{"id":676220,"date":"2025-11-25T00:00:00","date_gmt":"2025-11-25T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/meet-our-founder-of-the-week-bytes-yassin-asfour\/"},"modified":"2025-11-25T00:00:00","modified_gmt":"2025-11-25T00:00:00","slug":"meet-our-founder-of-the-week-bytes-yassin-asfour","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/11\/25\/meet-our-founder-of-the-week-bytes-yassin-asfour\/","title":{"rendered":"Meet our founder of the week: Byte+\u2019s Yassin Asfour"},"content":{"rendered":"

? OUR FOUNDER OF THE WEEK-<\/strong> Every Tuesday, Founder of the Week looks at how a successful member of Egypt\u2019s business or startup community got their big break, asks about their experiences running a company, and gets their advice for budding entrepreneurs. Speaking to us this week is Yassin Asfour (LinkedIn<\/a>), co-founder and CEO of Byte+<\/a>.<\/p>\n

My name is Yassin Asfour, and I\u2019m the co-founder and CEO of Byte+, a healthtech <\/strong>company that aims to democratize preventative healthcare<\/strong> by delivering tailored, data-driven health programs to organizations, empowering their employees to achieve healthier lifestyles through engaging, gamified experiences.<\/p>\n

More than 80% of deaths in Egypt are caused by preventative chronic illnesses <\/strong>\u2014 diabetes<\/strong>, hypertension, heart disease. <\/strong>White-collar workers face a larger risk of death due to a sedentary lifestyle. We provide our services to these employees through companies, detecting important biomarkers, decoding them through a clinical team, and transforming people through highly personalized plans. We bring the lab to their doorstep, running blood tests and body composition scans, integrating wearables to monitor heart rate, sleep, and movement, and give our clinical team \u2014 made up of medical doctors, nutritionists, and physiotherapists \u2014 access to this data to create personalized meal plans, supplement protocols, and exercise routines tailored for each person. Best of all, it\u2019s gamified, so employees get to compete to achieve their goals \u2014 exercise, calories, recovery, and sleep.<\/p>\n

Healthcare in general is a reactive practice. What we\u2019re trying to do with Byte+ is turn it <\/strong>into a proactive one \u2014 we shouldn\u2019t be waiting until we get sick to improve our health. <\/strong>Our service does the screenings to catch problems before they arise. We collect several data points through our wearables, like heart rate during the day and heart rate during sleep. With one employee, we realized that his sleep heart rate was unusually high, and referred him to a cardiologist \u2014 turns out he has a heart problem. If the condition had gone undetected for another few years, he could have had a heart attack.<\/p>\n

On the contrary, traditional health insurance waits for you to get ill, and then offers <\/strong>treatment. <\/strong>This costs the government a lot. It costs companies who pay for healthcare a lot. And of course, it costs individuals and their families a lot. That\u2019s the case for preventative healthcare \u2014 we start early instead of waiting for the problem to occur. <\/p>\n

I didn\u2019t figure out what I needed to do to enter the market \u2014 it was pure coincidence.<\/strong> While working in fashion retail at the family business, we were trying to introduce incentives beyond pay to attract good talent, so we introduced a wellness program to take care of people physically and mentally. We told 30 people to download apps to track their steps, calories, and sleep quality, and they\u2019d report it on a Google Sheet. It was very primitive at first, but the engagement levels were amazing. Within one hour of opening a second cohort, all 30 spaces were filled. People volunteered. 60 became 90, and 90 became 120. When we found that people were happy with it and we saw real improvements, we started thinking about offering it to other companies. The hook was gamification \u2014 have people enjoy the first step, and the science followed.<\/p>\n

We don\u2019t have traditional competition locally \u2014 but that\u2019s not a good thing.<\/strong> Competition confirms market existence. While we do have regional competition, we\u2019re defining a new category in Egypt based on a firm belief that the future of health is preventative, and that healthcare professionals will need patient data in real-time to proactively assist patients. We\u2019re trying to build a tech stack for patients and a health platform for doctors to manage people\u2019s lives. If we can build something good for these doctors \u2014 which we have \u2014 we believe we can offer it to healthcare professionals in the market.<\/p>\n

I knew we were successful when body composition scans came out from the very first <\/strong>batch<\/strong>, and the majority of participants improved muscle mass, lost visceral fat \u2014 which is highly correlated with chronic disease \u2014 or both, as well as showing improvements in sleep scores. People\u2019s step counts improved by more than 50%. When people started accusing each other of cheating \u2014 tying their watches to fans to count steps, or giving their children their wearables to track higher activity \u2014 we knew that engagement was good. But on a personal level, I felt successful when an employee told me they prayed for me because of the impact we had not just on them but on their family. That was deeply touching, and made me feel like we were doing something bigger than we imagined.<\/p>\n

In five years, I see us as a primary layer between healthcare and patients.<\/strong> We will become an essential component of data and insight transfer between medical teams and patients. Or individuals in society, not just patients, because the whole point is to optimize people\u2019s health and prevent disease. This will be achieved when we\u2019re able to perfect our ability to provide clear value to end users \u2014 whether patients or athletes \u2014 and to healthcare professionals in managing their clients. We\u2019re using AI to synthesize information into insights so doctors don\u2019t have to spend an enormous amount of time reading thousands of reports.<\/p>\n

There are things I\u2019d be keen to change about the healthcare industry: First, shift the <\/strong>emphasis away from fast profit. <\/strong>The health industry is very profit-driven\u2014hospitals, pharmaceuticals. There has to be incentive alignment between the health sector and individuals, which doesn't exist today. <\/p>\n

Second, change the system from reactive to proactive.<\/strong> For example, Egypt has some of the highest diabetes levels in the world, even in young children. If we could find affordable continuous glucose monitors and give them to people with diabetes, prediabetes, or potential risk, doctors could see the spikes and advise on how to eat, sleep, and move before it becomes a real problem. This device might cost a few thousand pounds, but if you're diabetic, imagine what you'll pay to treat complications \u2014 or worse, the impact on your family if you suffer or die.<\/p>\n

Third, address the bureaucracy of data flow. <\/strong>We're working with very sensitive data, and privacy and sensitivity protocols are essential, but if regulatory authorities make it too complicated, it becomes difficult for any player in the market to innovate. You have to build infrastructure that protects data while enabling progress.<\/p>\n

The technical challenges \u2014 how to collect, structure, simplify, and synthesize data so the <\/strong>end user can understand it \u2014 are all manageable. <\/strong>The hardest part of my job is that I have ADHD. Especially nowadays, managing hyper-distractions is such an immense battle. I try to look with clarity at where I want to be in five years and try to solve problems amid all the distractions. It's a very tough battle to manage. I'm very thankful for my team \u2014 the fact that they're able to manage this madness and redirect me without demoralizing me is wonderful. I'm very grateful to them.<\/p>\n

I have my wife to thank for helping me balance home and business, because I\u2019m not <\/strong>entirely sure I\u2019m doing it at all.<\/strong> When you\u2019re building a business, you\u2019re constantly compromising bits of every dimension. I do try to dedicate my mornings to spending time with my wife and son, but if I\u2019m successful at that, it\u2019s my wife that\u2019s to thank, not me.<\/p>\n

The last book I read was <\/strong>The Comfort Crisis<\/a><\/strong> by Michael Easter. It argues that modern life <\/strong>has systematically removed all forms of struggle <\/strong>\u2014 physical, mental, and environmental \u2014 leaving us weaker, more stressed, and increasingly prone to lifestyle-related diseases. Problem-solving has been reduced by navigation apps and AI. Our current life is designed to make everything immediately available and accessible at the touch of a button \u2014 no movement required.<\/p>\n

Our ancestors moved 14 times the amount we move today.<\/strong> You lose your brain\u2019s neuro-plasticity when you\u2019re not exercising mentally and physically. This is very important to me because we're on a mission to reverse these health issues. We're trying to help people and companies move, sleep better, and rewire their brains. The key here is shifting from instant gratification to delayed gratification. This is how our ancestors lived \u2014 they didn't have everything they wanted immediately, they had to wait and work very hard to get it.<\/p>\n

If I weren't the brain behind Byte+, I would definitely be supporting my family <\/strong>\u2014 whether through my mother's or father's side of the business. I've always felt a moral duty toward them. If not that, I'd be on an island, eating farm-to-table food, producing music, and designing furniture \u2014 rising with the sun and resting at sunset. But I'll leave that dream for heaven.<\/p>\n

If I could tell my younger self one thing when it comes to setting up this business, it <\/strong>would be: Start early. Fail fast. And knock on as many doors as you can<\/strong> \u2014 you'd be surprised by the amount of good behind any of these doors, and it could be one you don\u2019t expect to open. I knocked on a door which I thought was completely locked, and it turned out to be one of the biggest surprises and blessings.<\/p>\n

If I could give young entrepreneurs a piece of advice, it would be gritty. Be very gritty. <\/strong>Entrepreneurship is one of the toughest mental games you can ever play. It requires resilience and unwavering faith in your cause. Grit is a combination of perseverance and long-term passion \u2014 it has to be something you're very confident in and will work hard to reach. Second, be very, very quick, not because of competition, but so you can learn fast. You can learn something everyday, and most entrepreneurs I've met always say we could have learned faster, we could have taken these steps faster. And third, be super humble, because sometimes you think you've made it, and find out quickly that there's still a lot to learn. But with this humility, don't lose your confidence. I love saying it because I need to hear it more than anyone.<\/p>\n","protected":false},"excerpt":{"rendered":"

A healthtech company that aims to democratize preventative healthcare<\/p>\n","protected":false},"author":1,"featured_media":676221,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7357],"tags":[633,203,1530,7115,1550,123,639],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-676220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-founder-of-the-week","tag-enterprisepm","tag-entrepreneurship","tag-founder-of-the-week","tag-healthcare","tag-healthtech","tag-startups","tag-technology","wpautop","entry"],"acf":{"mongo_id":"f613c06e-464a-4961-8966-b3fe2fe99753","order":"9","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/11\/1927.jpg","photo_position":"below","homepage_title":"","full_issue_title":"Meet our founder of the week: Byte+\u2019s Yassin Asfour","related_issue":[676204],"teaser":"A healthtech company that aims to democratize preventative healthcare","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/11\/.d867f71f-3a63-4b02-96dc-57dd9c06453d.mp3"},"yoast_head":"\nMeet our founder of the week: Byte+\u2019s Yassin Asfour - 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