{"id":673716,"date":"2025-10-16T00:00:00","date_gmt":"2025-10-16T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/"},"modified":"2025-10-16T00:00:00","modified_gmt":"2025-10-16T00:00:00","slug":"interview-with-hisham-akram-founder-and-director-of-granite-financial-holding","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/","title":{"rendered":"Interview with Hisham Akram, founder and director of Granite Financial Holding"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM: <\/strong>So, what's new with Granite Financial Holding?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hisham Akram: <\/strong>Well, everything is new about the company. We're basically launching Egypt's first digital money market account. The idea of the account is to have access to a money market fund, and there will be a direct sweep between the account and the fund. People will interact directly through the account, and their money would get swept into the fund whenever they want \u2014 whether they want to add money, top up their account, or redeem money, it gets redeemed from the fund seamlessly. The great thing about the app is that it will also allow for digital onboarding in less than three minutes, and for each transaction, whether adding or removing money, it will take less than one minute.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: <\/strong>If you were to start over and build a new business in a different sector, what would it be?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HA:<\/strong> I think I would do the same thing. I think digital transformation is the name of moving forward. The traditional way of doing banking is old, focusing on this digital transformation is very interesting for us, especially in the asset management space. We can add new and innovative products that were otherwise not available in the Egyptian market, like the digital money market account, pension plans, and real estate investment trusts. Now there are a lot of regulations that support that, and we want to benefit from that.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: <\/strong>On a personal level, which asset class do you prefer to invest in at the moment?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HA:<\/strong> I think being a portfolio manager, I believe in diversification \u2014 you need to have a bit of equity, a bit of debt, and also a bit of precious metals. They've been doing very well, particularly gold and real estate.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E:<\/strong> Would you share with us which ones you\u2019re more leaning toward currently?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HA:<\/strong> It's kind of tricky, but I think I prefer equity moving forward. Carry trades now, with the real interest rates in favor of the EGP, also look very interesting for those who are USD-denominated.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: <\/strong>What exchange rate are you penciling in for your 2026 budget?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HA:<\/strong> I think the USD is going to be hovering around the EGP 48 mark\u2014maybe go up a little bit, maybe go down a little bit depending on the inflows of USD. Egypt has been doing well with that. We also depend on flows from tourism and the Suez Canal. The Suez Canal has not been doing very well over the past 12 months. Moving into '26-'27, I think it will make sense for the currency to depreciate a little bit further. This depreciation has been supporting exports and tourism and definitely reducing our import bill. So, I would expect anywhere between 48 and 50 for the 26-27 budget, or I'd like to see it around that mark.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: <\/strong>How do you plan to finance growth next year? Where do interest rates need to be for bank debt to be in that mix for you?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HA:<\/strong> As far as Granite is concerned, we're going to be financing growth primarily through equity. We do not need debt, so this is not our main focus. It\u2019s going to be predominantly through equity. And I'd like to see interest rates come down, obviously.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: <\/strong>Has AI had any impact on hiring plans within your company?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HA:<\/strong>Yes. We've been looking at AI closely. One of the areas we're exploring is customer service \u2014 responding to customer queries, maybe having AI-powered call centers or chatbots through WhatsApp. We\u2019re also looking at reporting to different agencies through AI. Obviously, there has to be human intervention, but the preparation and generation of reports will be powered by AI in the next twelve months.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: <\/strong>Has hiring gone up or down with your use of AI?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HA:<\/strong> It has gone up in the areas where we need humans, and we\u2019re managing it very well in areas where AI can substitute. AI cannot replace good employees everywhere, but it can in certain activities. For instance, our tech team has been using AI to help with tech development and customer service. In certain areas, we\u2019re not going to spend too much money hiring people. Mind you, using AI is still expensive because the CAPEX to get AI operational is not cheap. But that\u2019s going to be the overall direction moving forward.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>E: <\/strong>Are you fundamentally optimistic, pessimistic, or neutral about the outlook for your industry in 2026?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>HA:<\/strong>Obviously, I'm very optimistic. Why? Because we're in that business. Moving forward, with the regulations now in place in the asset management space and the favorable economic environment \u2014 interest rates coming down, the currency stabilizing, and real GDP growth on the rise \u2014 I think it all works in favor of people working in capital markets, especially those deploying technology to support that direction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EnterpriseAM: So, what's new with Granite Financial Holding? Hisham Akram: Well, everything is new about the company. We're basically launching Egypt's first digital money market account. The idea of the account is to have access to a money market fund, and there will be a direct sweep between the account and the fund. People will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":673717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12266],"tags":[12260,12261,12265],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-673716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-the-sidelines","tag-2025-enterpriseam-egypt-forum","tag-enterpriseam_event2025","tag-on-the-sidelines","wpautop","entry"],"acf":{"mongo_id":"82858595-f028-4bf5-937b-e25312df1c81","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/10\/768.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Interview with Hisham Akram, founder and director of Granite Financial Holding","related_issue":[673707],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.e763664d-abe2-423a-b438-c38c52006651.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interview with Hisham Akram, founder and director of Granite Financial Holding - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Hisham Akram, founder and director of Granite Financial Holding\" \/>\n<meta property=\"og:description\" content=\"EnterpriseAM: So, what&#039;s new with Granite Financial Holding? Hisham Akram: Well, everything is new about the company. We&#039;re basically launching Egypt&#039;s first digital money market account. The idea of the account is to have access to a money market fund, and there will be a direct sweep between the account and the fund. People will [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-16T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/768.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Interview with Hisham Akram, founder and director of Granite Financial Holding\",\"datePublished\":\"2025-10-16T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/\"},\"wordCount\":829,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/768.jpg?fit=%2C&ssl=1\",\"keywords\":[\"2025 EnterpriseAM Egypt Forum\",\"EnterpriseAM_Event2025\",\"ON THE SIDELINES\"],\"articleSection\":[\"ON THE SIDELINES\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/\",\"name\":\"Interview with Hisham Akram, founder and director of Granite Financial Holding - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/768.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2025-10-16T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/768.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/768.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interview with Hisham Akram, founder and director of Granite Financial Holding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Interview with Hisham Akram, founder and director of Granite Financial Holding - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/","og_locale":"en_US","og_type":"article","og_title":"Interview with Hisham Akram, founder and director of Granite Financial Holding","og_description":"EnterpriseAM: So, what's new with Granite Financial Holding? Hisham Akram: Well, everything is new about the company. We're basically launching Egypt's first digital money market account. The idea of the account is to have access to a money market fund, and there will be a direct sweep between the account and the fund. People will [&hellip;]","og_url":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2025-10-16T00:00:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2025\/10\/768.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Interview with Hisham Akram, founder and director of Granite Financial Holding","datePublished":"2025-10-16T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/"},"wordCount":829,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/10\/768.jpg?fit=%2C&ssl=1","keywords":["2025 EnterpriseAM Egypt Forum","EnterpriseAM_Event2025","ON THE SIDELINES"],"articleSection":["ON THE SIDELINES"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/","url":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/","name":"Interview with Hisham Akram, founder and director of Granite Financial Holding - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/10\/768.jpg?fit=%2C&ssl=1","datePublished":"2025-10-16T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2025\/10\/768.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/10\/768.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/16\/interview-with-hisham-akram-founder-and-director-of-granite-financial-holding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"Interview with Hisham Akram, founder and director of Granite Financial Holding"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2025\/10\/768.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2025\/10\/768.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2025\/10\/768.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":673109,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/10\/06\/fra-approves-granites-planned-multi-currency-fixed-income-fund\/","url_meta":{"origin":673716,"position":0},"title":"FRA approves GRANITE\u2019s planned multi-currency fixed-income fund","author":"enterpriseam admin","date":"6 October 2025","format":false,"excerpt":"GRANITE is also getting ready to launch fully digital money market accounts","rel":"","context":"In &quot;Fintech&quot;","block_context":{"text":"Fintech","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/fintech\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/10\/1864.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":709249,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/10\/finance-in-the-21st-century-where-access-security-and-highest-returns-meet\/","url_meta":{"origin":673716,"position":1},"title":"Finance in the 21st Century: where access, security, and highest returns meet","author":"enterpriseam admin","date":"10 June 2026","format":false,"excerpt":"Digital finance has changed what users expect from financial processes. Branch visits, queues, signed forms, morning-long appointments, and approvals waiting on a stamp have steadily been pushed out of the user experience. For clients, the gain is clear: an account can now be opened, funded, and put to work without\u2026","rel":"","context":"In &quot;A MESSAGE FROM GRANITE FINANCIAL HOLDING&quot;","block_context":{"text":"A MESSAGE FROM GRANITE FINANCIAL HOLDING","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-granite-financial-holding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/641.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":707524,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/03\/before-you-chase-returns-ask-who-is-holding-your-money\/","url_meta":{"origin":673716,"position":2},"title":"Before you chase returns, ask who is holding your money","author":"enterpriseam admin","date":"3 June 2026","format":false,"excerpt":"Digital financial products have made access easier. The harder question is what sits behind the screen: where the money is held, who is allowed to manage it, what the fund can invest in, and what protections exist before a single EGP or USD is deployed.That is the point many people\u2026","rel":"","context":"In &quot;A MESSAGE FROM GRANITE FINANCIAL HOLDING&quot;","block_context":{"text":"A MESSAGE FROM GRANITE FINANCIAL HOLDING","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-granite-financial-holding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/6\/203.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":682100,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/04\/granite-to-launch-a-real-estate-investment-fund\/","url_meta":{"origin":673716,"position":3},"title":"GRANITE to launch a real estate investment fund","author":"enterpriseam admin","date":"4 January 2026","format":false,"excerpt":"PLUS- Alamein Silicon complex secures financing and Granite says it will launch a real estate fund","rel":"","context":"In &quot;Also on our Radar&quot;","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/12\/1709.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":704271,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/20\/your-first-portfolio-should-start-with-a-plan-not-a-guess\/","url_meta":{"origin":673716,"position":4},"title":"Your first portfolio should start with a plan, not a guess","author":"enterpriseam admin","date":"20 May 2026","format":false,"excerpt":"Most first portfolios start with the same familiar question: what should I buy? Gold, stocks, USD, real estate, a startup, a fund? The menu is endless, and the internet is always ready with a \u201ctop pick.\u201d The better question is: what role should each asset play in your financial life?Think\u2026","rel":"","context":"In &quot;A MESSAGE FROM GRANITE FINANCIAL HOLDING&quot;","block_context":{"text":"A MESSAGE FROM GRANITE FINANCIAL HOLDING","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-granite-financial-holding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/704681.png?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":685115,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/02\/24\/egypts-cash-is-ready-to-move-why-strategy-and-liquidity-are-the-new-growth-drivers\/","url_meta":{"origin":673716,"position":5},"title":"Egypt\u2019s cash is ready to move: why strategy and liquidity are the new growth drivers","author":"enterpriseam admin","date":"24 February 2026","format":false,"excerpt":"The Egyptian financial landscape is at a historic crossroads. As roughly EGP 1.3 tn in high-yield certificates begin to mature, we are seeing a massive migration of capital seeking a new home.For decades, the conversation around savings has been dominated by headline interest rates, but the next phase of Egypt's\u2026","rel":"","context":"In &quot;A MESSAGE FROM GRANITE FINANCIAL HOLDING&quot;","block_context":{"text":"A MESSAGE FROM GRANITE FINANCIAL HOLDING","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-granite-financial-holding\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/2\/1375.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/673716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=673716"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/673716\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/forum\/673707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/673717"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=673716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=673716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=673716"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=673716"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=673716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}