{"id":672272,"date":"2025-09-22T00:00:00","date_gmt":"2025-09-22T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/22\/intl-press-spotlights-the-increase-in-roadside-advertising-in-egypt\/"},"modified":"2025-09-22T00:00:00","modified_gmt":"2025-09-22T00:00:00","slug":"intl-press-spotlights-the-increase-in-roadside-advertising-in-egypt","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/22\/intl-press-spotlights-the-increase-in-roadside-advertising-in-egypt\/","title":{"rendered":"Int\u2019l press spotlights the increase in roadside advertising in Egypt"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A <\/strong><strong>dive into the eyesore that is roadside advertising: <\/strong><a target=\"_blank\" href=\"https:\/\/www.reuters.com\/business\/media-telecom\/egypts-billboard-boom-strains-eyes-raises-profits-2025-09-18\/\" style=\"\" rel=\"noopener\">Reuters<\/a> is out with a piece looking into the increasing number of large billboards on Cairo\u2019s roads \u2014 now standing at around 6.3k or as Reuters put it over 30 per sqm. \u201cThere's nowhere left on the street that doesn't have ads,\u201d one citizen is quoted as saying. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The bigger picture: <\/strong>Nationwide, the number of billboards increased 26.6% y-o-y to 40.9k in 2024, according to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/331b9289-8afe-4bbb-afb7-d27e3ea752fd\/egyptian-businesses%25e2%2580%2599-spending-on-outdoor-advertising-in-2024-up-53%2525-y-o-y\" style=\"\" rel=\"noopener\">data<\/a> from outdoor ad aggregator AdMazad.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The advertising sector has become an important source of state revenue<\/strong>, with revenues from the sector mostly going to the state treasury, a source at the Transport Ministry\u2019s MOT Investment and Development told the newswire. Outdoor advertising revenues grew by more than 50% y-o-y in 2024 to record EGP 6.3 bn.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The state is taking action: <\/strong>Prime Minister Moustafa Madbouly last week took part in a <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/%D8%B1%D8%A6%D9%8A%D8%B3-%D8%A7%D9%84%D9%88%D8%B2%D8%B1%D8%A7%D8%A1-%D9%8A%D8%AA%D8%A7%D8%A8%D8%B9-%D8%AA%D9%86%D9%81%D9%8A%D8%B0-%D8%A7%D9%84%D8%A7%D8%B4%D8%AA%D8%B1%D8%A7%D8%B7%D8%A7%D8%AA-%D9%88%D8%A7%D9%84%D8%B6%D9%88%D8%A7%D8%A8%D8%B7-%D9%88%D8%A7%D9%84%D9%85%D8%B9%D8%A7%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AE%D8%A7%D8%B5%D8%A9-%D8%A8%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA-%D8%B9%D9%84%D9%89-%D8%A7%D9%84%D8%B7\/1341719511331799\/\" style=\"\" rel=\"noopener\">meeting<\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/%D8%B1%D8%A6%D9%8A%D8%B3-%D8%A7%D9%84%D9%88%D8%B2%D8%B1%D8%A7%D8%A1-%D9%8A%D8%AA%D8%A7%D8%A8%D8%B9-%D8%AA%D9%86%D9%81%D9%8A%D8%B0-%D8%A7%D9%84%D8%A7%D8%B4%D8%AA%D8%B1%D8%A7%D8%B7%D8%A7%D8%AA-%D9%88%D8%A7%D9%84%D8%B6%D9%88%D8%A7%D8%A8%D8%B7-%D9%88%D8%A7%D9%84%D9%85%D8%B9%D8%A7%D9%8A%D9%8A%D8%B1-%D8%A7%D9%84%D8%AE%D8%A7%D8%B5%D8%A9-%D8%A8%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA-%D8%B9%D9%84%D9%89-%D8%A7%D9%84%D8%B7\/1341719511331799\/\" style=\"\" rel=\"noopener\">centered around updating the regulation governing roadside advertising<\/a>. During the meeting, Housing Minister Sherif El Sherbiny noted that upcoming regulations aim to maximize the state\u2019s returns from renting out ad space and ensure these ads adhere to aesthetic standards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A dive into the eyesore that is roadside advertising: Reuters is out with a piece looking into the increasing number of large billboards on Cairo\u2019s roads \u2014 now standing at around 6.3k or as Reuters put it over 30 per sqm. \u201cThere's nowhere left on the street that doesn't have ads,\u201d one citizen is quoted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":672273,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7233],"tags":[72],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-672272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egypt-in-the-news","tag-enterpriseam","wpautop","entry"],"acf":{"mongo_id":"3522f069-af12-4bbb-a1e2-08758e21dd48","order":"10","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/9\/1243.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Int\u2019l press spotlights the increase in roadside advertising in Egypt","related_issue":[672258],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/9\/.f9fbed9b-ce4d-49c4-874d-5c8a8c1b162e.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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Most industries cut back on their outdoor billboard advertising during\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/5\/18.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":615200,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/02\/14\/spending-on-outdoor-advertising-hit-record-high-in-2023-admazad\/","url_meta":{"origin":672272,"position":2},"title":"Spending on outdoor advertising hit record high in 2023 -AdMazad","author":"enterpriseam admin","date":"14 February 2024","format":false,"excerpt":"Real estate advertisers were the top spenders for a second straight year","rel":"","context":"In &quot;MARKETING&quot;","block_context":{"text":"MARKETING","link":"https:\/\/enterpriseam.com\/egypt\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1295.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":572041,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/06\/09\/simplified-commercial-registry-and-a-new-outdoor-advertising-bill-get-nods-in-the-house\/","url_meta":{"origin":672272,"position":3},"title":"Simplified commercial registry and a new outdoor advertising bill get nods in the House","author":"enterpriseam admin","date":"9 June 2020","format":false,"excerpt":"LEGISLATION WATCH- Simplified commercial registry a new outdoor advertising bill get preliminary House nods: The House of Representatives\u2019 general assembly granted yesterday its preliminary approval to the draft Unified Economic Operators Registry Act, which would see new businesses registered under one roof, the local press reports. 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