilient national payments ecosystem","author":"enterpriseam admin","date":"16 February 2026","format":false,"excerpt":"In the architecture of a modern state, economic stability is increasingly synonymous with digital integrity. As Egypt rapidly expands its digital frontiers, risks are becoming much more sophisticated and convincing. Digital attacks can come in the form of AI-powered bots, deepfakes, synthetic identities, and automated intrusion attempts operating at unprecedented\u2026","rel":"","context":"In &quot;A MESSAGE FROM VISA&quot;","block_context":{"text":"A MESSAGE FROM VISA","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-visa\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/902.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":664731,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/06\/give-the-bot-your-credit-card\/","url_meta":{"origin":676317,"position":2},"title":"Give the bot your credit card","author":"enterpriseam admin","date":"6 May 2025","format":false,"excerpt":"The payment giant thinks AI-driven commerce where bots buy tickets, clothing, and everything else for you could be the next big thing in e-commerce","rel":"","context":"In &quot;Fintech&quot;","block_context":{"text":"Fintech","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/fintech\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/5\/364.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":676422,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/11\/30\/knowledge-is-power-outsmart-fraud\/","url_meta":{"origin":676317,"position":3},"title":"Knowledge is power: outsmart fraud","author":"enterpriseam admin","date":"30 November 2025","format":false,"excerpt":"People are the strongest defense in digital security when equipped with the right knowledge. 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In addition to Tap to Add Card, we launched Tap to Confirm, a simple, safe and secure way to authenticate payments.How does it work?Merchants can instantly prevent and reduce fraud if they see suspicious activity. Instead of\u2026","rel":"","context":"In &quot;A MESSAGE FROM VISA&quot;","block_context":{"text":"A MESSAGE FROM VISA","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-visa\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/6\/1329.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":669163,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/07\/29\/in-the-new-era-of-agentic-commerce-trust-security-and-privacy-are-everything\/","url_meta":{"origin":676317,"position":5},"title":"In the new era of agentic commerce trust, security and privacy are everything","author":"enterpriseam admin","date":"29 July 2025","format":false,"excerpt":"Visa has processed 3.3 tn transactions on its network since the launch of e-commerce in the year 2000. Today, the Visa network connects users with 4.8 bn credentials to 150 mn or more sellers around the world in 200 plus countries and territories in 150 currencies.The number and scale of\u2026","rel":"","context":"In &quot;A MESSAGE FROM VISA&quot;","block_context":{"text":"A MESSAGE FROM VISA","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-visa\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/7\/1776.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/676317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=676317"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/676317\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/676307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/676318"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=676317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=676317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=676317"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=676317"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=676317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}