{"id":675241,"date":"2025-11-10T00:00:00","date_gmt":"2025-11-10T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/11\/10\/this-article-was-written-by-humans\/"},"modified":"2025-11-10T00:00:00","modified_gmt":"2025-11-10T00:00:00","slug":"this-article-was-written-by-humans","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/11\/10\/this-article-was-written-by-humans\/","title":{"rendered":"This article was written by humans"},"content":{"rendered":"

? AI<\/strong> \u2014 the new factory line:<\/strong> AI content attracts interest for the same economic reasons that drove the industrial revolution \u2014 like factories churning out identical products, AI can produce vast quantities of serviceable content instantly. Need 50 product descriptions? Done in minutes. Want to remake your iconic Christmas commercial? Coca-Cola reported reducing production time from a year to about a month<\/a>, while cutting the team size from 50 people to about 20.<\/p>\n

But when Coca-Cola released its 2024 Christmas advertisement, the backlash was <\/strong>swift and visceral. <\/strong>The ad, generated entirely by AI, felt hollow<\/a> to viewers \u2014 a cold (no pun intended) replica of the warm, nostalgic campaigns that had defined the brand\u2019s holiday identity for decades. This year, Coca-Cola doubled down by releasing yet another AI-generated Christmas commercial, with the company\u2019s Global VP of Generative AI Pratik Thakar defending<\/a> the decision, saying that, \u201cThe genie is out of the bottle, and you're not going to put it back in.\u201d<\/p>\n

Like the first industrial revolution \u2014 even in hindsight \u2014 we\u2019re forced to <\/strong>reckon with what we lose when we prioritize efficiency<\/strong>, what we gain from the mass production of creativity and artistry, and ultimately, what we value.<\/p>\n

Why was mass production so tempting in the first place?<\/strong> The industrial revolution didn\u2019t just change how things were made \u2014 it fundamentally transformed what people expected from the products they bought. Before factories, each item was unique, a trait we now value, but it often meant unpredictable quality. Mass production promised products that met baseline quality standards every single time at a fraction of the cost.<\/p>\n

The economics are irresistible to corporations.<\/strong> Why pay human creatives when you can generate adequate content for pennies? The logic is identical to replacing artisan furniture makers with factory workers \u2014 except now the workers are algorithms you don\u2019t need to pay, and the yield margins are even wider. Companies view creative work as a cost center to be minimized, regardless of the cultural stakes.<\/p>\n

Good enough: <\/strong>Just as factory furniture promised certain standards, AI content often meets baseline requirements. It\u2019s grammatically correct, coherent, and effectively covers the topic. For many commercial applications \u2014 product descriptions, social media posts, routine marketing copy \u2014 AI produces work that passes the threshold of acceptability. University of South Carolina researcher Wolfgang Messner notes<\/a> that AI \u201cmay satisfy a short-term need: a quick summary, a plausible design, a passable script. But it rarely transforms.\"<\/p>\n

But here\u2019s where the parallel breaks down in a crucial way:<\/strong> Industrial products often exceeded handmade quality in consistency and precision \u2014 a factory-made table might actually be more level than one made by a carpenter back in 1760. AI content, by contrast, tends toward mediocrity, with content riddled with inaccuracies and hallucinations<\/a><\/a> that require constant human oversight, and any bursts of creativity are being directly plagiarized<\/a>. AI can only recombine existing patterns \u2014 it can\u2019t create something truly original. It is derivative by nature and by definition \u2014 a remix of human creativity scraped from the internet, rearranged according to statistical probability.<\/p>\n

The defenders of AI make the same arguments factory owners once did:<\/strong> Progress is inevitable, efficiency benefits everyone, and those who lose their jobs will find new ones. This framing \u2014 that opposition is merely fear of change \u2014 ignores the legitimate question of whether society benefits when creative work is devalued and gains accrue to a handful of companies.<\/p>\n

Speedrunning<\/strong> history:<\/strong> After centuries of mass production, \u201chandcrafted\u201d has become a symbol of quality. The global handicrafts market, valued at USD 740 bn<\/a> last year, is projected to reach nearly USD 1.2 tn by 2030, driven by consumer demand for sustainable, authentic, and culturally meaningful products. But it is content, not products, that are now being replaced by AI mass production. Showrunner Vince Gilligan promotes his new series by stating that Pluribus<\/a> was \u201cmade by humans.\u201d Meanwhile, companies like Polaroid and Heineken marketing their rejection of AI<\/a> signals that we are entering a new yet familiar era. If AI represents the new mass production revolution, we\u2019re already seeing the early stages of a counter-movement \u2014 a return to valuing the handmade, the bespoke, and the demonstrably human.<\/p>\n","protected":false},"excerpt":{"rendered":"

If AI represents the industrial revolution, we are already witnessing the early stages of a return to valuing the handmade, the bespoke, and the demonstrably human<\/p>\n","protected":false},"author":1,"featured_media":675242,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[7094,8651,633,638,412,639],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-675241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-ai","tag-business","tag-enterprisepm","tag-for-your-commute","tag-history","tag-technology","wpautop","entry"],"acf":{"mongo_id":"998b0442-1d64-40c8-bd55-573659276b4f","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/11\/706.jpg","photo_position":"above","homepage_title":"","full_issue_title":"This article was written by humans","related_issue":[675236],"teaser":"If AI represents the industrial revolution, we are already witnessing the early stages of a return to valuing the handmade, the bespoke, and the demonstrably human","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/11\/.107f1fd6-d469-404f-8965-3716bad18b1c.mp3"},"yoast_head":"\nThis article was written by humans - 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Rady has been working for the company for 20 years and previously served as General Manager for East Africa.","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":572187,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/06\/15\/coca-cola-egypt-plans-to-invest-egp-1-bn-this-year\/","url_meta":{"origin":675241,"position":2},"title":"Coca-Cola Egypt plans to invest EGP 1 bn this year","author":"enterpriseam admin","date":"15 June 2020","format":false,"excerpt":"INVESTMENT WATCH- Coca-Cola Egypt is planning to invest EGP 1 bn this year to expand production capacity and increase sales outlets, a cabinet statement said yesterday. The plan is part of a wider strategy to invest EGP 5 bn over the coming five years, CEO Ahmed Elafifi said in a\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":593337,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/11\/25\/coca-cola-egypt-is-planning-to-invest-usd-500-mn-over-three-years\/","url_meta":{"origin":675241,"position":3},"title":"Coca-Cola Egypt is planning to invest USD 500 mn over three years","author":"enterpriseam admin","date":"25 November 2019","format":false,"excerpt":"INVESTMENT WATCH- Coca-Cola Egypt is planning to invest USD 500 mn over the next three years, General Manager Ahmed Rady said in a video published on the Investment Ministry\u2019s Facebook page (watch, runtime: 1:28). Rady provided no details on the planned investment. The company invested USD 500 mn in Egypt\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":555756,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/25\/coca-cola-hbc-to-spend-usd-1-bn-on-egypt-expansion-over-5-years\/","url_meta":{"origin":675241,"position":4},"title":"Coca-Cola HBC to spend USD 1 bn on Egypt expansion over 5 years","author":"enterpriseam admin","date":"25 November 2021","format":false,"excerpt":"Coca-Cola Hellenic Bottling Company (HBC) is looking to invest USD 1 bn in the Egyptian market over the next five years following its acquisition of Coca-Cola Bottling Company of Egypt (CCBCE), CEO Ahmed Afify told PM Moustafa Madbouly yesterday, according to a cabinet statement. The money will go towards building\u2026","rel":"","context":"In "Investment Watch"","block_context":{"text":"Investment Watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/11\/599.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":558501,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/15\/greek-bottler-acquires-coke-in-egypt-in-landmark-foreign-investment\/","url_meta":{"origin":675241,"position":5},"title":"Greek bottler acquires Coke in Egypt in landmark foreign investment","author":"enterpriseam admin","date":"15 August 2021","format":false,"excerpt":"Coca-Cola HBC to acquire Coca-Cola Bottling Company of Egypt: A subsidiary of the Coca-Cola Hellenic Bottling Company (HBC) has agreed to purchase a majority stake in Coca-Cola Bottling Company of Egypt (CCBCE) in a transaction valued at USD 427 mn, the company announced in a statement on Thursday. Coca-Cola HBC\u2026","rel":"","context":"In "M&A WATCH"","block_context":{"text":"M&A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/8\/159.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/675241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=675241"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/675241\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/675236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/675242"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=675241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=675241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=675241"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=675241"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=675241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}