{"id":672424,"date":"2025-09-24T00:00:00","date_gmt":"2025-09-24T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/24\/e-finance-appoints-ahmed-sobhy-as-deputy-managing-director-for-investment-and-financial-affairs\/"},"modified":"2025-09-24T00:00:00","modified_gmt":"2025-09-24T00:00:00","slug":"e-finance-appoints-ahmed-sobhy-as-deputy-managing-director-for-investment-and-financial-affairs","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/24\/e-finance-appoints-ahmed-sobhy-as-deputy-managing-director-for-investment-and-financial-affairs\/","title":{"rendered":"E-finance appoints Ahmed Sobhy as Deputy Managing Director for Investment and Financial Affairs"},"content":{"rendered":"

E-finance has appointed Ahmed Sobhy (<\/strong>LinkedIn<\/a><\/strong>) as its new deputy <\/strong>managing <\/strong>director for investment and finance<\/strong>, the state-owned fintech giant said in a statement<\/a>(pdf)<\/a>. Sobhy previously served as the chief investment officer at Banque Misr and led its fintech investment drive. Sobhy also held key positions at Morgan Stanley and Ezdehar Fund Management.<\/p>\n

(Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n

What they said:<\/strong> \u201cWe are thrilled to welcome Ahmed Sobhy to our leadership team. His deep expertise in investment and finance, coupled with his proven track record of driving growth and creating value, will be invaluable as we continue to expand our role in Egypt\u2019s digital economy,\u201d said Chairman Ibrahim Sarhan. <\/p>\n","protected":false},"excerpt":{"rendered":"

Sobhy previously served as the chief investment officer at Banque Misr<\/p>\n","protected":false},"author":1,"featured_media":672425,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7231],"tags":[339,72,206],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-672424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moves","tag-e-finance","tag-enterpriseam","tag-moves","wpautop","entry"],"acf":{"mongo_id":"d315dc6e-b7c0-4352-8be3-c86a9b9f8948","order":"11","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/9\/1445.jpg","photo_position":"above","homepage_title":"","full_issue_title":"e-finance appoints Ahmed Sobhy as Deputy Managing Director for Investment and Financial Affairs:","related_issue":[672406],"teaser":"Sobhy previously served as the chief investment officer at Banque Misr","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/9\/.2f1403e1-9b8e-4928-82aa-3f521679a8ac.mp3"},"yoast_head":"\nE-finance appoints Ahmed Sobhy as Deputy Managing Director for Investment and Financial Affairs - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/24\/e-finance-appoints-ahmed-sobhy-as-deputy-managing-director-for-investment-and-financial-affairs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-finance appoints Ahmed Sobhy as Deputy Managing Director for Investment and Financial Affairs\" \/>\n<meta property=\"og:description\" content=\"Sobhy previously served as the chief investment officer at Banque Misr\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/24\/e-finance-appoints-ahmed-sobhy-as-deputy-managing-director-for-investment-and-financial-affairs\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-24T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/1445.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/24\/e-finance-appoints-ahmed-sobhy-as-deputy-managing-director-for-investment-and-financial-affairs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/24\/e-finance-appoints-ahmed-sobhy-as-deputy-managing-director-for-investment-and-financial-affairs\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"E-finance appoints Ahmed Sobhy as Deputy Managing Director for Investment and Financial Affairs\",\"datePublished\":\"2025-09-24T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/24\/e-finance-appoints-ahmed-sobhy-as-deputy-managing-director-for-investment-and-financial-affairs\/\"},\"wordCount\":142,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/24\/e-finance-appoints-ahmed-sobhy-as-deputy-managing-director-for-investment-and-financial-affairs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/1445.jpg?fit=%2C&ssl=1\",\"keywords\":[\"e-finance\",\"EnterpriseAM\",\"moves\"],\"articleSection\":[\"Moves\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/24\/e-finance-appoints-ahmed-sobhy-as-deputy-managing-director-for-investment-and-financial-affairs\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2025\/09\/24\/e-finance-appoints-ahmed-sobhy-as-deputy-managing-director-for-investment-and-financial-affairs\/\",\"name\":\"E-finance appoints Ahmed Sobhy as Deputy Managing Director for Investment and Financial Affairs - 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Sobhy is head of principal investments and capital markets at Banque Misr (which recently took a 15% stake in the investment bank), while El Tahri\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":647023,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/07\/industry-leaders-tell-us-what-to-look-out-for-in-2025\/","url_meta":{"origin":672424,"position":1},"title":"Industry leaders tell us what to look out for in 2025","author":"enterpriseam admin","date":"7 October 2024","format":false,"excerpt":"Cautious optimism is returning to Egypt\u2019s business landscape after a tough year","rel":"","context":"In "ENTERPRISE FINANCE FORUM"","block_context":{"text":"ENTERPRISE FINANCE FORUM","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-finance-forum\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/10\/428.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":607974,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/10\/12\/development-finance-whats-next\/","url_meta":{"origin":672424,"position":2},"title":"Development finance: What\u2019s next?","author":"enterpriseam admin","date":"12 October 2023","format":false,"excerpt":"DFIs remain an important source of FX, technical assistance and partnership coordination for Egyptian businesses and MSMEs","rel":"","context":"In "ENTERPRISE FINANCE FORUM"","block_context":{"text":"ENTERPRISE FINANCE FORUM","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-finance-forum\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/10\/636.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":632702,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/02\/18\/centcom-commander-meets-with-el-sisi-sobhy-farid\/","url_meta":{"origin":672424,"position":3},"title":"CENTCOM commander meets with El Sisi, Sobhy, Farid","author":"enterpriseam admin","date":"18 February 2018","format":false,"excerpt":"US Central Command (CENTCOM) Commander Joseph L. Votel met on Thursday with Defense Minister Sedki Sobhy and military Chief of Staff Mohamed Farid to discuss joint military exercises, including Bright Star, according to an Armed Forces statement. Votel also sat down with President Abdel Fattah El Sisi (pdf).","rel":"","context":"In "Diplomacy + Foreign Trade"","block_context":{"text":"Diplomacy + Foreign Trade","link":"https:\/\/enterpriseam.com\/egypt\/category\/diplomacy-foreign-trade\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":545943,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/18\/el-ezaby-appoints-yomna-el-ezaby-md-vice-chair-and-ceo-mci-capital-takes-up-4-seats-on-cleos-board-following-stake-buy\/","url_meta":{"origin":672424,"position":4},"title":"El Ezaby appoints Yomna El Ezaby MD, vice chair and CEO + MCI Capital takes up 4 seats on Cleo\u2019s board following stake buy","author":"enterpriseam admin","date":"18 April 2022","format":false,"excerpt":"El Ezaby Pharm. has appointed Yomna El Ezaby (LinkedIn) as managing director, vice chairman and CEO, succeeding Maha Farid Shalaby (the wife of El Ezaby Chairman Ahmed El Ezaby), who passed away in February, Al Mal reported. Yomna has served as an executive manager at the pharma firm since 2009.Cleopatra\u2026","rel":"","context":"In "Moves"","block_context":{"text":"Moves","link":"https:\/\/enterpriseam.com\/egypt\/category\/newsmakers\/moves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":579125,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/01\/25\/mckinseys-new-head-in-menap-mopcos-new-chair-md\/","url_meta":{"origin":672424,"position":5},"title":"McKinsey\u2019s new head in MENAP + Mopco\u2019s new chair, MD","author":"enterpriseam admin","date":"25 January 2023","format":false,"excerpt":"McKinsey appointed Hasan Muzaffer (LinkedIn) its new managing partner for the Middle East, Egypt, and Pakistan, the company said on LinkedIn. Since joining the consultancy in 2004, Muzaffar has advised sovereign wealth funds, private-sector firms and conglomerates on strategy, portfolio management, and risk. 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