{"id":675944,"date":"2025-11-20T00:00:00","date_gmt":"2025-11-20T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/somaya-el-sherbini-on-opus-talent-analytics-expansion-plans-and-why-egypt-is-at-the-center\/"},"modified":"2025-11-20T00:00:00","modified_gmt":"2025-11-20T00:00:00","slug":"somaya-el-sherbini-on-opus-talent-analytics-expansion-plans-and-why-egypt-is-at-the-center","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/somaya-el-sherbini-on-opus-talent-analytics-expansion-plans-and-why-egypt-is-at-the-center\/","title":{"rendered":"Somaya El Sherbini on Opus Talent Analytics\u2019 expansion plans and why Egypt is at the center"},"content":{"rendered":"

Egypt\u2019s talent market is undergoing a structural shift as employers prioritize productivity<\/strong>, engagement, and skills development in the face of rapid technological change. We spoke with Somaya El Sherbini, co-founder and CEO of Opus Talent Analytics, on the sidelines of the EnterpriseAM Egypt Forum to discuss the firm\u2019s expanding focus on Egypt, how data and science are reshaping talent decisions, where she sees the most compelling opportunities for new ventures, and why she remains cautiously optimistic about the outlook for the year ahead.<\/p>\n

EnterpriseAM: So, what is new at Opus Talent Analytics this year?<\/strong><\/p>\n

Somaya El Sherbini: <\/strong>Opus Talent Analytics is a US-based talent management and analytics company with our head office in Dubai. Over the past year, our strongest focus has been Egypt. The talent potential here is significant, both on the employer side and on the candidate side.<\/p>\n

We are seeing a wave of interesting jobs open in the market, especially in engineering. Many of our clients want to expand quickly in Egypt, and they want to do it wisely. That means looking at productivity, engagement, intentional skilling and upskilling, and a scientific approach to talent decisions. This is exactly what Opus does. We compare talent profiles, assess job-specific skill sets, measure sentiment, and help employers design stronger people strategies. This has been a major driver of our work in the past year.<\/p>\n

EnterpriseAM: If you had to start a completely new business today in a different sector, <\/strong>what would you choose?<\/strong><\/p>\n

SE:<\/strong> Microfinance. The level of inclusion it creates is very compelling. It gives people the chance to become self-employed, to build small savings, to invest in themselves, and to improve their quality of life. When this happens, the entire economic cycle benefits. It opens opportunities, drives spending, and creates independence. It is a field I would be very interested in exploring.<\/p>\n

EnterpriseAM: On a personal level, which asset class are you most interested in at the moment?<\/strong><\/p>\n

SE:<\/strong>Technology. I spent most of my career in corporate institutions, and the growth we are seeing in tech today is extraordinary. I am especially interested in the infrastructure that enables AI. These are the tools and systems that allow AI to support businesses of all sizes and in all sectors. We have not scratched the surface yet. I believe this space will grow very quickly in the coming period, possibly within a year or a year and a half.<\/p>\n

EnterpriseAM: What exchange rate are you using in your 2026 budget?<\/strong><\/p>\n

SE:<\/strong> We are very positive about Egypt. The trend over the past three months has been encouraging, so we are using EGP 48 in our projections.<\/p>\n

EnterpriseAM: How do you plan to finance your growth in 2026?<\/strong><\/p>\n

SE:<\/strong>Our approach has two parts. The first part is co-selling partnerships. These partnerships give us reach into markets that we cannot access on our own. For 2026, I am particularly focused on Africa and we have very clear targets there.<\/p>\n

The second part is self-financing. <\/strong>We are investing our own funds to strengthen our technology. We do not build AI. We build the systems that enable talent management. This requires time, investment, and deep expertise from specialists in this field. We are committing our own capital to build that capability.<\/p>\n

EnterpriseAM: Has AI influenced your hiring plans in any way?<\/strong><\/p>\n

SE:<\/strong> Our team is intentionally small. I firmly believe that AI does not replace people. It helps them become more capable and more effective.<\/p>\n

If you look at a financial analyst, for example, AI can automate spreadsheets, comparisons, and basic analysis. The real value is in interpreting what the numbers mean and looking beyond the model. AI frees time for that deeper work. It will also create entirely new jobs that we do not have names for yet.<\/p>\n

When I speak with clients, I always advise them to avoid rushing into eliminating roles. The right question is how to use the institutional knowledge that already exists and scale it through technology.<\/p>\n

EnterpriseAM: Are you optimistic, pessimistic, or neutral about the outlook for the next year?<\/strong><\/p>\n

SE:<\/strong> I am cautiously optimistic. There is positive momentum in the market and the signals are encouraging. Clients today are more willing to learn, explore, and invest. This is very different from a year and a half ago when many were saying they did not have the time or the appetite. This shift is driving the optimistic outlook.<\/p>\n","protected":false},"excerpt":{"rendered":"

Egypt\u2019s talent market is undergoing a structural shift as employers prioritize productivity, engagement, and skills development in the face of rapid technological change. We spoke with Somaya El Sherbini, co-founder and CEO of Opus Talent Analytics, on the sidelines of the EnterpriseAM Egypt Forum to discuss the firm\u2019s expanding focus on Egypt, how data and […]<\/p>\n","protected":false},"author":1,"featured_media":675945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12266],"tags":[12262,12261,12265],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-675944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-the-sidelines","tag-enterpriseam-egypt-forum","tag-enterpriseam_event2025","tag-on-the-sidelines","wpautop","entry"],"acf":{"mongo_id":"8d0aae9e-c283-43ca-aa0c-d5d681660033","order":"4","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/11\/1591.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Somaya El Sherbini on Opus Talent Analytics\u2019 expansion plans and why Egypt is at the center","related_issue":[675937],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/11\/.d51ee6d5-d17c-4d18-afed-52d2fe2b55c7.mp3"},"yoast_head":"\nSomaya El Sherbini on Opus Talent Analytics\u2019 expansion plans and why Egypt is at the center - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/somaya-el-sherbini-on-opus-talent-analytics-expansion-plans-and-why-egypt-is-at-the-center\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Somaya El Sherbini on Opus Talent Analytics\u2019 expansion plans and why Egypt is at the center\" \/>\n<meta property=\"og:description\" content=\"Egypt\u2019s talent market is undergoing a structural shift as employers prioritize productivity, engagement, and skills development in the face of rapid technological change. 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El Sherbini became the third\u2026","rel":"","context":"In "Sports"","block_context":{"text":"Sports","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/_newspack_sports\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2017\/9\/1199.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":601566,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/03\/04\/egypts-farag-and-el-sherbini-crowned-2018-19-squash-world-champions\/","url_meta":{"origin":675944,"position":1},"title":"Egypt\u2019s Farag and El Sherbini crowned 2018-19 squash world champions","author":"enterpriseam admin","date":"4 March 2019","format":false,"excerpt":"Egypt\u2019s Ali Farag and Nour El Sherbini were crowned squash world champions at the PSA World Championships yesterday after defeating compatriots Tarek Momen and Nour El Tayeb in the final, PSA World Tour reports. The winners take home over USD 70k each.","rel":"","context":"In "Sports"","block_context":{"text":"Sports","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/_newspack_sports\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/3\/813.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":634885,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/01\/28\/sherbini-wins-tournament-of-champions\/","url_meta":{"origin":675944,"position":2},"title":"Sherbini wins Tournament of Champions","author":"enterpriseam admin","date":"28 January 2018","format":false,"excerpt":"Number-one ranked Nour El Sherbini beat compatriot Nour El Tayeb to claim the the 2018 J.P. Morgan Tournament of Champions as her first title of the year, according to the Professional Squash Association (PSA) website. The folks at The Citizen have taken note of Egypt\u2019s continued rise as a squash\u2026","rel":"","context":"In "Sports"","block_context":{"text":"Sports","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/_newspack_sports\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2018\/1\/777.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":675939,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/11\/20\/forum-playback-part-6\/","url_meta":{"origin":675944,"position":3},"title":"Forum Playback \u2014 part 6","author":"enterpriseam admin","date":"20 November 2025","format":false,"excerpt":"Good morning, friends, and welcome to a new edition of EnterpriseAM Forum Playback, where we bring you highlights from our successful Enterprise Egypt Forum 2025, held on 7 October. In today\u2019s issue, we revisit our discussion on stage about what AI will \u2014 and will not \u2014 do to businesses\u2026","rel":"","context":"In "INTRO"","block_context":{"text":"INTRO","link":"https:\/\/enterpriseam.com\/egypt\/category\/intro\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":648406,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/04\/03\/walid-bakr-reportedly-leaves-abraaj-group-hussein-sherbini-appointed-md-of-aaibs-arab-african-investment-holding\/","url_meta":{"origin":675944,"position":4},"title":"Walid Bakr reportedly leaves Abraaj Group; Hussein Sherbini appointed MD of AAIB\u2019s Arab African Investment Holding","author":"enterpriseam admin","date":"3 April 2017","format":false,"excerpt":"MOVES- Walid Bakr has reportedly announced his departure from Abraaj Group, Al Mal says. Bakr ran the high-profile private equity firm\u2019s Egypt office. Meanwhile, Hussein El Sherbini was has been named managing director of AAIB\u2019s Arab African Investment Holding, Al Borsa reports.","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":576411,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/11\/23\/building-a-diagnostics-powerhouse-with-idh-ceo-hend-el-sherbini\/","url_meta":{"origin":675944,"position":5},"title":"Building a diagnostics powerhouse with IDH CEO Hend El Sherbini","author":"enterpriseam admin","date":"23 November 2020","format":false,"excerpt":"How did a family-owned lab grow into a regional diagnostics powerhouse? We explore the story behind Integrated Diagnostics Holding and CEO Hend El Sherbini in this week\u2019s episode of Making It, our podcast on how to build a great business in Egypt. IDH operates over 450 labs across Egypt, Sudan,\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/11\/242.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/675944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=675944"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/675944\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/forum\/675937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/675945"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=675944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=675944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=675944"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=675944"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=675944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}