{"id":671962,"date":"2025-09-16T00:00:00","date_gmt":"2025-09-16T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/16\/attention-for-sale\/"},"modified":"2025-09-16T00:00:00","modified_gmt":"2025-09-16T00:00:00","slug":"attention-for-sale","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/16\/attention-for-sale\/","title":{"rendered":"Attention for sale"},"content":{"rendered":"

? <\/b><\/span>Where<\/strong> attention goes, money flows: This has become the <\/strong>economy\u2019s new resounding mantra. <\/strong>Land, labor, capital, and attention are the main resources according to today\u2019s experts, with marketing and entertainment platforms increasingly vying to capture our collective gaze. With our attention spans getting shorter and shorter<\/a>, our mental resources have become scarce and fiercely contested, says the Economist<\/a>.<\/p>\n

The attention economy:<\/strong> In an era of information surplus, we grant extraordinary power to whatever claims our attention. Investing in the attention economy requires a solid understanding of how our attentional capacities function because, unlike land and labor, attention is reflexive and hard to regulate. This mental resource encompasses working memory, selective concentration, and visual focus, according to research<\/a> by behavioral economist Zachary Wojtowicz and economist Goerge Loewenstein.<\/p>\n

Attention depends heavily on our emotional states and our (extremely variable) <\/strong>informational environment<\/strong>, making it susceptible to forces beyond our conscious control. When the markets exploit this vulnerability, we essentially hand over a fundamental component of our identity. Consider how social media<\/a> platforms use variable reward schedules \u2014 the same psychological mechanism that drives gambling addiction \u2014 to keep users <\/a>scrolling indefinitely<\/a><\/a>. They deliberately utilize (and optimize) the dopamine hit of likes, comments, or new content to create a compulsive need to check for updates, turning our neurochemistry into an Orwellian profitable commodity.<\/p>\n

\u201cAttention is the stuff of consciousness itself.\u201d<\/strong> Before thought and speech comes attention, The Atlantic<\/a> writes. Our focus is often captured before we realize it\u2019s happening; it exists in a perpetually vulnerable state. Those first stirrings of consciousness \u2014 before awareness fully kicks in \u2014 make our attention remarkably easy to steal and commodify. The modern economy increasingly rests on attention, with speculation and market betting as primary vehicles for capital expansion, according to The New York Times<\/a>. <\/p>\n

Where else can attention take us?<\/strong> Right now, our attention is the ultimate cashcow, forming the cornerstone of social media, entertainment, ads \u2014 have you been on 6 October Bridge recently? \u2014 and marketing. Economics writer Kyla Scanlon notes that the attention economy exists primarily within the digital realm, though social media can potentially redirect our focus toward more valuable pursuits. For politicians, attention has become value creation itself \u2014 a dangerous development for democratic discourse. <\/p>\n

How can we regulate the rampant effects of this new economy?<\/strong> Establishing age limits for social media seems like a logical starting point. Much like labor laws protect children from exploitation, young people\u2019s attention should not be sold or commodified, especially unwillingly \u2014 at which point does the economic vision of unfettered monetization become involuntary indentured servitude? While placing limits<\/a> on how much attention can be monetized and extracted from us may seem elusive, such regulation is essential if we hope to maintain some control over our minds, and protect this uniquely personal aspect of ourselves.<\/p>\n","protected":false},"excerpt":{"rendered":"

Land, labor, capital, and attention are the main resources according to today\u2019s experts<\/p>\n","protected":false},"author":1,"featured_media":671963,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[4248,104,633,638,8360],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-671962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-consumerism","tag-economy","tag-enterprisepm","tag-for-your-commute","tag-psychology","wpautop","entry"],"acf":{"mongo_id":"7210839e-c6cd-4a79-a90e-dd5214fd20f0","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/9\/920.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Attention for sale","related_issue":[671957],"teaser":"Land, labor, capital, and attention are the main resources according to today\u2019s experts","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/9\/.b0054c43-d927-4373-bb0b-652f67c13af8.mp3"},"yoast_head":"\nAttention for sale - 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We have the full story in this morning\u2019s news well, above.The\u2026","rel":"","context":"In "EGYPT IN THE NEWS"","block_context":{"text":"EGYPT IN THE NEWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/egypt-in-the-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":551202,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/06\/01\/faster-ev-transition-an-unexpected-upside-of-war-a-tight-labor-market-is-pushing-more-factory-automation\/","url_meta":{"origin":671962,"position":2},"title":"Faster EV transition: An unexpected upside of war + A tight labor market is pushing more factory automation","author":"enterpriseam admin","date":"1 June 2022","format":false,"excerpt":"How the war in Ukraine could help speed up the transition to electric vehicles: A cheap component that bundles car cables together \u2014 the wire harness \u2014 has become a surprising casualty in the Ukraine war, in yet another blow to the auto industry, Reuters reports, citing industry players and\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/6\/374.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":546703,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/05\/25\/egypts-food-fiscal-insecurity-is-getting-attention-in-the-foreign-press\/","url_meta":{"origin":671962,"position":3},"title":"Egypt\u2019s food + fiscal insecurity is getting attention in the foreign press","author":"enterpriseam admin","date":"25 May 2022","format":false,"excerpt":"The global economic crisis and its impact on Egypt is in focus in the foreign press this morning: Egypt\u2019s balance of payments is vulnerable to the \u201cdouble shock\u201d of monetary tightening and the rise in global prices, and faces tighter capital controls if it does not agree a new financing\u2026","rel":"","context":"In "EGYPT IN THE NEWS"","block_context":{"text":"EGYPT IN THE NEWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/egypt-in-the-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":588510,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/06\/12\/mckinsey-investment-in-the-services-sector-will-have-considerable-impact-on-africa-the-continents-ev-manufacturing-prospects-could-be-improved-with-consolidation\/","url_meta":{"origin":671962,"position":4},"title":"McKinsey: Investment in the services sector will have considerable impact on Africa + The continent\u2019s EV manufacturing prospects could be improved with consolidation","author":"enterpriseam admin","date":"12 June 2023","format":false,"excerpt":"China, Europe\u2019s workforce will dip while Africa\u2019s will surge by mid-century","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/6\/518.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":582166,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/02\/the-economy-continues-to-get-attention-internationally\/","url_meta":{"origin":671962,"position":5},"title":"The economy continues to get attention internationally","author":"enterpriseam admin","date":"2 March 2023","format":false,"excerpt":"The economy is topic du jour in the foreign press this morning: The Associated Press is the latest to look at the impact on the poor of soaring inflation, while CNN looks at the dynamics between Egypt and our GCC allies. 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