{"id":675047,"date":"2025-11-06T00:00:00","date_gmt":"2025-11-06T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/mashreqs-amr-el-bahey-on-why-global-investors-are-turning-their-sights-to-egypt\/"},"modified":"2025-11-06T00:00:00","modified_gmt":"2025-11-06T00:00:00","slug":"mashreqs-amr-el-bahey-on-why-global-investors-are-turning-their-sights-to-egypt","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/mashreqs-amr-el-bahey-on-why-global-investors-are-turning-their-sights-to-egypt\/","title":{"rendered":"Mashreq\u2019s Amr El Bahey on why global investors are turning their sights to Egypt"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Mashreq Egypt continues to cement its position as one of the group\u2019s fastest-growing markets outside the UAE.<\/strong> We spoke with <strong>Mashreq Egypt CEO Amr El Bahey <\/strong>on the sidelines of the forum to discuss the bank\u2019s expansion strategy, its digital push through Mashreq Neo and the soon-to-launch NeoBiz platform, and his outlook on Egypt\u2019s investment climate, AI\u2019s impact on hiring, and what\u2019s driving his optimism heading into 2026.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: So, what\u2019s new with Mashreq Egypt?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Amr El Bahey:<\/strong> We are continuing to grow across all business lines in Egypt. Egypt is a top priority country for Mashreq Group and the largest market outside the UAE. We\u2019re growing in our corporate investment banking group, leading syndications, and deepening our relationships with core Egyptian conglomerates. We\u2019re also supporting multinationals and regional names to further invest and grow in Egypt.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">On the retail banking side, we\u2019re pioneering advances in technology and digitalization that are providing amazing experiences to our clients. We\u2019re focusing on financial inclusion through Mashreq Neo, which is growing at a phenomenal rate and receiving great reviews. We also have a collaboration with e&, through e& Mashreq Neo, which focuses on financial inclusion in that segment.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Perhaps the newest development is that we are very soon launching Mashreq NeoBiz, our digital platform catering to SMEs. A critical segment for Mashreq Egypt.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: What are the most promising sectors you see in Egypt today?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AB: <\/strong>It\u2019s really very diverse. The industrial sector is a major one, as well as services. We\u2019ve seen huge interest both regionally and globally in Egypt, given recent macroeconomic developments and global logistical disturbances. Egypt has secured its position as a top investment destination, and we\u2019ve seen strong interest from Asia and China, the Gulf region, as well as the UK and the US.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: On a personal level, which asset class do you prefer to invest in at the moment?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AB: <\/strong>I get asked that question a lot, and my personal answer isn\u2019t necessarily the model one, because investment has to follow two things: your personal financial objective and your risk appetite.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Your financial objectives depend on where you are in your career lifecycle \u2014 how far you are from retirement, whether you have 20 years left in your career or are looking to retire earlier, and what your financial obligations are. The answer will differ for a 25-year-old compared to a 45-year-old.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">The second factor is risk appetite, which also varies based on life stage. In general, you should have a balanced and mixed approach between various asset classes that reflect your lifestyle and career stage \u2014 one that is both balanced and diversified.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: Has AI had any impact on your hiring plan at Mashreq Egypt?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AB:<\/strong> If the answer were no, then we\u2019d be in trouble. AI is an integral part of our future, and even our present. It\u2019s helping us with internal efficiency and enhancing client experience. The impact of AI in providing efficiencies in certain areas is already embedded in our future growth plan. It affects how we hire, whether we need as many people in certain areas, or whether we reallocate people where AI can support us better.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: Are you optimistic, pessimistic, or neutral about the outlook for your industry in 2026, and why?<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AB: <\/strong>Highly optimistic, and not just because I\u2019m an optimistic person. Egypt\u2019s macroeconomic indicators are heading in a very positive direction. On a regional and global level, many challenges are being subdued, and there\u2019s a positive outlook we can be confident about.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">We\u2019re also seeing a harmonious interaction between government and the private sector. There\u2019s invigorating investment and growth from the private sector, and government performance \u2014 especially recent economic decisions \u2014 has been phenomenal and supportive. All of this gives us reason to expect accelerated growth in 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mashreq Egypt continues to cement its position as one of the group\u2019s fastest-growing markets outside the UAE. We spoke with Mashreq Egypt CEO Amr El Bahey on the sidelines of the forum to discuss the bank\u2019s expansion strategy, its digital push through Mashreq Neo and the soon-to-launch NeoBiz platform, and his outlook on Egypt\u2019s investment [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":675048,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12266],"tags":[12261,12269,12265],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-675047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-the-sidelines","tag-enterpriseam_event2025","tag-forum-playback","tag-on-the-sidelines","wpautop","entry"],"acf":{"mongo_id":"11525709-dcc8-45ea-803e-48bed743c856","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/11\/504.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Mashreq\u2019s Amr El Bahey on why global investors are turning their sights to Egypt","related_issue":[675038],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/11\/.ffe8dd8d-1bc2-4316-9125-67419213f676.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mashreq\u2019s Amr El Bahey on why global investors are turning their sights to Egypt - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/mashreqs-amr-el-bahey-on-why-global-investors-are-turning-their-sights-to-egypt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mashreq\u2019s Amr El Bahey on why global investors are turning their sights to Egypt\" \/>\n<meta property=\"og:description\" content=\"Mashreq Egypt continues to cement its position as one of the group\u2019s fastest-growing markets outside the UAE. 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However, banks can chart their own path and stay ahead of the curve by creating new sources of value in the areas of financial technology,\u2026","rel":"","context":"In \"EnterprisePM\"","block_context":{"text":"EnterprisePM","link":"https:\/\/enterpriseam.com\/egypt\/tag\/enterprisepm\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":628141,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/06\/26\/amr-el-bahey-selected-as-ceo-and-country-head-of-mashreq-bank-egypt\/","url_meta":{"origin":675047,"position":2},"title":"Amr El Bahey selected as CEO and country head of Mashreq Bank-Egypt","author":"enterpriseam admin","date":"26 June 2018","format":false,"excerpt":"MOVES- Amr El Bahey was named as the CEO and country head of Mashreq Bank-Egypt, according to Al Mal, replacing Mohamed Aly. Prior to the appointment, El Bahey was regional head of client network banking, business development and planning for MENA and Turkey at HSBC Middle East. Mashreq\u2019s board approved\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":675040,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/11\/06\/forum-playback-part-4\/","url_meta":{"origin":675047,"position":3},"title":"Forum Playback - part 4","author":"enterpriseam admin","date":"6 November 2025","format":false,"excerpt":"Good morning, friends, and welcome to a new edition of EnterpriseAM Forum Playback, where we bring you highlights from our successful Enterprise Egypt Forum 2025, held on 7 October. In today\u2019s issue, we revisit our panel discussion on the recipe for Egyptian companies\u2019 successful expansion into foreign markets. We also\u2026","rel":"","context":"In &quot;INTRO&quot;","block_context":{"text":"INTRO","link":"https:\/\/enterpriseam.com\/egypt\/category\/intro\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":588268,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/06\/08\/mashreq-to-expand-digital-platforms-in-egypt-this-year-plus-trouble-at-alfa-market-elsewedy-eyes-interconnector-in-southern-africa\/","url_meta":{"origin":675047,"position":4},"title":"Mashreq to expand digital platforms in Egypt this year. 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