{"id":671510,"date":"2025-09-09T00:00:00","date_gmt":"2025-09-09T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/egp-inches-higher-against-the-greenback\/"},"modified":"2025-09-09T00:00:00","modified_gmt":"2025-09-09T00:00:00","slug":"egp-inches-higher-against-the-greenback","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/egp-inches-higher-against-the-greenback\/","title":{"rendered":"EGP inches higher against the greenback"},"content":{"rendered":"

Good morning, folks and<\/strong> happy hump day to you all. <\/strong>We have another packed issue for you this morning, led by some good news on the energy front \u2014 the government has decided to delay the electricity price hike that was originally slated for this month. While we know the hike will come eventually, with the government working to completely phase out subsidies, the news of the delay is much welcomed. <\/p>\n

<\/a> Some more good news: <\/strong>The EGP inched higher against the greenback yesterday<\/strong>, with the USD losing some 0.6%. The USD was changing hands at EGP 48.15-48.29 at the Central Bank of Egypt and at EGP 48.20-48.30 at the National Bank of Egypt and Banque Misr. <\/p>\n

This comes after a week of choppy trading that saw the greenback <\/strong>stretch gains<\/a><\/strong>.<\/strong> Bankers continue to frame such swings \u2014 up or down \u2014 as normal short-term volatility, tied to shifts in FX flows and the USD weakening against its peers. <\/p>\n

TO BALANCE OUT THE GOOD NEWS- <\/strong>Ethiopia has officially inaugurated the Grand Ethiopian Renaissance Dam, bringing our water security under the spotlight. <\/p>\n

^^ All that and more in the news well, below. <\/p>\n

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<\/a> <\/p>\n

You asked, and we listened. <\/p>\n

Introducing Morning Drive<\/strong>: your daily 10-minute audio download of the essential business headlines shaping Egypt.<\/p>\n

Hosted by \u2018Synthetic Salma\u2019 \u2014 an AI-powered version of our Executive Editor Salma El-Saeed \u2014 you get our rigorous journalism that\u2019s always on point, delivered on time in a consistent voice every morning.<\/p>\n

Stay tuned for the first episode drop on 14 September. <\/p>\n

Follow EnterpriseAM Egypt <\/strong>on your favorite podcast app to be the first to listen.<\/p>\n

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PSA- <\/p>\n

WEATHER- <\/strong>Cairo is in for another sunny, humid day, with a high of 32\u00b0C and a low of 23\u00b0C, according to our favorite weather app.<\/p>\n

It\u2019s more or less the same in Alexandria<\/strong>, which is looking at a high of 30\u00b0C and a low of 22\u00b0C.<\/p>\n

WATCH THIS SPACE-<\/p>\n

#1- Ethiopia officially inaugurated the Grand Ethiopian Renaissance Dam (GERD) during the early hours of the morning <\/strong>after more than a decade of construction and negotiations with downstream nations, Egypt and Sudan, that never went anywhere. While relations between Egypt and Ethiopia have been tense for some time now, \u201cthey can still get worse,\u201d Sahan Research\u2019s Matt Bryden told Reuters<\/a>. <\/p>\n

The Egyptian response: <\/strong>\u201cEgypt would continue to closely monitor developments on the Blue Nile and exercise its right to take all the appropriate measures to defend and protect the interests of the Egyptian people,\u201d Foreign Ministry spokesperson Tamim Khallaf told the newswire yesterday before the official inauguration. We\u2019ll be on the lookout for an official statement from the cabinet, Foreign Ministry, or Ittihadeya in the days to come.<\/strong><\/p>\n

What kind of impact could the dam have on us? <\/strong>GERD casts uncertainty over Egypt\u2019s future water supply, according to a report<\/a> from Fitch Solutions\u2019 research unit BMI out earlier this year. The report warned that the dam could have profound implications for irrigation, potentially leading to lower yields. <\/p>\n

BACKGROUND- <\/strong>Egypt, Sudan, and Ethiopia have been unable to agree on how to divvy out the Nile\u2019s water resources following the construction of the dam, which Egypt says presents an existential threat to its water security. Central to the dispute was Ethiopia unilaterally filling the reservoir over the past three years without a binding agreement. <\/p>\n

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<\/a> #2- Investment Minister Hassan El Khatib pitched Egypt as an attractive <\/strong>destination for European investors <\/strong>during his time in Brussels, highlighting the country\u2019s low-cost business environment, skilled labor, and competitive energy prices. This came during a meeting<\/a> with EU Trade Commissioner Maros Sefcovic, which saw the two discuss ways to achieve trade balance between the two sides and double trade between them. <\/p>\n

El Khatib highlighted priority sectors for EU participation<\/strong> including solar panels, wind turbines, desalination components, power grid projects, and programming. The minister also pushed for the launch of negotiations on the Sustainable Investment Facilitation Agreement (SIFA), which the EU side welcomed.<\/p>\n

AND- <\/strong>El Khatib also met<\/a> with representatives from Belgium\u2019s developing countries-focused investor BIO Invest, which has grown its Egypt portfolio in recent years through a mix of direct and indirect investments. <\/p>\n

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<\/a> #3- Sawiris to consolidate his <\/strong>companies? <\/strong>Egyptian bn\u2019aire Naguib Sawiris is planning to merge all his companies in Egypt under the umbrella of EGX-listed Orascom Investment Holding, he said yesterday. The move aims to reduce risk and boost the holding company\u2019s market value. <\/p>\n

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<\/a> #4- We could start seeing more hotels on the Nile pop up<\/strong>, now that the government has completed its inventory of Nile-front land suitable for hotel development, Prime Minister Moustafa Madbouly said<\/a> yesterday. The plots will soon be offered to private sector players for development. <\/p>\n

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FROM THE SOAPBOX- <\/p>\n

The local <\/strong>real estate market<\/strong> is at a turning point<\/strong>, as surging prices, high interest rates, and regulatory delays have drained demand and profitability from a sector that delivered strong returns over the past decade, bn\u2019aire and Ora Developers CEO Naguib Sawiris said yesterday during the Think Commercial conference (watch, runtime: 1:14:03<\/a>). Sales have slowed, cancellations and unit returns are on the rise, and many buyers can no longer keep up with installment payments. <\/p>\n

He warned that developers are taking on the role of financiers, offering payment terms <\/strong>that burden both buyers and companies.<\/strong> Extended payment plans of 12-15 years are unsustainable, he said. Instead, he called for activating mortgage finance, lowering interest rates, and cutting license approval times, which currently stretch to 6-12 months.<\/p>\n

He also criticized the government\u2019s decision to impose retroactive fees on land and <\/strong>North Coast projects<\/strong>, calling the move legally flawed and damaging to investor confidence. Developers had already fulfilled contractual obligations based on original land prices, he argued, and many now see margins reduced to just 1-2% as profits shrink under currency volatility and higher rates. <\/p>\n

HAPPENING TODAY- <\/p>\n

#1- Stay tuned for the<\/strong> government\u2019s financing initiative to revive and restructure idle <\/strong>factories, set to be announced today.<\/strong> The plan will see the establishment of a dedicated fund with participation from the Central Bank of Egypt and local banks, which will provide financing in exchange for equity stakes of up to 25% in idle or struggling factories. The initiative targets some 6k factories across sectors, with the goal of restoring their production capacity, boosting industrial output, and creating jobs.<\/p>\n

#2- It\u2019s day two of EFG Hermes\u2019 Annual London Investor Conference<\/strong>, which is being held at Emirates Stadium under the theme Investing Right in MENA, according to a statement<\/a>(pdf)<\/a>. The four-day gathering brings together 710 participants from around the world, including 285 investors from 146 global institutions, alongside 131 companies. This year\u2019s edition spotlights Saudi Arabia, with 82 Tadawul-listed firms in attendance. <\/p>\n

Why does it matter: <\/strong>\u201cAs the MENA region undergoes structural reforms, technological advancement, and strategic policy shifts, we are proud to facilitate direct engagement between institutional investors and high-impact businesses. Our role is to ensure that clients, partners, and stakeholders are positioned to capitalize on emerging trends and equipped with the insights and tools needed to thrive as the region\u2019s global influence expands,\u201d EFG Holding CEO Karim Awad said. <\/p>\n

HAPPENING TOMORROW-<\/p>\n

Could we see inflation cool again? <\/strong>Capmas will release August\u2019s inflation data tomorrow, and many are hopeful that inflation will stay on its downward trajectory. Annual headline urban inflation cooled by a whole percentage point in July<\/a> to 13.9%, marking the second straight month of easing inflation and giving the central bank confidence to restart its interest rate easing cycle<\/a> last month. The CBE expects inflation to continue its downward path to hit an average of 14-15% in 2025 and continue to make progress toward its 7% (\u00b1 2 percentage points) target for 4Q 2026 \u2014 an assessment most analysts seem broadly in agreement with.<\/p>\n

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Get Enterprise<\/b> daily <\/h4>\n<\/p><\/div>\n

The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n

Subscribe here<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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CIRCLE YOUR CALENDAR- <\/p>\n

#1- Want a piece of the new capital\u2019s Business District? <\/strong>Investors will be able to snap up plots in the new capital\u2019s business district soon, with the Administrative Capital for Urban Development offering up 40 plots before the end of the month, Chairman Khaled Abbas said<\/a> during a roundtable yesterday. The plots will be earmarked for administrative, commercial, and hotel developments. <\/p>\n

REMEMBER- <\/strong>A consortium of China State Construction Engineering Corporation (CSCEC) subsidiary Umi Group and IGI Holding will manage and operate the district under an agreement<\/a> inked with the New Urban Communities Authority last year.<\/p>\n

#2- We\u2019re weeks away from this year\u2019s <\/strong>Techne Summit Cairo<\/a><\/strong>, which will kick off on 29 September at Sultan Hussein Kamel Palace and Ghurnata Community Space. The two-day event is expected to bring together tens of thousands of innovators from over 70 countries and some big names in the local, regional, and global startup scene as speakers. The summit marks the official opening of Egypt Innovation Week<\/a> and will be followed by its Alexandria edition, which will be held at the Alexandria Bibliotheca from 4 to 6 October.<\/p>\n

Check out our full calendar on the web<\/a><\/strong> for a comprehensive listing of upcoming news events, national holidays and news triggers.<\/p>\n

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** DID YOU KNOW that we cover <\/strong>Saudi Arabia<\/a><\/strong> and the <\/strong>UAE<\/a><\/strong>?<\/strong><\/p>\n

** Were you forwarded this email?<\/strong> Tap or click here<\/a> to get your own copy delivered every weekday before 7am Cairo time \u2014 without charge.<\/p>\n

\n

THE BIG STORY ABROAD- <\/p>\n

The front pages are shining the spotlight on US President Donald Trump and his past ties <\/strong>to Jeffrey Epstein<\/strong>, after House Democrats released \u2014 in a post on X<\/a> \u2014 what they say is a handwritten birthday note from Trump to the convicted deceased fund manager. The message, allegedly referencing a \u201cwonderful secret\u201d the two shared, appears in a birthday book compiled for Epstein by his former accomplice Ghislaine Maxwell. Trump denied writing the note, and his chief of staff Taylor Budowich claimed the image is fake. (Bloomberg<\/a> | CNBC<\/a> | New York Times<\/a> | BBC<\/a> | The Guardian<\/a> | Axios<\/a> | Reuters<\/a>)<\/p>\n

AND IN US MARKETS- Nasdaq hits a fresh high ahead of key inflation data:<\/strong> The tech-heavy Nasdaq closed at an all-time high yesterday as investors braced for fresh US inflation figures out later this week. Chipmakers Broadcom and Nvidia were up 3% and 1%, respectively, pushing the index up 0.45%. The S&P 500 and the Dow Jones also closed in the green. Analysts say markets are pricing in a Fed rate cut this month, especially after last week\u2019s underwhelming jobs report, CNBC<\/a> reports.<\/p>\n

ACROSS THE ATLANTIC- France\u2019s government collapses amid budget standoff:<\/strong> French Prime Minister Fran\u00e7ois Bayrou\u2019s nine-month-old government was toppled yesterday after losing a confidence vote in parliament, deepening France\u2019s fiscal and political crisis. Bayrou\u2019s unpopular austerity plan \u2014 including tax hikes, spending cuts, and scrapping two public holidays \u2014 was rejected by a wide opposition front. His ouster leaves President Emmanuel Macron scrambling to name his fifth prime minister in less than two years. (Financial Times<\/a> | Reuters<\/a> | BBC<\/a> | New York Times<\/a>)<\/p>\n

<\/p>\n

*** It\u2019s Going Green day \u2014 your weekly briefing of all things green in Egypt:<\/strong> EnterpriseAM\u2019s green economy vertical focuses each Tuesday on the business of renewable energy and sustainable practices in Egypt, everything from solar and wind energy through to water, waste management, sustainable building practices and how you can make your business greener, whatever the sector.<\/p>\n

In today\u2019s issue: <\/strong>We speak to the British Embassy in Cairo Senior Trade Advisor George Yunan to learn more about the embassy\u2019s efforts to facilitate USD 500 mn in renewables investments in the run up to COP30. <\/p>\n","protected":false},"excerpt":{"rendered":"

Good morning, folks and happy hump day to you all. We have another packed issue for you this morning, led by some good news on the energy front \u2014 the government has decided to delay the electricity price hike that was originally slated for this month. 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We have another packed issue for you this morning, led by some good news on the energy front \u2014 the government has decided to delay the electricity price hike that was originally slated for this month. 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EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/egp-inches-higher-against-the-greenback\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/egp-inches-higher-against-the-greenback\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/2\/2375.jpg?fit=%2C&ssl=1","datePublished":"2025-09-09T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/egp-inches-higher-against-the-greenback\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/egp-inches-higher-against-the-greenback\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/egp-inches-higher-against-the-greenback\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2025\/2\/2375.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/2\/2375.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/09\/egp-inches-higher-against-the-greenback\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"EGP inches higher against the greenback"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2025\/2\/2375.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2025\/2\/2375.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2025\/2\/2375.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":544831,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/23\/this-morning-egp-settles-in-at-egp-18-57-to-the-greenback-more-price-caps-are-coming\/","url_meta":{"origin":671510,"position":0},"title":"THIS MORNING: EGP settles in at EGP 18.57 to the greenback + more price caps are coming","author":"enterpriseam admin","date":"23 March 2022","format":false,"excerpt":"Good morning, friends, and welcome to another exceptionally heavy news day, so as we did earlier this week, let\u2019s jump straight in:The EGP eased another 1.6% against the greenback yesterday, settling at EGP 18.57. The currency has now slid 17.7% since the devaluation on Monday. Two senior bankers we spoke\u2026","rel":"","context":"In "What We're Tracking Today"","block_context":{"text":"What We're Tracking Today","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-today\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":569016,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/02\/11\/egp-surges-to-new-three-year-highs-against-the-greenback\/","url_meta":{"origin":671510,"position":1},"title":"EGP surges to new three-year highs against the greenback","author":"enterpriseam admin","date":"11 February 2020","format":false,"excerpt":"CURRENCY WATCH- EGP surges to new three-year highs against the greenback: The EGP rallied yesterday to its highest value against the USD since it was floated three years ago as part of the country\u2019s IMF-backed economic reform program, Reuters reports. The greenback was changing hands at EGP 15.67 yesterday. The\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/2\/144.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":571915,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/06\/04\/egp-dips-to-16-03-against-the-greenback\/","url_meta":{"origin":671510,"position":2},"title":"EGP dips to 16.03 against the greenback","author":"enterpriseam admin","date":"4 June 2020","format":false,"excerpt":"EGP WATCH- USD continues to rally: The EGP lost 11 piasters against the greenback yesterday to reach EGP 16.03 against the greenback, from 15.92 on Tuesday (pdf), according to data from the Central Bank of Egypt.","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":571634,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/05\/19\/egp-eases-to-three-month-lows-against-the-greenback\/","url_meta":{"origin":671510,"position":3},"title":"EGP eases to three-month lows against the greenback","author":"enterpriseam admin","date":"19 May 2020","format":false,"excerpt":"EGP WATCH- EGP eases to three-month lows against the greenback: The EGP dipped yesterday to its lowest level against the USD since early February, according to Refinitiv data picked up by Reuters. The currency fell to intraday lows of 15.83 from 15.72 at the start of the session. Central bank\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":549773,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/29\/egp-closes-at-record-low-against-the-greenback\/","url_meta":{"origin":671510,"position":4},"title":"EGP closes at record low against the greenback","author":"enterpriseam admin","date":"29 September 2022","format":false,"excerpt":"EGP WATCH- The EGP is officially the cheapest it\u2019s ever been (against the USD, anyway): The EGP closed at a record low against the greenback yesterday, breaking past the December 2016 low seen in the wake of what was (at the time) an historic float. The EGP fell an additional\u2026","rel":"","context":"In "Economy"","block_context":{"text":"Economy","link":"https:\/\/enterpriseam.com\/egypt\/category\/economy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/9\/427.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":669535,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/08\/04\/egp-continues-to-rise-against-greenback\/","url_meta":{"origin":671510,"position":5},"title":"EGP continues to rise against greenback","author":"enterpriseam admin","date":"4 August 2025","format":false,"excerpt":"Good afternoon, friends. It\u2019s a relatively calm day on the news front, and we\u2019ve got a brisk issue for you today.THE BIG STORY TODAY- The EGP extended its rally against the greenback today for the second consecutive week \u2014 with only a brief two-day pause, as the USD attempted to\u2026","rel":"","context":"In "WHAT WE\u2019RE TRACKING TONIGHT"","block_context":{"text":"WHAT WE\u2019RE TRACKING TONIGHT","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-tonight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/2\/1979.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/671510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=671510"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/671510\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/671508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/671511"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=671510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=671510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=671510"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=671510"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=671510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}