{"id":673917,"date":"2025-10-20T00:00:00","date_gmt":"2025-10-20T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/20\/the-rise-and-fall-of-mtv\/"},"modified":"2025-10-20T00:00:00","modified_gmt":"2025-10-20T00:00:00","slug":"the-rise-and-fall-of-mtv","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/20\/the-rise-and-fall-of-mtv\/","title":{"rendered":"The rise and fall of MTV"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>? <\/strong><strong>Who<\/strong><strong> killed MTV?<\/strong> Just a few days ago, Paramount, MTV\u2019s parent company, was <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/cdr612yz8p0o\" style=\"\" rel=\"noopener\">reported<\/a> to be pulling the plug on five affiliated channels in the UK by year\u2019s end, keeping just a single channel that would air reality television shows. For many, this marks the end of an era and the close of a pivotal chapter in pop culture. For others? It was inevitable.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>So, what\u2019s the tea?<\/strong> In March 2024, former MTV video jockey Dave Holmes launched an audio documentary series in the form of a podcast titled <a target=\"_blank\" href=\"https:\/\/open.spotify.com\/show\/72ciF7KytABH26JEgCh1WT\" style=\"\" rel=\"noopener\">Who Killed the Video Star?<\/a> Holmes dedicated the show to dissecting the history of MTV, which launched in 1982, soon proving to be an unprecedented phenomenon up until the mid noughties. In the podcast, Holmes conducts interviews with industry experts, former MTV employees, and once-loyal MTV watchers.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A slow, sad decay:<\/strong> Once a sacred aspect of every \u201880s and \u201890s teenager\u2019s life, MTV, which revolutionised and vitalized the music video industry, has become a desolate wasteland as far as the greenback is concerned. Producers have lost the desire to invest in big-budget music videos when social media is right there, Jennifer Byrne, head of development at Academy Films, told the <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/music\/2025\/oct\/18\/no-one-makes-money-from-them-with-mtv-channels-switching-off-is-the-music-video-under-threat\" style=\"\" rel=\"noopener\">Guardian<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Before it changed the game, MTV struggled to play.<\/strong> The channel\u2019s success wasn\u2019t particularly successful, having suffered myriad losses and struggled to retain advertisers for its first two years or so, owing to its initial reluctance to air videos by black artists. Its racist policies, however, would soon be rectified on the back of the success of Michael Jackson, who had just dropped his magnum opus: <a target=\"_blank\" href=\"https:\/\/open.spotify.com\/album\/2ANVost0y2y52ema1E9xAZ?si=WSJFZJ3aRNG0rCr8iFrhDA\" style=\"\" rel=\"noopener\">Thriller<\/a>. The album reshaped not only pop, but the music video industry. MTV began airing <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=sOnqjkJTMaA\" style=\"\" rel=\"noopener\">Thriller<\/a> and <a target=\"_blank\" href=\"https:\/\/youtu.be\/Zi_XLOBDo_Y?si=Cp9PyvzG2ezhCLbm\" style=\"\" rel=\"noopener\">Billie Jean<\/a>, and so it found success.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>MTV\u2019s peak:<\/strong> Holmes reviews the channel\u2019s content evolution, from long-form music videos to series and reality shows \u2014 and the widely popular events it once hosted, such as <a target=\"_blank\" href=\"https:\/\/www.cosmopolitan.com\/entertainment\/celebs\/g31178585\/mtv-spring-break-photos\/\" style=\"\" rel=\"noopener\">Spring Break<\/a>, in which the audience became the stars themselves. MTV\u2019s success culminated in the launch of the very first Video Music Awards (VMAs) in 1984, through which the world was properly introduced to the iconic <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=gkSxhG4cbPo\" style=\"\" rel=\"noopener\">Madonna<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Holmes notes the channel\u2019s rise, the brilliant decisions taken by its management, and <\/strong><strong>the ones that ultimately killed it.<\/strong> He dissects the era in which MTV\u2019s star shined, and in doing so, makes the eight-part audio documentary feel more like an engrossing film rather than a podcast. The episodes are expertly produced, and the soundscape alongside Holmes\u2019 distinct narrative style make it one of the most entertaining audio experiences out there. At its core, it\u2019s a documentary about the collapse of a brand that seemed destined to survive for all eternity, only to fall victim to time, technology, and ego.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If you grew up watching MTV<\/strong>, are a budding entrepreneur, or are simply passionate about pop culture, we\u2019d encourage you to listen to Who Killed the Video Star?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO LISTEN-<\/strong> You can tune in on <a target=\"_blank\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/who-killed-the-video-star-the-story-of-mtv\/id1738048424\" style=\"\" rel=\"noopener\">Apple Podcasts<\/a> | <a target=\"_blank\" href=\"https:\/\/open.spotify.com\/show\/72ciF7KytABH26JEgCh1WT\" style=\"\" rel=\"noopener\">Spotify<\/a> | <a target=\"_blank\" href=\"https:\/\/play.anghami.com\/album\/1051549142\" style=\"\" rel=\"noopener\">Anghami<\/a> | <a target=\"_blank\" href=\"https:\/\/www.iheart.com\/podcast\/269-who-killed-the-video-star-162331972\/\" style=\"\" rel=\"noopener\">iHeart<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once a sacred aspect of every \u201880s and \u201890s teenager\u2019s life, MTV has become a desolate wasteland<\/p>\n","protected":false},"author":1,"featured_media":673918,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7349],"tags":[1545,641,633,1650,9150],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-673917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ears-to-the-ground","tag-ears-to-the-ground","tag-enterprise-recommends","tag-enterprisepm","tag-podcast","tag-worth-a-listen","wpautop","entry"],"acf":{"mongo_id":"ecadf35a-79a3-4e87-9dc0-ce5df57ab8ca","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/10\/921.jpg","photo_position":"above","homepage_title":"","full_issue_title":"The rise and fall of MTV","related_issue":[673909],"teaser":"Once a sacred aspect of every \u201880s and \u201890s teenager\u2019s life, MTV has become a desolate wasteland","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.aa578ac4-22fc-4960-b75e-e84de879bee1.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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It was the decade where the music came\u2026","rel":"","context":"In &quot;MUSIC IN THE \u201880S&quot;","block_context":{"text":"MUSIC IN THE \u201880S","link":"https:\/\/enterpriseam.com\/egypt\/category\/music-in-the-80s\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":616191,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/02\/29\/did-you-hop-on-the-podcast-train-yet\/","url_meta":{"origin":673917,"position":2},"title":"Did you hop on the podcast train yet?","author":"enterpriseam admin","date":"29 February 2024","format":false,"excerpt":"The pandemic played a significant role in the surge of interest in podcasts","rel":"","context":"In &quot;Media&quot;","block_context":{"text":"Media","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/media\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/2893.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":633815,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/21\/who-killed-dana-stidham\/","url_meta":{"origin":673917,"position":3},"title":"Who killed Dana Stidham?","author":"enterpriseam admin","date":"21 July 2024","format":false,"excerpt":"? EARS TO THE GROUND- Paper Ghosts\u2019 latest season, The Ozarks, digs into the intriguing mystery of Dana Stidham's unsolved murder in Bella Vista, Arkansas. The podcast is hosted by M. William Phelps, a seasoned journalist who steers away from sensationalism and brings a compassionate approach to true crime storytelling.\u2026","rel":"","context":"In &quot;ENTERPRISE RECOMMENDS&quot;","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":649565,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/03\/the-king-of-pop\/","url_meta":{"origin":673917,"position":4},"title":"The King of Pop","author":"enterpriseam admin","date":"3 March 2017","format":false,"excerpt":"Tl;dr: Thriller. 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