{"id":670642,"date":"2025-08-24T00:00:00","date_gmt":"2025-08-24T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/inside-ezdehar-management-and-egypts-private-equity-market\/"},"modified":"2025-08-24T00:00:00","modified_gmt":"2025-08-24T00:00:00","slug":"inside-ezdehar-management-and-egypts-private-equity-market","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/08\/24\/inside-ezdehar-management-and-egypts-private-equity-market\/","title":{"rendered":"Inside Ezdehar Management and Egypt\u2019s private equity market"},"content":{"rendered":"

What\u2019s in the pipeline for Ezdehar? <\/strong>Private equity firm Ezdehar Management, which currently has USD 300 mn in assets under management (AUM), is closing out its first fund, nearly finished deploying its second, and gearing up to start raising a third by mid-2026, CEO Emad Barsoum (LinkedIn<\/a>) told EnterpriseAM. We sat down with Barsoum to unpack Ezdehar\u2019s investment playbook, how it chooses and scales portfolio companies, its approach to exits, the hunt for local LPs, and how Egypt\u2019s macro climate is reshaping the private equity scene.<\/p>\n

How Ezdehar invests: <\/strong>Ezdehar\u2019s model is built around taking mid-sized Egyptian companies and turning them into market leaders, but unlike most local PE players, it leans heavily on operational involvement. \u201cWe\u2019re quite different from many other PE firms,\u201d Barsoum said, adding that Ezdehar often embeds \u201ctwo or three team members inside the newly-acquired company for three to six months\u201d to overhaul systems, improve governance, and accelerate growth. That approach has already reshaped companies like Zahran Market, where expansion shifted \u201cfrom opening one store a year to five or seven annually,\u201d and DalyDress, which is preparing to expand into the GCC and Europe through e-commerce.<\/p>\n

Control matters:<\/strong> Barsoum says minority stakes rarely work in Egypt because \u201cif you own just 20-30%, the founder still runs the show,\u201d which in some instances will make it harder to execute growth strategies, invest in systems, or hire the right talent. That\u2019s why Ezdehar structured Fund II to secure control wherever possible, taking 100% ownership of Zahran Market, super-majority stakes in DalyDress and Kemet<\/a>, and voting control at Naturale. Even in transactions where Ezdehar doesn\u2019t hold a majority, it ensures founder alignment through agreements that lock in decision-making rights.<\/p>\n

What Ezdehar looks for:<\/strong> The firm focuses on companies where leadership is willing to professionalize, open up to outside talent, and align on long-term strategy. \u201cThe founder or management team needs to be open to hiring, criticism, and collaboration,\u201d Barsoum said. Export potential is also now non-negotiable. \u201cExports are essential today. If a company isn\u2019t earning in FCY, devaluation can kill your investment.\u201d Ezdehar also looks for models that can scale quickly across products or markets to compound growth.<\/p>\n

The funds so far:<\/strong> Fund I (USD 85 mn) is fully invested and nearly exited, with stakes in Rich Food, Eagle Chemicals, and Alunile expected to be sold within 6-12 months. Fund II (USD 180 mn, raised in 2021) is 70% deployed across six companies \u2014 Zahran Market, DalyDress, Kemet, Naturale, Yes-Pac, and Yodawy \u2014 and Ezdehar expects to finish deploying it by mid-2026. As for Fund III, Barsoum said the strategy is still evolving. \u201cWe\u2019re debating different approaches. Maybe we\u2019ll go outside Egypt or use different instruments, but we won\u2019t just copy Funds I and II.\u201d<\/p>\n

\n

ADOPTING A ROLL-UP STRATEGY-<\/p>\n

Consumer brands and DalyDress:<\/strong> Ezdehar is doubling down on a roll-up play in the consumer brands, starting with modest-fashion label DalyDress. \u201cEgypt doesn\u2019t have an institutional player that owns several local brands,\u201d Barsoum said. Barsoum\u2019s vision is to consolidate several of these local brands over the next 3\u20135 years into a larger, institutionally managed conglomerate, similar in spirit to multinational players like Zara or H&M.<\/p>\n

The model is simple:<\/strong> Acquire small, family-run brands and consolidate them into a platform that unlocks economies of scale. The strategy is already drawing interest \u2014 \u201conce we bought into DalyDress, three or four other brands called us wanting to talk,\u201d he said. Scale also transforms hiring: \u201cIt\u2019s very hard to hire a top CEO for an EGP 1-2 bn company, but at EGP 5-10 bn, the kind of talent you can attract completely changes.\u201d<\/p>\n

\n

CHALLENGES FACING FAMILY-RUN BUSINESSES -<\/p>\n

Family-run companies struggle to move from legacy to growth: <\/strong>Barsoum discussed the challenges faced by many family-run businesses in Egypt, noting that while they often experience strong growth under the first generation, they tend to plateau and eventually decline. This stagnation, he explained, is largely due to a lack of scalable systems, poor organization, and an inability to attract top talent. <\/p>\n

Why the shortage of top talent is in family-run businesses:<\/strong> He pointed out that many professional executives are hesitant to join such companies because there\u2019s typically no clear path for growth or alignment of interests, while corporate leaders seek development and investment, family owners might focus more on personal benefits, like hiring relatives or extracting dividends. Barsoum also acknowledged the ongoing talent drain to the Gulf, where better compensation packages are drawing Egypt\u2019s brightest minds. <\/p>\n

There\u2019s a disconnect between valuations perceived by founder-led companies and <\/strong>market <\/strong>realities: <\/strong>Barsoum explained that his team had explored potential acquisitions with several well-known Egyptian retail businesses, including Alfa Market, Gourmet, and Awlad Ragab. However, these efforts did not result in successful transactions, primarily due to significant gaps between the owners\u2019 perceived valuations and the actual market realities. In particular, Alfa Market was in a distressed state, making negotiations especially difficult. This disconnect, he noted, is a common challenge when negotiating with founder-led companies, where emotional attachment or legacy often inflates perceived value.<\/p>\n

\n

NAVIGATING EXIT CHALLENGES-<\/p>\n

Tough road to exits:<\/strong> Barsoum painted a somber picture of the current exit environment, warning that Egypt\u2019s weak capital markets and macro headwinds are making it harder for private equity firms to cashout. He pointed to low liquidity on the EGX, which constrains PE\u2019s ability to monetize investments. IPOs on the local exchange remain difficult, while taking portfolio companies to the GCC is \u201cnot an easy sell\u201d for purely Egyptian companies. \u201cUnless you have a presence there it\u2019s very difficult,\u201d Barsoum said, adding that strategic sales are the more realistic route in the current cycle. <\/p>\n

A key bottleneck is the absence of domestic institutional capital.<\/strong> \u201cWhen we pitch overseas, the first question is: Who is investing from Egypt?\u201d Without buy-in from domestic pension funds, ins. companies, and big local banks, he said, exit options will remain scarce. Ezdehar, he added, is reassessing its strategy ahead of launching its third fund, exploring regional plays and new instruments.<\/p>\n

Where are the local LPs? In risk-free T-bills.<\/strong> Ezdehar tried raising an EGP-denominated fund from local institutions but failed to get commitments. Barsoum said the challenge comes down to two factors: \u201cMost institutions have no experience investing in equity funds, and at the same time, they\u2019re earning 25% risk-free on Treasury bills \u2014 so PE just doesn\u2019t compete.\u201d <\/p>\n

His proposed fix: <\/strong>A sovereign-backed fund-of-funds like the UAE\u2019s to unlock institutional capital. \u201cMaybe the sovereign fund needs to put EGP 10-50 bn into fund-of-funds instruments. That would stimulate PE, VC, and angel funds and bring institutional money into the private market.\u201d<\/p>\n

Ezdehar made successful exits from Global Corp, Dsquares, Family Corporation, and a <\/strong>partial exit <\/strong>from Alunile. <\/strong><\/p>\n

The outlook:<\/strong> While macro pressures remain, Barsoum sees potential in exports, consolidation plays, and operationally driven growth strategies that can turn Egypt\u2019s mid-sized businesses into scalable regional leaders.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ezdehar is looking to start raising a third fund by mid-2026<\/p>\n","protected":false},"author":1,"featured_media":670643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8231],"tags":[335,3529,72,762,758],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-670642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agreements-and-mous-totalling-eur-67-7-bn-inked-at-egypt-eu-investment-conference","tag-coffee-with","tag-emad-barsoum","tag-enterpriseam","tag-ezdehar","tag-private-equity","wpautop","entry"],"acf":{"mongo_id":"d24e096d-c0fb-4fe0-8bb7-9badce07b226","order":"6","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/8\/1391.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Inside Ezdehar Management and Egypt\u2019s private equity market","related_issue":[670632],"teaser":"Ezdehar is looking to start raising a third fund by mid-2026","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.1065f8fa-4c2a-461f-9e5f-12931d410c27.mp3"},"yoast_head":"\nInside Ezdehar Management and Egypt\u2019s private equity market - 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The European Bank for Reconstruction\u2026","rel":"","context":"In "SPEED ROUND: INVESTMENT WATCH"","block_context":{"text":"SPEED ROUND: INVESTMENT WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round-investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":543434,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/01\/ezdehar-reaches-usd-168-mn-first-close-of-emf-ii-fund\/","url_meta":{"origin":670642,"position":2},"title":"Ezdehar reaches USD 168 mn first close of EMF II fund","author":"enterpriseam admin","date":"1 February 2022","format":false,"excerpt":"Ezdehar reaches USD 168 mn first close of EMF II fund: Private equity firm Ezdehar Management has reached the first close of its Mid-Cap Fund II (EMF II), overshooting its USD 100-120 mn target to book commitments totalling USD 168 mn, the firm announced in a statement (pdf) yesterday evening.\u2026","rel":"","context":"In "Investment Watch"","block_context":{"text":"Investment Watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/2\/4.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":556516,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/28\/ebrd-commits-usd-25-mn-to-ezdehars-second-fund\/","url_meta":{"origin":670642,"position":3},"title":"EBRD commits USD 25 mn to Ezdehar\u2019s second fund","author":"enterpriseam admin","date":"28 October 2021","format":false,"excerpt":"The European Bank for Reconstruction and Development (EBRD) will be a limited partner in Ezdehar\u2019s Egypt Mid-Cap Fund II, joining the first close of the fund with a USD 25 mn commitment, the DFI announced yesterday. The fund has a target size of USD 150 mn. Private equity outfit Ezdehar\u2026","rel":"","context":"In "Investment Watch"","block_context":{"text":"Investment Watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":575163,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/10\/05\/lorax-capital-in-talks-to-acquire-ezdehars-stake-in-dsquares\/","url_meta":{"origin":670642,"position":4},"title":"Lorax Capital in talks to acquire Ezdehar\u2019s stake in Dsquares","author":"enterpriseam admin","date":"5 October 2020","format":false,"excerpt":"M&A WATCH- Has Ezdehar found a buyer for its stake in Dsquares? Lorax CapitalPartners is reportedly looking to acquire Ezdehar Egypt Mid-Cap Fund\u2019s 22.5% stake in loyalty services provider Dsquares, the local press reports, citing sources with knowledge of the matter. 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