{"id":674252,"date":"2025-10-26T00:00:00","date_gmt":"2025-10-26T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/26\/netflix-is-reshaping-tv-for-distracted-viewers\/"},"modified":"2025-10-26T00:00:00","modified_gmt":"2025-10-26T00:00:00","slug":"netflix-is-reshaping-tv-for-distracted-viewers","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/26\/netflix-is-reshaping-tv-for-distracted-viewers\/","title":{"rendered":"Netflix is reshaping TV for distracted viewers"},"content":{"rendered":"

? Streaming<\/strong> content is deliberately being designed for people who can\u2019t stop <\/strong>scrolling. <\/strong>We\u2019ve all been there: halfway through a Netflix series, phone in hand, only vaguely aware of what\u2019s happening on screen. Perhaps you\u2019re scrolling through Instagram, doomscrolling on Twitter, responding to messages, or shopping online\u2026 and Netflix knows you\u2019re not watching. In fact, the streaming giant appears to be actively designing content around this behavior.<\/p>\n

You\u2019re not alone:<\/strong> According to a 2023 YouGov<\/a> study, 91% of US consumers at least sometimes look at their phones while watching TV. In markets like the UAE, India, and Australia, over half admit that they engage in what the industry calls \u201csecond-screen viewing\u201d \u2014 watching TV while simultaneously using another device. But what\u2019s particularly revealing about recent data is that it isn't just a generational issue. While 18-34 year olds in some parts of the world have the highest rate of frequent phone use during TV time, in others it\u2019s the 35-54 age group leading the charge.<\/p>\n

The streaming giant hasn\u2019t just noticed this trend \u2014 it\u2019s reportedly optimizing for it.<\/strong> Literary culture magazine n+1<\/a> recently published a deep dive revealing that Netflix executives have been giving screenwriters a specific directive: \u201cHave this character announce what they\u2019re doing so that viewers who have this program on in the background can follow along.\u201d The result? Dialogue this, from Lindsay Lohan\u2019s Irish Wish: \u201cWe spent a day together. I admit it was a beautiful day filled with dramatic vistas and romantic rain, but that doesn\u2019t give you the right to question my life choices. Tomorrow I\u2019m marrying Paul Kennedy.\u201d<\/p>\n

\u201cAnd that\u2019s what you <\/strong>missed on<\/strong>\u2026\u201d<\/strong> This isn\u2019t subtle exposition \u2014 it\u2019s characters literally summarizing their recent experiences and future plans as if narrating a recap. While some might dismiss this as lazy or bad writing, multiple sources suggest that it\u2019s part of a deliberate strategy. Actor and director Justine Bateman claimed in 2023 that showrunners have been given notes from streamers that content \u201cisn\u2019t second screen enough.\u201d More recently, Stranger Things actor David Harbour discussed the phenomenon on BBC\u2019s Miss Me<\/a> podcast, noting that studios are \u201casking for ideas that people will kind of ignore so they can be on their phone.\u201d<\/p>\n

The question isn\u2019t necessarily whether casual viewing content should exist<\/strong> \u2014 there\u2019s arguably a place for both demanding prestige television and easily digestible background entertainment. \u201cThere\u2019s comfort in having a familiar show or movie on in the background that your attention can dip in and out of,\u201d writer James Hamilton told The Guardian<\/a>. \u201cIt\u2019d be ludicrous to expect anything to demand everyone\u2019s complete, rapt attention. But none of that means people simply cannot pay attention, or that stories should be intentionally crafted for people who have the show on in the background.\u201d The problem arises if every show had to obey second screen rules, which would then flip the question \u2014 not to whether we can focus, but to whether what\u2019s being made is worth focusing on.<\/p>\n","protected":false},"excerpt":{"rendered":"

Netflix knows you\u2019re not watching<\/p>\n","protected":false},"author":1,"featured_media":674253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[8651,633,6655,638,640],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-674252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-business","tag-enterprisepm","tag-film-and-tv","tag-for-your-commute","tag-netflix","wpautop","entry"],"acf":{"mongo_id":"a74986ef-4888-490a-bb83-ab5d0a764d88","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/10\/1339.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Netflix is reshaping TV for distracted viewers","related_issue":[674247],"teaser":"Netflix knows you\u2019re not watching","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.fe84bf39-903b-4a32-ad78-e2462cfb7ae3.mp3"},"yoast_head":"\nNetflix is reshaping TV for distracted viewers - 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The group of high-wealth Qataris behind the bid wants to provide manager\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/wp-content\/uploads\/2023\/02\/OldTrafford_1600.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":595971,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/08\/15\/could-a-return-to-pre-bingeing-days-heighten-our-enjoyment-of-the-tv-shows-we-love\/","url_meta":{"origin":674252,"position":3},"title":"Could a return to pre-bingeing days heighten our enjoyment of the TV shows we love?","author":"enterpriseam admin","date":"15 August 2019","format":false,"excerpt":"In the internet age of instant gratification, a return to pre-bingeing days could actually heighten our enjoyment of the TV shows we love: Recently released historical miniseries Chernobyl has drawn almost universal acclaim for the richness of its storytelling, but its depiction of the notorious 1986 nuclear meltdown is so\u2026","rel":"","context":"In "Worth reading"","block_context":{"text":"Worth reading","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-reading\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/8\/198.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":551425,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/06\/16\/china-may-have-picked-up-signs-of-an-alien-civilization-apple-is-once-again-the-worlds-most-valuable-company-could-netflix-cancel-binge-watching\/","url_meta":{"origin":674252,"position":4},"title":"China may have picked up signs of an alien civilization + Apple is once again the world\u2019s most valuable company + Could Netflix cancel binge-watching?","author":"enterpriseam admin","date":"16 June 2022","format":false,"excerpt":"ET, is that you? China\u2019s giant telescope may have picked up signs of an alien civilization: The world\u2019s largest radio telescope, China Sky Eye, has detected \u201csuspicious\u201d signs of what could originate from alien civilizations, according to a report by China\u2019s state-backed Science and Technology Daily that has since been\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/6\/448.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":595238,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/09\/19\/voxs-new-netflix-show-lays-out-how-our-minds-work-and-its-fascinating\/","url_meta":{"origin":674252,"position":5},"title":"Vox\u2019s new Netflix show lays out how our minds work and it\u2019s fascinating","author":"enterpriseam admin","date":"19 September 2019","format":false,"excerpt":"DOCUMENTARY OF THE WEEK \u2014 Vox\u2019s new five-part Netflix series The Mind: The mind is so complex, sometimes it feels like we need a good old-fashioned Netflix documentary series to help us digest its intricacies. That\u2019s why we highly recommend Vox\u2019s new five-part series The Mind, Explained (watch trailer, runtime:\u2026","rel":"","context":"In "Worth watching"","block_context":{"text":"Worth watching","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-watching\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/9\/111.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/674252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=674252"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/674252\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/674247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/674253"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=674252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=674252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=674252"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=674252"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=674252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}