{"id":674030,"date":"2025-10-22T00:00:00","date_gmt":"2025-10-22T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/22\/concrete-fashion-group-taps-sameh-hedayah-to-head-uae-saudi-arabia-and-oman-operations\/"},"modified":"2025-10-22T00:00:00","modified_gmt":"2025-10-22T00:00:00","slug":"concrete-fashion-group-taps-sameh-hedayah-to-head-uae-saudi-arabia-and-oman-operations","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/22\/concrete-fashion-group-taps-sameh-hedayah-to-head-uae-saudi-arabia-and-oman-operations\/","title":{"rendered":"Concrete Fashion Group taps Sameh Hedayah to head UAE, Saudi Arabia, and Oman operations"},"content":{"rendered":"

Concrete Fashion Group for Commercial and Industrial Investments <\/strong>appointed Sameh Hedayah (<\/strong>LinkedIn<\/a><\/strong>) as director of its subsidiaries in the UAE, Saudi Arabia, and Oman<\/strong>, replacing Mohamed Khalifa, according to an EGX disclosure (pdf)<\/a>. Hedayah has been with the company since 2014, most recently as the company\u2019s head of retail.<\/p>\n

Hedayah\u2019s appointment comes hot on the heels of Concrete for Ready-Made Garments <\/strong>naming Matteo Zappala as its new CEO<\/a><\/strong>, replacing Khalifa, who stepped down on 30 September.<\/p>\n","protected":false},"excerpt":{"rendered":"

Concrete Fashion Group for Commercial and Industrial Investments appointed Sameh Hedayah (LinkedIn) as director of its subsidiaries in the UAE, Saudi Arabia, and Oman, replacing Mohamed Khalifa, according to an EGX disclosure (pdf). Hedayah has been with the company since 2014, most recently as the company\u2019s head of retail. Hedayah\u2019s appointment comes hot on the […]<\/p>\n","protected":false},"author":1,"featured_media":674031,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7231],"tags":[7396,72,206],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-674030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moves","tag-concrete-fashion-group","tag-enterpriseam","tag-moves","wpautop","entry"],"acf":{"mongo_id":"3d941e7a-54ef-4eea-8ba4-61a6aec0f7ac","order":"9","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/4\/1087.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Concrete Fashion Group taps Sameh Hedayah to head UAE, Saudi Arabia, and Oman operations","related_issue":[674015],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.2a20b4b7-9057-44ef-acfc-d0ed3ce6a601.mp3"},"yoast_head":"\nConcrete Fashion Group taps Sameh Hedayah to head UAE, Saudi Arabia, and Oman operations - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/22\/concrete-fashion-group-taps-sameh-hedayah-to-head-uae-saudi-arabia-and-oman-operations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Concrete Fashion Group taps Sameh Hedayah to head UAE, Saudi Arabia, and Oman operations\" \/>\n<meta property=\"og:description\" content=\"Concrete Fashion Group for Commercial and Industrial Investments appointed Sameh Hedayah (LinkedIn) as director of its subsidiaries in the UAE, Saudi Arabia, and Oman, replacing Mohamed Khalifa, according to an EGX disclosure (pdf). 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Hedayah\u2019s appointment comes hot on the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/22\/concrete-fashion-group-taps-sameh-hedayah-to-head-uae-saudi-arabia-and-oman-operations\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-22T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2025\/4\/1087.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/22\/concrete-fashion-group-taps-sameh-hedayah-to-head-uae-saudi-arabia-and-oman-operations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/22\/concrete-fashion-group-taps-sameh-hedayah-to-head-uae-saudi-arabia-and-oman-operations\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Concrete Fashion Group taps Sameh Hedayah to head UAE, Saudi Arabia, and Oman operations\",\"datePublished\":\"2025-10-22T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/22\/concrete-fashion-group-taps-sameh-hedayah-to-head-uae-saudi-arabia-and-oman-operations\/\"},\"wordCount\":90,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/22\/concrete-fashion-group-taps-sameh-hedayah-to-head-uae-saudi-arabia-and-oman-operations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/4\/1087.jpg?fit=%2C&ssl=1\",\"keywords\":[\"Concrete Fashion Group\",\"EnterpriseAM\",\"moves\"],\"articleSection\":[\"Moves\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/22\/concrete-fashion-group-taps-sameh-hedayah-to-head-uae-saudi-arabia-and-oman-operations\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/22\/concrete-fashion-group-taps-sameh-hedayah-to-head-uae-saudi-arabia-and-oman-operations\/\",\"name\":\"Concrete Fashion Group taps Sameh Hedayah to head UAE, Saudi Arabia, and Oman operations - 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The company\u2019s regional expansion plans\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2018\/8\/19.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":569840,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/03\/09\/egypt-goes-on-diplomatic-offensive-to-build-arab-support-for-its-gerd-position\/","url_meta":{"origin":674030,"position":1},"title":"Egypt goes on diplomatic offensive to build Arab support for its GERD position","author":"enterpriseam admin","date":"9 March 2020","format":false,"excerpt":"Egypt goes on diplomatic offensive to build Arab support for its GERD position: Foreign Minister Sameh Shoukry travelled to Jordan and Iraq yesterday for high-level talks as part of a regional tour aimed at reinforcing regional support amid escalating tensions with Ethiopia over the Grand Ethiopian Renaissance Dam (GERD). 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This comes as Egypt holds separate drills with the UAE until 30 June.FROM THE\u2026","rel":"","context":"In "AROUND THE WORLD"","block_context":{"text":"AROUND THE WORLD","link":"https:\/\/enterpriseam.com\/egypt\/category\/around-the-world\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/674030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=674030"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/674030\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/674015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/674031"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=674030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=674030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=674030"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=674030"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=674030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}